NOVA Brandworks

BACKGROUND

Introduce your business and what you do there.

I’m a software engineer at Resendez Solutions, a software and web development company. We also provide technical support, business strategy consulting, branding development, and marketing services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NOVA Brandworks to accomplish for your software and web development needs?

NOVA Brandworks helps with all aspects of SEO for our projects, including implementing SEO AI automations and scripting.

SOLUTION

What was the scope of their involvement?

I run a web development and consulting business that builds and maintains websites for small businesses. NOVA Brandworks works behind the scenes as my SEO and AI automation consultant across several client projects. I handle the builds, and NOVA Brandworks helps shape the strategy behind them.

For christinakeech.com, a travel advisor’s site, NOVA Brandworks guided the SEO launch, including Google Search Console and Google Analytics 4 (GA4) setup, getting the site indexed, and the on-page structure for the first eight blog posts (titles, meta descriptions, tags, alt text). We also put together an SEO and analytics guide for that client with a 12-month roadmap, a keyword tracker, and a content calendar.

For Boundless Horizons Travel, NOVA Brandworks helped refocus the site messaging on the client’s real goal, which is recruiting business partners. We used an AI-assisted workflow to turn a stack of draft mission statements into one clear direction with three hero copy options.

On the automation side, NOVA Brandworks helped design how GA4 and Search Console data flow into RScms, our client portal, so each client sees their own analytics without me building reports by hand. They also helped me create the client document set I now use on every project: statement of work (SOW), maintenance agreement, and handoff document.

What is the team composition?

I work with one teammate from NOVA Brandworks.

How did you come to work with NOVA Brandworks?

I found them through networking. I chose them over other options because they had high ratings, a great culture fit, good value for cost, aligned company values, and were knowledgeable about SEO and AI.

What is the status of this engagement?

We started working with them in June 2026, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

NOVA Brandworks’ SEO process got christinakeech.com’s Reno, Nevada, post to fourth place on Google within 60 days of launch. That’s a brand new site with no domain history, so the client had results to show right away.

We also launched a recruiting site for Lindsay in July 2026. In under four months, it’s had about 1,700 visitors and 2,200 views on its main landing page. Every site we launch now has Search Console and GA4 set up from day one.NOVA Brandworks helped me clean up our AI-assisted writing so it sounds more natural and specific to each client. Clients liked the drafts more, and we needed fewer revision rounds.

We also now use NOVA Brandworks’ SEO setup and client document templates on every new project, so onboarding is faster. We went from about five revision rounds per project down to two, so 60% fewer. Onboarding used to take 2–6 hours per client, and now it’s 30–60 minutes, roughly 80% less time. Writing an SOW used to take me several hours, and now it takes minutes.

These aren’t from a formal tracking system. They’re my own estimates, comparing the client projects I did before NOVA Brandworks started advising me in June 2024 with the ones since, including christinakeech.com, Boundless Horizons Travel, and Lindsay’s site.

The revision drop came from NOVA Brandworks’ process for refining AI-assisted drafts, so the first version already sounds like the client. Onboarding and SOWs got faster because of NOVA Brandworks’ templates and intake structure, so I’m not starting from a blank page with every new client.

For a small business like mine, the time NOVA Brandworks saves me goes back into client work and growing the business. Clients get a smoother start, fewer back-and-forth rounds, and paperwork that looks professional from day one. NOVA Brandworks basically gave me the systems of a bigger agency without me having to build them alone.

My business runs completely on word of mouth, and since working with NOVA Brandworks, my client base has grown by about 400%. Most of those new clients came through referrals from happy clients, who liked the process, how fast we delivered, and the quality of the work.

On the client side, Christina’s Reno post hit fourth place on Google within 60 days, and Lindsay’s recruiting site has had about 1,700 visitors since it launched in July, which is significant for a small business like hers.

A few things are harder to put a number on. Working with NOVA Brandworks feels more like an ongoing partnership than a typical vendor relationship. We’re constantly trading ideas, tools, and code, including the AI workflows and automations we both use day to day. When one of us finds something that works, the other usually has it running within the week.

