Olifant Digital: Full-Service Amazon & eCommerce Agency

BACKGROUND

Please describe your company and position.

 I am the CEO of an ecommerce company 

Describe what your company does in a single sentence.

E-commerce retail fine piercing jewelry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Olifant Digital to accomplish?

• Increase profitability and sales volume on amazon sales channel
• Increase Profitability and sales volume from Google Ads & Meta
• Ecommerce marketing strategy optimization and execution.

SOLUTION

How did you find Olifant Digital?

Email

Why did you select Olifant Digital over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Olifant Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Olifant is our digital marketing agency they run our Amazon sales channel and our DTC channel paid search accounts. They also provide general marketing advice and management for our overall brand, and provide best practices and advice on optimizing our business.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Olifant have improved our profitability on the amazon sales channel despite other challenges in that channel. Their overall strategy makes sense and they keep an eye on the bottom line in that channel. DTC channel they have improved ROAS and lowered spend. They communicate well, all of their team members are excellent to work with and highly knowledgeable.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They do a great job with communication and weekly meetings.

What was your primary form of communication with Olifant Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Level of expertise and accessibility of each team member who manage each facet of digital marketing.

Are there any areas for improvement or something Olifant Digital could have done differently?

Increase top line revenue on amazon, open up the spend and be more aggressive in this channel. We are ready to scale. Come up with a better solution for tracking profitability in DTC channel, like you have on amazon channel.

BACKGROUND

Please describe your company and position.

I am the CEO of a Supplement Company

Describe what your company does in a single sentence.

We are a nutraceuticals company providing supplements and positive community to help change people's lives.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Olifant Digital to accomplish?

• Optimize Amazon AdSpend
• Increase Organic Reach
• Increase conversion rates and overall branding on Amazon
• Strategic growth ideas

SOLUTION

How did you find Olifant Digital?

Outreach

Why did you select Olifant Digital over others?

• Great culture fit
• Company values aligned

How many teammates from Olifant Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Olifant has taken on a comprehensive role in shaping and executing our company's Amazon strategy. The scope of their work includes: 

• PPC Management: They are responsible for our Amazon PPC campaigns. This involves keyword research, bid management, ad creation, and ongoing optimization to maximize return on ad spend. 
• Store Design: They design our Amazon store, ensuring it aligns seamlessly with our brand guidelines and effectively showcases our products. Their work includes creating engaging storefronts, designing layouts, and developing graphical elements that enhance user experience. 
• Product Page Management: They manage our product listings on Amazon, which involves writing compelling product descriptions, optimizing titles and keywords for SEO, managing product images, and handling customer queries related to product listings. 
• Strategy Development: They work closely with us in developing strategies for our Amazon presence. This includes identifying growth opportunities, setting revenue goals, and creating strategies to achieve these targets. 
• Customer Understanding: They have taken significant steps to understand our customers deeply. This involves analyzing customer behavior, preferences, and feedback to tailor our Amazon presence to our target audience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Olifant has optimized our advertising costs, revitalizing our PPC program's profitability. Olifant's team consistently delivers out-of-the-box ideas, contributing to our company's overall growth. They understand our customers deeply, making them not just an 'agency', but an invaluable extension of our team.

What was your primary form of communication with Olifant Digital?

• Virtual Meeting
• Email or Messaging App

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything is incredibly well organized, quick to respond via Slack and deadlines are always met!

What did you find most impressive or unique about this company?

Their commitment to ethical practices and our long-term growth is highly commendable. They've shown genuine interest in our profitability rather than driving up ad spend, fostering a trusted, respectful relationship.

Are there any areas for improvement or something Olifant Digital could have done differently?

n/a

BACKGROUND

Please describe your company and your position there.

I'm the founder and CEO of the direct-to-consumer nutrition company LyfeFuel.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Olifant Digital, and what were your goals?

We were looking for expertise in growing our business through digital marketing strategies both on and off of Amazon using ROI as the primary metric for success.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected to work with Olifant because of their data-driven approach to marketing and an honest and transparent outlook about what works and what doesn't based on their experience. I was impressed by their expert knowledge and ability to provide both high-level strategic guidance and a tactical hands-on approach.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

From the beginning we worked primarily with Alex as our main point of contact which was a refreshing approach compared to the typical agency model followed by most digital marketing companies. It made us feel that Alex and his team were truly invested in our success and committed to working through the challenges that we were facing. The primary focus in working with them was to grow our business profitability using Amazon and digital marketing strategies.

