One Umbrella

Please describe your company and your position there.

I am the owner of Formule Liberté a coaching company that helps aspiring entrepreneurs fulfil their dreams of leaving their 9-5 jobs with a proven business model that has worked for 100’s of students.

For what projects/services did your company hire One Umbrella?

We wanted to be able to scale our Facebook ad campaigns for our coaching funnel, however, we ran into bottlenecks and an increasing cost per purchase so decided to seek after a Facebook ads agency that had experience with coaching and online funnels.

What were your goals for this project?

To be able to scale our Facebook ad spend and across the European market which we had trouble with before and to see a consistent cost per acquisition.

How did you select One Umbrella?

I was part of a Facebook group that focused on coaching and had reached out to Yusaf the founder of One Umbrella who was quite active on there, we had a few chats where he gave me solid feedback on the ad campaigns and things fell into place and I decided to work with his agency to see what they could do.

Describe the scope of their work in detail.

They started with a thorough audit of the ad campaigns and our tracking, they gave me a report to tweak the funnel which helped boost the conversion rate, and in turn, made it easier for us to scale later on. Then with the ad creative they gave me a suggestions document to call out the audience depending on which stage they were in the funnel, it worked really well and the remarketing did double the sales than when we had run them on our own previously.

What was the team composition?

I dealt with their project manager mostly, it was great to speak and know you had a single point of contact at all times.

Can you share any outcomes from the project that demonstrate progress or success?

Well, after the first two weeks of optimisations, I noticed a big drop in the cost per conversion especially after the remarketing funnel was set up by them. Not only that but they doubled my sales revenue in comparison to the previous agency who let me down. I was thoroughly impressed.

How effective was the workflow between your team and theirs?

Lovely, I was kept in the loop and had the final say on the copy and creative which was important to me.

What did you find most impressive about this company?

They really created a solid foundation for my ads to scale, a full-funnel strategy that keeps bringing in revenue till this day with me just making little tweaks and optimisations.

Are there any areas for improvement?

They were awesome.

Please describe your company and your position there.

I am the owner of Ambo Skin Care. We sell skincare product which are sustainable, promoting a greener way of doing things.

For what projects/services did your company hire One Umbrella?

We had grown mainly organically through word of mouth however we wanted to increase traffic on our site and sales for our stores based in the UK.

We didn’t have good experience previously with advertising so wanted to really work with a company that had a solid process in getting us an increase in revenue with paid ads.

What were your goals for this project?

We wanted to expand the reach of our store, generate more traffic and ultimately grow our revenue with paid ads.

How did you select One Umbrella?

We were recommended by one of my close friends who runs an eCommerce store and had gotten good results with One Umbrella. When we spoke with them they gave me a lot of reassurance and selected a strategy with paid ads that would suit our business.

Describe the scope of their work in detail.

We spoke with Joseph initially who was very polite and took time to understand our business goals, what made our customers want to use our products and how they would ultimately make their decision with choosing skincare products. \

Then on a follow-up call, he provided a clear strategy on how they would use social media marketing to grow our brand across the UK. After filling our onboarding document we had an onboarding call and were introduced to our main project manager.

I felt like they really cared about giving me the best service and when it came to the ads they set up, they followed our branding and messaging perfectly. We were able to see a noticeable improvement in our orders, and from our tracking had a 40% jump in order volume from when we didn’t run ads.

What was the team composition?

Mainly dealt with the project manager, and occasionally other team members like the designer on our calls each week.

Can you share any outcomes from the project that demonstrate progress or success?

We tracked a 40% improvement in order volume on our store. This has continued to be steady and extremely happy with the results.

How effective was the workflow between your team and theirs?

The workflow was very efficient, I felt informed at all stages of our campaigns and weekly tests, I was able to get clarity on the performance at all times.

What did you find most impressive about this company?

I really liked that they were able to take charge of the project and lead our business in the right direction, especially as I was quite indecisive with ads and didn’t have a great experience before.

Are there any areas for improvement?

I can only thank them, we’re going to be long term partners for sure!

Please describe your company and your position there.

We're a copywriting company based in the UK. I'm the Founder & CEO.

For what projects/services did your company hire One Umbrella?

