Onely

BACKGROUND

Please describe your company and position.

I am a Department Manager of SumUp

Describe what your company does in a single sentence.

SumUp is a global financial technology company that provides small businesses with easy-to-use payment solutions, including card readers and online payment systems, enabling seamless transactions and efficient financial management. Founded in 2012, the company now supports over 4 million businesses worldwide.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Onely to accomplish?

• Website Migration
• Technical Audits
• Page Speed Optimisation
• Page Speed Optimisation

SOLUTION

How did you find Onely?

Thought Leadership (experiments, blog posts, conferences)

Why did you select Onely over others?

Experts in Tech SEO

How many teammates from Onely were assigned to this project?

2

Describe the scope of work in detail. Please include a summary of key deliverables.

• Website migration from multiple TLDs to one global domain
• Conducting technical audits and providing recommendations for improvements
• Optimising the website’s page speed

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Smooth website migration and gaining more traffic afterward
• Improvements in page speed loading times
• Enhanced website crawling and indexing
• Improvements in various tech aspects of the site

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I’ve been working with the Onely team continuously for almost three years now, and they never stop exceeding my expectations. They are exceptionally reliable, well-organised, and timely and always strive to go above and beyond.

They approach every task with great care, providing detailed answers and thoughtful recommendations. Their motivation and dedication are evident in everything they do, always responding to our needs with patience, attention and care.

What was your primary form of communication with Onely?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impresses me about Onely is their ability to provide all the key elements: top-tier Technical SEO expertise, paired with an impeccable approach to a client. 

With the team at Onely, I feel completely in safe hands. They genuinely care about their work and foster strong, meaningful client relationships.

Are there any areas for improvement or something Onely could have done differently?

I can't think of any. Keep up the great work!

BACKGROUND

Please describe your company and position.

I am the Executive of Thermodyne

Describe what your company does in a single sentence.

Vertically integrated ecommerce retailer. We engineer, manufacture, distribute and retail personal use thermodynamic devices. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Onely to accomplish?

Technical SEO perfection for a multi national ecommerce setup. Canada, US and various EU countries.

SOLUTION

How did you find Onely?

• Referral
• Conference

Why did you select Onely over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Onely were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Monthly meetings to set macro direction. 
• Weekly tasks scheduled for our team to fix technical SEO related issues on any of our 10+ domains.
• On demand SEO case submissions for guidance by the team. 
• On demand calls and micro projects to enhance technical SEO, international SEO and general information architecture.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Canadian site in #1 position in sector on google. 
2. US site in #2 position of sector in google and close to #1 on bing. 
3. DE site on consistent slow upward trend since launch. Among top 7 in google. 
4. FR ES UK and multiple brand websites technically optimized. 
5. VERY clean technical setup of all our websites. (Magento store, wordpress blog)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our Account Manager Lukasz always keeps his cool and guides us on best practices while diverting resources and attention quickly in times of urgency and need. He has a very wise and fatherly aura. Jasmita, the secondary specialist on the account seems to be available and on the ball 24/7. They are always responsive regardless of what, when, and how I throw it at them.

The CEO, which I was originally referred to (Bartosz) is an authority in his space, well connected and even sometimes gets his tweets answered by major Google employees. I recommend following him on twitter, even if your organization doesn't hire Onely. These folks play so well with our team, that we consider them part of the family. I rarely leave such reviews and prefer to keep things confidential, but these folks earned it. 

What was your primary form of communication with Onely?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

In my world they seem to be one of the best technical SEO companies for infrastructures that are complicated, especially internally active companies that make revenue or gain leads from their website traffic. 

Are there any areas for improvement or something Onely could have done differently?

I certainly think that their culture and unique location in poland (lots of great HR), can be leveraged to provide other SEO services to the same clients. (Content strategy, Link building, PR, etc.) Introducing cross functional teams could certainly enhance their add value.  I do understand that they are keeping focus. Since we know them they have grown, so keep doing whatever you think is right. They probably know better. 😉

BACKGROUND

Please describe your company and position.

I am the SEO & Marketing Data Analysis Manager of Ceneo.pl

Describe what your company does in a single sentence.

Ceneo.pl has been on the market since 2005 and is the leader of price comparison websites in Europe and one of the largest e-commerce websites in Poland. Thanks to thousands of online stores, allows millions of users to find and compare as many as 34 million offers every day. In addition, Ceneo allows you to make direct purchases. Business partners have the opportunity to increase the number of orders thanks to various sales models and promotion of their brands.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Onely to accomplish?

