NewReputation

BACKGROUND

Please describe your company and position.

I am the Claims Investigator of State Farm

Describe what your company does in a single sentence.

We are a Houston-based insurance firm that helps individuals and businesses protect their assets through tailored coverage and reliable claims support.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NewReputation to accomplish?

• Improve our online presence
• Manage negative search results
• Strengthen our brand credibility

SOLUTION

How did you find NewReputation?

Online Search

Why did you select NewReputation over others?

Pricing fit our budget

How many teammates from NewReputation were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

NewReputation managed our public relations campaign, focusing on improving our online presence and reputation. Key deliverables included press release creation, media outreach, reputation monitoring, and publishing positive content across major platforms to strengthen our brand credibility.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our online reputation improved significantly, with negative search results pushed down and positive content ranking higher. We also saw an increase in inbound inquiries from potential clients.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

NewReputation was organized and responsive. They delivered everything on time and adjusted quickly to our needs.

What was your primary form of communication with NewReputation?

Virtual Meeting

What did you find most impressive or unique about this company?

They stood out for their clear communication and ability to manage our public image effectively under tight deadlines.

Are there any areas for improvement or something NewReputation could have done differently?

NewReputation did a great job overall, but clearer timelines and more frequent progress updates would have improved communication.

BACKGROUND

Please describe your company and position.

 I am the Data Analyst of a consumer products company 

Describe what your company does in a single sentence.

Provides water treatment systems & solutions for homes and businesses. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NewReputation to accomplish?

• Manage online reputation
• Increase website traffic
• Manage customer reviews

SOLUTION

How did you find NewReputation?

Online Search

Why did you select NewReputation over others?

Company values aligned

How many teammates from NewReputation were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Managed our online presence by managing reviews and monitoring brand mentions across social media and search engines. They set up an automated system to track customer feedback and respond quickly to both positive and negative reviews. Their team made sure our business info was accurate on all major platforms and optimized our search results to highlight positive content. They also provided ongoing updates and reports to keep us informed on brand performance. Results were fast, and our online reputation improved significantly.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We had access to a shared document to track progress, and they provided monthly reports showing increases in website traffic and brand mentions. Their tracking software made it easy to see the impact. Over time, we saw better visibility, higher engagement, and more positive search results. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes their results aligned with their proposal. They were quick to respond when we reached out.

What was your primary form of communication with NewReputation?

Virtual Meeting

What did you find most impressive or unique about this company?

They had a well thought out process that seems to be very impactful. Great organization skills as well. 

Are there any areas for improvement or something NewReputation could have done differently?

Maybe a little more communication during the process would’ve been nice, just to know exactly what was happening at each step. But overall, super happy with the results and the service.

BACKGROUND

Please describe your company and position.

 I am the Project Manager of a manufacturing company 

Describe what your company does in a single sentence.

Manufacturing company producing products including uniforms and equiptment.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NewReputation to accomplish?

• Maximize visibility for environmental, social and governance (ESG) campaign.

SOLUTION

How did you find NewReputation?

• Online Search
• Clutch Site

Why did you select NewReputation over others?

Company values aligned

How many teammates from NewReputation were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We tasked NewReputation with the goal of increasing awareness to a new social responsibility campaign. Increase visibility to a younger audience and include an international reach.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We recieved reporting on the visibility and engagement of each campaign. Including specific statistics regarding social media, journalist pickups, and website visits. We created a specific landing page that was only visibile through this specific campaign so they could test what avenues were delivering the most traffic. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Overall the team was very organized. They delivered each task on time and were very open to impromptu meetings. The project manager was open to discussing new ideas and tranparent throughout the process. The reporting was well organized and easy to digest.

What was your primary form of communication with NewReputation?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out was their investment in the success of the campaign. They were dedicated to commiting the appropriate amout of time and money to ensure our project acheived a sucessful outcome. They were always accessible and transparent throughout the entire campaign.

Are there any areas for improvement or something NewReputation could have done differently?

The company would have benefited from more media connections. This is one drawback of a smaller company is their limited connections in the industry to leverage new audiences. 

BACKGROUND

Please describe your company and your position there.

I am the managing partner of an independent third party research and analytics company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NewReputation?

We wanted to increase our online reputation in order to gain more customers and grow our business. We also required a social media listening strategy in order to get involved in topics and conversation that were relevant to our company and improve our service.

SOLUTION

How did you select this vendor and what were the deciding factors?

We reached out to several companies in this space and received a few proposals. Ultimately we decided that we wanted to hire a manager for the project opposed to the software that most companies were offering. We had our initial consultation with them and decided that they were right for the project.

Describe the project in detail and walk through the stages of the project.

We had an onboarding call which we discussed all of our current websites and social media profiles. We then decided which we wanted to focus the most attention on and they developed an outline of exactly how they would reach those goals. Once the project began there were weekly meeting that we discussed progress and strategy.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with the campaign manager who we met with on a regular basis by phone and video meeting. We received the monthly reporting from the service manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They were able to increase our social media followers and we immediate started to notice there were more mentions of our company and people sharing our resources and analysis. The results were apparent from our search results which displayed several new profiles that really looked impressive to anyone researching us.

How effective was the workflow between your team and theirs?

The monthly reporting was very detailed and discussed everything for our keywords to local listing score. It gave a much better idea of what we should be focusing on improving. Our campaign manager was very accessible and worked well with our team.

What did you find most impressive or unique about this company?

They did a substantial amount of research before the project began. Competitor analysis and industry research that gave us a better understanding of exactly where we needed to be in order to be competitive. Their knowledge of SEO and product tools that would be helpful is impressive.

Are there any areas for improvement or something they could have done differently?

They used alot of marketing terminology in our initial emails that was confusing but once we had our call and they knew our audience that was cleared up pretty quickly.