NowSourcing

BACKGROUND

Please describe your company and your position there.

I am the CEO and Founder of a tech and services company. Our company provides services to Fortune 500 companies and prominent executives.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NowSourcing?

Creating compelling content has always been a challenge. Even more difficult is getting visually appealing content that really tells a story. We had been familiar with NowSourcing's work for a few years but never really thought we were ready. After referring them to another company we were able to see the whole process and it was time to do an infographic!

What were your goals for this project?

We wanted visual content that didnt look my 11 year old made it! We know we are not experts in the crafting of infographics and so we turned to the one company we kave seen do it time and time again.

SOLUTION

How did you select NowSourcing?

I had met Brian at SXSW and we have some friends in common. Honestly I have not seen another company who can do what they do, so the selection process was easy!

Describe the scope of their work in detail.

We developed the story we wanted to tell. They sketched out some ideas We went back and forth both on the big picture needs and other specific details for several weeks. They ultimately delivered the product in the correct resolution and ready to embed or publish - which we did!

What was the team composition?

I don't recall the specific composition of the team. I believe there was a main contact and there were others who were brought in as needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We used their inforgraphic as a mailing that we did to hundreds of our contacts and saw a real uptick in the responses! Basically people saw us present content that was more professional than usual and it led to more engagement!

How effective was the workflow between your team and theirs?

We found the work to be smooth and their team was responsive throughout.

What did you find most impressive about this company?

The people in NowSourcing are great! I also think that their focus on content makes them better at it than if they were also a social media company or also a PR firm.

Are there any areas for improvement?

I am not aware of areas that they need to improve.

BACKGROUND

Please describe your company and your position there.

I led the Skype account team at a consumer PR agency tasked with celebrating Skype’s 10th birthday.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NowSourcing?

We hired NowSourcing to create an infographic marking notable milestones in the company’s history, while also making the size and impact of the company relatable to the average consumer.

What were your goals for this project?

We wanted to further increase awareness of the Skype brand and demonstrate how it was an important ingredient brand in the consumer communications stack.

SOLUTION

How did you select NowSourcing?

I had met Brian Wallace 4-5 years earlier at SXSW and had always been looking for the right project to partner with him and his team at NowSourcing. This seemed like a perfect opportunity.

Describe the scope of their work in detail.

We spent a number of weeks iterating on the concept, then began developing the concept and sourcing some of the unique stories and data points before getting into the creative effort to design the infographic artwork.

What was the team composition?

I worked closely with Brian and his design team to develop the infographic.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The infographic ended up getting posted on the Skype blog, being shared and published by numerous media outlets around the globe (e.g., Mashable, Disruptive Telephony and more).

How effective was the workflow between your team and theirs?

The NowSourcing team was incredibly responsive and works very collaboratively. We were able to review the drafts and make edits/changes very quickly.

What did you find most impressive about this company?

Their approach to developing infographics is incredibly collaborative, creative, thorough, and impressive. Plus, their help in getting the infographic shared on the social web is an extra value add for a brand.

Are there any areas for improvement?

None

BACKGROUND

Please describe your company and your position there.

TruPet, LLC was the parent company of TruDog Pet Food. The company sold holistic freeze-dried dog food to discerning consumers who want to do better for their pets. I was the Director of Marketing Communications and oversaw the owned, earned, and paid media activities for the brand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NowSourcing?

I hired Nowsourcing to create an infographic that gave consumers and industry stakeholders some insights into the demographics breakdown of consumer spend in the dog food industry and why.

What were your goals for this project?

The two main goals for the project was to drive brand awareness and traffic back to the website from a domain authority building perspective and ultimately lead generation activities that would grow business revenue.

SOLUTION

How did you select NowSourcing?

Founder and CEO of NowSourcing was an online connection that has become a friend. There are other companies that do infographics, but not to the quality that NowSourcing provides.

Describe the scope of their work in detail.

Brian and the Nowsourcing team have their project management process down to a science because they focus on the infographic and media relations niche. The team took care of everything from strategy, development, execution, and reporting.

What was the team composition?

The NowSourcing team was composed of a project manager, lead research specialist, graphic designer, and media relations expert.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We saw a significant increase in traffic and new purchases and more importantly email captures to continue to increase the LTV metric. Our social media engagement and reach increase 5X over the average baseline Month Over Month.