The vast majority of my leads come from domestic referrals. I was interested in expanding my reach overseas (mainly to the United States) and creating a new paid advertising funnel.

What were your goals for this project?

I wanted to launch a successful advertising campaign and sign at least 10 new clients from the US in the space of 3 months.

How did you select One Umbrella?

I researched marketing companies in the UK and found One Umbrella. Out of around four potential options, they stood out as the preferred partner for my business.

Describe the scope of their work in detail.

One Umbrella created and launched a Google Ads campaign for me, incorporating an interactive keyword research document for SEO purposes. They ran our first testing campaigns with a strong budget for a 14-day period.

Initially, progress varied - but I expected this. After the team at One Umbrella revised the targeting and included long-tail keywords, it made a noticeable difference in the consistency of captured leads. The cost per lead dropped and we were able to scale efficiently.

What was the team composition?

It was quite a compact team which meant a strong level of service. I was pleased with the regular updates and reports.

Can you share any outcomes from the project that demonstrate progress or success?

I met my goal of signing 10 new clients from the US in the first 3 months of campaigns. In fact, we reached a point around the halfway point where we had to pause the ads because I'd reached capacity.

How effective was the workflow between your team and theirs?

It was precise. I was consistently updated with reports and it felt like a collaborative service. I felt taken care of.

What did you find most impressive about this company?

The collaboration element. It's important to feel like a supplier is making a real impact on your own teams and adding value to your business. I felt that with One Umbrella.

Are there any areas for improvement?

Nothing springs to mind. It was a highly professional experience.

Please describe your company and your position there.

I am the owner and sole proprietor of Word Scout Editing & Proofreading Services. I provide my services to university students, masters and PhD candidates, and postgraduate academics. I also work with businesses and self-publishing non-fiction authors.

For what projects/services did your company hire One Umbrella?

I was looking to grow my client base and increase sales. I did not have expertise in sales and marketing and had started and stalled in operating my business a few times before.

What were your goals for this project?

I wanted to make my business more visible to would-be clients. I had a website and was listed in a couple of editors’ associations directories, but needed much more exposure to my potential market. My goal was to be able to grow my income such that I could sustain myself exclusively using my editing business.

How did you select One Umbrella?

I approached a few companies online who offered different strategies for business growth. Their pitches were all compelling, however, One Umbrella Marketing’s approach put them well ahead of all the others. Their presentation was confident, credible and professional. I knew they were not going to be the least costly business to work with, but I was certain it would pay off in the long run.

Describe the scope of their work in detail.

After selecting One Umbrella Marketing, I had a series of discovery and strategy meetings with my representative, Yusaf. The information he asked for was insightful and clarified the areas I should have been focusing on all along, such as motivators for clients to use my services over others, identifying my ideal client and then developing a strategy to attract that client using a third party site for freelancers and prospective clients to connect.

What was the team composition?

I worked closely with Yusaf, the principal of One Umbrella Marketing. I appreciated working with one person as he came to understand my business, my working habits, as well as my non-negotiables when approaching potential clients. I don’t know how many other team members there are.

Can you share any outcomes from the project that demonstrate progress or success?

When I first started working with One Umbrella, I was not sure what I would be able to accomplish because I had had false starts before. As soon as I started implementing One Umbrella’s strategies I started to see the work steadily flowing in. I took on one too many projects at one point and had to scramble and work long hours to meet my commitments to my clients. I now know that I can slow it down or pick things up at my choosing.

How effective was the workflow between your team and theirs?

Communication was regular and effective. I had my weekly strategy calls and any other issues were handled via Slack. One Umbrella provided me with tools to help me identify sales leads and to track sales.

What did you find most impressive about this company?

One Umbrella’s approach to be committed, stay connected, and research the industry was impressive. Yusaf was patient with me as I adapted to the tools and strategies he gave me.

Are there any areas for improvement?

Being very green around sales and marketing, there were times when I didn’t fully understand my next steps, but communicating with One Umbrella during those times quickly cleared the way for me.

Please describe your company and your position there.

As the director of Sendonomics we wanted to be able to generate B2B leads in the UK for our email marketing company and from our roundtable meetings decided to test out Facebook ads. We’ve worked with a variety of businesses in the UK and had solid proof of results so wanted to put our name out there.

