Name: NOVA Brandworks
Address: 307 Washington St #763, Westwood, United States, MA, 02090, US
Telephone: 8577197080
Price range: $50 - $99
Rating: 5.0

Boston local SEO and AI SEO for SMB

NOVA Brandworks is a 100% woman-owned Boston agency specializing in AI search optimization and SEO. I help established businesses get recommended when buyers ask ChatGPT, Google AI Overviews and Microsoft Copilot who to hire, and get found in Google Maps and organic search when they search the traditional way.

Min project size
$1,000+
Hourly rate
$50 - $99 / hr
Employees
2 - 9
Locations
Westwood, MA
Year founded
Founded 2024

Overview by:

Dani Furmenek

Founder & Owner About the Team

Service Lines

Search Engine Optimization: 45%
AI Consulting: 20%
Web Design: 15%
Content Writing Services: 10%
Conversion Optimization: 10%

Select Focus Area

AI Expertise

Chatbots & Conversational AI: 75%
AI Recommendation Systems: 25%

AI Consulting Focus

AI Deployment: 40%
AI Strategy: 40%
AI Maturation: 10%
AI Security Management: 10%

SEO Focus

Generative Engine Optimization: 30%
Local search: 30%
Content development: 15%
On site optimization: 15%
Technical SEO: 10%

Industries

Medical: 25%
Financial services: 20%
Hospitality & leisure: 20%
Non-profit: 20%
Retail: 15%

Clients

Small Business (<$10M): 100%

Search Engine Optimization

Pricing Snapshot

Min. project size $1,000+

Avg. hourly rate $50 - $99 /hr

Rating for cost 4.9 /5

What Clients Have Said

NOVA Brandworks is praised for providing good value for the cost, with clients noting that their pricing fits budgets while delivering quality results. Specific project costs are not disclosed, but multiple clients highlight effective project management and impressive outcomes from their services.

This summary is based on verified Clutch reviews.

Most Common Project Size

< $10,000 based on 1 review

< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

Learn more about SEO pricing

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NOVA Brandworks Review Insights

Overall Review Rating

5.0

Quality 5.0
Schedule 5.0
Cost 4.9
Willing to Refer 5.0

Top Mentions

Review Highlights

Successful SEO and Traffic Results

NOVA Brandworks helped clients achieve significant SEO results, including top search rankings and increased organic traffic. This success was attributed to their expertise in search optimization and digital presence strategies.
Proficient in Web Development and SEO

NOVA Brandworks has demonstrated strong capabilities in building and optimizing websites for SEO and AI search. Clients appreciated the increase in impressions and clicks, which contributed to higher visibility and engagement rates.
High Client Satisfaction and No Improvement Areas

Clients expressed high satisfaction with NOVA Brandworks' services, noting that there were no areas needing improvement. Their knowledge and professionalism were consistently highlighted as impressive.
Impressive Design and Technical Knowledge

Clients commended NOVA Brandworks for their impressive design work and technical know-how, particularly in creating a professional online presence and enhancing public engagement through digital platforms.
Strong Project Management Skills

NOVA Brandworks is praised for their professional and timely project management. They maintained effective communication through various channels, ensuring projects were delivered on schedule and met client expectations.

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NOVA Brandworks Reviews

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Search Engine Optimization Web Design Web Development
Less than $10,000
Feb. - June 2026

5.0

Quality: 5.0

Schedule: 5.0

Cost: 4.5

Willing to Refer: 5.0

"They were very knowledgeable regarding SEO."

Jun 22, 2026

President, North End Historical Society

Thomas Damigella

Non-profit
Boston, Massachusetts
1-10 Employees
Online Review
Verified

NOVA Brandworks designed and developed a historical society's website, including a feature enabling the client to archive materials. The team also worked on the client's SEO and social media marketing efforts.

NOVA Brandworks helped the client increase organic traffic by around 2.5 times in four weeks, secure a top-one site ranking on core brand searches, earn around 223 clicks, and record around 6,760 impressions. They also received an organic engagement rate of 66%. Moreover, the team was on time.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the President of North End Historical Society

Describe what your company does in a single sentence.

We are a 501c3 Non profit. North End Historical Society Mission is to preserve and present the 400 year history of the North End through events, publications, and our new Museum.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NOVA Brandworks to accomplish?

Design, build, and launch a complete website and digital presence from scratch for a brand-new North End museum ahead of its public opening, giving the organization a professional home online and the technical foundation to be found in search.
Build local SEO and search visibility so Boston residents, tourists, and history enthusiasts can discover the museum, and establish the organization as a recognized North End entity with Google and AI search engines.
Greater visibility through social media.