• Technical SEO for visibility
• Crawlbudget

SOLUTION

How did you find Onely?

Online Search

Why did you select Onely over others?

• High ratings
• Company values aligned

How many teammates from Onely were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Technical SEO improvements for product and listing pages. Crawl budget optimization.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improving crawl budget. Advisory in solving technical issues.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Tasks and analysis delivered on time. Professional approach to project.

What was your primary form of communication with Onely?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Cooperation with Onely I assume very positively. If your company has an in-house SEO department, Onely will be a great partner for You. The agency understands how to work with a large website and make recommendations considering business goals. Onely has both highly developed technical competencies as well as tools to conduct deep research and analysis. SEO recommendations are crafted to your technology, which make it possible to implement and deploy. 

I very appreciate meetings full of commitment, substantive conversations, and wise inspirations for further actions. During the meetings, Onely proved that they're the company where experienced SEO enthusiasts work - constantly learning, developing and curious about how they can improve your business. In my opinion, if you are looking for an agency that has a chance to change SEO for the better, Onely will be the right choice.

Are there any areas for improvement or something Onely could have done differently?

There was nothing they needed to improve on.

BACKGROUND

Please describe your company and position.

I am the CEO of ASC

Describe what your company does in a single sentence.

Provide software for organizations to develop and deliver high-stakes exams, for education, certification, and employment.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Onely to accomplish?

• SEO audit for bug in Google

SOLUTION

How did you find Onely?

Online Search

Why did you select Onely over others?

• High ratings
• Good value for cost
• Specific Skills

How many teammates from Onely were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Onely provided a focused audit of our site regarding a very specific problem, that Google was inappropriately flagging many pages as duplicates, no matter the topic that each was on. The Onely team is incredibly knowledgeable and professional, very easy to work with, and their suggestions were very detailed and actionable. I intend to work with them again in the future.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The primary outcome was a detailed report on approaches to fix our SEO problem. Actual outcome from Google rankings can take months to recover, so we don't have that yet.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management is top notch. My contact checks in with me and makes sure I have what I need to proceed. Everything was on time, and actually ahead of time. They are responsive to all questions.

What was your primary form of communication with Onely?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The direct attention from knowledgeable experts was exactly what we needed. This has two aspects: the technical knowledge, and a culture of strong customer service. They have both.

Are there any areas for improvement or something Onely could have done differently?

No, they were wonderful

BACKGROUND

Introduce your business and what you do there.

I’m an executive at an architecture and home planning company. Our primary business is a website that markets pre-drawn house plan blueprints; we have over 20,000 house plans to choose from. Users can enter their search criteria, such as the number of rooms or styles, and they get results that they can add to their cart and purchase. 

Our site has around 100,000 images, and because they’re house plans, there are many technical details. Therefore, our site has probably 1 million or more attributes associated with the house plans, which is an extensive database. However, if users know what they’re looking for, they can find it quickly. Our average purchase price is north of $1,000, and we have a long purchase cycle. Customers who spend $1,000 on a house plan will ultimately spend around $100,000 building a house.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Onely?

Our site has been around since 2001, and it’s built on a .NET framework using JavaScript. The challenges we were running into were SEO, ranking, and performance in organic traffic. Over the past decade, we’ve worked with multiple SEO agencies with mixed success and, more often, with disappointment. 

Internally, we found that most SEO agencies were great with recommendations but lacked implementation expertise, which then fell on our developers, who aren’t SEO experts. We were looking for an agency that understood SEO and how to implement it from a coding perspective. 

SOLUTION

What was the scope of their involvement?

Onely provides us with SEO services. They started by doing a deep-dive technical audit of our website. From there, they provided us with specific action points, and their recommendations came with a step-by-step guide on implementing them. We shared these action points with our developers. 

After that, Onely spent an extended period working on onsite SEO. They reviewed our URL structure and internal linking. The team found that we were doing a number of things that were inefficient and resulted in a loss of quite a bit of our crawl budget. For example, we had multiple pages ranking for the same word, so Onely identified duplicate content to remove from the site. 

JavaScript is a big component of our code in making our database of images and attributes searchable. The team helped us clean up a lot of the inefficient JavaScript code in order to deliver better results and avoid confusing Google and Bing. More recently, they’ve helped us improve our category and landing pages to improve our organic traffic. 

