NYMO & Co.

BACKGROUND

Introduce your business and what you do there.

I’m the director of PR and partnerships at Mud Pie, LLC., a home decor and lifestyle brand.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NYMO & Co.?

We needed help building our affiliate program to boost revenue and diversify publishers.

SOLUTION

What was the scope of their involvement?

NYMO & Co. handles our entire affiliate program. The team focuses on building mid and top funnel activities by bringing on loyalty and content publishers. NYMO & Co. also targets influencers through a gifting-focused strategy, reviews all publishers for quality, and recruits top publishers.

What is the team composition?

We work with one account manager.

How did you come to work with NYMO & Co.?

Someone referred NYMO & Co. to me. We chose them because their pricing fit our budget, they were a great culture fit, and their company values aligned with ours.

What is the status of this engagement?

We started working together in January 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

NYMO & Co.'s work has resulted in a 46% increase in clicks, a 145% increase in revenue, and a 78% increase in orders. The team has also migrated us to a new platform, introduced us to new publishers, and eliminated trademark bidding.

How did NYMO & Co. perform from a project management standpoint?

We've had three different account managers over the course of our engagement, but our current account manager is excellent. Her communication is fast and efficient, and she gels really well with us. We primarily communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

NYMO & Co.'s care of service is excellent. The team is responsive and really cares about their clients.

Are there any areas they could improve?

There's nothing we can come up with.

BACKGROUND

Introduce your business and what you do there.

I’m the senior marketing manager of an e-commerce company. We design stylish, high-quality compression socks that provide health benefits such as relieving achiness and fatigue. We combine scientific insights with fashionable, functional fabrics for everyday wear.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NYMO & Co.?

We needed to revive our affiliate program and strengthen our top and mid funnel.

SOLUTION

What was the scope of their involvement?

NYMO & Co. provides ongoing work connecting to writers and managing affiliates. The team has provided reports, set up our Awin platform (which was struggling after the transition from ShareASale), and established valuable affiliate partnerships.

What is the team composition?

We work with 2–5 teammates from NYMO & Co.

How did you come to work with NYMO & Co.?

I found them on LinkedIn. I chose them over other options because they had high ratings, good value for cost, and were referred to me. Additionally, their company values aligned with ours.

What is the status of this engagement?

We started working with them in October 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

NYMO & Co.’s work has increased our site traffic and sales by at least 50%. It’s hard to measure because our program was all but dead this time last year, but their return on investment has been incredible.

How did NYMO & Co. perform from a project management standpoint?

They’re always on time. We communicate via in-person meetings and emails or messaging apps.

What did you find most impressive about them?

NYMO & Co. has incredible and friendly people. They’re super flexible with changing product deadlines. The results speak for themselves, and their connections have been impressive, too.

Are there any areas they could improve?

There’s nothing they need to improve.

BACKGROUND

Introduce your business and what you do there.

I’m the growth marketing manager of Eko Health, a medical device company. We develop digital stethoscopes and AI-powered software that help healthcare professionals detect and monitor heart and lung diseases more accurately and efficiently.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NYMO & Co.?

We needed help with affiliate marketing.

SOLUTION

What was the scope of their involvement?

NYMO & Co. manages all of our affiliate outreach, including taking calls and emails on our behalf and providing recommendations of publishers that are a good fit for our company and goals. The team has added real affiliates to our program, which is a significant improvement since we had a lot of coupon sites in our affiliate program that we didn’t believe provided true value.

What is the team composition?

We work with 2–5 teammates from NYMO & Co.

How did you come to work with NYMO & Co.?

We found them through a referral. We chose them over other options because they had high ratings, their pricing fit our budget, they offered good value for the cost, and their company values aligned with ours.

What is the status of this engagement?

We started working together in January 2026, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

NYMO & Co. has significantly increased our sales month-over-month from real influencers. Our open outreach and closed opportunities have also increased.

How did NYMO & Co. perform from a project management standpoint?

NYMO & Co.'s communication and weekly recaps have been exceptional, and they've delivered on time. We communicate via in-person meetings, virtual meetings, and emails or messaging apps.

