The Noughty Fox 🦊

BACKGROUND

Please describe your company and position.

I am the Founder of a sports company.

Describe what your company does in a single sentence.

The company is a golf-tech platform that combines an AI-powered on-course caddie (like Google Maps for shot strategy) with gamified daily challenges, making it golf’s first true “daily app.”

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Noughty Fox 🦊 to accomplish?

• Update an improve the algorithm
• Implement a best-in-class onboarding flow
• Build the first daily challenge Golf app
• Ability to manage Golf challenges from admin

SOLUTION

How did you find The Noughty Fox 🦊?

Online Search

Why did you select The Noughty Fox 🦊 over others?

• Great culture fit
• Good value for cost
• High technical competency

How many teammates from The Noughty Fox 🦊 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They contributed across multiple layers of the product, from technical algorithmic details to user-facing design and onboarding. Their partnership extended beyond execution to being thought partners in shaping how the product worked. Deliverables included daily gamified challenges, mobile game development, UI/UX enhancements, and the admin configuration required to support them.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project drove a 30x increase in onboarded installs and activated accounts, alongside measurable 10x improvements in algorithm computation time. Engagement was sustained through gamification, leading to higher daily active users and the first wave of paid subscribers with industry-low churn. We also earned 40+ five-star App Store reviews, strong personal feedback, and adoption by top players worldwide.

Featured on multiple platforms

First challenge already live and growing

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was a shared effort between our team and theirs, and they consistently delivered on time. They were highly responsive - even outside of typical working hours - while maintaining clear communication throughout. Their ability to operate independently, check in at the right moments, and provide technically sound solutions made them a reliable partner.

What was your primary form of communication with The Noughty Fox 🦊?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

First and foremost, their technical expertise and problem-solving skills were outstanding. They didn’t just execute - they collaborated with us as partners, offering guidance, challenging assumptions when appropriate, and helping us move faster when opportunities arose. The way they approached complex, first-of-their-kind technical problems with clarity and confidence was extremely impressive.

Are there any areas for improvement or something The Noughty Fox 🦊 could have done differently?

Given the pace of change in AI development tools, there were naturally some unknowns on both sides during the project. To their credit, the team adjusted quickly and kept things moving smoothly. As the industry evolves, we see them being well-positioned to embrace these new tools even more deeply in future work.

BACKGROUND

Please describe your company and position.

I am the VP of R&D of ResonAI

Describe what your company does in a single sentence.

Resonai, an AI and augmented reality startup, Empowering real-estate owners to digitize physical spaces, using computer vision & AR technologies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Noughty Fox 🦊 to accomplish?

• Build a Native mobile SDK to provide indoor navigation services to enterprise buildings.
• Improve performance of the Native SDK using ARKit, ARCore, Metal and OpenGL, and maintaining a continuous backend connection.
• Build a custom asynchronous state management architecture to communicate between different modules of the system.

SOLUTION

How did you find The Noughty Fox 🦊?

UpWork

Why did you select The Noughty Fox 🦊 over others?

• High ratings
• Pricing fit our budget

How many teammates from The Noughty Fox 🦊 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged TN to develop a Native mobile SDK for indoor navigation, specifically tailored for commercial real estate. They successfully completed the project, which included:

• Core SDK Development: Built and delivered a cross-platform SDK supporting seamless integration and real-time indoor navigation capabilities.
• Performance Optimization: Enhanced SDK performance using ARKit, ARCore, and graphics technologies like Metal and OpenGL, ensuring smooth rendering and responsiveness.
• Custom Asynchronous Architecture: Implemented an innovative state management system for efficient module communication and continuous backend synchronization.

TNF's expertise and dedication led to a reliable, high-performance solution that exceeded expectations. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Enhanced SDK Performance: Improved the FPS from an average of 27 to a constant 60fps.
Seamless Backend Connectivity: The custom asynchronous state management architecture facilitated stable, continuous backend communication, reducing system errors and increasing the consistency of data transfer.

Onboarded 3 enterprise clients using the SDK, providing them with technical guidance and documentation along the way.

Wrote asynchronous performance tests of the system to get notified of performance degradations across versions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Alex and the TNF team demonstrated exceptional project management throughout the development process. They consistently delivered key items on or ahead of schedule, showcasing strong organizational skills and commitment to timelines. Their team was highly responsive, adapting quickly to any changes in project scope or additional requests. TNF's proactive communication and collaboration ensured that our needs were met effectively, making the entire experience smooth and efficient.

What was your primary form of communication with The Noughty Fox 🦊?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about TNF was their deep technical expertise combined with a client-centric approach. Their team's proficiency in cutting-edge technologies was paired with a commitment to achieving excellent execution. All in all, making them a reliable partner that goes above and beyond to deliver results.

Are there any areas for improvement or something The Noughty Fox 🦊 could have done differently?

While TNF did an outstanding job, enhancing communication methods with more frequent progress updates might be beneficial. Still, their attention to detail, commitment to high-quality deliverables, and willingness to collaborate made them a standout partner. 

BACKGROUND

Please describe your company and position.

I am the CTO of evooia

Describe what your company does in a single sentence.

evooia empowers patients to capture consistent and aligned before and after images through a dedicated mobile application.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Noughty Fox 🦊 to accomplish?

• Converting a python PoC to a mobile MVP that performs face tracking and alignment based on images taken over time
• Build a React Native app connecting aesthetics professionals with customers

SOLUTION

How did you find The Noughty Fox 🦊?

Referral

Why did you select The Noughty Fox 🦊 over others?

• Good value for cost
• Referred to me
• Company values aligned

How many teammates from The Noughty Fox 🦊 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Converting our core technology from a python PoC into a react native application containing a native expo module that runs our computer vision algorithms in real.time
• Refactorings to adapt the initial code to updated needs and extensions.
• Using the captured data to compare before and after images
• Authentication and scan uploads by using available an available API of our backend
• export feature that renders an asset based on the current state of how the user analyzes the before and after image.
• Fastlane deployment setup

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Avg reprojection error ≤ 5 px (RMSE) across devices. Achieved real-time performance of > 30 fps. Asset rendering and export duration stayed below 2 seconds.

End-to-end camera-to-render latency ≤ 25–35 ms

Cold start to camera live ≤ 0.5 s

Recognition success ≥ 95% at 600+ lux

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always delivered on time and responded to my needs. Were always available for an urgent feature request.

What was your primary form of communication with The Noughty Fox 🦊?

Virtual Meeting

What did you find most impressive or unique about this company?

I was impressed by their motivation to build awesome applications and their code quality, and thinking along.

Are there any areas for improvement or something The Noughty Fox 🦊 could have done differently?

No