One Umbrella

BACKGROUND

Please describe your company and your position there.

I am a brand strategist by trade and entrepreneur. Our company has provided branding for many SaaS & Tech startup projects that we invest in, so a few years back was looking for a trusted advertising partner who could propel a few of these brands from launch.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire One Umbrella?

We were struggling to find a performance marketing agency that could deliver results. We spent a lot of money on Facebook and Google ads but it never got us a return so we were very skeptical prior to working with One Umbrella.

What were your goals for this project?

To propel our SaaS startup and generate a consistent cost per acquisition from Facebook and Google ads.

SOLUTION

How did you select One Umbrella?

We found Yusaf the founder through a friend a few years ago and since then we've worked together ever since.

Describe the scope of their work in detail.

They audited our previous campaigns with another digital marketing agency, they gave me a valuable website optimization report before we began and we made the recommended changes.

They launch a full-funnel strategy that segmented audiences from the very top of the funnel to even loyalty campaigns. We saw immediate improvements after the first few weeks of testing and things have been consistent ever since.

What was the team composition?

I worked with a digital project manager who was my main source of contact along with the team weekly calls with Yusaf the founder, an ad designer who was listening in on our Zoom meetings.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We saw immediate improvements after the first few weeks of testing and things have been consistent ever since. We started with Facebook ads then launched a PPC campaign too after a month or so.

How effective was the workflow between your team and theirs?

Very good. They took a proactive approach and made it easy for me to book calls, and replied quickly to emails and messages.

What did you find most impressive about this company?

The honest and direct approach when it came to focusing on what will be the key needle movers for our business.

Are there any areas for improvement?

Struggling to think of anything. If there’s any improvement, it would be on our end in terms of improving our products.

BACKGROUND

Please describe your company and your position there.

Our company is an online platform that facilitates pet owners to save money and time when looking for someone to take care of their pets, all the while doing it in an easy, safe way. It was very important that we found the right digital marketing partner that could grow our subscriber base as a start up.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire One Umbrella?

We hired One Umbrella to help create and manage our paid advertising platforms, to increase our subscriber base.

What were your goals for this project?

To effectively grow our SaaS platform

SOLUTION

How did you select One Umbrella?

I was part of a close-knit SaaS community and was recommended. I blooked a call with One Umbrella and they impressed with their knowledge and insights so we decided to select them over other agencies.

Describe the scope of their work in detail.

One Umbrella set up our PPC and social media ad campaigns, they started with an aggressive testing approach which I really felt clarified which audiences we should be focusing on, they worked with our content to produce engaging social media ads too. They provided us with an end to end solution.

What was the team composition?

They are a great team to work with, you really feel their care and attention to get things right from the start. I had my own designated project manager and was kept well informed with weekly reports and zoom calls where they shared their screen and explained where we are in the campaign stages.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We exceeded all our goals when working with One Umbrella, our user base grew to over 432 paid subscribers within a few months.

How effective was the workflow between your team and theirs?

Well informed at every stage of our campaigns, had direct communication with the project manager.

What did you find most impressive about this company?

How quickly they were able to adapt to our company's mission and strategy. We are in a very community based space, and it took them no time to understand that and ho we needed to market out company.

Are there any areas for improvement?

They provide everything we ask them and more! They were a great asset and we are going to be working together for a long time hopefully!

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of Al-Andalus Group LTD

Describe what your company does in a single sentence.

Al-Andalus Group LTD, a UK company, the first private company in the World specialized totally in translating the Islamic content to more than 100 languages.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire One Umbrella to accomplish?

• Growth Plane
• Networking with Muslim owned companies
• Networking with Muslim owned companies

SOLUTION

How did you find One Umbrella?

LinkedIn

Why did you select One Umbrella over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

6 Step Growth Plan to be applied for the coming 4 months to get a 10 times revenue of current one.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The plan was well organised, simple and easy to apply, focusing on current problems and offering efficient  solutions for them.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivery is on time and they fulfill all our needs.

What was your primary form of communication with One Umbrella?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Well organisation, high spirit and excellent manner.

Are there any areas for improvement or something One Umbrella could have done differently?

All is great.

BACKGROUND

Please describe your company and position.

I am the Founder of StoryLearning.com

Describe what your company does in a single sentence.

We sell language learning courses and books

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire One Umbrella to accomplish?

• Scale our advertising with Meta

SOLUTION

How did you find One Umbrella?

Online Search

Why did you select One Umbrella over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from One Umbrella were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We were looking for a vendor to help us scale our paid advertising on Meta. One Umbrella designed campaigns, tested different creatives, and managed all aspects of the work.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Managed to sustainably scale our spend.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Exceptional communication

What was your primary form of communication with One Umbrella?

Email or Messaging App

What did you find most impressive or unique about this company?

They've shown great dedication to getting results

Are there any areas for improvement or something One Umbrella could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I am the General Manager of a retail company in New Zealand

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire One Umbrella, and what were your goals?

We hired One Umbrella to help us with our Google ads. We wanted to get into a profitable space with Google ads where we had suffered a lot recently.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched on Upwork and interviewed over 50 different companies. We decided on OneUmbrella because they had the most detailed knowledge and were familiar with our pains and struggles. They could also get setup very quickly compared to other providers.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We got them to setup all their tracking via Google Analytics etc and Google Ads and they then took over the reins completely.

How many resources from the vendor's team worked with you, and what were their positions?

We had a client facing manager and they had a team that worked on our project behind them.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Yes our ROAS increased to up to 25x

How effective was the workflow between your team and theirs?

The workflow was seamless. Despite our 12 hour time difference we found it very easy to catch up with each other.

What did you find most impressive or unique about this company?

Their communication and talent are the best I've seen in a while.

Are there any areas for improvement or something they could have done differently?

None

BACKGROUND

Please describe your company and your position there.

I‘m the director.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire One Umbrella?

Basically, we hired One Umbrella to help us generate leads. We also wanted to build our brand and audience.

What were your goals for this project?

To generate qualified leads for our business, gain a consistent cost per acquisition.

SOLUTION

How did you select One Umbrella?

Through a referral.

Describe the scope of their work in detail.

Their team created different audiences inside of Facebook ads manager then wrote the copy for the provisional ads and tweaked our ad creative to make it more engaging. Then we launched.

What was the team composition?

We've interacted with 4–5 people from One Umbrella but primarily talk to a project manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They helped us to build qualified audiences and establish a cost per click under $3. For most campaigns, we met our target cost per lead.

How effective was the workflow between your team and theirs?

Proactive at all times.

What did you find most impressive about this company?

Their process and involvement in the project. They are transparent and creative at the same time.

Are there any areas for improvement?

No, they’re really good at what they do.