NowSourcing

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and founder of a company that helps organizations manage change within their businesses. We do so by focusing on cultural dimensions as the primary aspect of encouraging clients to adapt and manage change within their organizations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NowSourcing?

We wanted to hit the market with important information about cultural transformation. There was so much focus on digital transformation, but the first step in such change had to do with culture. Our team wanted to address that point in the market, so we hired NowSourcing. 

SOLUTION

What was the scope of their involvement?

Initially, Brian (Founder) and I had a couple of interactions with each other, gaining an understanding of our topic, concept, and impact. Brian then relayed that information to his design team. From there, they did the initial steps of canvassing the internet and other sources for important pieces of information. Then, they connected those pieces to our concept. 

They used the information they found to create an infographic. In this process, we didn’t want to reinvent the wheel; we wanted to take advantage of what was popular and resonant and ride its growth. To that end, Brian included all the references and information sources in the infographic's design. 

Within a week or two, they delivered something we could use. Over the course of a couple of months, NowSourcing worked on other things for us. 

What is the team composition?

I worked with two main points of contact, including Brian, who came up with the initial ideas and concepts. Then, I collaborated with their project manager through the rest of the implementation process. 

How did you come to work with NowSourcing?

NowSourcing was referred to us by a mutual friend who had a background in marketing and sales. We wanted a team that told a story in a vivid and compelling way because such a story could pull people out of their comfort zone. 

How much have you invested with them?

We spent around $9,000. 

What is the status of this engagement?

Our engagement lasted from January–August 2021. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

NowSourcing accomplished their mission since the infographic helped us inform our customers that our company exists. In a way, the clients had all the information they needed about us even before we had conversations. Ultimately, NowSourcing’s output propelled us into having a more productive interaction with customers. 

Financially speaking, we gained a number of new clients following the initial launch of the infographic. Our website also gained more traffic, which was an important side benefit. Overall, our investment in NowSourcing definitely paid off. I was truly pleased with what Brian and his team did for us. 

How did NowSourcing perform from a project management standpoint?

NowSourcing took our vision and came up with great designs in a smooth process, and I was impressed with their professionalism and tremendous background and skills. The speed at which they implemented our ideas was also impressive. It took only a matter of days for Brian's team to do it, which was amazing because a quick turnaround time was truly useful for us.

Moreover, there were no surprises at any point in time since Brian maintained an amazing level of communication with me. Everyone could get busy in any business, but he and his team somehow remained rock-solid and focused on my needs — they focused on getting the job done every step of the way. On top of that, I never had to ask them for any updates because they always hit deadlines as intended. Overall, I was thrilled with their execution. 

We used remote communications for everything because of the COVID-19 pandemic. We used emails and phone calls, and Brian was available anytime I needed him. I’d send him a text or a phone call, and he’d be prompted and answer right away. The same was true for the project manager. 

What did you find most impressive about them?

Many companies could create amazing things in terms of artwork and design — Brian and his team were exceptional in those things — but what put NowSourcing above everyone else was their focus on clients. 

To elaborate, I worked with another organization before for a web design project involving updates on our website. It was tough to engage with that group. Before our contract was signed, the vendor promised to do everything for me as their client. After the contract signing, they told me I had to work on their schedule and not the other way around. 

By contrast, that was never the case with Brian and NowSourcing. Everything they did was 100% client-focused. That was rare; we didn’t get that kind of attention and professionalism in other teams. Simply put, NowSourcing went above and beyond, and they were totally amazing. 

Are there any areas they could improve?

We needed no improvements in their work. Nonetheless, I’d like Brian and his team to work on other projects I’d like to do. Simply put, I wish they were a part of my own team and not just a partner. 

Do you have any advice for potential customers?

Be open to the creative process. Brian is incredibly good and has deep knowledge and experience across many industries. He’s also been doing this for many years while working with many groups. 

Moreover, when you bring an idea to the table with little information, NowSourcing can help you envision something better. As a result, don’t come to them with a fully formed idea. Rather, come to them early in the process, and they’ll help you turn it into something bigger, better, and bolder. 

BACKGROUND

Please describe your company and your position there.

I am the CEO and owner of Wiideman Consulting Group, a firm best known for our team of multi-location SEO experts based in the Greater Los Angeles area. We help franchises and e-commerce brands improve visibility in search engine results.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NowSourcing?

We needed an infographic to help site visitors get a clear visual on recommendations we sourced from nearly 4 months of research. A marketing piece we hoped would help our brand be recognized as an authority in multi-location SEO.

SOLUTION

How did you select this vendor and what were the deciding factors?

I learned about NowSourcing several years ago when stumbling upon infographics on high-ranking websites. I've been impressed by their work for years and dreamed of a day when we could finally work together.