What did you find most impressive about them?

NYMO & Co. goes the extra mile to reach out to real people and provide incremental results.

Are there any areas they could improve?

I can't think of anything for now.

BACKGROUND

Please describe your company and position.

 I am an emplolyee at a consumer products & services company 

Describe what your company does in a single sentence.

Canadian consumer brand with ambitious affiliate growth goals, using partnerships and performance driven marketing to scale customer acquisition.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NYMO & Co. to accomplish?

• We brought in NYMO & Co. to support our affiliate growth goals by improving outreach, building stronger partner relationships, and helping turn the channel into a more meaningful source of acquisition.

SOLUTION

How did you find NYMO & Co.?

Referral

Why did you select NYMO & Co. over others?

Company values aligned

How many teammates from NYMO & Co. were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work focused on helping us build and grow our affiliate channel in a more structured way. This included strategy development, partner and creator outreach, relationship management support, and execution across recruitment and growth initiatives. Key deliverables included affiliate strategy support, outreach and recruitment efforts, communication guidance, and ongoing collaboration aimed at improving channel performance and customer acquisition.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The engagement helped create stronger structure and momentum within the affiliate channel. We saw progress in partner recruitment, improved consistency in outreach and follow up, and stronger overall execution around affiliate growth. It also helped turn the channel into a more organized and measurable part of the business, with clearer processes and better visibility into performance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

NYMO & Co. were organized and dependable from a project management standpoint. They communicated clearly, delivered items in a timely manner, and were responsive whenever priorities or needs shifted. The process felt collaborative throughout, and they were proactive in keeping work moving forward.

What was your primary form of communication with NYMO & Co.?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most was their ability to combine strategy with execution. They were not just thoughtful about the bigger picture; they were also able to move quickly, stay organized, and help turn ideas into real progress.

Are there any areas for improvement or something NYMO & Co. could have done differently?

N/A

BACKGROUND

Introduce your business and what you do there.

Felina designs and offers a wide range of intimate apparel, including bras, panties, loungewear, bridal wear, and lingerie, with a focus on diverse styles and perfect fit. I oversee our e-commerce initiatives and strategy.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NYMO & Co.?

We wanted to expand our institutional influencer program and reach a broader community of individual creators to drive growth in our e-commerce channel.

SOLUTION

What was the scope of their involvement?

NYMO & Co. managed all aspects of our influencer program, from identifying and connecting with companies and individual creators to distributing products and tracking the sales generated by these partnerships. Their work felt like an extension of our internal team.

What is the team composition?

There were between two and five team members from NYMO & Co. assigned to our project.

How did you come to work with NYMO & Co.?

We were referred to NYMO & Co. and chose them because their pricing fit our budget and they came highly recommended.

What is the status of this engagement?

The project started in January 2024 and concluded in October 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw a net sales increase of about 30% year-over-year from the influencer channel during the project. New customer acquisition was also a significant outcome, although I cannot share specific numbers. The main KPI that justified continuing the partnership was the net sales growth from this channel.

How did NYMO & Co. perform from a project management standpoint?

They were very organized and consistently on top of the work, often even more so than our internal team. Communication was handled through virtual meetings and messaging, and they always delivered on time.

What did you find most impressive about them?

I was particularly impressed by how NYMO & Co. proactively brought new opportunities to us that we had not previously considered.

Are there any areas they could improve?

No, I found their work to be excellent throughout the engagement.

BACKGROUND

Please describe your company and position.

I am the Marketing Director of Stately

Describe what your company does in a single sentence.

A men's personal styling service that offers monthly subscription clothing boxes.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NYMO & Co. to accomplish?

• Expand our Affiliate program
• Conduct publication outreach
• Incorporated us into several high-profile listings

SOLUTION

How did you find NYMO & Co.?