Currently, Onely continuously helps us optimize our site. They’re helping us with offsite SEO in terms of link risk management; they’ve found many spam links and now help manage and clean them up. 

What is the team composition?

We regularly work with Bartłomiej (SEO Manager) and Dominika (Senior SEO Specialist). Apart from them, Łukasz (SEO Manager) helps us with link risk management. 

How did you come to work with Onely?

I came across Onely through my Twitter account because I follow several SEO agencies, specialists, and thought leaders in the space. When looking specifically for technical SEO specialists, I noticed that other thought leaders shared what Bartosz (CEO) was posting. Since everyone was looking at him, I figured he must have something others didn’t, so I reached out to him directly. 

Bartosz responded almost immediately, bringing on Bartłomiej, Dominika, and a couple of other team members into our chat. We walked them through our challenges, and they were immediately unlike any team I’d met. They asked pointed questions about our site, technical SEO, and our challenges. During that first conversation, they looked into our code and identified issues — no one had ever done that before. 

How much have you invested with them?

We’ve spent $120,000–$150,000. 

What is the status of this engagement?

We started working with them in September 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’re a seasonal business because most homebuilding occurs in the spring. When we hit our first peak season after hiring Onely, our revenue year-over-year (YoY) increased by 40%. Although our organic traffic has only increased by 10%, the quality of our traffic has improved based on the team’s work. In the past, we had gotten a lot of traffic that wasn’t converting, which wasn’t necessarily the traffic we wanted. The team has focused on making changes that help us rank for relevant keywords in terms of conversion into a sale.

My first internet investment was in 1996, so I’ve been working with SEO companies for over 20 years. Onely is the first provider I’ve come across that truly understands technical SEO. They can not only give recommendations but also know exactly how to implement them in terms of redoing JavaScript code and third-party APIs. For me, that’s unprecedented.

The technical audit involved a lot of work that Onely identified in detail. Their step-by-step recommendations made sense to our developers, and it has helped them gain knowledge to ensure that they follow the same coding guidelines going forward. Moreover, Lucasz has done one of the deepest dives I’ve ever seen in terms of evaluating and reviewing links. 

I also appreciate that they’re a flat organization. Other agencies bring in their knowledgeable teammates for the pitch, and once we sign up, we never see them again – that’s not Onely. Everyone on their team is accessible, and I can ask questions to anyone and get a response in hours or within 24 hours. 

How did Onely perform from a project management standpoint?

Regarding project management, we use Trello for communication, which has been very efficient. They answer our questions within one business day and provide specific and actionable recommendations. Their ability to communicate through Trello is terrific, and their instructions are always clear. We have Google Meet calls if we need to discuss something in greater detail, though this hasn’t been necessary for the most part. We use email separately if there’s something we need immediately or for bigger-picture ideas. 

In the past, I’ve spent a lot of time on the phone with agencies trying to understand what we’re supposed to do. That’s not the case with Onely; they’re very clear, so the engagement is much more efficient. We’re doing a lot in terms of implementation and don’t waste time or energy thanks to their focus, diligence, accuracy, and to-the-point approach. 

What did you find most impressive about them?

Onely’s biggest strength is their understanding of SEO and the technical aspects of implementing that knowledge, which is a rare skill to find. Additionally, they’re wonderful people to work with; they feel like an extension of our team and not a distant third party, even though they work remotely. The team is smart and sharp and gets the job done efficiently. Most agencies we’ve worked with play checkers, while the team at Onely plays chess. 

Are there any areas they could improve?

The one improvement we’ve brought up with them is evaluating keyword ranking performance results relevant to us. They could identify key metrics that show where we were a year ago versus where we are now and our goals a year from now. Part of why they haven’t delivered this report is because we’ve just started, and there’s been much to do. However, we’re now in a position to look at longer-term goals and track results on that front.

Do you have any advice for potential customers?

My advice is to put your trust in their recommendations. Many people who have worked with SEO agencies in the past have been disappointed, so they feel like it’s a waste of time and do the work in-house. With Onely, you can put your faith in them because they’re unlike everyone else you’ve ever worked with.

BACKGROUND

Please describe your company and your position there.

I'm an Online Marketing Expert in EFL (Europejski Fundusz Leasingowy). This company, with 28 years of experience in the leasing field, is an industry thought leader since the beginning and we actively participate in the development of entrepreneurship in Poland.

