OdesSeo

BACKGROUND

Please describe your company and position.

I am the Owner of La-Torta

Describe what your company does in a single sentence.

La-Torta is a Ukrainian online store offering a wide range of high-quality baking tools, ingredients, and confectionery supplies for professional and home bakers

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OdesSeo to accomplish?

To increase retail revenue and ROI by scaling online sales through performance marketing, paid traffic, SEO, conversion rate optimization, and efficient customer acquisition.

SOLUTION

How did you find OdesSeo?

Online Search

Why did you select OdesSeo over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from OdesSeo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. SEO Strategy & Organic Growth Optimization:
OdesSeo started with a comprehensive SEO audit and keyword research for our online store. The team optimized site structure, on-page content, metadata, and technical SEO elements, which improved organic visibility and laid a strong foundation for long-term traffic growth.

2. Google Ads Management & Campaign Optimization:
OdesSeo launched and optimized advertising campaigns across Google Search, Shopping, Performance Max, and Display. Campaigns were structured based on product categories and performance data, enabling more efficient budget allocation and improved return on ad spend.

3. ROI-Focused Performance Marketing:
The team implemented a data-driven performance marketing approach with a strong focus on profitability. Clear ROAS benchmarks, margin-based optimization, and continuous bid adjustments helped increase campaign efficiency and reduce ineffective ad spend.

4. Analytics & Conversion Tracking:
OdesSeo conducted in-depth audits of analytics and conversion tracking systems, ensuring accurate data collection across advertising platforms. This allowed for better performance analysis, informed decision-making, and ongoing optimization.

5. Category Expansion & Promotional Campaigns:
New product categories and seasonal promotions were tested and scaled based on performance. Remarketing and display campaigns supported product launches and special offers, contributing to higher engagement and improved conversion rates.

Summary of Impact:
OdesSeo’s comprehensive and performance-driven digital marketing approach helped La-Torta to:

• Increase organic and paid traffic quality
• Improve ROI and campaign profitability
• Strengthen analytics and performance transparency
• Scale e-commerce growth with a data-driven strategy

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our collaboration with OdesSeo resulted in strong and sustainable growth. Over the course of the project, organic traffic increased by up to 15×, while online sales grew by up to 7× as a result of performance-driven SEO, Google Ads advertising, Meta advertising, and continuous conversion optimization. 
We also achieved measurable improvements in traffic quality, conversion rates, and overall marketing efficiency, allowing us to scale our e-commerce business with predictable and data-driven results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

OdesSeo managed the project efficiently, consistently delivering tasks on time and responding promptly to our requests. The team maintained clear communication through regular meetings and performance reports, which allowed for fast adjustments to campaigns and overall strategy. This structured and proactive approach ensured transparency, flexibility, and smooth collaboration throughout the project.

What was your primary form of communication with OdesSeo?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most about OdesSeo was their passion and competitive drive. The team was deeply engaged in the project and fully committed to bringing La-Torta to the No.1 position among online confectionery stores in Ukraine. Their strong ownership mindset, relentless focus on results, and willingness to go beyond standard marketing execution truly set them apart.

Are there any areas for improvement or something OdesSeo could have done differently?

We were fully satisfied with the collaboration. OdesSeo consistently met our expectations and delivered strong results throughout the project.

BACKGROUND

Please describe your company and position.

I am the Founder of Kika-Style

Describe what your company does in a single sentence.

Kika Style is a beauty salon offering a wide range of high-quality services, including professional haircuts, color treatments, injectables, and body contouring, all delivered by expert stylists and technicians.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OdesSeo to accomplish?

• The goal was to enhance Kika-Style’s online presence by developing a professional website, improving SEO, and driving targeted traffic through Google Ads campaigns to boost visibility and sales.

SOLUTION

How did you find OdesSeo?

Referral

Why did you select OdesSeo over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from OdesSeo were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Website Preparation and Development:
At the first stage, OdesSeo focused on preparing a new website to replace the old one. The new site was developed with all technical SEO requirements and a comprehensive semantic core to ensure strong SEO traffic potential.

2. End-to-End Analytics Setup:
Before launching the new site, OdesSeo set up end-to-end analytics, including:

Google Analytics with event tracking
Call Tracking
As a result, we gained valuable insights into which marketing channels were driving inquiries.

3. SEO Promotion:
The next step was the systematic SEO promotion of the website. Today, Kika-Style ranks as a leader in SEO within its niche.

4. Advertising Campaigns:
OdesSeo also executed a comprehensive advertising campaign across:

• Google Ads
• YouTube

5. Key Metrics of Success:
Key metrics include:

• A 7x increase in website traffic
• A 3x boost in online inquiries from new clients 

6. SEO Results:

OdesSeo’s SEO efforts led to:

Over 200 targeted keywords ranking in the TOP-3 on Google
This significantly improved visibility and customer engagement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Key metrics of success include a 7x increase in website organic traffic and 3x boost in online inquiries from new clients. Our SEO efforts led to over 200 targeted keywords ranking in the top 3 on Google, significantly improving visibility and customer engagement.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team is very responsive and always in touch with us. 