That shows up in the client work, too. Every site we launch now has Search Console and GA4 from day one, so clients can see their own results. NOVA Brandworks helped us plan how that data flows into our client portal, which cuts out most of the manual reporting. And clients like Christina get an SEO guide with a roadmap and trackers, so they can follow along.

Overall, NOVA Brandworks helped me run Resendez Solutions like a real agency, with repeatable systems instead of starting from scratch for every client.

How did NOVA Brandworks perform from a project management standpoint?

Everything was delivered on time. NOVA Brandworks is easy to work with and very responsive, so I never had to chase them for an answer. They meet you where you are and stay flexible when plans change, which matters a lot when you’re juggling multiple client projects. They’re also great at explaining technical concepts in plain language, whether they’re talking to someone technical or not. The customer service has been solid from day one.

What did you find most impressive or unique about them?

What stood out most was Dani's knowledge of AI and automation. We’re a technical company and already work in this space, so I didn’t expect to learn as much as I did. Dani brought ideas and approaches we hadn’t considered, and they’ve changed how we run the business day to day. The guidance has been extremely valuable.

Are there any areas they could improve?

Not really. The experience has been easy from the start, and NOVA Brandworks has been everything I’d want in a consultant. I don’t have any complaints.

BACKGROUND

Introduce your business and what you do there.

I'm the chief revenue officer of Pinney Insurance, a digital brokerage general agency providing insurance and financial products, digital tools, and workflow solutions to help financial professionals streamline operations and grow their business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NOVA Brandworks?

We needed help with content writing and AI strategy.

SOLUTION

What was the scope of their involvement?

NOVA Brandworks has written over 10 articles for our website and blog. The team has also presented an AI strategy to multiple vendors through a 20-slide presentation for multiple clients who come to us for marketing and case support.

What is the team composition?

We've worked with 2–5 teammates from NOVA Brandworks.

How did you come to work with NOVA Brandworks?

I found them organically through their online social channels. The team is a successful influencer in marketing. After seeing their work ethic on a few projects, I decided to bring them to my company. NOVA Brandworks is a great culture fit and offers good value for the cost.

What is the status of this engagement?

We started working with NOVA Brandworks in August 2026, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

NOVA Brandworks has written several high-quality SEO-optimized and ChatGPT-optimized articles for us. These articles have yielded many page views and a handful of new clients. We get 2–3 new client inquiries every month as a result of their work. Overall, we've seen more strong content on our page, with multiple articles getting over 1,000 views a month.

How did NOVA Brandworks perform from a project management standpoint?

NOVA Brandworks' project management is professional, thorough, and consistently on time. We communicate through virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Daniela's level of detail when it comes to AI is impressive. She's very sharp and professional. I can put her in front of any of our marketing clients, and she'll impress them.

Are there any areas they could improve?

There's nothing NOVA Brandworks could improve on.

BACKGROUND

Introduce your business and what you do there.

I'm the owner of Komal's Suits, a custom tailored suits and clothing company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NOVA Brandworks?

My website fell offline, so I asked NOVA Brandworks to build a new one.

SOLUTION

What was the scope of their involvement?

NOVA Brandworks built a new website and optimized it for SEO and AI search. The team also helped me with my Google Business Profile. NOVA Brandworks handled everything about the website.

What is the team composition?

I worked with one teammate from NOVA Brandworks.

How did you come to work with NOVA Brandworks?

I met Dani (Founder) at a restaurant. I chose NOVA Brandworks because they had high ratings, were close to my geographic location, their pricing fit our budget, and they offered good value for the cost.

What is the status of this engagement?

We worked with NOVA Brandworks from September–October 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

NOVA Brandworks got my website back online after it was abandoned by my previous company. We're getting more impressions and clicks.

How did NOVA Brandworks perform from a project management standpoint?

NOVA Brandworks delivered on time. We communicated via in-person meetings.

What did you find most impressive about them?

Dani is very thoughtful with her work and smart. She knows a lot about AI and SEO.

Are there any areas they could improve?

No, I'm very happy.

BACKGROUND

Introduce your business and what you do there.

I'm the owner of a hospitality social media marketing company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NOVA Brandworks?