EFL is a part of the Crédit Agricole Group, which guarantees financial stability and security of the company and allows it to benefit from the knowledge and experience of an international financial institution. It provides the following comprehensive financial solutions for companies: leasing, loans, long-term rental, factoring, and it cooperates with all leading producers and suppliers.

Over 287,000 customers have already chosen EFL as their business partner.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Onely, and what were your goals?

Our top priority was to generate converting traffic. We hired Onely for on-site and technical SEO optimization of our website. Also, we needed off-site SEO in the form of link risk management.

SOLUTION

How did you select this vendor and what were the deciding factors?

We chose Onely through a tender to which we invited 5 leading SEO companies in Poland. The selection method was comprehensive. It took into account factors such as activity on industry forums and portals, public speaking, reviews of their current clients, and portfolio (presentation of interesting case studies).

Besides, we asked for opinions in the SEO industry and collected recommendations. The offer presented by Onely was the most comprehensive and in-depth. During the talks, the agency showed great commitment and flexibility.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Onely helped us with following areas:

• comprehensive technical and on-page SEO website audit
• visibility and competitive environment analysis
• indexing strategy and crawl budget optimization
• information architecture analysis and optimization
• web performance optimization
• link audit (link detox)

How many people from the vendor's team worked with you, and what were their positions?

The team at Onely's end consisted of four specialists - Wojtek (SEO manager), Artur (SEO Specialist), Patryk (Junior SEO Specialist), and Lukasz (Off-page SEO manager). All the analyses, recommendations, and tasks were very detailed and delivered promptly.

All the recommendations and remarks were well described and explained with examples, so that the developers who implemented changes on the website were able to do that quickly and precisely.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In general, after implementing all Onely's recommendations, our organic traffic grew by 129% ( compared to April 2018 to April 2020). For reference, in March/April 2018, the trend was decreasing - we were facing a 14% organic traffic loss. We've not only reversed the pattern but also made a solid foundation to continue our traffic growth.

Describe their project management style, including communication tools and timeliness.

All guidelines and recommendations provided by Onely were very substantive and delivered on time. Very detailed recommendations, with a detailed description, examples, and reference to the knowledge base, so that our evelopment team could implement them efficiently. In total, we deployed over 100 tasks. Most of them were very complex and in-depth issues.

What did you find most impressive or unique about this company?

We were impressed with how engaged and success-oriented Onely was. Their team was very open, kind, and professional. On top of that, their technical expertise and punctuality in terms of schedule was astonishing.

All of that made working with them very efficient, pleasant, and worthwhile. I also want to emphasize that Onely made complex technical issues understandable and easy to solve - our dev team was very satisfied.

Are there any areas for improvement or something they could have done differently?

I didn't notice any. I was astonished by the extensive scope of their analyses and the number of implemented changes that were necessary to optimize our website. Onely sets the bar really high in terms of their work ethic and expertise.

BACKGROUND

Please describe your company and your position there.

I’m the CEO of Gry-OnLine.pl, the undisputed leader among Polish gaming media, reaching over 3 million unique users monthly. Besides our domestic domain, we also maintain an international website gamepressure.com with over 5 million unique users monthly.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Onely, and what were your goals?

We hired Onely to help us improve our visibility and traffic coming from Google Search and Google Discover. As an established online business, we’re very conscious of the importance of technical SEO.

We wanted Onely to reexamine and improve our approach and strategy of growing the online presence of both our domains. In particular, we were interested in increasing our search visibility and traffic to the critical sections of our websites coming from Google surfaces. Competition analysis played a significant role in establishing our goals and the strategy for this project.

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked at several factors, especially previous works, skills of personnel, schedule and of course price.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

After providing Onely with the necessary information and access to our data sources, as well as outlining our needs and KPIs during a video call, we kicked the project off.

Onely joined our Trello channel to be able to communicate directly and set tasks for our developers and other team members. Every week for three months, we discussed the ongoing issues and the implementation of Onely’s recommendations during a video call.

This allowed us to continually evaluate our efforts and make sure we were on the right track. The specific technical SEO areas that we addressed together primarily involved our indexing strategy (solving duplicate content and keyword cannibalization issues) and crawling str.

How many people from the vendor's team worked with you, and what were their positions?