For what projects/services did your company hire One Umbrella?

We had limited knowledge of Facebook ads and weren’t really sure which direction to go in, what budget we needed or even the type of campaigns we neede to run. So we searched online for a company that had experience with Facebook ads that we could work with.

What were your goals for this project?

We wanted to initially test out Facebook ads as a platform to generate leads, we were’nt sure on what goals we needed to set or KPI’s we needed to hit.

How did you select One Umbrella?

We got in touch with One Umbrella after searching on Google, they had good reviews and also helped me a lot with what strategy we needed for Facebook ads, what KPI’s we needed to hit which gave me clarity and we chose them as our ads agency.

Describe the scope of their work in detail.

We had a phone call with them and they really clarified the best approach to target companies in the UK for our business, they nailed down the demographics into 3 main customer avatars which we would then create a tailored copy and messaging angle around with the ads. Their designer helped improve our existing content and images by adding captions in the form of ads which were in line with our branding then we started with a daily budget of $50, after a few weeks we were getting consistent calls booked and qualified leads which our sales team were closing.

What was the team composition?

We had weekly calls with the project manager, and was kept updated with regular reports of the performance and what changes were being made.

Can you share any outcomes from the project that demonstrate progress or success?

We generated 74 qualified leads in our first two months which our sales team closed 19 resulting in just over £43,000 in revenue.

How effective was the workflow between your team and theirs?

It was great to have a main point of contact throughout the project and their team is enthusiastic in helping even giving me consulting advice on other aspects of our business.

What did you find most impressive about this company?

For me it was that they exceeded my expectations and gave me valuable advice on our sales process too which helped our team close more deals.

Are there any areas for improvement?

It was beyond my expectations, to be honest.

Please describe your company and your position there.

I am the owner of Pluto a creative accessories fashion store based in the US.

We had been running Google ads ourselves since we started a few years ago, although when we started scaling our budget our return started dropping quickly and I didn’t have the time or resources to manage the campaigns successfully and really needed a trusted partner who could manage everything and provide us with a better return.

For what projects/services did your company hire One Umbrella?

We hired One Umbrella to take over our Google paid ads campaign with Google Shopping / Search the main marketing efforts of our store. We were struggling to scale our budget in line with a healthy return.

What were your goals for this project?

Our goals were to stabilise our cost per purchase with Google ads as when we scaled the budget on our own it dropped badly, then to increase our return on ad spend.

How did you select One Umbrella?

I’ve always done things myself so it was difficult initially in finding a partner because I was so involved, but when I found One Umbrella and spoke to their team on our first call I knew I could trust them, they went into detail with their plan which other agencies didn’t do and that gave me the confidence to work with them.

Describe the scope of their work in detail.

One Umbrella provided a fantastic CRO report of our store with clear annotations and recommendations which we got our developer to implement straight away, then they then built out the keyword search groups and re-integrated our products in the merchant centre.

After reviewing the copy we launched with a testing budget of $2,000 for the first few weeks. We saw orders come through but only after the first month, we really started to see consistency and with their team constantly tweaking our campaigns we exceeded our target of 3x return on ad spend in two months. Since then we’ve managed to keep a consistent ROAS which averages at 6.3 in the last 6 months.

What was the team composition?

I liked having a dedicated person to speak with, my previous experience with other agencies had been that I was shifted from pillar to post.

Can you share any outcomes from the project that demonstrate progress or success?

We generated a 6.3X return from Google ads within three months of working together.

How effective was the workflow between your team and theirs?

Brilliant. Had quick access to Google Drive folders to upload any assets for our products. Things were made easy for me.

What did you find most impressive about this company?

They are a very capable, talented, and friendly crew. Once we hit our stride in the first month, it was clear that we had established an excellent working rhythm that sustained throughout.

Are there any areas for improvement?

Not really, I’m thoroughly impressed and can’t wait to test our new products soon.

Please describe your company and your position there.

I am a brand strategist by trade and entrepreneur. Our company has provided branding for many SaaS & Tech startup projects that we invest in, so a few years back was looking for a trusted advertising partner who could propel a few of these brands from launch.

