NWT Media Group

BACKGROUND

Please describe your company and position.

I am the Product Marketing VP of Software Development

Describe what your company does in a single sentence.

The content operations platform for enterprises that refuse to choose between ambition and execution.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NWT Media Group to accomplish?

• Create a strong corporate marketing video that clearly tells the our story and what we do.
• Have a polished video we could use across our website, sales presentations, social media, and other marketing efforts.
• Showcase our brand, services, our people, and the value we bring to customers.

SOLUTION

How did you find NWT Media Group?

• Online Search
• Clutch Site

Why did you select NWT Media Group over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from NWT Media Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The NWT Media Group team handled the production of our corporate marketing video from concept through final delivery. They were very budget-friendly and worked with us to get a high-quality final product without going overboard on production costs.

The whole production team was great to work with.  They helped us shape the story and messaging, plan the production, coordinate the shoot, and handle the filming and post-production. The main deliverable was a professionally produced corporate marketing video that brought our brand, people, and story to life.

They also handled everything, from the editing, visual and audio production, and final versions of the video so we had a finished piece that was ready to use across our marketing channels. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The video gave us an immediate ROI (we recooped more than the cost of the video within the first month of using it) because we were able to start using it right away in our sales and marketing efforts. It helped us generate more interest from prospective customers and gave our sales team a stronger asset to use when introducing our services to new clients.

 We also saw an increase in leads and new client conversations after the video launched on our website, social media, and marketing. Beyond the direct lead generation, it gave us a much better way to communicate who we are and what we do, which helped move prospects further along in the sales process.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent. They were always responsive, easy to work with, and stayed on top of everything throughout the project. They consistently met deadlines and delivered pretty much all aspects of the video (and the video itself) ahead of schedule.

Whenever we had a question, request, or change, they were quick to respond and figure out a solution. Overall, the process was very smooth and they made the project easy for our team.

What was your primary form of communication with NWT Media Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was how easy Andrew and the production team were to work with. They were professional, responsive, and really took the time to understand what we wanted to accomplish. The quality of the final video was excellent, especially considering how budget-friendly they were. They also moved quickly and delivered ahead of schedule, which really stood out to us. Andrew and the team made the entire process feel simple and collaborative from start to finish.

Are there any areas for improvement or something NWT Media Group could have done differently?

Honestly, we didn’t have any real areas for improvement. If anything, our only regret is that we didn’t find the NWT team sooner. After this project, we know we’ll be working with them on all of our video projects going forward. 

BACKGROUND

Introduce your business and what you do there.

I’m a senior director for a consumer advocacy organization.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NWT Media Group?

Every year our organization has an annual event where we show a 3–5 minute video that goes over what our organization and the award we are giving out are all about. We hired NWT Media Group to produce the video. 

SOLUTION

What was the scope of their involvement?

We met with NWT Media Group to brainstorm ideas on themes, the types of people we wanted to interview, and the topics we wanted to cover in the video. We met with them 2–3 times leading up to the production and then set up times for interviews. 

We provided NWT Media Group with our vision and the topics we wanted to cover, and they handled script writing and questions for the people we interviewed. They also storyboarded and handled a lot of the creative production. They provided the equipment, studio, and all editing and audio mixing. NWT Media Group also created a highlight reel from the event. They took snippets of the event to put together the video. 

What is the team composition?

We worked with a team of three people, and our main point of contact was Andrew (Executive Producer & Co-Founder).

How did you come to work with NWT Media Group?

NWT Media Group had worked with my company before, and everyone was pleased with the results. When we started this project, we decided to work with them again. 

How much have you invested with them?

We invested around $9,400. 

What is the status of this engagement?

We worked together between June–December 2022.

RESULTS & FEEDBACK

Describe the impact this engagement has had on your business.

Overall, the video was well-received, but many changes had to be made between their initial delivery and final delivery because that initial video did not capture what we wanted. There was a lot of back and forth that was being done postproduction. 

The awards video was only viewed on the night of the event, and the highlight reel was posted on YouTube. 

How was project management handled?

The project management was not that strong, and it took a lot of work and feedback to get what we wanted from them. There were a couple of misses on their end that seemed a little bit basic, like making sure the audio and background music wasn’t too loud. Often the interviews would conflict with the music playing, and the person being interviewed couldn’t be heard. Aesthetic-wise, everything that we initially received was not great. 

They did stay on budget and schedule for the most part. We used Vimeo to post the videos and Zoom and email to communicate. We also met face-to-face at one point. 

Is there anything that the vendor did well or that you would consider a strength?

They offered us good customer service and were flexible.

In what specific areas can they improve?

There were some sloppy mistakes like spelling errors, and the quality of the images could have been higher. We had to ask them to take out specific photos a few times. They could have done more homework to learn about our organization. 

Do you have any advice for potential customers?

Make sure they understand your organization and have a full grasp of what you do.

BACKGROUND

Please describe your company and your position there.