Describe the project in detail and walk through the stages of the project.

Brian and his team had a fast and well-structured kick-off call with our marketing team. We provided the research, data, and some sketches of what we were looking for. NowSourcing took the baton and ran with it, rarely needing to bug us for anything other than approvals. They kept us up-to-date through Basecamp throughout the whole process. We had two rounds of feedback on drafts (where we changed our minds, not where they did anything wrong) and had our infographic delivered exactly how we envisioned it within 3 months.

How many resources from the vendor's team worked with you, and what were their positions?

We had three different team members working with us, all super professional and excellent communicators. One was Brian himself, two were working on the infographic.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Wiideman won a Web Excellence Award for our research and for the infographic that supported it. Brian and his team were instrumental in the success of our project and the visibility we earned once the industry started sharing the content.

How effective was the workflow between your team and theirs?

The workflow was extremely effective, without the need for unnecessary meetings. We communicated via email responses to Basecamp threads for tracking. Very efficient and effective.

What did you find most impressive or unique about this company?

Not only did Brian and his team deliver an incredible graphic for us, they also helped us launch the page while we were all stuck at a conference. Not to mention helping us get the word out about the infographic and landing page once it went live. I mean who does that? Extremely impressive!

Are there any areas for improvement or something they could have done differently?

NowSourcing is a team of elite digital marketing heroes that deliver results and then some!

BACKGROUND

Please describe your company and your position there.

I am the CEO and we are developing an app for Work Time Management, so time tracking, scheduling, and leave management work hand-in-hand! Get rid of paper timecards, timesheets, and schedules. Simplify payroll with the power of TrackTime24. Gain access to powerful mobile apps, GPS tracking, overtime monitoring, real-time reports, and much more!

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NowSourcing?

We wanted to create a visually simplified piece about a remote work challenges and shifts during covid-19 pandemic.

SOLUTION

How did you select this vendor and what were the deciding factors?

Brian was recommended by a mutual friend. Then we had an intro call, and we knew and I knew that Brian was THE guy for this project.

Describe the project in detail and walk through the stages of the project.

After the intro call we had another one when we brainstormed the ideas for the infographic with Brian. later his team sent us an outlines of the project with a proposition of texts. We made a few iterations of it and then Brian's team started working on graphics. Later on we put the final piece on our site and Brian started doing his magic with PR. 

How many resources from the vendor's team worked with you, and what were their positions?

The team consisted of several people, but my main point of contact was Brian, he was the PM.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We secured a bunch on high quality links and even were 2 times promoted on LinkedIn News.

How effective was the workflow between your team and theirs?

NowSourcing's team is great to work with. They're highly motivated and creative people.

What did you find most impressive or unique about this company?

The completeness and comprehensiveness of the service. Brian's team did everything - research, graphics and promotion.

Are there any areas for improvement or something they could have done differently?

NOthing, I think that their's service is complete and mature.

BACKGROUND

Please describe your company and your position there.

We work with manufacturers and engineers to increase sales reduce costs and improve efficiency. I am a marketing manager at CADENAS PARTsolutions, and I am responsible for new content on our site.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NowSourcing?

We were working on a large content project about Industry 4.0 and needed a visual to simplify the complex topic.

SOLUTION

How did you select this vendor and what were the deciding factors?

I have known Brian Wallace for a long time. I've seen amazing work he's done for other companies over the years and I knew his team would be a good fit for this project.

Describe the project in detail and walk through the stages of the project.

Brian met with our team to brainstorm ideas for the infographic. His team sent an outline document with the wording for the infographic. We went back and forth on it a few times to get it just right. His team then created the graphic. We put the graphic on our site and his team promoted the graphic with PR activities.

How many resources from the vendor's team worked with you, and what were their positions?

Our main interface was with Brian, but there were several people on his team that were in charge of doing the work.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Because of the PR work that his team did, we got a nice backing boost to our Industry 4.0 page, which helped us move up in Google's rankings.

How effective was the workflow between your team and theirs?

Brian's team was great to work with. We have complex products that can be confusing. His team quickly grasped what we do and helped to simplify our explanations with their workflow.

What did you find most impressive or unique about this company?

The team did not only create amazing infographics but also helped in promoting them by getting it picked up in the press. That is very unique.

Are there any areas for improvement or something they could have done differently?

The first infographic took a bit of back and forth. The second one we did with them when super smooth.

BACKGROUND

Please describe your company and your position there.

I am the CEO and Founder of a tech and services company. Our company provides services to Fortune 500 companies and prominent executives.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NowSourcing?

Creating compelling content has always been a challenge. Even more difficult is getting visually appealing content that really tells a story. We had been familiar with NowSourcing's work for a few years but never really thought we were ready. After referring them to another company we were able to see the whole process and it was time to do an infographic!