For what projects/services did your company hire One Umbrella?

We were struggling to find a performance marketing agency that could deliver results. We spent a lot of money on Facebook and Google ads but it never got us a return so we were very skeptical prior to working with One Umbrella.

What were your goals for this project?

To propel our SaaS startup and generate a consistent cost per acquisition from Facebook and Google ads.

How did you select One Umbrella?

We found Yusaf the founder through a friend a few years ago and since then we've worked together ever since.

Describe the scope of their work in detail.

They audited our previous campaigns with another digital marketing agency, they gave me a valuable website optimization report before we began and we made the recommended changes.

They launch a full-funnel strategy that segmented audiences from the very top of the funnel to even loyalty campaigns. We saw immediate improvements after the first few weeks of testing and things have been consistent ever since.

What was the team composition?

I worked with a digital project manager who was my main source of contact along with the team weekly calls with Yusaf the founder, an ad designer who was listening in on our Zoom meetings.

Can you share any outcomes from the project that demonstrate progress or success?

We saw immediate improvements after the first few weeks of testing and things have been consistent ever since. We started with Facebook ads then launched a PPC campaign too after a month or so.

How effective was the workflow between your team and theirs?

Very good. They took a proactive approach and made it easy for me to book calls, and replied quickly to emails and messages.

What did you find most impressive about this company?

The honest and direct approach when it came to focusing on what will be the key needle movers for our business.

Are there any areas for improvement?

Struggling to think of anything. If there’s any improvement, it would be on our end in terms of improving our products.

Please describe your company and your position there.

Our company is an online platform that facilitates pet owners to save money and time when looking for someone to take care of their pets, all the while doing it in an easy, safe way. It was very important that we found the right digital marketing partner that could grow our subscriber base as a start up.

For what projects/services did your company hire One Umbrella?

We hired One Umbrella to help create and manage our paid advertising platforms, to increase our subscriber base.

What were your goals for this project?

To effectively grow our SaaS platform

How did you select One Umbrella?

I was part of a close-knit SaaS community and was recommended. I blooked a call with One Umbrella and they impressed with their knowledge and insights so we decided to select them over other agencies.

Describe the scope of their work in detail.

One Umbrella set up our PPC and social media ad campaigns, they started with an aggressive testing approach which I really felt clarified which audiences we should be focusing on, they worked with our content to produce engaging social media ads too. They provided us with an end to end solution.

What was the team composition?

They are a great team to work with, you really feel their care and attention to get things right from the start. I had my own designated project manager and was kept well informed with weekly reports and zoom calls where they shared their screen and explained where we are in the campaign stages.

Can you share any outcomes from the project that demonstrate progress or success?

We exceeded all our goals when working with One Umbrella, our user base grew to over 432 paid subscribers within a few months.

How effective was the workflow between your team and theirs?

Well informed at every stage of our campaigns, had direct communication with the project manager.

What did you find most impressive about this company?

How quickly they were able to adapt to our company's mission and strategy. We are in a very community based space, and it took them no time to understand that and ho we needed to market out company.

Are there any areas for improvement?

They provide everything we ask them and more! They were a great asset and we are going to be working together for a long time hopefully!

Please describe your company and your position there.

I‘m the director.

For what projects/services did your company hire One Umbrella?

Basically, we hired One Umbrella to help us generate leads. We also wanted to build our brand and audience.

What were your goals for this project?

To generate qualified leads for our business, gain a consistent cost per acquisition.

How did you select One Umbrella?

Through a referral.

Describe the scope of their work in detail.

Their team created different audiences inside of Facebook ads manager then wrote the copy for the provisional ads and tweaked our ad creative to make it more engaging. Then we launched.

What was the team composition?

We've interacted with 4–5 people from One Umbrella but primarily talk to a project manager.

Can you share any outcomes from the project that demonstrate progress or success?

They helped us to build qualified audiences and establish a cost per click under $3. For most campaigns, we met our target cost per lead.

How effective was the workflow between your team and theirs?

Proactive at all times.

What did you find most impressive about this company?

Their process and involvement in the project. They are transparent and creative at the same time.

Are there any areas for improvement?

No, they’re really good at what they do.