One Umbrella

Introduce your business and what you do there.

I’m the sales manager for a kitchen appliance company.

What challenge were you trying to address with One Umbrella?

We noticed that our cost per conversion was increasing over the last two months. We initially thought the increase was due to the COVID-19 pandemic. However, when the cost became extremely high, we aimed to reduce it — we reached out to One Umbrella for this. 

What was the scope of their involvement?

One Umbrella helps us optimize our Google Ads campaigns, which have been untouched — we’d been running the same campaign for a long time until this optimization. The team optimizes the campaigns with the goal of reducing the cost of conversion while also increasing our sales. So far, we’ve all the optimizations we can, and we’re currently maintaining and topping up everything — they help us ensure everything is okay on a monthly basis. 

What is the team composition?

I mainly work with one person from their team.

How did you come to work with One Umbrella?

I found One Umbrella through online searching. I read a few reviews about them that spoke volumes to me. On top of that, they were reasonably priced for the service that they gave. 

How much have you invested with them?

We’ve spent less than £3,000–£4,000 (approximately $4,000–$5,000 USD). 

What is the status of this engagement?

We started working together in November 2021, and the engagement is ongoing. 

What evidence can you share that demonstrates the impact of the engagement? 

We’ve reduced our cost per conversion; we’ve also gained more conversions since we started the partnership with One Umbrella. We’ve also increased our sales on the website. 

How did One Umbrella perform from a project management standpoint?

One Umbrella is prompt in their service. Every time we approach them, we get good responses either on the same day or the next day. Their promptness shows what kind of people are working in their team. They’re not just a big company that doesn’t care about small-paying clients. In other words, they give every customer the attention they need.

Moreover, our deadlines are set by the type of tasks they’re doing. My point of contact usually delivers within a couple of days or a week. They deliver reports that break down what we need to do to optimize what we’re doing. If we’re happy with the amendments they propose, then we move forward. I can run any questions through my point of contact.

What did you find most impressive about them?

One Umbrella has been knowledgeable in giving me their expertise and the right advice. The responses I receive from other companies have been quite scripted. By contrast, the One Umbrella team gives me answers to questions that are applicable to my business. In other words, they don’t use templated responses. Overall, they’ve provided us with highly personalized services. 

Are there any areas they could improve?

No, there aren’t any. Everything has been spot on with their work.

Do you have any advice for potential customers?

I wish I reached out to One Umbrella sooner rather than later so that I could’ve benefited much more. As a result, my advice is to get in touch with them and get the ball rolling. If you do that, the perks and benefits of dealing with them will start rolling. Their services are spot on — you’ll reap your rewards faster. One Umbrella’s knowledge is immense and they know what they’re doing, so it’s best to get in touch with them sooner. 

Please describe your company and your position there.

I am the owner and sole proprietor of Word Scout Editing & Proofreading Services. I provide my services to university students, masters and PhD candidates, and postgraduate academics. I also work with businesses and self-publishing non-fiction authors.

For what projects/services did your company hire One Umbrella?

I was looking to grow my client base and increase sales. I did not have expertise in sales and marketing and had started and stalled in operating my business a few times before.

What were your goals for this project?

I wanted to make my business more visible to would-be clients. I had a website and was listed in a couple of editors’ associations directories, but needed much more exposure to my potential market. My goal was to be able to grow my income such that I could sustain myself exclusively using my editing business.

How did you select One Umbrella?

I approached a few companies online who offered different strategies for business growth. Their pitches were all compelling, however, One Umbrella Marketing’s approach put them well ahead of all the others. Their presentation was confident, credible and professional. I knew they were not going to be the least costly business to work with, but I was certain it would pay off in the long run.

Describe the scope of their work in detail.

After selecting One Umbrella Marketing, I had a series of discovery and strategy meetings with my representative, Yusaf. The information he asked for was insightful and clarified the areas I should have been focusing on all along, such as motivators for clients to use my services over others, identifying my ideal client and then developing a strategy to attract that client using a third party site for freelancers and prospective clients to connect.

What was the team composition?

I worked closely with Yusaf, the principal of One Umbrella Marketing. I appreciated working with one person as he came to understand my business, my working habits, as well as my non-negotiables when approaching potential clients. I don’t know how many other team members there are.