What was your primary form of communication with OdesSeo?

Virtual Meeting

What did you find most impressive or unique about this company?

OdesSeo is a team of true professionals with deep expertise in their field. What impressed us most was their proactive approach to project management. They maintained constant communication, ensuring the timely delivery of all items. They quickly adapted to our needs and the ever-changing market conditions, providing valuable insights and excellent recommendations at every step of the process. Their responsiveness and commitment to quality were outstanding.

Are there any areas for improvement or something OdesSeo could have done differently?

At this moment, we are completely satisfied with OdesSeo. Their approach, communication, and results fully meet our expectations.

BACKGROUND

Please describe your company and position.

I am the CMO of Family Doctor's Clinic

Describe what your company does in a single sentence.

Family Doctor's Clinic is a team of highly qualified family doctors and pediatricians.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OdesSeo to accomplish?

• We hired OdesSeo to build a complete digital marketing structure for our clinic, including strategy development, online promotion, and performance optimization across all digital channels.

SOLUTION

How did you find OdesSeo?

• Online Search
• Referral

Why did you select OdesSeo over others?

• Good value for cost
• Referred to me

How many teammates from OdesSeo were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The OdesSeo team was engaged to provide full-cycle digital marketing services for this project. The scope of work included designing the initial website layout, developing an SEO-friendly site structure, and managing all aspects of website coding and implementation. After the website launch, OdesSeo delivered a comprehensive online marketing strategy that encompassed organic SEO optimization, Google Ads and Meta advertising campaigns, YouTube channel promotion, and the setup of end-to-end analytics to measure and optimize campaign performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

As a result of OdesSeo’s work, our clinic became a local leader in family doctor contracts within the Odessa region, both online and offline. In addition, we receive a stable and growing flow of online inquiries every month, which demonstrates the effectiveness of the implemented digital marketing strategy.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

OdesSeo demonstrated excellent project management throughout our collaboration. They consistently delivered all key items on time and maintained clear communication at every stage of the project. The team was highly responsive to our needs, promptly addressing any requests or changes and providing professional solutions to ensure our objectives were met. Their proactive approach and attention to detail made the entire process smooth and effective.

What was your primary form of communication with OdesSeo?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most about OdesSeo was their deep expertise in healthcare digital marketing and their commitment to achieving measurable results. The team combined strategic thinking with hands-on execution, tailoring their approach specifically for our clinic’s needs. Their ability to adapt quickly, offer innovative solutions, and deliver consistent growth — set them apart from other agencies we have worked with.

Are there any areas for improvement or something OdesSeo could have done differently?

We are fully satisfied with OdesSeo’s work—their proactive approach, deep involvement, and commitment to delivering real results truly set them apart.

BACKGROUND

Introduce your business and what you do there.

I’m the head of digital marketing at a company that offers three-, six-, and nine-month business and technology programs.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with OdesSEO?

We wanted to improve our overall SEO visibility around the world. As a result, we worked closely with OdesSEO to improve our organic traffic and to set up our PPC advertising campaigns. We also discussed our growth strategy with them. 

SOLUTION

What was the scope of their involvement?

OdesSEO provides SEO and PPC services to us. They’ve given us plenty of tutorials on how to re-optimize each of our program pages. Since I’m the digital marketing head, they’ve shown me the exact tools we can use for building backlinks. We’ve also done a competitive analysis of our competitors and their keyword rankings. Specifically, we’ve researched the best keywords they use on their product or program pages.

Moreover, they’ve guided us around PPC campaigns. The team has helped us determine which platform is best to use for our paid search campaigns; our choices include Google and Facebook. We’ve had a PPC campaign in the past without them, but we’ve encountered a problem with Facebook. As a result, OdesSEO has helped us fix that technical issue, too. 

In terms of content, we optimize our website content by ourselves, but they show us how to make our content more SEO-oriented. Essentially, OdesSEO has helped us implement the keywords we’ve researched on all of our content; they send us a unique keyword list for each program page. 

What is the team composition?

I work directly with one person from the OdesSEO team, but he has associates working with him. 

How did you come to work with OdesSEO?

OdesSEO was referred to us by one of our partners who worked with them in Ukraine for a long time. That partner achieved good results with OdesSEO, and they were also an education certification school. They told us it would be good to work with OdesSEO if we wanted to improve our SEO performance, so we hired the team. 

How much have you invested with them?

We expect to invest around $10,000 into this partnership. 

What is the status of this engagement?

We started working with OdesSEO in August 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

OdesSEO has helped us achieve our lead generation goals. We’ve previously had 150 leads for the $2,000 budget we’ve allocated. After working with OdesSEO, we’ve had more channels for getting leads; ultimately, we’ve been able to aim for a higher lead generation goal. On top of that, our organic traffic has also increased. 

How did OdesSEO perform from a project management standpoint?