I needed a new website to show my portfolio. I also needed it to be optimized for SEO.

SOLUTION

What was the scope of their involvement?

NOVA Brandworks designed and developed my website. They also provided SEO services and handled the technical setup of Google Search Console, Google Tag Manager, and Google Analytics.

What is the team composition?

I worked with one teammate from NOVA Brandworks.

How did you come to work with NOVA Brandworks?

Someone referred NOVA Brandworks to me. I chose them over other options because they had high ratings, their pricing fit my budget, they were a great culture fit, they offered good value for the cost, their company values aligned with mine, and they had a great portfolio and well-rounded skill set.

What is the status of this engagement?

We worked together in July 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

NOVA Brandworks has delivered a functional website that is well-designed. It allows potential clients to see my work and get in touch with me. Since it's a brand-new website, I haven't seen any changes in website traffic, inquiries, or client engagement yet, but I expect a rise. I'm planning to track the success of the website and SEO efforts through analytics, such as form fills.

How did NOVA Brandworks perform from a project management standpoint?

They delivered on time. We communicate through in-person meetings, virtual meetings, and emails or messaging apps.

What did you find most impressive about them?

NOVA Brandworks' clear communication is impressive. The team has been able to bring my vision to life. They're also very smart and strategic.

Are there any areas they could improve?

I can't think of anything for NOVA Brandworks to improve.

BACKGROUND

Please describe your company and position.

I am an executive of Cracking The Code on Grant Writing

Describe what your company does in a single sentence.

I have a non-profit grant writer and educator, that provides grant writing and fundraising consulting to small and medium size non profits globally. This includes, grant writing, fundraising, board development, workshops and seminars.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NOVA Brandworks to accomplish?

• Design a distinctive identity. Give a first-time site a cohesive, ownable visual system (editorial type plus a clean slate-and-cream palette) that stands apart from generic consultant sites.
• Future-proof the platform. Structure the site to scale into new offerings (like "how to start a nonprofit" and "how to become a grant writer") without a rebuild.
• Design and build a five-page website that repositions Donna Lubrano as a grant educator rather than a grant writer. Key goals: a conversion-focused site that drives Initial Assessment bookings, a full blog migration, and SEO foundations so nonprofits can discover her.
• Drive assessment bookings. Convert visitors into paid 30-minute Initial Assessments with clear, consistent CTAs across every page.
• Establish authority. Surface real credentials (Boston Public Library Boot Camp partner, MA Commissioner, grant reviewer roles) as trust signals for early-stage nonprofits.
• Build a free resource funnel. Create a no-opt-in resource library that captures top-of-funnel education seekers and routes them toward workshops and speaking.

SOLUTION

How did you find NOVA Brandworks?

Referral

Why did you select NOVA Brandworks over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from NOVA Brandworks were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project was really building out the identity, format and structure of the website customized to my particular service. It was important that the color, design, features adhere to the particular professional identity of the services I wanted to put forward. It was really from the ground up, from assessing color, language, marketing and resources.  NOVA Brandworks was instrumental in helping refine my ideas as well as holding discussions of how the website and the business model could be integrated for maximum impact!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Repositioned the brand from grant writer to grant educator and removed funding-guarantee language sitewide, cutting liability exposure while giving every page one clear, consistent message about what was the value proposition of my services. It helped me clarify my own services as well, reduced the noise on the many services I could provide. It helped me clarify my business model as well.

Delivered a complete five-page Squarespace site (Home, About, Resources, Events, Contact) at 100% of contracted scope, built as fully custom-coded sections rather than off-the-shelf templates.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team consistently delivered all items on time, worked to make adjustments and recommendations and offered feedback on my suggestions. When my timeline changed they were very accomodating and adapted to my needs.

What was your primary form of communication with NOVA Brandworks?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

1. Very responsive to my questions and concerns
2. Willing to take the time to explain or clarify and provide suggestions
3. Creative and innovative based on my unique business approach
4. Super patient with my schedule and time line
5. Offered great suggestions on format and design to create an engaging website that really represented the work and my brand identity.

Are there any areas for improvement or something NOVA Brandworks could have done differently?

They are very good at their job and hope they will pursue more work!