Onely

BACKGROUND

Please describe your company and your position there.

I am the CEO of Stratos Jet Charters, a Global Private Air Charter Brokerage.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Onely?

On-site and off-site Organic SEARCH

What were your goals for this project?

At the time we began working with Onely, our site was heavily penalized by google. We were invisible online for approximately 4 years and merely wanted to free ourselves from the penalties.

SOLUTION

How did you select this vendor?

Over the period of 2012- 2016, we received fewer than 900 visitors from Search. We had worked with countless companies trying to free ourselves from the google penalty. They were recommended by a content marketing company. Honestly, I didn't have any expectation that we'd see any different results than others attempted. Just kinda resigned to the idea that Google was going to not be part of our strategy going forward.

Describe the scope of their work in detail.

We designed a whole new website with new internal linking structure, analyzed our existing linking profile from top to bottom (over 3 million links) created a massive disavow file. Began to create high quality, relevant content (both on and off-site). They took over the entire SEO Effort.

What was the team composition?

Bartosz, Lukas and Kamila have been spearheading our effort. I honestly feel like they saw my site as a challenge to themselves. They knew their strategy would be successful, if only I were willing to trust them.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Yes! We have gone from non-existent in Google Search to top 3 most visible websites in BizAv (for our niche)

How effective was the workflow between your team and theirs?

Excellent - They have been methodical and detailed. Their recommendations are well detailed so that our Dev team can implement them without much (if any) back and forth.

What did you find most impressive about this company?

Their investment in Stratos success. I don't feel like they are a third-party service provider. I feel that they are an internal part of our team.

Are there any areas for improvement?

One of my companies core values is: "The continual pursuit of excellence." This is clearly on display within the Onely organization.

BACKGROUND

Please describe your company and your position there.

I’m CEO of a cell phone trade-in in website based in the US, we’re one of the leading vendors for selling your old electronics online and have been featured on the likes of Forbes, Mashable, CBS, NBC and 100’s of leading news publications.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Onely?

We hired Onely as they are a global leader technical SEO, their cutting edge investigation into JavaScript rendering along with their speaker presence at SEO conferences across the world put them on our radar.

What were your goals for this project?

We have been running in house technical SEO using popular market tools to crawl and provide recommendations on the issues we had. It came to the stage where we felt our platform could be achieving greater visibility and wanted to get a second opinion on the structure and current state of Google’s crawling and rendering of the website.

SOLUTION

How did you select this vendor?

I found their company through following talks at conferences and their YouTube channel.

The experiments and investigations into how big brands using well-known SEO agencies we’re getting fundamental technical SEO wrong put them at the forefront of our list of vendors to speak to.

I spoke on a Google hangout with their owner about our concerns and we progressed from there.

Describe the project in detail.

Following a face to face Google hangout, I was introduced to the project manager and staff that were assigned to my project.

We provided a list of all the work we had done for them to review, this was in document form as well as using a loom video to talk through the areas of the site we had been working on, highlighting concerns.

By doing this, it enabled us to work in synergy, so Onely could accurately focus on the important deliverables for the project without wasting resource on ground that had already been covered.

What was the team composition?

The project began with speaking to their owner, Bartosz, on a Google hangout. During this call, we outlined our core concerns and he was able to assign the right team and project manager to handle our specific needs. Our project manager, Maria, assigned a team to work on the project and access was granted to all areas of the site required. From the initial call, their team was active on the project within 24hrs.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Within a week the in-depth technical audit was returned to me via Google sheets, enabling us to proactively communicate of areas of the report and get any feedback we required.

The actions we clearly described with screenshots, reference photos and URLs so we could input the plan with ease into our internal project management software.

We have been working through the tasks, their team has been quick to provide in-depth responses and add additional insight to anything new that has arisen.

How effective was the workflow between your team and theirs?

As mentioned, the use of Google docs, photos, screen recordings and Google hangouts and other proactive workflows has enabled both our teams to work very effectively. Communication has been excellent and delivery was much faster than we hoped for.

What did you find most impressive about this company?

I was most impressed with the level of knowledge within their team. It’s rare to find a group of employees with such specialist knowledge, they uncovered much more than we expected and for that we’re extremely thankful.

Are there any areas for improvement?

There’s not really anything I can fault here, it was all pretty seamless and a much better experience than most agencies we’ve worked with.

BACKGROUND

Please describe your company and your position there.

Working for a polish e-commerce company, which is running web service with several million product pages where people may compare prices. My role is an Online Marketing Manager coordinating whole traffic acquisition division.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Onely?

