Newsroom PR

BACKGROUND

Please describe your company and position.

 I am the Owner of a personal injury law firm.

Describe what your company does in a single sentence.

Personal injury law firm.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Newsroom PR to accomplish?

• PR
• Media Placement
• Public perception

SOLUTION

How did you find Newsroom PR?

Referral

Why did you select Newsroom PR over others?

• Referred to me
• Company values aligned
• Experience in industry

How many teammates from Newsroom PR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Public relations. I hired NewsroomPR to help me promote my brand.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I have had an excellent experience working with the Newsroom PR team and continue to do so. From the beginning, they understood that my goal was not simply publicity for its own sake, but building a credible, recognizable brand. Their approach has consistently reflected that bigger picture.

Steve has been especially impressive throughout the process. He has secured strong, relevant media placements that actually align with my practice and audience rather than random exposure. Each opportunity feels deliberate and strategic, and I have seen a real impact on how my brand is perceived. He also remains proactive, regularly bringing new ideas, preparing me for appearances, and making sure every placement supports the overall narrative we are building.

What stands out most is that this feels like an ongoing partnership, not a one off service. The communication is consistent, the strategy evolves, and the team is clearly invested in long term growth rather than short term wins.

I highly recommend them to anyone looking to meaningfully elevate their brand and reputation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management has been excellent. Communication is frequent and proactive, and they consistently come to me with thoughtful ideas for potential media placements. They clearly stay on top of the news cycle and regularly suggest opportunities where my perspective would be relevant, rather than waiting for me to ask.

They have delivered everything on time, and I always feel informed about what they are working on. The process feels organized and intentional rather than reactive.

They have also been very responsive to my requests. Whenever I want to adjust messaging, explore a different type of placement, or move quickly on an opportunity, they are quick to adapt and make it happen.

What was your primary form of communication with Newsroom PR?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed me most is how strategic and proactive they are. They are not just sending out generic pitches or chasing random publicity. They closely follow the news cycle and consistently identify moments where my perspective would actually add value, then position me accordingly. The placements feel intentional and aligned with my brand rather than forced exposure.

Steve in particular stands out because he treats this as a long term partnership. He regularly brings new ideas, prepares me for opportunities, and makes sure each appearance supports the broader narrative we are building. The result is that the coverage meaningfully strengthens my brand instead of just generating short term attention.

Are there any areas for improvement or something Newsroom PR could have done differently?

I think it took a month or two for them to determine where my best strengths are, but there is nothing that bad.

BACKGROUND

Please describe your company and position.

I am the President of West Coast Trial Lawyers

Describe what your company does in a single sentence.

West Coast Trial Lawyers was founded in 2014 in Los Angeles, California, by renowned attorneys Neama R. and Allen P. We are a team of passionate, highly skilled attorneys dedicated to fighting for the rights of people facing injury or injustice in the workplace. We are relentless in our pursuit of justice and work tirelessly to ensure our clients receive the compensation they deserve. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Newsroom PR to accomplish?

• Publicity

SOLUTION

How did you find Newsroom PR?

Referral

Why did you select Newsroom PR over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Newsroom PR were assigned to this project?

10+

Describe the scope of work in detail. Please include a summary of key deliverables.

West Coast Trial Lawyers has been working with Newsroom PR for over eight years, during which time the firm has garnered more than $1.7 billion in victories for its clients while expanding into other states, with offices in Phoenix and Las Vegas.

Newsroom PR supports West Coast Trial Lawyers with comprehensive litigation PR, including securing media placements and attorney commentary in major national and international outlets. The firm works closely with attorneys on messaging across all aspects of media relations and publicity, significantly increasing the firm’s visibility.

For example, when West Coast Trial Lawyers first sued Lizzo, Newsroom PR generated more than 400 print and online media mentions and 63 broadcast segments, creating substantial interest and momentum for the case. When actor Alec Baldwin was charged in connection with the Rust movie set shooting, Newsroom PR secured nearly 30 media mentions for the firm’s attorneys within 48 hours, with the firm’s president, Neama Rahmani, conducting many of the interviews.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Newsroom PR has publicized dozens of lawsuits for West Coast Trial Lawyers, including high-profile cases involving Lizzo, Ye (formerly known as Kanye West), Olivia Wilde and Jason Sudeikis, Megan Thee Stallion, Shaquille O’Neal, Soulja Boy, LaKeith Stanfield, and Jason Derulo, among others. These efforts have resulted in hundreds of media mentions, amplifying public awareness of the cases and strengthening the firm’s national and international profile.

In another example, the firm’s Employment Litigation Chair, Ron Zambrano, participated in dozens of media appearances arranged by Newsroom PR related to the lawsuit against Wilde and Sudeikis, including an appearance on Good Morning America. Newsroom PR has also placed Mr. Zambrano with numerous Spanish-language print and television outlets, expanding the firm’s presence within the Latino community.

As a result, West Coast Trial Lawyers’ name recognition and visibility have grown exponentially during its time working with Newsroom PR, with the firm also receiving numerous referrals as a direct result of its extensive media exposure.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Newsroom PR demonstrates strong project management skills and is highly responsive to our firm’s needs across varying time frames and time zones.

What was your primary form of communication with Newsroom PR?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We find the company unique and distinctive in the way it works closely with clients, offering a more personal approach than some larger PR agencies, where clients can feel more like a number than a name. Newsroom PR is also highly effective at securing media coverage and generating publicity efficiently across a wide range of outlets.

Are there any areas for improvement or something Newsroom PR could have done differently?

None