What were your goals for this project?

We wanted visual content that didnt look my 11 year old made it! We know we are not experts in the crafting of infographics and so we turned to the one company we kave seen do it time and time again.

SOLUTION

How did you select NowSourcing?

I had met Brian at SXSW and we have some friends in common. Honestly I have not seen another company who can do what they do, so the selection process was easy!

Describe the scope of their work in detail.

We developed the story we wanted to tell. They sketched out some ideas We went back and forth both on the big picture needs and other specific details for several weeks. They ultimately delivered the product in the correct resolution and ready to embed or publish - which we did!

What was the team composition?

I don't recall the specific composition of the team. I believe there was a main contact and there were others who were brought in as needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We used their inforgraphic as a mailing that we did to hundreds of our contacts and saw a real uptick in the responses! Basically people saw us present content that was more professional than usual and it led to more engagement!

How effective was the workflow between your team and theirs?

We found the work to be smooth and their team was responsive throughout.

What did you find most impressive about this company?

The people in NowSourcing are great! I also think that their focus on content makes them better at it than if they were also a social media company or also a PR firm.

Are there any areas for improvement?

I am not aware of areas that they need to improve.

BACKGROUND

Please describe your company and your position there.

I led the Skype account team at a consumer PR agency tasked with celebrating Skype’s 10th birthday.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NowSourcing?

We hired NowSourcing to create an infographic marking notable milestones in the company’s history, while also making the size and impact of the company relatable to the average consumer.

What were your goals for this project?

We wanted to further increase awareness of the Skype brand and demonstrate how it was an important ingredient brand in the consumer communications stack.

SOLUTION

How did you select NowSourcing?

I had met Brian Wallace 4-5 years earlier at SXSW and had always been looking for the right project to partner with him and his team at NowSourcing. This seemed like a perfect opportunity.

Describe the scope of their work in detail.

We spent a number of weeks iterating on the concept, then began developing the concept and sourcing some of the unique stories and data points before getting into the creative effort to design the infographic artwork.

What was the team composition?

I worked closely with Brian and his design team to develop the infographic.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The infographic ended up getting posted on the Skype blog, being shared and published by numerous media outlets around the globe (e.g., Mashable, Disruptive Telephony and more).

How effective was the workflow between your team and theirs?

The NowSourcing team was incredibly responsive and works very collaboratively. We were able to review the drafts and make edits/changes very quickly.

What did you find most impressive about this company?

Their approach to developing infographics is incredibly collaborative, creative, thorough, and impressive. Plus, their help in getting the infographic shared on the social web is an extra value add for a brand.

Are there any areas for improvement?

None

BACKGROUND

Please describe your company and your position there.

TruPet, LLC was the parent company of TruDog Pet Food. The company sold holistic freeze-dried dog food to discerning consumers who want to do better for their pets. I was the Director of Marketing Communications and oversaw the owned, earned, and paid media activities for the brand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NowSourcing?

I hired Nowsourcing to create an infographic that gave consumers and industry stakeholders some insights into the demographics breakdown of consumer spend in the dog food industry and why.

What were your goals for this project?

The two main goals for the project was to drive brand awareness and traffic back to the website from a domain authority building perspective and ultimately lead generation activities that would grow business revenue.

SOLUTION

How did you select NowSourcing?

Founder and CEO of NowSourcing was an online connection that has become a friend. There are other companies that do infographics, but not to the quality that NowSourcing provides.

Describe the scope of their work in detail.

Brian and the Nowsourcing team have their project management process down to a science because they focus on the infographic and media relations niche. The team took care of everything from strategy, development, execution, and reporting.

What was the team composition?

The NowSourcing team was composed of a project manager, lead research specialist, graphic designer, and media relations expert.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We saw a significant increase in traffic and new purchases and more importantly email captures to continue to increase the LTV metric. Our social media engagement and reach increase 5X over the average baseline Month Over Month.

How effective was the workflow between your team and theirs?

As the project manager for this project, the workflow was fairly straightforward. I was the main point of contact for getting the information NowSourcing needed to take the ball and run with it.

What did you find most impressive about this company?

The thing I like about Brian and his team is that they were flexible and adaptable, within reason, after the campaign had gone live and our lawyers wanted to make changes.

The team was always timely in making changes even when it was past their scope. I would recommend NowSourcing to any marketing executive looking to use infographics and media relations to increase their share of voice in the marketplace.

Are there any areas for improvement?

No.

BACKGROUND

Please describe your company and your position there.

The company I founded is a Social Adult Day Care for seniors and people with disabilities. We do whatever we can in a social - non-medical setting to make peoples lives better.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NowSourcing?

