Oddo Digital

BACKGROUND

Please describe your company and position.

I am the Sr. Principal, K-12 Marketing of EVERFI

Describe what your company does in a single sentence.

EVERFI K-12 provides standards-aligned, research-based digital lessons to help students develop real-world skills and prepare for career and life success.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Oddo Digital to accomplish?

• Provide SEO services to drive quality website traffic
• Rank on page 1 of organic search results pages against key terms for our business

SOLUTION

How did you find Oddo Digital?

Referral

Why did you select Oddo Digital over others?

• Good value for cost
• Referred to me

How many teammates from Oddo Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Oddo Digital provides content and on-page SEO recommendations and services m, analytics and reporting, ad hoc SEO requests, technical SEO audits. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We've had five straight months of organic traffic increases
• 
  We have driven over 10k incremental clicks and 800k impressions from blog content that was driven from outlines and recommendations from Oddo Digital

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Oddo Digital is always on time and extremely responsive. Brian responds to all inquiries with thoughtful responses in a timely manner, and we are able to connect and communicate easily with him via our MS Teams, Asana, email, and regular virtual meetings.

What was your primary form of communication with Oddo Digital?

In-Person Meeting

What did you find most impressive or unique about this company?

His ability to explain more technical concepts in plain language. He offers great reporting, insight, and recaps of performance to help drive ongoing improvements in the SEO business.

Are there any areas for improvement or something Oddo Digital could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Engagement Manager of a communications technology consultancy.

Describe what your company does in a single sentence.

We are a specialist provider of consulting and managed services for the communications sector. 

We exist to help our clients grow and transform their companies using technology and expertise.

With over 30 years of experience, we deliver strategic advice, project delivery, and technology solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Oddo Digital to accomplish?

• Improve Technical SEO
• Increase Web Reach of Client Through Backlinks
• Strategic Guidance on Content to Build

SOLUTION

How did you find Oddo Digital?

Referral

Why did you select Oddo Digital over others?

Great culture fit

How many teammates from Oddo Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Technical SEO

• Audit technical aspects to identify areas to improve page speed, mobile optimization
• Audit on page title tags, metadata to ensure that they are SEO friendly
• Identify broken backlinks/site links and create redirect maps/recommended fixes
• Perform analyses to support misc. technical site issues (e.g. breadcrumb structure issues, index/no index specific pages)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Growth in organic search performance (clicks/rankings)
• Decrease in technical issues (broken links)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very professional and can deliver on time.

Responsive and creative.

What was your primary form of communication with Oddo Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Comes to the team with new ideas on ways to improve SEO.

They're a true master of SEO who understands the craft and what it takes to improve a site.

Brian gets results, and does so in a way that inspires confidence in his abilities. With Brian, I feel like we have a strong advisor working with us.

Are there any areas for improvement or something Oddo Digital could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Senior Marketing Manager, Web of Blackbaud

Describe what your company does in a single sentence.

Blackbaud is the leading software provider exclusively dedicated to powering social impact.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Oddo Digital to accomplish?

• Optimize our website and blog, via on page, off page and technical SEO, to increase organic discoverability.

SOLUTION

How did you find Oddo Digital?

Referral

Why did you select Oddo Digital over others?

• Great culture fit
• Good value for cost
• Company values aligned
• Previously worked with Oddo Digital

How many teammates from Oddo Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Oddo Digital was hired to provide full SEO strategy and support for our website.The scope included full SEO review of the site and to identify areas of opportunity for Blackbaud to increase search engine rankings for targeted keywords. 

Deliverables included technical audits, key word development, meta data and on page recommendations, IA recommendations and link building development. A larger deliverable has been to create a reporting process and cadence for both the work teams and an executive level summary. Additionally, the site was going through a re-platforming during this project and Oddo Digital provided expert guidance throughout this project.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Both the blog and the main website have shown an increase in clicks. All KPIs are on upward trends. Blog (October vs. March - first full month) 142.97% in clicks 191% in impressions 6232 new ranking keywords Main Website (Past 28 days in October YoY) 21% increase in clicks

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Oddo Digital's project management is excellent. Brian is our key contact and is very on top of all the work items. He collaborates with us via messaging apps and also via Asana. Deliverables have been handed off on time. Brian is always responsive to the teams' needs.

What was your primary form of communication with Oddo Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Brian's SEO knowledge and skill set knows no bounds! He's incredibly versed in foundation SEO while also staying up to date with current trends, including AI.

Are there any areas for improvement or something Oddo Digital could have done differently?

If I had to name an area for improvement (which is a challenge), it would be to provide a monthly recap and status of the various work items. All progress is available via self-service in Asana, however having a monthly recap and status update would be of additional value.

BACKGROUND

Please describe your company and position.

I am the Community Manager of The Fried Egg

Describe what your company does in a single sentence.