Can you share any outcomes from the project that demonstrate progress or success?

When I first started working with One Umbrella, I was not sure what I would be able to accomplish because I had had false starts before. As soon as I started implementing One Umbrella’s strategies I started to see the work steadily flowing in. I took on one too many projects at one point and had to scramble and work long hours to meet my commitments to my clients. I now know that I can slow it down or pick things up at my choosing.

How effective was the workflow between your team and theirs?

Communication was regular and effective. I had my weekly strategy calls and any other issues were handled via Slack. One Umbrella provided me with tools to help me identify sales leads and to track sales.

What did you find most impressive about this company?

One Umbrella’s approach to be committed, stay connected, and research the industry was impressive. Yusaf was patient with me as I adapted to the tools and strategies he gave me.

Are there any areas for improvement?

Being very green around sales and marketing, there were times when I didn’t fully understand my next steps, but communicating with One Umbrella during those times quickly cleared the way for me.

Please describe your company and your position there.

I am the owner of Pluto a creative accessories fashion store based in the US.

We had been running Google ads ourselves since we started a few years ago, although when we started scaling our budget our return started dropping quickly and I didn’t have the time or resources to manage the campaigns successfully and really needed a trusted partner who could manage everything and provide us with a better return.

For what projects/services did your company hire One Umbrella?

We hired One Umbrella to take over our Google paid ads campaign with Google Shopping / Search the main marketing efforts of our store. We were struggling to scale our budget in line with a healthy return.

What were your goals for this project?

Our goals were to stabilise our cost per purchase with Google ads as when we scaled the budget on our own it dropped badly, then to increase our return on ad spend.

How did you select One Umbrella?

I’ve always done things myself so it was difficult initially in finding a partner because I was so involved, but when I found One Umbrella and spoke to their team on our first call I knew I could trust them, they went into detail with their plan which other agencies didn’t do and that gave me the confidence to work with them.

Describe the scope of their work in detail.

One Umbrella provided a fantastic CRO report of our store with clear annotations and recommendations which we got our developer to implement straight away, then they then built out the keyword search groups and re-integrated our products in the merchant centre.

After reviewing the copy we launched with a testing budget of $2,000 for the first few weeks. We saw orders come through but only after the first month, we really started to see consistency and with their team constantly tweaking our campaigns we exceeded our target of 3x return on ad spend in two months. Since then we’ve managed to keep a consistent ROAS which averages at 6.3 in the last 6 months.

What was the team composition?

I liked having a dedicated person to speak with, my previous experience with other agencies had been that I was shifted from pillar to post.

Can you share any outcomes from the project that demonstrate progress or success?

We generated a 6.3X return from Google ads within three months of working together.

How effective was the workflow between your team and theirs?

Brilliant. Had quick access to Google Drive folders to upload any assets for our products. Things were made easy for me.

What did you find most impressive about this company?

They are a very capable, talented, and friendly crew. Once we hit our stride in the first month, it was clear that we had established an excellent working rhythm that sustained throughout.

Are there any areas for improvement?

Not really, I’m thoroughly impressed and can’t wait to test our new products soon.

Please describe your company and your position there.

I am a solopreneur, an online voice and performance coach.

For what projects/services did your company hire One Umbrella, and what were your goals?

As part of my launch I needed to get the word out to more people. I had the goal of booking 5 new clients during my successful ad campaign.

How did you select this vendor and what were the deciding factors?

I started with Upwork. One Umbrella was the most professional and I liked the personal approach. I felt like the owner understood my business and the demographic and my niche.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, I cerated a webinar for lead magnet with the company's guidance as to script and other factors. Meanwhile, One Umbrella worked on creating landing pages on my site. Then we tried out a YouTube ad campaign with a re-edit of existing ads that I had made.

The response from this was poor and we moved onto Google Ads. We all thought I'd do better with YouTube Ads, but as is so often the case, you don't know until you try. Google Ads were great for me and I am working with exactly the demographic I was aiming at, which is a pretty specific yet also diverse demographic as it is.

How many resources from the vendor's team worked with you, and what were their positions?

I had contact with the owner of the company when needed but had one person I was communicating with all the time on the team. They led a structured workflow and their communication was very effective.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I got the 5 clients who are a perfect match for me which is a great start. I have a great email list now from the campaign, when I'd started off with a tiny one. I have a tried and tested campaign that I can run myself when I want to.