How effective was the workflow between your team and theirs?

As the project manager for this project, the workflow was fairly straightforward. I was the main point of contact for getting the information NowSourcing needed to take the ball and run with it.

What did you find most impressive about this company?

The thing I like about Brian and his team is that they were flexible and adaptable, within reason, after the campaign had gone live and our lawyers wanted to make changes.

The team was always timely in making changes even when it was past their scope. I would recommend NowSourcing to any marketing executive looking to use infographics and media relations to increase their share of voice in the marketplace.

Are there any areas for improvement?

No.

BACKGROUND

Please describe your company and your position there.

The company I founded is a Social Adult Day Care for seniors and people with disabilities. We do whatever we can in a social - non-medical setting to make peoples lives better.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NowSourcing?

People don't know or understand what we do, they don't see the impact of not having our services available.

What were your goals for this project?

Our goal was to have something very simple available for everyone, government, proffesionals, clients, family members and other day cares to see what we are all about

SOLUTION

How did you select NowSourcing?

They created an awesome infographic eith everything I have put my life towards into a single page available for anyone to read 8n less then 5 minutes.

Describe the scope of their work in detail.

The listed every reason for social day care to exist, to be made important, the impact financially, and why it is so much more cost effective to provide this service.

What was the team composition?

I started with Brian, the CEO. Then he connected me with his team who reached out to me and asked for everything they needed to complete the project on a timely basis

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have some great articles. Our SEO doubled It is a great addition to our webpage. And I feel like I have fully expressed myself by creating this.

How effective was the workflow between your team and theirs?

Flawless

What did you find most impressive about this company?

They were very organized and fulfilled on their word

Are there any areas for improvement?

Having more services listed in a retail way.

BACKGROUND

Please describe your company and your position there.

I am the founder and CEO of Sevans Strategy and Sevans Digital PR - the "Swiss Army Knife" of the PR industry. We help clients gain coverage and influence.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NowSourcing, Inc.?

We hired NowSourcing because we know they are the absolute BEST when it comes to infographics -- no question. Not only are they extremely skilled at the actual visual layout, but they also get everything behind the scenes, including how to tell a visual story, what data resonates, how to package it together, and then celebrate it publicly.

What were your goals for this project?

Our simple goal was to make our infographic visually appealing, but as all "simple" projects go, the experts helped push us to make it better in so many ways. Thank you, NowSourcing!!!

SOLUTION

How did you select this vendor?

If you Google or search anything related to infographics you're bound to come across Brian and the NowSourcing team, it's inevitable. I also read through some of their tremendous case studies and was sold. You get what you pay for and it's worth the investment. Obviously, we are extremely happy.

Describe the project in detail.

The infographic project included providing pre-selected data to the NowSourcing team and letting them work their magic. They helped us identify deficiencies and all the while expediting a quick turnaround. It was a major learning process on our end and they made it as easy as possible -- and didn't make me feel bad for not having all the answers.

What was the team composition?

There were five people involved in this project and it went almost seamlessly -- nothing that a quick Zoom couldn't fix to get us all on the same page.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are 100 percent satisfied and will be working with NowSourcing exclusively on any and all infographic projects. The story and visual results allowed us to get amazing media placements and traction for our client.

How effective was the workflow between your team and theirs?

It was exceptional -- in fact, their team is extremely proactive in moving the process along and not letting things get stale or stagnate.

What did you find most impressive about this company?

The quality of their work is impressive! It's rare that a company puts so much heart and soul into their work and cares so deeply about your success.

Are there any areas for improvement?

None.

BACKGROUND

Introduce your business and what you do there.

I was the CEO of the Opinion Economy.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with NowSourcing, Inc.?

Consumers aren’t easily able to track the data collected about them, and they aren’t fairly compensated for their data being used in market research. We wanted to address issues regarding peoples’ understanding of consumer data and their rights as consumers.

We wanted to be able to consolidate information regarding the difference between cryptocurrency and blockchain. We hired NowSourcing to create an infographic explaining how blockchain works within different industries.

SOLUTION

What was the scope of their involvement?

We looked at areas where there seemed to be confusion about how blockchain works. We provided them with data and actionable information points based on our interviews with consumers and people in different industries. 