SOLUTION

How did you find NOVA Brandworks?

Referral

Why did you select NOVA Brandworks over others?

High ratings
Close to my geographic location
Pricing fit our budget
Good value for cost
Referred to me
Company values aligned

How many teammates from NOVA Brandworks were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Design new web.
Create ability to archive material for greater guest research.
Improve contact with public.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Organic traffic grew roughly 2.5x in four weeks in the lead-up to opening. The site ranks #1 for its core brand searches ("north end historical society" and "north end historical museum"), and earned ~223 search clicks on ~6,760 impressions in a 28-day window. Organic engagement rate reached 66%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Team delivered product on time with great follow up and continued guidance and updates.

What was your primary form of communication with NOVA Brandworks?

In-Person Meeting

What did you find most impressive or unique about this company?

They were very knowledgeable regarding SEO. and back room know how how to get more exposure and clicks. Design was impressive.

Are there any areas for improvement or something NOVA Brandworks could have done differently?

Not at this time.Doing great

RATINGS

5.0

"Good people"

Content Writing Services Search Engine Optimization
Blog Writing Services Generative Engine Optimization Content development
Confidential
August 2026

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"NOVA Brandworks' project management is professional, thorough, and consistently on time."

Aug 31, 2026

CRO, Pinney Insurance Center, Inc.

Shaon Shamsul

Financial services
Roseville, California
11-50 Employees
Online Review
Verified

NOVA Brandworks has written over 10 articles for an insurance agency's website and blog. The team has also been responsible for presenting an AI strategy to multiple vendors through a 20-slide presentation.

NOVA Brandworks has written several high-quality SEO-optimized and ChatGPT-optimized articles, resulting in more than 1,000 views per month and 2-3 new client inquiries. Moreover, NOVA Brandworks has maintained effective communication through virtual meetings, emails, and messages.

BACKGROUND

Introduce your business and what you do there.

I'm the chief revenue officer of Pinney Insurance, a digital brokerage general agency providing insurance and financial products, digital tools, and workflow solutions to help financial professionals streamline operations and grow their business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NOVA Brandworks?

We needed help with content writing and AI strategy.

SOLUTION

What was the scope of their involvement?

NOVA Brandworks has written over 10 articles for our website and blog. The team has also presented an AI strategy to multiple vendors through a 20-slide presentation for multiple clients who come to us for marketing and case support.

What is the team composition?

We've worked with 2–5 teammates from NOVA Brandworks.

How did you come to work with NOVA Brandworks?

I found them organically through their online social channels. The team is a successful influencer in marketing. After seeing their work ethic on a few projects, I decided to bring them to my company. NOVA Brandworks is a great culture fit and offers good value for the cost.

What is the status of this engagement?

We started working with NOVA Brandworks in August 2026, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

NOVA Brandworks has written several high-quality SEO-optimized and ChatGPT-optimized articles for us. These articles have yielded many page views and a handful of new clients. We get 2–3 new client inquiries every month as a result of their work. Overall, we've seen more strong content on our page, with multiple articles getting over 1,000 views a month.

How did NOVA Brandworks perform from a project management standpoint?

NOVA Brandworks' project management is professional, thorough, and consistently on time. We communicate through virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Daniela's level of detail when it comes to AI is impressive. She's very sharp and professional. I can put her in front of any of our marketing clients, and she'll impress them.

Are there any areas they could improve?

There's nothing NOVA Brandworks could improve on.

RATINGS

5.0

Search Engine Optimization Web Design Web Development
Generative Engine Optimization Local search Other SEO
Confidential
Sep. - Oct. 2026

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

“Dani is very thoughtful with her work and smart.”

Oct 21, 2026

Owner, Komal's Suits

Mike Khawani

Business services
Framingham, Massachusetts
1-10 Employees
Online Review
Verified

NOVA Brandworks built a new website for a custom-tailored suits and clothing company after the client's site fell offline. The team optimized the site for AI search and helped with Google Business Profile.

NOVA Brandworks successfully got the client's website back online, resulting in more impressions and clicks. The team delivered on time and communicated through in-person meetings. The client praised their thoughtfulness and intelligence, as well as their expertise in AI and SEO.

BACKGROUND

Introduce your business and what you do there.

I'm the owner of Komal's Suits, a custom tailored suits and clothing company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NOVA Brandworks?

My website fell offline, so I asked NOVA Brandworks to build a new one.

SOLUTION

What was the scope of their involvement?

NOVA Brandworks built a new website and optimized it for SEO and AI search. The team also helped me with my Google Business Profile. NOVA Brandworks handled everything about the website.