Our team consisted of several people from various branches of the company, including developers and content team members. As a CEO, I was also partially involved in the cooperation. On Onely’s end, it was Wojtek - an SEO Manager, and Artur, an SEO Specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

It’s slightly too early to discuss quantifiable results of the project, as we’re still implementing many of the changes Onely suggested across our - rather large - domains. So far, we’ve seen a very significant boost in traffic coming from Google Discover to critical sections of our website, which we were particularly interested in promoting.

Describe their project management style, including communication tools and timeliness.

Onely has a unique workflow that works very well. Since they deal with high-level issues, them being able to work within our Trello together with our developers was a fantastic idea. It allowed for continuous feedback and learning in both directions.

The weekly calls turned out to be immensely valuable and productive. Wojtek and Artur were always prepared with a plan of action for the upcoming weeks and were open to suggestions.

What did you find most impressive or unique about this company?

Their data-driven approach together with a willingness to deep dive for an understanding of our specific setup, goals, and issues. No cookie-cut approach.

Are there any areas for improvement or something they could have done differently?

We probably should schedule a longer period of cooperation, and if our budget permits we will.

BACKGROUND

Please describe your company and your position there.

During the time of our cooperation, I was the CEO of Zety - the ultimate online career toolbox - we help people get their dream jobs by making writing resumes, cover letters, and CVs as easy as ABC.

We’ve been featured in Forbes, HuffPost, and The Guardian, as well as in other news portals.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Onely?

We hired Onely to help us solve daily SEO challenges (we lacked the capacity internally), but right after the cooperation started, an unrelated internal project ended leading us to a rebranding. We asked Onely to pivot their efforts towards the upcoming migration.

During the initial conversations regarding our cooperation, they proved to be extremely flexible. They quickly adjusted to the situation and flawlessly helped us deal with the massive amount of work that every migration entails.

What were your goals for this project?

Initially, we wanted to increase our visibility by on-page optimization and reassessing our keyword strategy. Early during our cooperation, the goals shifted towards keeping our visibility level safe throughout the migration.

SOLUTION

How did you select this vendor?

I’ve known this team for their extensive Technical SEO research and I knew their CEO.

Describe the project in detail.

After providing Onely with access to Google Search Console, Google Analytics, and our previous SEO work, we’ve added them to our project management system, where they were directly working with our developer team.

They reviewed our previous work and came up with a plan of action (revised and adjusted pretty early in the project due to the upcoming migration). They were providing us with the results of their analyses - spreadsheets and PDFs. Recommendations, on the other hand, were added as tasks to our project management system so that we could bomb the Onely team with questions and concerns.

They responded quickly and to the point. They provided recommendations regarding old and non-crucial content, analyzed our staging environment, and mapped all the URLs. Once we were safe and sound, we set up a deployment date and they were in the loop throughout the process.

Right after the deployment, they ran all the necessary tests. In the end, we conducted a summary call over Google Hangouts.

What was the team composition?

There were 3 people involved in the project on Onely’s end Wojtek, an SEO Manager Łukasz, and Off-page SEO manager (we also checked up on our link profile risk), and Artur, an SEO Specialist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Onely provided us with outstanding service. They’re very knowledgeable in SEO. We’re really satisfied with the cooperation. These guys go the extra mile.

How effective was the workflow between your team and theirs?

We worked in a project management system, so the workflow couldn’t be more clear. They also used screenshots and screen recordings in order to better communicate.

There were no communication disruptions - it was seamless. Also, I must emphasize that they were flexible - whenever we needed ad-hoc consulting they were responsive and available.

What did you find most impressive about this company?

They’re on top of everything in terms of Technical SEO.

Are there any areas for improvement?

I can’t think of any. We were really satisfied with how this cooperation went.

BACKGROUND

Please describe your company and your position there.

Please describe your company and your position there. I'm the Head of IT in Abriga, an international company working in the beauty industry. We’re producing extraordinary cosmetics of the highest quality. Constant development and surprising our market are a part of our DNA.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Onely?

We’ve hired Onely for Technical SEO and Web Performance Optimization.

What were your goals for this project?

We’re very successful within social media, but our organic traffic was stagnating. Our main goal was to unblock our visibility and improve our page speed. Onely helped us achieve both.

SOLUTION

How did you select this vendor?

Onely is a recognizable brand within the SEO and Web Performance Optimization industry. They’re recognized for their extensive research on the topic of technical SEO which they make public on their blog or at the industry conferences.

