Nifty Inc

BACKGROUND

Introduce your business and what you do there.

I’m the managing partner of a company that invests in and advises seed and early-stage businesses across various industries, primarily in the Midwest, including IT, business services, finance, consumer and industrial products, and healthcare.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Nifty Inc?

We needed help with our identity, branding, and web presence.

SOLUTION

What was the scope of their involvement?

Nifty Inc created a logo, logotype, tagline, web copy, and a basic website.

What is the team composition?

We worked with one teammate from Nifty Inc.

How did you come to work with Nifty Inc?

Someone referred Nifty Inc to me. I chose them over other options because they were close to my geographic location, their pricing fit our budget, and they were a great culture fit.

What is the status of this engagement?

We worked together in May 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We received a finished and polished logo and copy. We also achieved a more professional industry presence, which resulted in more inbound inquiries — we received approximately five more inquiries per month. These inquiries were more general and related to potential investments and companies looking to partner with us.

How did Nifty Inc perform from a project management standpoint?

Nifty Inc was great to work with. They had a lot of communication and provided status updates. Our primary forms of communication were in-person and virtual meetings.

What did you find most impressive about them?

Their talent and creativity were really good, as well as their ability to understand the market and audience.

Are there any areas they could improve?

There’s nothing they could have done better or differently.