Our collaboration has been organized. I work with the OdesSEO team closely every day. If I encounter a problem with our campaigns, we can talk to them through Teams and emails. Overall, we’ve had no issues working with OdesSEO, and we see their team as an extension of our internet marketing team. 

What did you find most impressive about them?

OdesSEO is a great local company. A lot of other ad agencies provide many services, but they don’t inspire me to learn things the way OdesSEO does. The team is highly organized, and they have a solid understanding of the technical things that are important for our campaigns. Because of this, they can tailor their services to our needs. Moreover, they’re great at explaining things and supporting our in-house team’s growth. 

Are there any areas they could improve?

No, there aren’t any. 

Do you have any advice for potential customers?

You should have an in-house digital marketer to help you understand many things about internet marketing. OdesSEO specializes in technical SEO and PPC, and they’ll help you measure your work properly. On top of that, work closely with them to address your problems. Treat them as an extension of your team, and they’ll support you in achieving your goals. If you have an in-house strategic planning team, OdesSEO will work with you, train you, and help you learn how the digital marketing world works.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a legal services company that provides real estate processing and legalization services, as well as construction and design work, ensuring full legal support and saving clients time.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with OdesSeo?

We needed help improving our search engine rankings for legal services, generating more qualified leads through SEO and paid advertising, and establishing proper tracking to measure marketing effectiveness.

SOLUTION

What was the scope of their involvement?

OdesSeo has delivered a full-scope internet marketing program for our legal company. The main deliverables include SEO optimization, which involves technical improvements of our website, keyword strategy, and organic rankings. The team also handles paid advertising through Google Ads and Meta campaigns with continuous optimization. 
Additionally, OdesSeo provides cross-channel analytics, which includes a comprehensive tracking setup connecting all marketing channels in our CRM. Finally, the team delivers performance dashboards with custom reports showing ROI and effectiveness of each channel.OdesSeo has comprehensively optimized all technical aspects of our website, including site speed, mobile responsiveness, fixing crawl errors, Core Web Vitals improvement, and implementing proper structured data.

What is the team composition?

We work with 2–5 teammates from OdesSeo.

How did you come to work with OdesSeo?

We found OdesSeo through an online search. We chose them over other options because they had high ratings, a great culture fit, and good value for the cost.

How much have you invested with them?

So far, we’ve spent around $100,000 with OdesSeo.

What is the status of this engagement?

We started working with OdesSeo in January 2022, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

OdesSeo has successfully delivered on all fronts, helping us increase client inquiries and strengthen our online presence. Our website now ranks in the top three for over 240 keywords and consistently maintains these positions. Organic search generates over 60% of all qualified leads, and our cost per lead has decreased by more than 300%.
The first nine months were critical — OdesSeo completely rebuilt our website's technical foundation, restructured our site architecture, optimized our paid advertising, and set up comprehensive analytics. During this intensive phase, we saw meaningful improvements in rankings and lead generation.The real breakthrough came after 1.5 years of continued collaboration. 
That's when we achieved our dominant top-3 rankings for our core target keywords. Once we secured these primary positions, OdesSeo systematically expanded our semantic strategy, pushing additional essential keywords into the top-3 as well. Today, we maintain top-3 positions for over 240 keywords — a comprehensive market dominance that we've consistently maintained.
Our monthly lead volume has increased five times compared to before working with OdesSeo. Our website conversion rate has improved considerably, and our cost per lead has decreased by more than three times.What matters most is that we're not just getting more leads — the quality has improved dramatically. 
Our sales conversion rate from inquiry to closed deal has also increased noticeably, meaning these additional leads are genuinely valuable to our business. Our inquiry-to-sale conversion rate has increased by roughly 25%–30%. This improvement reflects not just the quantity of leads, but their quality. OdesSeo's optimization ensures we're attracting more qualified prospects with genuine interest in our services, which naturally translates to higher conversion rates.
The game-changer was the analytics dashboard OdesSeo implemented. 
As a business owner, I can track everything in real-time: cost per lead by channel, total inquiries, conversion rates, and most critically, closed deals attributed to each traffic source. This transparency has transformed how I make marketing decisions and allocate budget based on actual ROI.

How did OdesSeo perform from a project management standpoint?

OdesSeo delivers on time and maintains professional project management standards throughout. They establish clear timelines upfront, break the work into manageable phases with specific deliverables, and consistently meet their commitments. When challenges arise, they communicate proactively. 
This reliability and transparency in project execution is a key reason we've maintained a long-term partnership with them.We communicate with OdesSeo through in-person and virtual meetings.

What did you find most impressive about them?

What's most unique about OdesSeo is the combination of personalization, genuine teamwork, and professionalism. They invest time in understanding our business, customize their approach accordingly, and work as true partners. This personal investment and professional excellence translate directly into exceptional results.

Are there any areas they could improve?

I can't think of anything they could improve on. OdesSeo delivers excellent results and maintains high professional standards throughout. I'm satisfied with the partnership.