E-Commerce Dev for Traditional Bangladeshi Sweets Company
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E-Commerce Development
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Other ecommerce systems
- Less than $10,000
- July 2026
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"The most impressive aspect was their ability to understand the business."
- Food & Beverage
- Dhaka, Bangladesh
- 1-10 Employees
- Online Review
- Verified
NIILAA designed and developed a complete e-commerce website for a traditional Bangladeshi sweets company. They also implemented SEO, analytics, and marketing tracking.
NIILAA delivered a professional and reliable e-commerce solution that significantly strengthened the client's online presence. They understood brand and business requirements well, communicated clearly, and remained responsive throughout the engagement.
BACKGROUND
Introduce your business and what you do there.
NaruMuri is a Bangladeshi food and e-commerce brand specializing in traditional homemade sweets such as naru, shondesh, barfi, and other confectionery products. We focus on authentic recipes, quality ingredients, and presenting traditional Bangladeshi flavors in a modern and premium way. I am involved in the management and development of the business, including our digital presence, e-commerce operations, customer experience, and coordination with technology partners.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with NIILAA?
We wanted to transform NaruMuri from having a limited digital presence into a proper e-commerce business. We needed a website that could professionally showcase our products, make ordering simple for customers, work smoothly on mobile devices, and support our operational needs such as product management, stock, discounts, delivery, payments, and order processing.
Another major challenge was maintaining the identity of a traditional Bangladeshi sweets brand while giving the website a modern and premium e-commerce experience. We did not want the site to look like a generic WooCommerce store.
SOLUTION
What was the scope of their involvement?
NIILAA handled the design and development of the NaruMuri e-commerce platform. Their involvement included the website architecture, responsive and mobile-first design, product catalog and category structure, product detail pages, cart and checkout experience, customer accounts, order management, delivery configuration, payment integration, discounts, stock management, and administrative functionality.
They also worked on implementing our brand identity throughout the website, improving product presentation, supporting bilingual content, and integrating features such as WhatsApp communication, Meta/Facebook tracking, analytics, SEO fundamentals, and other marketing-related functionality.
What is the team composition?
We primarily worked with 2-5 team members.
How did you come to work with NIILAA?
We found NIILAA through an online search, a referral, and a friend of a friend. We chose them because their company values aligned with ours. Additionally, they demonstrated a strong understanding of our requirements, communicated clearly, and offered a practical approach tailored to our company rather than a generic solution.
Their responsiveness, technical capability, and willingness to adapt to our brand and business needs gave us more confidence in them than the other options we considered.
How much have you invested with them?
We spent less than $10,000.
What is the status of this engagement?
The main website development and e-commerce implementation have been completed, and we have continued working with NIILAA on improvements, optimization, integrations, and additional refinements as the business evolves.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
The engagement had a very positive impact on NaruMuri. After launching the new platform, we saw a significant increase in website activity, online ordering, and customer interaction with our products. Based on our internal tracking, website traffic increased by approximately 1500%–2000%, while online order activity increased by roughly 80%–100%.
More importantly, customers increasingly started using the website as an actual purchasing channel rather than relying only on social media or manual communication. Product discovery became easier, the ordering process became more structured, and the overall presentation improved customers’ perception of the brand.
We also received positive feedback from customers regarding the mobile experience, ease of browsing products, clear pricing, and simpler ordering process. Internally, our team benefited from being able to manage products, pricing, stock, promotions, and orders from a centralized system.
How did NIILAA perform from a project management standpoint?
NIILAA performed very well from a project management perspective. Communication was consistent, and we had good visibility into what was being worked on and what the next steps were. They were responsive whenever we had questions or requested changes.
The major milestones were delivered within the agreed timelines. We introduced several changes and refinements during the project, and they remained flexible without allowing those changes to significantly disrupt the overall delivery.
What did you find most impressive about them?
The most impressive aspect was their ability to understand the business rather than treating the engagement as just another website development project. They understood that NaruMuri needed to preserve the identity and emotional connection associated with traditional Bangladeshi sweets while presenting the products through a modern e-commerce experience.
Their attention to branding, customer journey, usability, and operational requirements made the solution feel tailored to our business. Their responsiveness was another major strength. When we provided feedback or changed a requirement, they were willing to adapt quickly and find a practical solution.
Are there any areas they could improve?
There were no major issues, but one area that could be improved would be having a more formal change-management process when multiple new requests or revisions are introduced during an ongoing project. They were very flexible in accommodating our changes, but having an updated timeline and impact assessment after each major scope change could make project planning even clearer.
This was a relatively minor point and did not materially affect our overall satisfaction with the engagement.
Do you have any advice for potential customers?
Be clear about your business objectives, customer journey, and priorities from the beginning rather than approaching NIILAA with only a list of technical features. They are particularly effective when they understand the business context behind the project. We would also recommend maintaining regular communication and giving them detailed feedback during development.
They are responsive and adaptable, so the more clearly you communicate what you want to achieve, the more value you can get from the engagement. Overall, we would confidently recommend NIILAA to businesses looking for a reliable, responsive, and technically capable partner for e-commerce and web development.
RATINGS
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Quality
5.0Service & Deliverables
"Quality of the work was excellent. The website was well designed, functional, mobile-friendly, and aligned closely with NaruMuri’s brand"
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Schedule
5.0On time / deadlines
"They the project efficiently and delivered the major milestones on time. They also handled revisions and additional requests without causing any delay"
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Cost
5.0Value / within estimates
"We received very good value for the investment. Quality of the final solution, level of support, and flexibility throughout project justified the cost"
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Willing to Refer
5.0NPS
"We confidently recommend NIILAA to businesses looking for a reliable and responsive technology partner.