Describe the project in detail.

We added Onely to our internal system of managing tasks, provided them with necessary data accesses (server logs, search console, google analytics), and discussed the most optimal path forward.

Soon after the kick-off meeting during which we discussed the whole workflow and how things worked on our end, Onely started preparing their analyses and adding tasks to our PM. At some point, there were so many of them in the backlog, we couldn’t keep up! During the first month of the cooperation, we focused on solving all technical SEO issues.

After deploying solutions and implementing all fixes within this area, we started working on improving our web performance. Onely is currently supporting us as consultants.

What was the team composition?

There were seven people involved in the project - Paulina and Kamila from Onely’s team and on our end, there was Maciej (SEO Specialist), Michał (Help Desk), me, and two other developers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

After months of stagnation, our visibility was suddenly unblocked and growing quickly right after we implemented recommendations from Onely.

To quantify our growth quarter over quarter: - total clicks grew by 34%, - total impressions grew by 20%, - average CTR grew by 12%. We are currently on a continuous increasing trend.

How effective was the workflow between your team and theirs?

Our workflow was very effective. Onely added detailed and well-explained tasks to our PM. We didn’t have any issues with implementing changes, but when we needed more explanation regarding a particular task, they quickly responded.

We’d meet once per two weeks to discuss the status of the project and what had already been implemented. On a daily basis, we used our internal communicator for more generic discussions and PM for specific task-related talks.

What did you find most impressive about this company?

Onely did a splendid job with diagnosing our web performance issues. They were on top of everything. I’m very satisfied with this cooperation.

Are there any areas for improvement?

Everybody should aim for improvements, so I wish the Onely team to be able to set their bar ever higher.

BACKGROUND

Please describe your company and your position there.

I'm the CEO of Cateromarket.pl - the first in Poland and most reliable search engine and comparison of dietary catering, i.e., fit catering offering so-called box diets with delivery.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Onely?

I was looking for new areas of growth. At first, the plan was to run a content and outreach campaign with another company. However, after talking to Onely representative and watching Onely's CEO interviews on YouTube, I knew we had to readjust our plans and begin with technical optimization.

What were your goals for this project?

The main goal was to increase organic traffic and our revenue as a consequence. The secondary objective was to improve website speed.

SOLUTION

How did you select this vendor?

Onely was referred to us by another digital agency as the ultimate choice when it comes to technical optimization.

Describe the project in detail.

Once we signed an agreement and provided Onely with access to necessary analytical tools and data, we've set up a new kanban board and invited Onely's team to it, where they were able to work together with our developer. From the very beginning, the team at Onely showed interest in our business goals.

I had a feeling they really want to understand our business environment and adjust to our flow in order to keep everything smooth. Onely conducted an initial audit and came up with a plan of action that we accepted. The first tasks popped up in the backlog a couple of days after we signed the agreement.

Tasks that Onely shared with our team were to the point and written so that even I (and I'm not a very technical person) could understand why the changes they suggested were necessary. They presented examples and precisely pointed out what we have to do.

They were very transparent - some suggested solutions required business decisions, so they reached out to me and offered variants to choose from that were the most optimal from Onely's perspective. Currently, we're still working with Onely on a consulting basis.

What was the team composition?

On Onely's end, there were 2 SEO specialists involved in the project - Wojtek and Patryk. On our team, apart from me, there was a full stack web developer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I've noticed a visibility growth of 22% in less than four months. Also, our website speed improved significantly. On the year to year basis, I noticed an improvement in organic traffic.

How effective was the workflow between your team and theirs?

Onely suggested a workflow that suited us well - they suggested working within project management, providing most of the recommendations as tasks. After deploying each change, they verified whether all the outlined actions are properly implemented so we could move forward.

The communication was also professional - most of the task-related communication happened within the project management system (under specific task entry). Some of the analysis results and recommendations were provided by Onely as documents (spreadsheets, documents, flowcharts).

After delivering each of those, we meet at a video conference to discuss the next steps and our approach. Whenever I had concerns or questions, they were there to answer them and justify their strategy.

What did you find most impressive about this company?

I did not expect their recommendations will address so many aspects of our website. They are on top of everything, and I felt that they quickly got the full picture and knew exactly what they should do to succeed going forward.

Are there any areas for improvement?

I'm delighted with the whole process and cooperation. I wish all other companies had such expertise in their markets as Onely has within SEO.