After they developed the infographic, they helped us distribute it and get it published in several industry journals. 

What is the team composition?

We worked with about 5–6 people. 

How did you come to work with NowSourcing, Inc.?

I initially saw a presentation that they’d done posted on LinkedIn. I reached out to them and asked to set up a time to meet. We hit it off, and I could tell that they would be a great partner. 

How much have you invested in them?

We invested about $25,000. 

What is the status of this engagement?

I believe we worked together in the spring of 2018. The engagement lasted about a month.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

This was the best investment I made for the entire year. They do terrific work. It’s well worth the cost. 

How did NowSourcing, Inc. perform from a project management standpoint?

They provided ongoing review of documentation. I used their review tool, and they would provide updates within 24–72 hours. They were fast, focused, and very accurate. 

What did you find most impressive about them?

They were able to distill complex information across multiple industries in a way that made it easily understandable. 

Are there any areas they could improve?

No, I didn’t see anything that didn’t align with my requests or needs. 

Do you have any advice for potential customers? 

A lot of the time, people come in with an idea of what they want their solution to look like. However, NowSourcing helped us refine our focus on the problem we wanted to solve. I think that was a really helpful way of approaching this project, so I would say it’s beneficial for other customers to come in with that mindset. 

BACKGROUND

Please describe your company and your position there.

LocalX is the team behind the  movement. I am the Co-Founder and Head of Community.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NowSourcing, Inc.?

We needed visual representation of a survey recently done with our community. The results were insightful but in text format there wasn't a strong way to communicate the impact. We needed a great visual communication to show the information clearly but also to give a good understanding on our social media channels.

What were your goals for this project?

Clear and concise visual for communication and social media. Working with a company who understood our goal and could deliver.

SOLUTION

How did you select this vendor?

Through our network on, and by their reputation.

Describe the project in detail.

Survey results were to be visually represented and clearly explained to a reader, as well as fit with our corporate branding. Suitable for social media. Also to include some of the historical aspect of the movement and the values it embodies, all in one infographic.

What was the team composition?

4 people on the LocalX team and Brian, who led the NowSourcing team to deliver.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Project was done one time and delivered our desirable result, a clear and effective visual representation of the survey results and of the entire movement.

How effective was the workflow between your team and theirs?

Very good workflow, easy to communicate with.

What did you find most impressive about this company?

The professionalism, the quality of the design and clarity that was communicated in the infographic they delivered.

Are there any areas for improvement?

None, everything was great.

BACKGROUND

Introduce your business and what you do there.

I was the director of operations and online marketing. We were an online insurance aggregator that ran and operated several insurance properties across the internet.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NowSourcing, Inc.?

We were trying to get name recognition and notoriety out about our properties to drive awareness and market penetration from the standpoint of understanding insurance and breaking it down for the users. We wanted to give them statistics to understand what options they had for themselves.

SOLUTION

What was the scope of their involvement?

NowSourcing, Inc. developed several infographics and marketing campaigns for us. They designed and developed and researched different topics about insurance ranging from auto insurance to life insurance, predominately auto insurance in nature.

After that, the team did outreach campaigns to bring awareness to the infographics for our business. They reached out to different publications and campaigns of various sizes.

What is the team composition?

We worked with Brian (Founder) and two project managers. We didn’t have direct contact with the designers and research analysts. In total, maybe we worked with six.

How did you come to work with NowSourcing, Inc.?

They were referred to us by other individuals. After several conversations with Brian, we realized that we found a provider that we could work with.

How much have you invested with them?

We spent somewhere between $15,000–$30,000.

What is the status of this engagement?

Our projects ran from 2013–2017. Each marketing campaign ran for about 90 days.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

NowSourcing, Inc. was very successful. They brought a lot of awareness to our products and services. We were driving from incremental traffic during the marketing campaigns from anywhere from an additional 5,000–10,000 visitors any given week.

The campaigns were published around day 30–45, and they would run another 45 days with that marketing outreach. During the periods of awareness, we would see an increase in traffic, and then it would slowly taper off like with standard marketing campaigns.

They would drive back up again as we run new programs and campaigns. We probably ran through four or five different campaigns during that time.