How many resources from the vendor's team worked with you, and what were their positions?

We have worked directly with Alex, the agency owner, and a few of his team members that are individually responsible for driving success on the various channels that we were advertising on.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Alex and his team have really gone above and beyond our expectations. They helped navigate some very challenging scenarios including getting our Facebook account reinstated, a full-funnel approach to marketing, and a results-oriented mindset. They've been very flexible to work with us to create a model that is mutually beneficial so that we are aligned in the success and growth of the business.

How effective was the workflow between your team and theirs?

The workflow has been pretty seamless. We use a few dedicated Slack channels to keep conversations organized and Alex and the team have made themselves available for weekly check-ins. The best part is that they take the initiative to get things done as things arise. Instead of sitting back telling us what to do, they actually do it.

What did you find most impressive or unique about this company?

I'm impressed with their knowledge and expertise and their straightforward no-nonsense approach to marketing. They have a good sense of what works and have offered up some excellent strategic advice that isn't typically offered by other agencies.

Are there any areas for improvement or something they could have done differently?

The one area they could improve upon would be on the reporting side of the business. They are using multiple KPIs in their decision making and have created some advanced reports but it would be good to drill down into these things a bit more so that we can better track and monitor success in real time. Additionally, locking down a specific time on the calendar each week to check in would be helpful.

BACKGROUND

Please describe your company and your position there.

I'm the owner of a consumer goods company, selling mushrooms based products on Amazon and in retail.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Olifant Digital, and what were your goals?

After a successful launch on Amazon, we felt that our MoM growth was not reaching it's full potential, so we wanted to further optimize our page, SEO, and overall PPC strategy. The goal is to grow 20% MoM while maintaining a healthy margin.

SOLUTION

How did you select this vendor and what were the deciding factors?

While I was in the midst of searching for a new Amazon agency, Alex at Olifant reached out to me via Linkedin. We connected over several calls and ultimately it was his deep understanding of Amazon PPC data and strategy, at an analytical level, that persuaded me.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

1. Optimize our SEO
2. Optimize Amazon Pages
3. Optimize PPC Strategy

How many resources from the vendor's team worked with you, and what were their positions?

We worked with an account manager, SEO specialist, and a PPC specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Thus far, we've seen great increases in our organic sales from the SEO approach and we're slowly seeing the improvements being made on the paid media side.

How effective was the workflow between your team and theirs?

Very effective. Good communication and overall project management on their side to implement wide spread changes over a short period of time.

What did you find most impressive or unique about this company?

They're a one-stop shop for Amazon.

Are there any areas for improvement or something they could have done differently?

It's too soon to tell.

BACKGROUND

Please describe your company and your position there.

I am the Managing Director of Rainbow Chalk Markers who are a family run business that manufacture water based ink and paints.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Olifant Digital?

We were looking for a company that could help us advance further with our Amazon marketplace account. I had initially set up the account myself with very little experience and after researching i found my adds were not performing to there full potential and costing me unnecessary money.

SOLUTION

How did you select this vendor?

I arranged multiple meetings with companies that specialise in this field. After speaking with Alex Stoykov it was clear he was very experienced and gave plenty of examples to help me understand what he was planning to do with the account and how it would perform better and save us money.

Describe the scope of their work in detail.

As there was adds already set up on the account there was some data that could assist Alex , however there was still a lot more to do and that i had only covered a fraction of what should be done.

What was the team composition?

I gained trust with Alex and he was updating me on a weekly basis of the results along with his colleagues. Alex would always say if i needed more clarification he would always be available for a web chat.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

There was results in the first month of starting with Olifant Digital with the account under optimising and it continued to grow further on each month.

How effective was the workflow between your team and theirs?

The app we use to communicate was very convenient to use so all the updates and files could be transferred between us without losing any messages through emails.

What did you find most impressive about this company?

The most impressive was the knowledge they had and then the communication using webchat. I found Alex to be very polite and understanding to help me understand a new field which i was not experienced in.

Is there any area for improvement or anything that could have been done differently?

I cant think of any arears they need improving right now.

BACKGROUND

Please describe your company and position.

I am the President of Petralyte

Describe what your company does in a single sentence.

