Nugno

BACKGROUND

Please describe your company and your position there.

I am the co-founder at Poliambulatorio Centro smile. The aim of Centro Smile is to promote the interconnection between the various specialist disciplines, so we can offer our customers a multipurpose health consultancy service that combines professionalism and timely intervention within a welcoming and technologically tense professional structure.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Nugno?

We needed help with our branding and messaging as a company. We wanted to uplift our company values, marketing strategy and revamp our company look and feel. We began looking for an external provider who could help us take our brand to the next level and introduce us to new markets nationwide.

What were your goals for this project?

We are widely known in our local area, we wanted to spread our brand awareness. We also wanted to create new, professional, out-of-the-box marketing materials that could communicate our company's identity with both our internal team and with our target customers.

SOLUTION

How did you select this vendor?

My team searched for branding agencies on Google. We looked at 4 or 5 different companies, taking into consideration their website, portfolio, and past clients. We ended up choosing Nugno because we liked their website the most. Their case studies were polished, professional, and creative, so I reached out to them. After talking on the phone, their team actually came to our office for an in-person visit. I could tell right away that we clicked and we decided to contract them for the project that very day.

Describe the scope of their work in detail.

The process began with a series of discovery sessions, where they spoke with the majority of our internal team members, ranging from our account managers all the way to our CEO. They spent a large deal of time listening to us, learning about our company, and really coming to understand the goals and visions for our brand. After those initial meetings, they created an entire brand package for us, including a new tagline, logo, and messaging materials.

What was the team composition?

I worked directly with Eleonora and Luca, which was great, knowing that their top executives were involved. I also worked with their designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since working with Nugno, we have received countless positive remarks on our new logo and brand image. We've experienced a 43% growth in social media engagement with customers. Everyone within our company loves the brand and our new brand identity has been readily accepted by our clients.

How effective was the workflow between your team and theirs?

They were sending us weekly updates and reports that showed us what's been accomplished on their side, what was next on the to-do list, and what was needed from us in order to keep the project moving. Whenever I had a question or concern, they were getting back to me with an email or phone call within one day.

What did you find most impressive about this company?

I was impressed by their commitment to really learn about and understand our company before creating the brand. It felt like they truly cared about our business and had a vested interest in our success. Their team is extremely creative - they hire only the best of the best.

Are there any areas for improvement?

Not really

BACKGROUND

Introduce your business and what you do there.

I’m the director of an architecture firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Nugno?

We were looking to increase our online visibility.

SOLUTION

What was the scope of their involvement?

Nugno designed our website from scratch using WordPress. They also did SEO and PPC work.

What is the team composition?

Luca (Co-Founder and Director) was my main point of contact.

How did you come to work with Nugno?

They were referred to me by someone who had previously worked with them.

How much have you invested with them?

I invested less than $5,000.

What is the status of this engagement?

We worked on the project from September–November 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our platform’s traffic has increased since it launched. Feedback has been positive and our business has seen an uptick. We’re pleased with the website because it’s very user-friendly.

How did Nugno perform from a project management standpoint?

Nugno’s project management skills were good. We mostly communicated through email. I liked how they were clear and communicative throughout the whole process. Their team delivered on time and within budget estimates.

What did you find most impressive about them?

Nugno possesses the perfect balance between creativity and functionality. They delivered a good product.

Are there any areas they could improve?

No, there are none.

Do you have any advice for potential customers?

I advise you to give them your ideas and allow them to work.

BACKGROUND

Introduce your business and what you do there.

I’m the director and editor-in-chief of Outsider Magazine, an Irish outdoor adventure publication. We also have an awards ceremony, a website, and social media platforms.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Nugno?

We were relaunching our magazine and needed to redesign the print publication. We also redid our website and changed parts of our awards ceremony simultaneously.  

SOLUTION

What was the scope of their involvement?

Nugno’s team played an instrumental role in our redesign. They embarked on a deep research process to seek new directions for the graphic design. We wanted it to have a Nordic design and a more organic feeling. They collaborated with us to find the most attractive product. After researching other magazine designs and natural features for inspiration, they created a final design for the print magazine.

They’re constantly evolving because they’re involved in so many different projects with a variety of clients, and they brought that adaptability to Outsider. For example, they also came up with some ideas for our trophies at the awards event. Even in our social media channels, they gave us some direction. They did not redesign the website, but they did offer some input and suggestions in that process.

What is the team composition?

We mostly worked with two people: Eleonora (Co-founder, Nugno) and Luca (Co-founder, Nugno).

How did you come to work with Nugno?

They worked on our graphic design 5–6 years ago, but we started working together again for this redesign. I met Eleonora while working at a former business, and I got her and Lucas to do the design for us because I trusted them.

How much have you invested with them?

We spend between $1,500–2,000 per issue.

What is the status of this engagement?

The redesign project began in February 2018 and lasted for three months. We only publish once a quarter, so it’s the perfect timeline for us.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Anecdotally, many clients gave great reviews for the relaunched magazine. They said it was “amazing” and “world-class,” which meant a lot given that we are a small Irish magazine. Advertising revenue has steadily grown since they’ve been involved, and the improved design definitely has an influence. They made sure the design was sustainable and developed interesting ideas, including finding a new type of paper.

How did Nugno perform from a project management standpoint?

They were very productive at leading while also collaborating and taking my opinions into account. If you need something turned around quickly, they’ll tell you the timeline and deliver it. They’re very flexible and good at pulling out the stops to get something finished. The team is consistently responsive to emails and phone calls.

When we had feedback, they were good at taking it and adjusting their work in a timely fashion. They’re a pleasure to work with and an enjoyable, good-spirited company.

What did you find most impressive about them?

Their team speaks excellent English and communicates very well. As a company, they go the extra mile, which is huge in print publishing when you have tight deadlines. I’ve recommended them to friends.

Are there any areas they could improve?

I don’t think so. They did a good job of managing expectations as to how long things would take, and while you always want it done faster, they correctly asserted that patience would be worth it in the end.

Do you have any advice for potential customers?

You should let them be creative. Letting them have a bit of fun and sprinkle their creative “fairy dust” on top is always helpful. They’re also very open to feedback and collaboration. The more you know you want, the more you can communicate.

BACKGROUND

Please describe your company and your position there.

I am the COO of Flexibod. We have developed a sports chair for athletes who work.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Nugno?

Nugno helped us design our mobile app that allows the user to track, measure and record their range of motion.

What were your goals for this project?

Create a highly intuitive, user centric app

SOLUTION

How did you select this vendor?

Nugno had done previous work for us that we were very happy with.

Describe the project in detail.

We provided hand sketches of the mobile app and Nugno were able to turn our concept into reality. It was a very collaborative project.

What was the team composition?

We worked directly with Nugno top 2 designers

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The app is now in developed

How effective was the workflow between your team and theirs?

Excellent. It was a very collaborative project and we all worked well together.

What did you find most impressive about this company?

Nugno's ability to take a concept and make it into reality.

Are there any areas for improvement?

Nugno is a relatively new company and is learning as they grow. The benefit of working with a new company is their energy and enthusiasm which outweighs these learnings.