We wanted to power-up our in-house SEO Team and try to solve our technical problems in a more advanced way. Our SEO was on a good track, going up month by month but we knew there are a lot more subtleties and refinements to do.

What were your goals for this project?

The main goal was to accelerate our SEO traffic grow for a higher % share in overall traffic structure. We also wanted to optimize the crawl budget, review the indexation strategy, and improve speed parameters.

SOLUTION

How did you select this vendor?

It was our second cooperation with Onely. The first one was focused on reversing the downward trend we had after some "bad SEO behaviors and practices". It was successful - that's why we decided to try one more technical audit in more complexed and demanding conditions. Before the first cooperation, Onely was recommended by other e-commerce companies. Onely won our request for a quotation with 3 other big agencies.

Describe the project in detail.

In the beginning, we delivered a lot of data about our company and SEO implementation we were previously doing. Onely wanted to have deep understanding of how our e-commerce works, also from the backend site. We decided what are our weak areas, internal blockers, and business opportunities.

Based on that Onely developed roadmap with segmented areas to improve. It was based on our website structure and month by month we were developing new SEO solutions for one part of our site. This way we saw effects more quickly than with overall website audit.

What was the team composition?

Usually, we talked with 2-3 people. All of them were technical but also with business needs understanding.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

From the beginning of the cooperation, we get a better visibility index, and we get more impressions for new keywords and also we rank a little bit higher.

How effective was the workflow between your team and theirs?

The team was really accessible. Before we started any iteration of improvements, we had a video call where we discussed what kind of changes should be done and why. Before auditing any segment of page we gave Onely knowledge about how this part of our service works. Communication was great.

What did you find most impressive about this company?

They have a really deep understanding of technical SEO. If you have some SEO basics done, these people are the best to find your more hidden areas of potential growth. The team is not only focused on technical aspects of SEO improvements but also they are aware of business needs.

Are there any areas for improvement?

No

BACKGROUND

Please describe your company and your position there.

I'm the CEO & Co-founder of Monito, the Booking.com for international money transfers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Onely?

We hired Onely to help us optimize technical SEO with a large site (100k+ landing pages): indexing, crawling, internal linking and keyword research.

What were your goals for this project?

Making sure that our website uses best practices to be visible for search engines.

SOLUTION

How did you select this vendor?

• We interviewed 5 different SEO agencies.
• We reached out to Onely after reading 4-5 different useful articles for specific problems we were facing.

Describe the project in detail.

• We started with a meeting and overall audit followed by a plan for the first 6 months of collaboration.
• Onely started very quickly to deliver precise development tasks and implementation recommendations for our technical and SEO teams, right in our project management tool
• Available on Slack and on our Project Management tool, Onely was able to assist us for ad-hoc questions as well.

What was the team composition?

Three team members from Onely were dedicated to our project and remained the same for the duration of the contract.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our organic traffic has grown threefold in the 8 months of our collaboration. As always, we can't attribute imporvement to one specific actions that was taken, but they definitely contributed to the growth trend. Bonus: Onely busted a lots of bugs and inconsistencies in our product that resulted in better customer experience overall.

How effective was the workflow between your team and theirs?

Communication was smooth thanks to an embedded communication in our company's tools (Slack, Google Drive,

What did you find most impressive about this company?

Onely is to the point, emphasizing substance over form. Consistency in their analysis (doing the extra mile) and relevance.

Are there any areas for improvement?

Pricing could be more transparent and adapt on case by case basis.

BACKGROUND

Please describe your company and your position there.

I am a Head of Growth in AppJobs.com, global gig economy startup.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Onely?

We worked with Onely in an area of technical SEO. The agency provided us with professional consultancy on the improvement of technical optimization of the AppJobs.com website.

What were your goals for this project?

We haven't had internal, in-house competencies in technical SEO but we were aware that we have some technical issues blocking the organic growth of the website traffic and conversions. The project was aimed to define these issues and find proper solutions to solve them.

SOLUTION

How did you select this vendor?

We prepared RFP and invited a few, selected SEO companies to provide their offers. The final decision was based on experience, competency and initial analysis of the website technical condition.

Describe the project in detail.

The general scope of the project was planned at the beginning of the project, on the basis of advanced technical SEO audit prepared by Onely. Then the scope of the project was divided into groups of issues. The issued was solved one by one by defining specific tasks for our dev team. Every task was described by Onely, implemented by our developers and verified by the agency.

What was the team composition?

We have worked with Onely technical SEO specialists dedicated for our project. From our side the in-house SEO specialist was involved as well as a team of developers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have improved several important technical problems blocking the proper rendering and indexing of pages by Google bots. As a result, the number of pages being indexed increased significantly as well as metrics connected with Google indexing speed and extend. We will continue the project in a few months.