Online Search

Why did you select NYMO & Co. over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from NYMO & Co. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We were in need of assistance to clean up our existing Affiliate program and evolve it to be more focused on reputable partners, publications, etc.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw a significant uptick in Affiliate:

• Traffic
• Orders
• Revenue YoY

We were also featured in several high-profile publications.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• The NYMO team is extremely detailed in all forms of communication.
• They always provided clear timelines for all projects.
• They educated us on new avenues to explore to help grow the Affiliate program. 
• NYMO & Co. became one of our most valuable partners.

What was your primary form of communication with NYMO & Co.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Their dedication to learning our business was noiceable from the get go. They were great about asking questions about the business as a whole rather than just focusing on Affiliate. 
• They were always able to adjust to our ever-changing needs/directions and did so with poise. 
• All in all just really great people to work with and would recommend to anyone.

Are there any areas for improvement or something NYMO & Co. could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the President & CEO of Session Goods

Describe what your company does in a single sentence.

We make elegant weed stuff.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NYMO & Co. to accomplish?

• Maintain and grow our affiliate network contacts
• Grow affiliate revenue

SOLUTION

How did you find NYMO & Co.?

Online Search

Why did you select NYMO & Co. over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from NYMO & Co. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Nymo & Co in spring 2023 to help grow our affiliate network in anticipation of 4/20 season. We wanted to increase the amount of non-cannabis publishers with the hope of gaining coverage in major publications. In addition the ongoing program included updating and maintaining our current affiliates, migrating us to one unified platform, and helping readjust our commission rates.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Working with NYMO we've managed to grow our program's average profit by 25%. We are seeing consistent growth in the program since onboarding in March of 2023. Would recommend their services, especially for small businesses who have found affiliate marketing to be intimidating.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our account rep is on top it, usually having to chase us down to get the deliverables needed. We receive monthly reports and discuss opportunities for cross-collaboration with the publishers. When an outside error was uncovered they worked quickly to resolve it.

What was your primary form of communication with NYMO & Co.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We felt the team to be trustworthy and to share similar values. We love the personal attention they can give as a small agency. Overall, we have been happy working with the NYMO team.

Are there any areas for improvement or something NYMO & Co. could have done differently?

The team listens to feedback and works with us to determine the best strategy that aligns with our business goals. There is nothing that comes to mind because if we want something done differently the team is quick to accommodate.

BACKGROUND

Please describe your company and position.

I am the Brand Manager of Lettuce Grow

Describe what your company does in a single sentence.

We sell vertical hydroponic gardens and the seedlings that grow in them to people who do not have the time, space, or experience to grow on their own.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NYMO & Co. to accomplish?

• Increase revenue and scale our affiliate program
• Manage relationships with and outreach to media partners
• Provide guidance on developing promotion and commission structures

SOLUTION

How did you find NYMO & Co.?

Referral

Why did you select NYMO & Co. over others?

Referred to me

How many teammates from NYMO & Co. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

NYMO was brought on to increase the revenue of our affiliate program and create a path for this program to quickly scale month over month. They managed relationships with current partners, forged relationships with new ones, and provided valuable advice in developing a strategy that worked for our brand and bottom line. They also collaborated with us to create new, competitive promotions and commission structures. 

Due to their expertise, our program quickly experienced an uplift in sales which continued as we worked with them. Marshall and Michelle have been an absolute pleasure to work with! They are friendly, knowledgeable, reliable, and dedicated to their work. They know how to deliver results and make your life easier. 10/10!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Revenue growth, new media partners, new placements, and project management.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Nymo is extremely responsive and always delivers on their word. They are extremely organized and communicative so we never had to follow up on anything. They seamlessly worked as an extension of our team - and never required looking after!

What was your primary form of communication with NYMO & Co.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They deliver and are enjoyable to work with. A winning combo!

Are there any areas for improvement or something NYMO & Co. could have done differently?

No

BACKGROUND

Introduce your business and what you do there.

I’m the president and founder of a manufacturing company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NYMO & Co.?

We hired them for affiliate marketing services.

SOLUTION

What was the scope of their involvement?

NYMO & Co. provides affiliate marketing services for us. We’ve provided them with creative assets and told them about our brand and what kinds of blogs and media we want to work with. 