How effective was the workflow between your team and theirs?

Very good.

What did you find most impressive or unique about this company?

They are pretty high touch, a small company. I like this.

Are there any areas for improvement or something they could have done differently?

Clarity about pricing in the beginning. We sorted this out however and it was fine from thereon out.

Please describe your company and your position there.

I'm the managing director of the company. We’re a compact team that provides high-grade 3d art from scenes, environments to 3d models, props, and objects.

For what projects/services did your company hire One Umbrella, and what were your goals?

We were looking to generate more leads for our company online, so we hired One Umbrella to run some PPC and SEO campaigns for us.

How did you select this vendor and what were the deciding factors?

We spoke with one of their agents. We had shortlisted them out of 3 different companies. We were impressed with their analysis of our current marketing strategy so we chose them to work with us.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They helped us by auditing our current PPC campaigns and giving a strategy for us to review. We were impressed. Then they began working on our PPC campaigns, and we received regular updates from them, as well as reports. They were also very transparent with the keywords that we wanted to rank for and we achieved an improvement on most of them.

How many people from the vendor's team worked with you, and what were their positions?

On my account were a project manager, a media buyer, an SEO specialist and an ad creative designer.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

One Umbrella helped us to get 6-7 new call bookings in our first month, which gradually increased month on month. We are also ranking on the first page for most of our keywords. I am thoroughly impressed.

Describe their project management style, including communication tools and timeliness.

Great.

What did you find most impressive or unique about this company?

They understand your business and know how to get you results. They really focus on developing strategies that are customized to your business's needs.

Are there any areas for improvement or something they could have done differently?

No complaints.

Please describe your company and your position there.

I'm the owner of an eCommerce store that sells niche clothing. We have been established for a few years.

For what projects/services did your company hire One Umbrella?

We were experiencing a drop in our return on ad spend so we hired One Umbrella to run our social media ads.

How did you select this vendor and what were the deciding factors?

Consistency in sales and improved conversion rate on our website were the most important goals

Describe the project in detail and walk through the stages of the project.

After interacting with One Umbrella's founder directly on a consultation call, I learned that their performance foundation formula is unique. It includes ingredients that will lay the right structure for a store to generate sales with a unique ad strategy and conversion rate optimization.

How many resources from the vendor's team worked with you, and what were their positions?

One Umbrella developed a Facebook advertising campaign which was more structured and comprehensive then our previous agency and performed conversion rate optimization for our website too. It had a big impact on our revenue.

Can you share any outcomes from the project that demonstrate progress or success?

The changes we made to our website and campaigns led to a 0.4% increase in the conversion rate. We had our best month in terms of sales.

How effective was the workflow between your team and theirs?

It was highly efficient.

What did you find most impressive or unique about this company?

They get to know your business and then they come up with strategies that are tailored to getting you results.

Are there any areas for improvement or something they could have done differently?

It was a great experience throughout.

Please describe your company and your position there.

Our company creates apps for consumer electronics, entertainment, lifestyle and health and wellness companies. I oversee all operations in our company.

For what projects/services did your company hire One Umbrella, and what were your goals?

We hired One Umbrella to manage PPC efforts for our mobile app company.

How did you select this vendor and what were the deciding factors?

We selected One Umbrella through an interview process involving 4-5 other agencies, similar to an RFP process but more fluid.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

One Umbrella analysed our landing pages. We collaborated on ideas and then they ran the PPC campaigns and implemented SKAG (single keyword ad groups) in our campaigns which led us to identify winning audiences.

How many people from the vendor's team worked with you, and what were their positions?

One Umbrella assigned two specialists to our project - a CRO specialist and Google ads media buyer alongside a project manager who we communicated regularly with on team calls.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We managed to increase conversion rates within a statistically significant degree, while hitting our goals for cost-per-lead too.

Describe their project management style, including communication tools and timeliness.

We used email as our main form of communication and spoke by phone each week.

What did you find most impressive or unique about this company?

When you need both an excellent PPC service and conversion rate optimisation, it is difficult to find an agency that can do both.

Are there any areas for improvement or something they could have done differently?