Produces golf content and provides professional golf coverage

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Oddo Digital to accomplish?

• Improve SEO of existing content
• Establish best practices for new content

SOLUTION

How did you find Oddo Digital?

Personal Relationship

Why did you select Oddo Digital over others?

• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Oddo Digital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Improve backend SEO in order to drive more organic traffic through search engines. Oddo Digital worked with our back catalog to increase the searchability of our existing content and continues to provide advice and assistance on best practices for new content we produce. Oddo Digital delivers reports on traffic increases, improvement in revenue streams, and additional metrics that show growth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A 50.5% increase in clicks YoY, 22.6% increase in impressions, 22.7% increase in CTR, additional revenue close to $200,000 due to new membership program that was assisted by Oddo Digital, and more than 4,000 new newsletter subscribers that have been added because of popups created by OD

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Oddo Digital is extremely efficient and always provided feedback and projects on time, almost always above what was asked or expected. Additional deliverables were also provided that helped us gain a better understanding of our current situation and what areas we can attack moving forward.

What was your primary form of communication with Oddo Digital?

• Virtual Meeting

What did you find most impressive or unique about this company?

Immediate results. Oddo Digital's work and assistance was immediately noticeable in our organic performance and has been appreciated by everyone here. OD worked hard to make sure they delivered what we asked for and what they promised

Are there any areas for improvement or something Oddo Digital could have done differently?

Not in terms of the scope of the project we are working on

BACKGROUND

Please describe your company and position.

I am the Sales & Marketing Content Developer of Black Star

Describe what your company does in a single sentence.

We sell, find, and appraise heavy equipment.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Oddo Digital to accomplish?

• Guide us in creating a substantial SEO presence for Black Star
• Increase traffic to our website and optimize clicks/conversions through SEO optimization and implementation

SOLUTION

How did you find Oddo Digital?

Referral

Why did you select Oddo Digital over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

• Site Redesign 
• Consulting Keyword Research 
• Site Structure / Information Architecture 
• Content Hub Recommendations 
• Technical Audit 
• Post Launch Technical Audit 
• Performance Dashboard 
• Metadata Recommendations 
• Content Keyword Research 
• Google Analytics Audit 
• Google Business Profile Playbook 
• Monthly Reporting

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

So far:

1. 27% increase in clicks in 2023 year to date 
2. 302% increase in impressions in 2023 year to date 
3. Helped set up a brand new content hub and category pages 
4. Helped optimize the Google Business Profile which is the second highest traffic driving page for the site

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Leads with a strategic approach. Detailed tracking documents are in use to monitor tasks and outcomes at each phase of the project. Brian is very tuned in to our needs and company goals and provides clear direction with understandable explanations and recommendations. Provides additional guidance and tools where needed. He has great attention to detail, and conducts regular status meetings and email updates. Quick turnaround on all communications. All deliverables have been on time.

What was your primary form of communication with Oddo Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They have exceptional SEO knowledge and implement strategies that make sense and result in improvement almost immediately. Very easy to work with, hands-on and involved at every stage.

Are there any areas for improvement or something Oddo Digital could have done differently?

Not that we have found.

BACKGROUND

Please describe your company and position.

I am the Owner of Ladies who Lift

Describe what your company does in a single sentence.

ONLINE FITNESS PROGRAMMING

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Oddo Digital to accomplish?

• SEO OPTIMIZATION
• CONTENT CREATION
• WEBSITE MAINTENCE

SOLUTION

How did you find Oddo Digital?

Referral

Why did you select Oddo Digital over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Oddo Digital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• Since working together (March 2022), we've gained 11,293 more ranking keywords including 618 that are on page one (a 796% increase) 
• An 884% increase in organic traffic year over year from last month compared to May 2022 
• A 929% increase in new users - Helped with website maintenance, content creation, product marketing, email campaigns, and conversion rate optimization strategies such as abandon cart retrieval, upsell popups, and more.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Since working together (March 2022), we've gained 11,293 more ranking keywords including 618 that are on page one (a 796% increase) 
• An 884% increase in organic traffic year over year from last month compared to May 2022 
• A 929% increase in new users - Helped with website maintenance, content creation, product marketing, email campaigns, and conversion rate optimization strategies such as abandon cart retrieval, upsell popups, and more.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Brian is truly the best! He gets the job done quickly and efficiently and is excellent with communication. He is also great at generating ideas and bringing value to the table instead of waiting to be hold what to do. Brian has become a hugely value asset to the team

What was your primary form of communication with Oddo Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Brian is true jack and master of all trades! What started as a hire for SEO optimization has quickly developed into a hire for many other tasks and projects that have been extremely valuable to the business and the brand. Brian seeks to understand the company culture and align his work with our values. Overall, they are supportive and easy to talk and express concerns to.

Are there any areas for improvement or something Oddo Digital could have done differently?

none! i want to work with Brian forever!