The team’s task is to find outlets that cover topics related to our company, such as fragrances, candles, and sustainability. From there, they contact those outlets and try to plug our product. When people click on our products, and we make a sale, NYMO & Co. makes a commission. 

What is the team composition?

I’m in contact with Marshall (Founder & CEO) and an account manager; we’ve had a couple of different account managers. 

How did you come to work with NYMO & Co.?

We found NYMO & Co. through a referral. They sounded great, so we went with them. 

What is the status of this engagement?

We started working together in June 2021, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

NYMO & Co. does a great job and is very competent. We’ve seen good growth as a result of their efforts, increasing our revenue from affiliate marketing. Currently, we’re in a really good spot, and the team continuously improves. 

How did NYMO & Co. perform from a project management standpoint?

We have no set budget — we pay as we go. Although we don’t have set timelines, NYMO & Co. delivers on time. They have great communication through email and monthly calls. 

What did you find most impressive about them?

Since NYMO & Co. is a small team, they only have a few clients and put more time and effort into each of them, and their communication is great. 

Are there any areas they could improve?

I don’t have anything negative to say about them.

Do you have any advice for potential customers?

Have a good idea of what you expect from affiliate marketing and come in with clear targets in terms of media outlets.

BACKGROUND

Introduce your business and what you do there.

I’m the head of marketing and creatives at maxbone, a lifestyle brand for dogs.  

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Nymo & Co.?

We have a large ambassador and affiliate program, so we’re working with Nymo & Co. to manage and expand the program. 

SOLUTION

What was the scope of their involvement?

Nymo & Co. supports our ambassador and affiliate program; they follow the rules and strategies our team has already developed. We have 1,000–2,000 ambassadors, and their team is helping us manage and nurture those relationships. They’re providing opportunities and helping us with onboarding. For our affiliates and ambassadors, Nymo & Co. provides them with news about our company and sends them gifts. Those methods are used to create content for our brand; nurturing our relationships with our affiliates is critical for us. 

Their team also works with our main media partners to promote our affiliate program. Nymo & Co. sends press releases to our media partners whenever we have a new launch or a specific promotion coming up. However, they only work with media partners that work with our affiliates. That way, they can be compensated when they share discount codes. 

For example, we have a Black Friday promotion that ​​Nymo & Co. sends out to our media partners. The ones interested in promoting our links can be compensated if users complete purchases from the links we’ve provided. 

What is the team composition?

We work with three teammates: Marshall (Founder & CEO), Hanaa (Digital Marketing Account Coordinator), and an account manager. 

How did you come to work with Nymo & Co.?

We were working with a digital agency, and they recommended Nymo & Co. We liked their cost and scope of work — they seemed like a good fit for our company. 

How much have you invested with them?

We invest $2,000–$2,500 a month; so far, we’ve invested $18,000–$20,000 with Nymo & Co.

What is the status of this engagement?

Our ongoing engagement began in January 2022. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our affiliate marketing revenue has increased month over month. We have a goal of 30% MoM increases, and Nymo & Co. is bringing in about 20%. We’re also increasing the number of ambassadors — we have 15% more now. Nymo & Co. has completely taken over our affiliate management, freeing up my time.

How did Nymo & Co. perform from a project management standpoint?

Nymo & Co. has great project management. We have biweekly meetings on Google Meet to discuss our upcoming releases and promotions. Outside of that, we communicate via email. Their team is good at following up with our affiliates with the information we give them in our biweekly calls. Nymo & Co.’s team is really responsive and proactive. 

What did you find most impressive about them?

Their knowledge of the affiliate industry and innovation in finding new ways to engage with our media partners and ambassadors is fantastic. Nymo & Co. understands our brand and knows how to translate those values through affiliate marketing strategies. Our brand is very unique, so this understanding is essential for our success.    

Are there any areas they could improve?

They’re always working on improving our strategies. For example, when we first started the partnership, they weren’t providing regular reports to share data. Now, they provide biweekly reports. 

Do you have any advice for potential customers?

Customers need to know what they want from working with an affiliate agency like Nymo & Co.