People don't know or understand what we do, they don't see the impact of not having our services available.

What were your goals for this project?

Our goal was to have something very simple available for everyone, government, proffesionals, clients, family members and other day cares to see what we are all about

SOLUTION

How did you select NowSourcing?

They created an awesome infographic eith everything I have put my life towards into a single page available for anyone to read 8n less then 5 minutes.

Describe the scope of their work in detail.

The listed every reason for social day care to exist, to be made important, the impact financially, and why it is so much more cost effective to provide this service.

What was the team composition?

I started with Brian, the CEO. Then he connected me with his team who reached out to me and asked for everything they needed to complete the project on a timely basis

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have some great articles. Our SEO doubled It is a great addition to our webpage. And I feel like I have fully expressed myself by creating this.

How effective was the workflow between your team and theirs?

Flawless

What did you find most impressive about this company?

They were very organized and fulfilled on their word

Are there any areas for improvement?

Having more services listed in a retail way.

BACKGROUND

Please describe your company and your position there.

I am the founder and CEO of Sevans Strategy and Sevans Digital PR - the "Swiss Army Knife" of the PR industry. We help clients gain coverage and influence.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NowSourcing, Inc.?

We hired NowSourcing because we know they are the absolute BEST when it comes to infographics -- no question. Not only are they extremely skilled at the actual visual layout, but they also get everything behind the scenes, including how to tell a visual story, what data resonates, how to package it together, and then celebrate it publicly.

What were your goals for this project?

Our simple goal was to make our infographic visually appealing, but as all "simple" projects go, the experts helped push us to make it better in so many ways. Thank you, NowSourcing!!!

SOLUTION

How did you select this vendor?

If you Google or search anything related to infographics you're bound to come across Brian and the NowSourcing team, it's inevitable. I also read through some of their tremendous case studies and was sold. You get what you pay for and it's worth the investment. Obviously, we are extremely happy.

Describe the project in detail.

The infographic project included providing pre-selected data to the NowSourcing team and letting them work their magic. They helped us identify deficiencies and all the while expediting a quick turnaround. It was a major learning process on our end and they made it as easy as possible -- and didn't make me feel bad for not having all the answers.

What was the team composition?

There were five people involved in this project and it went almost seamlessly -- nothing that a quick Zoom couldn't fix to get us all on the same page.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are 100 percent satisfied and will be working with NowSourcing exclusively on any and all infographic projects. The story and visual results allowed us to get amazing media placements and traction for our client.

How effective was the workflow between your team and theirs?

It was exceptional -- in fact, their team is extremely proactive in moving the process along and not letting things get stale or stagnate.

What did you find most impressive about this company?

The quality of their work is impressive! It's rare that a company puts so much heart and soul into their work and cares so deeply about your success.

Are there any areas for improvement?

None.

BACKGROUND

Introduce your business and what you do there.

I was the CEO of the Opinion Economy.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with NowSourcing, Inc.?

Consumers aren’t easily able to track the data collected about them, and they aren’t fairly compensated for their data being used in market research. We wanted to address issues regarding peoples’ understanding of consumer data and their rights as consumers.

We wanted to be able to consolidate information regarding the difference between cryptocurrency and blockchain. We hired NowSourcing to create an infographic explaining how blockchain works within different industries.

SOLUTION

What was the scope of their involvement?

We looked at areas where there seemed to be confusion about how blockchain works. We provided them with data and actionable information points based on our interviews with consumers and people in different industries. 

After they developed the infographic, they helped us distribute it and get it published in several industry journals. 

What is the team composition?

We worked with about 5–6 people. 

How did you come to work with NowSourcing, Inc.?

I initially saw a presentation that they’d done posted on LinkedIn. I reached out to them and asked to set up a time to meet. We hit it off, and I could tell that they would be a great partner. 

How much have you invested in them?

We invested about $25,000. 

What is the status of this engagement?

I believe we worked together in the spring of 2018. The engagement lasted about a month.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

This was the best investment I made for the entire year. They do terrific work. It’s well worth the cost. 

How did NowSourcing, Inc. perform from a project management standpoint?

They provided ongoing review of documentation. I used their review tool, and they would provide updates within 24–72 hours. They were fast, focused, and very accurate. 

What did you find most impressive about them?

They were able to distill complex information across multiple industries in a way that made it easily understandable. 

Are there any areas they could improve?

No, I didn’t see anything that didn’t align with my requests or needs. 

Do you have any advice for potential customers? 

A lot of the time, people come in with an idea of what they want their solution to look like. However, NowSourcing helped us refine our focus on the problem we wanted to solve. I think that was a really helpful way of approaching this project, so I would say it’s beneficial for other customers to come in with that mindset.