Petralyte sells electrolyte supplements tailored for dogs and cats, helping them stay hydrated and healthy, while at the same time take in nutrients faster and more efficiently

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Olifant Digital to accomplish?

• Improve CTR
• Increase Conversions
• Grow Sales Velocity

SOLUTION

How did you find Olifant Digital?

Referral

Why did you select Olifant Digital over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Olifant Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The team at Olifant dramatically enhanced Petralyte’s Amazon presence, delivering stunning product images and A+ content, and optimizing PPC advertising by correctly pinpointing the metric to focus on to drive higher sales at lower costs. Additionally, the expert assistance in launching new product variations was pivotal in driving significant market share gain.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• New A+ content
• Optimized PPC
• Higher Sales
• Incremental Variation Offerings

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Weekly meetings, with frequent updates inbetween

What was your primary form of communication with Olifant Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

Their attention to detail and expertise in the Amazon domain are impressive.

Are there any areas for improvement or something Olifant Digital could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the CEO of Antipodes EOOD

Describe what your company does in a single sentence.

We offer a cloud-based ERP system.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Olifant Digital to accomplish?

• Manage our Google Ads accounts
• Manage our Facebook ads
• Rank our service No.1 in organic search for several keywords

SOLUTION

How did you find Olifant Digital?

Referral

Why did you select Olifant Digital over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Olifant Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Olyphant Digital created our marketing strategy regarding our presence on Facebook. They set up and managed our campaigns there. They did the same thing about our Google Ads campaigns. Most importantly, they managed to rank us in our local market for all the words that matter at first position.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have a reliable setup for our Google Ads that delivers results years later. We still rank No.1 for words like ERP, cloud ERP, etc.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I am satisfied with the results. We didn't have strict terms for each of the assignments as with digital marketing, you can't be sure how much effort is needed. To be honest, I was surprised we could get these results in such short terms. I guess we were lucky our market is not highly competitive.

What was your primary form of communication with Olifant Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We had sincere and open relations. If there were any problems or issues, they were resolved straight away.

Are there any areas for improvement or something Olifant Digital could have done differently?

Probably... I can't point to anything specific though.

BACKGROUND

Please describe your company and position.

I am the CEO of Horsepowder, Inc.

Describe what your company does in a single sentence.

We provide everyday skin and coat care products without harmful ingredients for dogs, horses, and humans.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Olifant Digital to accomplish?

• Build Amazon Business
• Build Web Business

SOLUTION

How did you find Olifant Digital?

Other

Why did you select Olifant Digital over others?

• Great culture fit
• Good value for cost
• Company values aligned

What was the size of Olifant Digital’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Olifant to handle all DTC and Amazon business as our ad agency.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Month over Month growth
• Year over Year growth
• Return on Ad Spend

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Olifant was very organized. They created a meeting pace and deliverable schedule that works well for us. The account management is very responsive, and internal communications are excellent. We are very happy with speed of delivery and execution.

What was your primary form of communication with Olifant Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

Ability to listen and modify their approach to take into consideration the unique marketplaces we are dealing with.

Are there any areas for improvement or something Olifant Digital could have done differently?

We only wish they had contacted us sooner.

BACKGROUND

Please describe your company and position.

I am the Founder and CEO of OD International Inc

Describe what your company does in a single sentence.

Health and Beauty products manufacturing , distribution and DTC

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Olifant Digital to accomplish?

• Advertising optimization
• Listing Optmization
• Marketing strategy DTC

SOLUTION

How did you find Olifant Digital?

Other

Why did you select Olifant Digital over others?

Great culture fit, Good value for cost, Company values aligned, Other

What was the size of Olifant Digital’s team?

6-10 Employees

What was your primary form of communication with Olifant Digital?

Virtual Meeting, Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

key deliverables - ppc management, seo optimization, hands-on-management, image optimization/designs

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Better TACOS
• Higher organic sales ratio
• Highly focused on ranking and budget optimization

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very communicative, the team responds well to requests. Great brain storming and execution.Delivery project in considerable timing

What did you find most impressive or unique about this company?

Systematic approach.The founder, Alex, is a very special guy to connect with. I see them as business partners and not just an agency

Are there any areas for improvement or something {provider_name} could have done differently?

There is always room to improve. We work on this together with both of our teams and find ways to utilize the strong areas of Olifant in the most efficient ways. We have honest discussions, and we change course where needed. That is what counts.