How did NowSourcing, Inc. perform from a project management standpoint?

Their team was professional, organized, and diligent on communication. They let us know about the research and the confines of the marketing ideas. There was a lot of collaborative work between what they were providing and what we were looking for as an organization. Their team did a very good job of keeping us well on track for what we wanted to accomplish.  

What did you find most impressive about them?

What makes them stand out is their attention to detail. NowSourcing, Inc. is willing to make sure campaigns are successful. When they realized a campaign wasn’t successful, they would do right by it looking at either running additional campaigns or improving the original one.

Are there any areas they could improve?

I don’t think it’s necessarily an improvement, but the ideation process is always difficult. It’s on both parties to be collaborative and work together during this process.

Do you have any advice for potential customers?

Do your due diligence and market research to understand who you’re working with. Understand the program and products you’re trying to run in totality. Sometimes a lot of young companies trying to do market research don’t understand the scope they need.

While you might get something pretty, it might not be the scale you’re looking for. NowSourcing, Inc. does a good job of making campaigns scalable and actionable.

BACKGROUND

Please describe your company and your position there.

CEO of a SaaS business in the Email Analytics space.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NowSourcing, Inc.?

We required compelling content to build awareness of our brand in the US market.

What were your goals for this project?

To raise brand awareness and to educate the market around the way in which email data can be used to optimise business performance in Sales and Customer Success and Key Account Management.

SOLUTION

How did you select this vendor?

We were introduced by a business who had worked with Brian already.

Describe the scope of their work in detail.

The scope of work was to develop and design a compelling infographic, and then to promote the infographic. Infographic design took approx 4 weeks and then it was promoted to the media - with fantastic pick - for a further 6 weeks.

What was the team composition?

The team was approx 3 to 5 people. Very solid team and worked very efficiently.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The domain authority of our website picked up significantly as did traffic. As a result we have been able to partner on further content projects with high quality sites and companies.

How effective was the workflow between your team and theirs?

Very. Brian's team use a team collaboration tool. No hiccups at all and no crossed wires.

What did you find most impressive about this company?

The quality of the content pulled to create the infographic, to tell a story, and then to be able to place the infographic so extensively.

Are there any areas for improvement?

No. Everything worked well the first time around. It is clear that Brian's team has worked on hundreds of similar projects and know exactly what they're doing.

BACKGROUND

Introduce your business and what you do there.

I’m the director of business development, handling marketing strategy, development channel partnerships, and sales initiatives for the company. We’re a fairly young startup in the nursing home market. We help our clients with analytics services, empowering them to understand their organizations better. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NowSourcing, Inc.?

We needed a marketing expert to assist us in gaining additional traction for our services. I’ve been working in sales and marketing within the nursing home field for years, and I’ve been searching for a master at this craft.

SOLUTION

What was the scope of their involvement?

He created infographics that were on a whole new level of quality. Within that effort, he does market research to determine what will best engage our audience. Then, he uses journalistic and press relationships to disseminate the graphics into the marketplace for media attention.  

What is the team composition?

I worked with Brian (Founder & President). There was a larger team working in the background as well. 

How did you come to work with NowSourcing, Inc.?

I saw one of their infographics on LinkedIn and discovered that they created it. From there, I got them on the phone, knowing that I wanted to work with them one day. 

What is the status of this engagement?

We’ve been working together since March 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

He over delivered on all of our initial estimates and expectations. They understood the company well and knew exactly what they would need to deliver assets successfully. He was confident that he could get decent coverage on the website. We ended up with 50–60 sites covering our services.

I appreciated that he was able to live up to the high standard he set form himself at the start of the project. We received the marketing attention that we wanted.  

How did NowSourcing, Inc. perform from a project management standpoint?

He managed our expectations clearly and well. Each week, he provided us with flawless updates on areas for improvement and progress. All the while, he was motivating and pushing us outside of the purview of our agreement.

He was willing to take on a mentorship role, making suggestions on how we could learn and grow as a company. We communicated through email, WhatsApp, and Zoom.  

What did you find most impressive about them?

He’s a master at his craft and has developed a reliable, successful process that can be replicated across industries.

Are there any areas they could improve?

I can’t think of anything. 

Do you have any advice for potential customers?

Listen to him because he knows what he’s doing.