I run our non profit education foundation that promotes the value of IP to innovation and creation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NWT Media Group, and what were your goals?

We host an annual awards celebration and we have worked with NWT for the past few years creating videos for our honorees. We aim to make a short, under 3 minute tribute video that can be played during the ceremony and used on our website and social media channels.

SOLUTION

How did you select this vendor and what were the deciding factors?

After reviewing multiple vendors we ultimately selected NWT because of their affordable pricing.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

NWT plan interview questions and we collaborate to schedule in person and virtual interviews, b roll, etc. We have also provided footage to the NWT team to sift through an create a custom video.

Who did you work with and what was the feedback process like?

We work with the head of production, and although we try to stick to three rounds of revisions, the team is extremely flexible and accommodating should we want more than that.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The videos have been extremely well received at our events and by the honorees themselves. Their comms teams will often ask to use the videos after the event.

Describe their project management style, including communication tools and timeliness.

We communicate through email and submit feedback in Vimeo which is extremely simple.

What did you find most impressive or unique about this company?

The NWT team is friendly, and accommodating, and values the quality of their work. Although they would prefer to capture all video themselves, they have been flexible and understanding when we ask to include outside broll or virtual interviews.

Are there any areas for improvement or something they could have done differently?

Overall our experience has been good. We try to set expectations in the beginning of the project to ensure consistency among multiple videos and less back/forth.

BACKGROUND

Please describe your company and your position there.

I'm the marketing director for a federal contracting company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NWT Media Group, and what were your goals?

We hired NWT Media Group to produce a new series of employee testimonial videos that highlight their experience and journey with the company, in order to inform internal audiences and stakeholders, and to assist our recruiting team by appealing to new talent.

SOLUTION

How did you select this vendor and what were the deciding factors?

We have worked with NWT Media Group on multiple past projects, all of which have been very successful.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We started with a discovery meeting. They worked with us to understand our project. We conducted a site survey together to identify interview and broll locations. Then we spent a day filming the interviews and broll. In the end, they delivered three employee testimonial videos of 1.5-2-minute length.

Who did you work with and what was the feedback process like?

Andrew does an excellent job leading his team. They are very interested in customer recommendations and feedback throughout the process, and for that reason they are really excellent to work with.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We use these videos internally to inform leaders and employees about the work we do across the country, and also promote these videos digitally on platforms where we recruit new talent. The videos have been a huge success with all audiences we share them with.

Describe their project management style, including communication tools and timeliness.

We use email, phone, and video meeting platforms for communication. NWT Media Group has a "recipe for success" with how they manage their projects, conduct filming, and create their videos.

What did you find most impressive or unique about this company?

They were professional, timely, and highly skilled. That combined with the outcome of their services - the video products - makes for a very impressive experience.

Are there any areas for improvement or something they could have done differently?

I don't have anything to share for this. They are great about receiving and implementing feedback immediately, so there is no need to wait until next time to do something differently.

BACKGROUND

Please describe your company and your position there.

NewsWatch is your trusted source for breaking consumer, technology, travel, health, and entertainment news. Currently, NewsWatch TV airs weekly on the Buzzr and COMET channels with bi-monthly episodes on the AMC Network. The show is hosted by Andrew Tropeano and features special reports by field reporters and consumer experts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NWT Media Group, and what were your goals?

We needed a video production company to film, produce, and distribute our weekly television show.

SOLUTION

How did you select this vendor?

We spoke with several video production agencies in the DC area and settled on NWT because of cost, availability, past experience, and the owners.

Describe the scope of their work in detail, including any steps and the final deliverables.

NWT conducted a project brief with our key personnel, created mood boards, scripting, storyboarding, branding exercises, etc. All were approved before moving forward. From there, the project started and has been ongoing for years.

How many people from the vendor's team worked with you, and what were their positions?

5+ people. Producers, Videographers, Audio Technicians, Editors, Media Buyers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

NWT Media is a fantastic video production agency in the Washington, DC area. They are easy to work with, understood our goals, and delivered. We've worked with them for years to film, edit, produce, and deliver over 100 30-minute episodes to major networks around the country. Would recommend them without a doubt.

Describe their project management style, including communication tools and timeliness.

The NWT team is communicative, available, and agile. They use a combination of email, slack, dropbox, and Vimeo to work with us. All projects were delivered on time and on budget.

What did you find most impressive or unique about this company?

The quality, communication, and commitment from the NWT team were outstanding.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

I am the Senior Director of Operations of the TV Music License Committee. We represent full-powered local TV stations in negotiations in music performance rights licenses.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NWT Media Group?

We wanted to make educational videos for our TV stations to learn more about music licensing

SOLUTION

How did you select this vendor?

Referred to us by NAB

Describe the scope of their work in detail.

Educational videos

What was the team composition?

No

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They're an excellent group of people to work with. All videos came out great.

How effective was the workflow between your team and theirs?

Excellent

What did you find most impressive about this company?

Their communication

Is there any area for improvement or anything that could have been done differently?

N/A