What is the team composition?

I worked with one teammate from NOVA Brandworks.

How did you come to work with NOVA Brandworks?

I met Dani (Founder) at a restaurant. I chose NOVA Brandworks because they had high ratings, were close to my geographic location, their pricing fit our budget, and they offered good value for the cost.

What is the status of this engagement?

We worked with NOVA Brandworks from September–October 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

NOVA Brandworks got my website back online after it was abandoned by my previous company. We're getting more impressions and clicks.

How did NOVA Brandworks perform from a project management standpoint?

NOVA Brandworks delivered on time. We communicated via in-person meetings.

What did you find most impressive about them?

Dani is very thoughtful with her work and smart. She knows a lot about AI and SEO.

Are there any areas they could improve?

No, I'm very happy.

RATINGS

5.0

"Dani is great to work with"

Search Engine Optimization Web Design Web Development
Other SEO Technical SEO
Confidential
July 2026

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"The team has been able to bring my vision to life."

Jul 24, 2026

Owner, Downtown Valentina

Valentina Paz

Hospitality & leisure
Boston, Massachusetts
1-10 Employees
Online Review

NOVA Brandworks designed and developed a website for a social media marketing company. The team also optimized the site for SEO and set up Google Search Console, Google Tag Manager, and Google Analytics.

NOVA Brandworks delivered a functional, well-designed website that allows potential clients to view the company's work and get in touch. The team provided clear communication through in-person and virtual meetings and emails. They were smart and strategic.

BACKGROUND

Introduce your business and what you do there.

I'm the owner of a hospitality social media marketing company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NOVA Brandworks?

I needed a new website to show my portfolio. I also needed it to be optimized for SEO.

SOLUTION

What was the scope of their involvement?

NOVA Brandworks designed and developed my website. They also provided SEO services and handled the technical setup of Google Search Console, Google Tag Manager, and Google Analytics.

What is the team composition?

I worked with one teammate from NOVA Brandworks.

How did you come to work with NOVA Brandworks?

Someone referred NOVA Brandworks to me. I chose them over other options because they had high ratings, their pricing fit my budget, they were a great culture fit, they offered good value for the cost, their company values aligned with mine, and they had a great portfolio and well-rounded skill set.

What is the status of this engagement?

We worked together in July 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

NOVA Brandworks has delivered a functional website that is well-designed. It allows potential clients to see my work and get in touch with me. Since it's a brand-new website, I haven't seen any changes in website traffic, inquiries, or client engagement yet, but I expect a rise. I'm planning to track the success of the website and SEO efforts through analytics, such as form fills.

How did NOVA Brandworks perform from a project management standpoint?

They delivered on time. We communicate through in-person meetings, virtual meetings, and emails or messaging apps.

What did you find most impressive about them?

NOVA Brandworks' clear communication is impressive. The team has been able to bring my vision to life. They're also very smart and strategic.

Are there any areas they could improve?

I can't think of anything for NOVA Brandworks to improve.

RATINGS

5.0

Web Design Web Development
Confidential
Apr. - July 2026

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"NOVA Brandworks was instrumental in helping refine my ideas."

Jul 7, 2026

Executive, Cracking The Code on Grant Writing

Anonymous

Non-profit
Boston, Massachusetts
1-10 Employees
Online Review

NOVA Brandworks designed and developed a five-page Squarespace site with custom sections and a blog migration for a grant-writing nonprofit. The team built Home, About, Resources, Events, and Contact pages.

NOVA Brandworks delivered 100% of the contracted five-page site and removed funding-guarantee language, which reduced liability exposure. The team adapted well to timeline changes, and their communication was responsive. Moreover, the client was pleased with NOVA Brandworks' performance.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am an executive of Cracking The Code on Grant Writing

Describe what your company does in a single sentence.

I have a non-profit grant writer and educator, that provides grant writing and fundraising consulting to small and medium size non profits globally. This includes, grant writing, fundraising, board development, workshops and seminars.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NOVA Brandworks to accomplish?

Design a distinctive identity. Give a first-time site a cohesive, ownable visual system (editorial type plus a clean slate-and-cream palette) that stands apart from generic consultant sites.
Future-proof the platform. Structure the site to scale into new offerings (like "how to start a nonprofit" and "how to become a grant writer") without a rebuild.
Design and build a five-page website that repositions Donna Lubrano as a grant educator rather than a grant writer. Key goals: a conversion-focused site that drives Initial Assessment bookings, a full blog migration, and SEO foundations so nonprofits can discover her.
Drive assessment bookings. Convert visitors into paid 30-minute Initial Assessments with clear, consistent CTAs across every page.
Establish authority. Surface real credentials (Boston Public Library Boot Camp partner, MA Commissioner, grant reviewer roles) as trust signals for early-stage nonprofits.
Build a free resource funnel. Create a no-opt-in resource library that captures top-of-funnel education seekers and routes them toward workshops and speaking.