BACKGROUND

Please describe your company and position.

I am the CEO of Casey Moss Tax & Accounting, LLC

Describe what your company does in a single sentence.

We do accounting and taxes for small businesses and individuals

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Oddo Digital to accomplish?

• Increase organic web traffic to my website
• Improve the overall appeal of our website
• Add quality content to the website

SOLUTION

How did you find Oddo Digital?

Referral

Why did you select Oddo Digital over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Oddo Digital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• Keyword research & SERP analysis
• information architecture & restructuring
• 12 core page creations that are SEO optimized
• technical auditing/monitoring of the site to fix technical errors
• audit and improvement of existing content
• authority outreach (link building)
• management of Google My Business profile and local SEO
• conversion rate optimization through website pop-ups
• general strategy and consulting on all things SEO.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• My sales have increased by 93% year over year for 2023 so far. The organic web traffic has increased substantially. My calendar is constantly full with new client bookings from people who found me online.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Oddo Digital delivered everything we needed in a timely fashion. Brian was available for any questions I had, and was even willing to help with questions that were technically outside the scope of our engagement. He's always easy to reach, very responsive, and got me everything I needed when I needed it.

What was your primary form of communication with Oddo Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

The technical skills. For a small operation, Oddo Digital operates extremely efficiently and has a wealth of knowledge in this area. I found them to be much more technically skilled than competitors.

Are there any areas for improvement or something Oddo Digital could have done differently?

I wouldn't recommend any changes. We were extremely satisfied with the services they provided.

BACKGROUND

Please describe your company and position.

I am the Sales & Marketing Mgr. of Thermo King Michigan

Describe what your company does in a single sentence.

Thermo King dealership.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Oddo Digital to accomplish?

• SEO support.

SOLUTION

How did you find Oddo Digital?

Referral

Why did you select Oddo Digital over others?

Referred to me

How many teammates from Oddo Digital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Create articles, review website design and recommend changes.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased our website traffic. We experienced top-notch customer service from Oddo Digital.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Timelines and responsiveness both good.

What was your primary form of communication with Oddo Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

High quality, on target quickly; and great customer service

Are there any areas for improvement or something Oddo Digital could have done differently?

Workign with google form could have been easier earlier, we should have talked about that earlier.

BACKGROUND

Please describe your company and position.

I am an executive at Patient Reach 360

Describe what your company does in a single sentence.

Healthcare Marketing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Oddo Digital to accomplish?

• SEO Analysis and Recommendations

SOLUTION

How did you find Oddo Digital?

Contact

Why did you select Oddo Digital over others?

Company values aligned

How many teammates from Oddo Digital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO ananlysis and recommendations. Audit of website and marketing materials, suggestions for urls and backlinking. Technical Audit, Client Briefs, Keyword research, Organizational Schema.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Writen and in person review of the dliveralbles based on SOW for the SEO audit and analysis. Using the information provided, our team was able to use the recommendations to imporve our website and our SEO processes.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes deivery of items as scheduled in a timely manner.

What was your primary form of communication with Oddo Digital?

Email or Messaging App

What did you find most impressive or unique about this company?

Their expertise and understanding of the project scope and required deliverables stood out.

Are there any areas for improvement or something Oddo Digital could have done differently?

No

BACKGROUND

Please describe your company and position.

 I am the Growth Operations Manager of a real estate company 

Describe what your company does in a single sentence.

Residential real estate appraisals

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Oddo Digital to accomplish?

• Increase conversions
• Boost brand awareness
• Drive traffic to website
• Boost keyword ranking

SOLUTION

How did you find Oddo Digital?

Referral

Why did you select Oddo Digital over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Oddo Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Keyword Mapping & SERP Analysis 
• Technical Audit 
• Technical Site Monitoring 
• Information Architecture 
• Content Keyword Research 
• Core Page Refreshes or New Production
•  New SEO Article Production 
• Backlink Outreach 
• Google Business Profile (GBP) Best Practices 
• Google Business Profile (GBP) Optimization 
• Citation Management 
• Location Page Strategy 
• SEO Best Practices 
• Workshop Analytics Audit and Setup Custom Performance Dashboard 
• Monthly Reporting 
• Ad Hoc Consulting 
• Strategy & Communication

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 360% increase in non-branded traffic Past Three Months YoY 
• 740.58% in non-branded impressions Past Three Months YoY 
• 423 new ranking keywords over the course of one year (+2115% increase)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were extremely attentive and on time. Helped to keep our team on time too!!

What was your primary form of communication with Oddo Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Brian felt like he was a part of our company the whole time we worked with him. He believed in our goals and KPIs as much as we did and went above and beyond to make sure we surpassed them.

Are there any areas for improvement or something Oddo Digital could have done differently?

More comprehensive content creation support, otherwise, no notes!