Sometimes the time difference can cause some challenges, but they've been very accommodating.

Please describe your company and your position there.

I'm the founder of of a social an app that lets you create, trade, and follow your story as it travels through the music world.

For what projects/services did your company hire One Umbrella?

We were looking for a way to promote our app online by using social media to generate a buzz and following prior to launching.

How did you select this vendor and what were the deciding factors?

After searching online, I found One Umbrella, they impressed me the most.

Describe the project in detail and walk through the stages of the project.

We had a call with them and they helped clarify the process that we needed to take in order to best promote our app. We started by running ads on Instagram and saw a solid improvement in the engagement/actions we measure.

How many resources from the vendor's team worked with you, and what were their positions?

James, the project manager, was my primary contact for the campaign. We had input from the designer and copywriter too.

Can you share any outcomes from the project that demonstrate progress or success?

We've gotten a lot of engagement and activity since we started working with One Umbrella. We will continue to collaborate with them. Unfortunately in March the pandemic struck so we had to pause our campaigns and all music festivals were essentially cancelled. We hope to relaunch soon with One Umbrella once things are back to normal.

How effective was the workflow between your team and theirs?

The process from start to finish was easy. They got my opinion throughout the project and made sure I was satisfied with the service.

What did you find most impressive or unique about this company?

It took us less than a month to get this response, which is off-the-charts compared to our old campaigns.

Are there any areas for improvement or something they could have done differently?

I can't think of anything to write about

Please describe your company and your position there.

I’m the owner of JP Watch co. We combined a love of watches with a strong inspiration from the world and creativity put into watchmaking.

For what projects/services did your company hire One Umbrella?

We wanted to improve our sales online for our store with Facebook Ads. In the beginning we were just playing around with some campaigns, but decided we needed to work with a marketing team as we were not getting results.

How did you select this vendor and what were the deciding factors?

We hired One Umbrella to Improve our sales online for our store with Facebook Ads. We wanted atleast a 2x return on ad spend.

Describe the project in detail and walk through the stages of the project.

With only limited resources, we had to be creative. One Umbrella started small by testing some ad formats. Quite early on we were able to see some great ROI from the effort in the testing phase. We've since scaled our efforts and are now hitting a 4x return on ad spend.

How many resources from the vendor's team worked with you, and what were their positions?

I worked with James from project management. He was awesome at communicating with me and kept me posted on all changes to our campaigns.

Can you share any outcomes from the project that demonstrate progress or success?

In the first month, they helped us make a 4x return. Their strategy and conversion optimization service helped lay the right foundations for our growth. Thoroughly impressed.

How effective was the workflow between your team and theirs?

They did a great job sharing ideas and thoughts with us via email, weekly calls, and slack.

What did you find most impressive or unique about this company?

They take risks and think outside the box. They've brought some really creative ideas to the table that we would never have thought.

Are there any areas for improvement or something they could have done differently?

We took longer than planned to start this project, but it was worth the wait.

Please describe your company and your position there.

I'm Ahmed the founder of eComManiacs, and we help eCommerce companies grow by using email marketing.

For what projects/services did your company hire One Umbrella?

We spent a lot of money on ads that didn’t produce much of a return because multiple freelancers and agencies experimented with ads before.

How did you select this vendor and what were the deciding factors?

One Umbrella was one of three different companies to perform independent audits on our campaigns, but we felt that their work was far superior so we went with them.

Describe the project in detail and walk through the stages of the project.

The scope of their service involved managing Google and Facebook ads. They achieved this by maintaining low CPL and finding opportunities for us to expand our audience.

How many resources from the vendor's team worked with you, and what were their positions?

The project manager and I mostly spoke about the project with input from the strategist

Can you share any outcomes from the project that demonstrate progress or success?

They have generated leads and kept our Return on Advertising Spend at a much higher level while decreasing expenses compared to the previous year.

How effective was the workflow between your team and theirs?

Our project manager, James meets with us on a weekly and biweekly basis. These meetings help me learn what's going on and what will happen next.

What did you find most impressive or unique about this company?

One Umbrella has a team that's skilled and diverse; they stay on top of the ever-changing digital marketing space.

Are there any areas for improvement or something they could have done differently?

Like anything, there is always room for improvement in speed. But I waited and they delivered quality.