Nomad Marketing Consulting, LLC

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Wednesday Women

Describe what your company does in a single sentence.

"We're a global movement and executive membership for accomplished women leaders — we make them more visible, and we build the kind of community where women actually show up for each other."

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Nomad Marketing Consulting, LLC to accomplish?

• We partnered with Nomad Marketing to build our member renewal workflow in HubSpot, including email communications, automated deal management, and notifications to support the renewal process across our full membership base.
• We worked with Nomad to set up recurring surveys and automations to nurture member engagement.
• We worked with Nomad to ensure our Hubspot ecosystem was set up in an organized, intuitive, and effective manner across the board.

SOLUTION

How did you find Nomad Marketing Consulting, LLC?

Referral

Why did you select Nomad Marketing Consulting, LLC over others?

• Great culture fit
• Company values aligned
• Trust in the founder

How many teammates from Nomad Marketing Consulting, LLC were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We are a growth-stage company looking to improve our operational rigor and prepare for scale. We partner with Nomad on all things related to our Hubspot instance - so to build a clean set of data, automations that help scale our small team, and ways to surface opportunity in the business.  

Key deliverables include: 

• Straetgy and creation of a full membership renewal pipeline - including connection to Stripe payments, automated sequencing and email sends, and contact updates. 
• Creation of a full set of surveys for member feedback - including new member feedback, multi-year response analysis via reports, and structured email sequences. 
• Best practices for Hubspot maintenance and operations - data cleanup per the recommendation of Nomad for best effectiveness of how we're using the platform. 
• Creation of a member engagement dashboard that brings in multiple data points, structuring those data points with weighting, and ongoing reporting. 
• Nurture sequences for various points in our customer journey (visiting the website, getting our newsletter, going to events) and building intentional and thoughtful sequences of actions that build on those important points and funnel toward our final goal/membership closed-won deals. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The workflow was scoped in February and live by April, moving us from a largely manual, ad hoc renewal process to a fully automated one and contributing to an increase in member renewals.

Key deliverables were delivered on time and are now a part of our ongoing work, specifically: the member renewal deal flow and member survey approach have been business critical for us in terms of minimizing lost revenue through churn. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our interactions with founder Arianna are always top-notch, as she is both intentional with her focus and generous with her expertise.  

Our work with project lead, Chloe, has been extremely productive as Chloe is always willing to move fast when needed, make suggestions based on her deep expertise, and deliver SOPs along with each project that help us understand her work and the process going forward.  She is fun to work with, always in a great mood, and always positive about our requests and questions (sometimes quite dumb questions).  Communication over Slack, and hopping on virtual calls when needed, has worked very well to move projects along and hit deliverable goals on time, every time. 

What was your primary form of communication with Nomad Marketing Consulting, LLC?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The individuals we have worked with care more about our CRM instance. They care about our mission and goals, always pivoting as needed to ensure we're focused where we need to be. They are a pleasure to be connected to as humans, not just as collaborators or contractors. 

Are there any areas for improvement or something Nomad Marketing Consulting, LLC could have done differently?

We have a lot of projects, so their team is always welcome to proactively suggest what might be best to next focus on, given what they know of our goals. But this is not a failure - just something we'd be open to hearing more of, as they're the experts!