How effective was the workflow between your team and theirs?

Excellent. Good, clear communication. They had a good understanding of our needs and a fast reaction time.

What did you find most impressive about this company?

Professionalism, experience and creativity in solving problems.

Are there any areas for improvement?

I don't see any.

BACKGROUND

Please describe your company and your position there.

I'm working for a SaaS company that manages a web form building platform. I'm the SEO expert that is in charge of supporting the company's organic acquisition strategy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Onely?

In late 2017, my company went through a complete rebranding stage that led to a domain migration of our website. The challenge was to recover any ranking losses and find opportunities to increase organic visibility.

We worked with another vendor before Onely, but didn't receive the expected results in the first three months.

What were your goals for this project?

Our goals during this project were to maintain our rankings and traffic and to discover new opportunities to expand our organic outreach.

SOLUTION

How did you select this vendor?

Onely was recommended by one of the board directors. They had worked with another company that had a similar situation. This organization achieved great results with Onely’s help.

Experience with domain migrations was a factor that convinced the board to contract Onely for this project.

Describe the project in detail.

The scope of the project was to recover traffic losses. I supplied them with as much technical information about our website as they needed, and they did their part in offering the best solutions to solve our technical issues. The team provided us with recommendations, created programming snippets for data structures, and optimized images.

What was the team composition?

We worked with the head of technical SEO and an SEO specialist from Onely.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Our organic visibility recovered in less than six months. We also gained a lot more insights about best practices from a technical point of view.

How did the Onely perform from a project management standpoint?

We used Trello and email as our communication channels. The two specialists from Onely actively participated in the planning process and provided a to-do list in Trello.

They sometimes replied a bit late, but, on average, they answered within two days max. They offered really good explanations.

What impresses you about the Onely?

They really know their stuff regarding technical SEO. The team is experienced with coding, analyzing server logs, and on-page optimization.

Are there any areas for improvement?

I'm a communication freak, so it would have been better to receive an answer to my questions within a day.

BACKGROUND

Please describe your company and position.

I am the Product Lead

Describe what your company does in a single sentence.

Career consultancy platform in the healthcare space

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Onely to accomplish?

• Get a strong structural blueprint for implementing technical SEO and figure out issues that were hurting us
• Increase organic traffic
• Improve in-house knowledge of technical SEO

SOLUTION

How did you find Onely?

Online Search

Why did you select Onely over others?

• High ratings
• Great culture fit
• Excellent website content

How many teammates from Onely were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• A series of action points aimed at improving the website's technical SEO

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Improved organic traffic and conversions YOY
2. Increased indexation of relevant pages
3. Higher visibility for more pages

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team consistently delivered ahead of schedule, often same-day or next-day. Comprehensive explanations to all of our questions backed with deep-dives into the data and strong recommendations, efficient communication and immediate responses to quick questions via Slack.

What was your primary form of communication with Onely?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Our project manager Paulina really made an impression, extremely detail-oriented and data-driven
• Their depth of knowledge was vast, we had been struggling in the dark a little bit before we got them on board
• Their list of recommendations stands us in strong stead even today

Are there any areas for improvement or something Onely could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I am the founder of a law firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Onely?

Seo audit of current website and structure,

SOLUTION

How did you select this vendor and what were the deciding factors?

Online research for technical SEO

Describe the project in detail and walk through the stages of the project.

Audit of website.

How many resources from the vendor's team worked with you, and what were their positions?

WE worked with an seo expert.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were very impressed with the report.

How effective was the workflow between your team and theirs?

Easy as pie!

What did you find most impressive or unique about this company?

The attention to detail.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

VP SEO & CONTENT @ G2 We are a B2B software marketplace

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Onely?

We hired Onely to help us with page speed optimization

What were your goals for this project?

We wanted to create a better user experience and drive more conversions and traffic to our site

SOLUTION

How did you select this vendor?

I had a relationship with the founder previously

Describe the project in detail.

Onely helped us reduce the page load and defer scripts that would slow the user experience down. We optimized metrics like First Contentful Paint and Speed Index.

What was the team composition?

Our product and engineering team worked with a project manager and a technical consultant from Onely.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I can't share specific metrics but we saw improvements in the metrics we targeted.

How effective was the workflow between your team and theirs?

Very effective. Communication and quality was never an issue.

What did you find most impressive about this company?

We were impressed by the technical depth of the initial audit and how fast Onely responded to our questions.

Are there any areas for improvement?

No