SOLUTION

How did you find NOVA Brandworks?

Referral

Why did you select NOVA Brandworks over others?

High ratings
Pricing fit our budget
Great culture fit
Good value for cost
Referred to me
Company values aligned

How many teammates from NOVA Brandworks were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project was really building out the identity, format and structure of the website customized to my particular service. It was important that the color, design, features adhere to the particular professional identity of the services I wanted to put forward. It was really from the ground up, from assessing color, language, marketing and resources. NOVA Brandworks was instrumental in helping refine my ideas as well as holding discussions of how the website and the business model could be integrated for maximum impact!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Repositioned the brand from grant writer to grant educator and removed funding-guarantee language sitewide, cutting liability exposure while giving every page one clear, consistent message about what was the value proposition of my services. It helped me clarify my own services as well, reduced the noise on the many services I could provide. It helped me clarify my business model as well.

Delivered a complete five-page Squarespace site (Home, About, Resources, Events, Contact) at 100% of contracted scope, built as fully custom-coded sections rather than off-the-shelf templates.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team consistently delivered all items on time, worked to make adjustments and recommendations and offered feedback on my suggestions. When my timeline changed they were very accomodating and adapted to my needs.

What was your primary form of communication with NOVA Brandworks?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

Very responsive to my questions and concerns
Willing to take the time to explain or clarify and provide suggestions
Creative and innovative based on my unique business approach
Super patient with my schedule and time line
Offered great suggestions on format and design to create an engaging website that really represented the work and my brand identity.

Are there any areas for improvement or something NOVA Brandworks could have done differently?

They are very good at their job and hope they will pursue more work!

RATINGS

5.0

"Thank you for doing an amazing job!"

Showing 1-5 of 5 Reviews

Our Story

NOVA Brandworks is a 100% woman-owned Boston agency built for owner-led local businesses. Founder Danielle Furmenek runs every engagement personally: local SEO, Google Business Profile, web design, and AI search optimization, backed by original research like our North End AI visibility study. Our belief: AI is a concierge that creates the shortlist, and third-party proof decides who is on it. No lock-in contracts, no guaranteed-ranking promises, honest reporting measured in real leads.

Meet the Team

What Sets Us Apart

AI search is built into every engagement

We test how ChatGPT, Gemini, Perplexity, Claude, Copilot, and Google AI describe your business, then fix the signals they rely on. Our own field research, like the North End AI visibility study of 141 businesses, is the playbook we run for clients.

You work with the founder, start to finish

No account managers, no handoffs. The person who audits your visibility is the person who builds the strategy, does the work, and answers the phone. Capacity is deliberately capped so every client gets the founder's attention.

Honest measurement, no lock-in

We measure real leads, not vanity metrics, and we say plainly what nobody can guarantee, including AI citations and rankings. Month-to-month terms: if the work is good, you stay; if it is not, you should be free to leave.

Locations (1)

307 Washington St #763 Westwood, MA, United States 02090

2 - 5

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Pinney Insurance Center, Inc

(1)

Shaon Shamsul

Additional Connections

(4)

NOVA Brandworks

Boston local SEO and AI SEO for SMB

Overview by:

1 Locations

Services

Focus

Industries

Clients

Pricing Snapshot

What Clients Have Said

Most Common Project Size

Select a service to see pricing information

Reviews

NOVA Brandworks Review Insights

Overall Review Rating

Top Mentions

Review Highlights

Successful SEO and Traffic Results

Proficient in Web Development and SEO

High Client Satisfaction and No Improvement Areas

Impressive Design and Technical Knowledge

Strong Project Management Skills

Reviews mentioning:

NOVA Brandworks Reviews

Website Dev & Digital Marketing for Historical Society

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

SEO & Content Writing Services for Insurance Agency

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Web Development for Custom Suits & Clothing Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Website Design & Dev & SEO for Social Media Marketing Co

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Web Design & Development for Grant-Writing Nonprofit

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Portfolio & Awards

About the Team

Our Story

Meet the Team

Dani FurmenekFounder & Owner

What Sets Us Apart

Quick Facts

Tools and Technology

Location

Locations (1)

Contact

Connect with NOVA Brandworks on Social

Connections

Pinney Insurance Center, Inc

Additional Connections