NewReputation

Please describe your company and your position there.

I am the owner and operator of a fireproofing company in CT. I handle day to day operations and project management.

For what projects/services did your company hire NewReputation, and what were your goals?

Our business started seeing a slowdown as competition increased in our city. We have always relied on word-of-mouth and referrals but need to increase online visibility and media attention.

How did you select this vendor?

We contacted 4 companies in total and NewReputation was recommended to us by a collogue who had success using their service. I had a consultation with them and liked their strategy and pricing.

Describe the scope of their work in detail, including any steps and the final deliverables.

They conducted an initial analysis of our company and competition. They started managing our social accounts and reached out to several high profile bloggers and local media outlets in our area. They secured several interviews for us and crafted a very appealing brand story to share with our audience. It included focusing on social impact and community support.

How many people from the vendor's team worked with you, and what were their positions?

I worked directly with a campaign manager on a weekly basis and received occasional emails from their service manager that included reporting and analytics.

Can you share any outcomes from the project that demonstrate progress or success?

They shared regular analytics reports that were connected to our Google search console. They showed increased amount of website visits and phone calls. We also saw our company start to display in search results for popular keywords that were important to our brand. The positive search results from the media publications also had high visibility and brought some referrals to our website.

Describe their project management style, including communication tools and timeliness.

They had good organization and a proactive management style. They used a project management software that I wasn't familiar with but it did track time and resources spent on the project. The reporting they shared was broken down into specific segment and easy to understand.

What did you find most impressive or unique about this company?

The creative branding strategy that they used didn't occur to us previously. I found it very unique and ultimate successful. We will continue to utilize it in the future.

Are there any areas for improvement or something they could have done differently?

The project management software they used was a little confusing but we were able to follow the reporting easily and they were able to answer any questions that we had.

Please describe your company and your position there.

I am the owner of a local plumbing and construction company.

For what projects/services did your company hire NewReputation, and what were your goals?

We started a sister company focusing on plumbing services in Florida. The new company had a small website and no social profiles or local presence. We were not showing up in search results. I hired NewReputation to take over website design and SEO to help increase our local GMB listing and get more calls.

How did you select this vendor and what were the deciding factors?

I had a consultation with them after finding them online. The manager was very knowledgeable and understood exactly what we were looking for. I liked that I was able to contact him directly and that made a big difference. The reason I was looking for a new company was that previously I was getting a different person every time I called. I never had that issue with NewReputation.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The campaign began with a website redesign. The new website they built was great. They design was very user friendly and they handled all the content as well. Next, they set up our local business listing on all company directory websites. This helped us show up under local searches. Then they set up all of our social media profiles.

We only focused on the major social websites and they set up postings for the first 30 days on automation. Then they set up Google Guaranteed ads and the phone started ringing immediately. Now that some time has passed, we are able to scale down our PPC budget and focus on SEO leads as we rank on the first page for great search terms.

How many people from the vendor's team worked with you, and what were their positions?

I worked with 2 people from their team. The manager who I spoke with directly and the service manager who sent me the reporting and updates.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since the project started, we have seen a dramatic increase in calls and website leads. They always make any minor changes immediately such as turning the ads on/off if we are booked. The communication has been great.

Describe their project management style, including communication tools and timeliness.

The communication has been great and all project timelines have been kept. The SEO results were stated upfront that they would take some time and I see that we are on track to reach the goals that were agreed upon.

What did you find most impressive or unique about this company?

The knowledge they have about how Google works, competitor analysis, and strategy have all been stellar. The communication has been most impressive.

Are there any areas for improvement or something they could have done differently?

The reporting could have been easier to understand. It was confusing to me and I would have liked it to be simple.

Please describe your company and your position there.

I am the Professor Emeritus of a university. We offer students a high level of education, international programs, practice-oriented teaching.

For what projects/services did your company hire NewReputation, and what were your goals?

The dean of and a member of the Board of Directors of our university was featured in a publication that was fabricated and a personal attack. The remarks were made without merit and I did not have a voice to share the correct story. The public was only made aware of the point of view of a journalist with ulterior motives.

How did you select this vendor?

I made several call to a variety of "reputation" firms and interviewed each. I had specific requests that needed to be met and a budget in mind. This is a project that I decided to outsource due to the inexperience of our internal team and our lack of time and resources. I met with NewReputation several times over the course of 3 weeks and then made our decision to proceed.

Describe the scope of their work in detail, including any steps and the final deliverables.

NewReputation provided weekly reporting on the project and I had a virtual meeting monthly to discuss the results. The reporting was very detailed and included all the work that was done and everything scheduled in advance. They provided a content schedule to reach new media outlets to enhance our visibility and replace the false information with new information about the initiatives.

How many people from the vendor's team worked with you, and what were their positions?

I met with a campaign manager who was the main contact for their team. I received the weekly reporting from their customer manager. These are the only people that I met with and they received deliverables from a social media advisor and content writer.

Can you share any outcomes from the project that demonstrate progress or success?

The campaign was successful and they achieved positive results. I was not sure what to expect but I am happy with all of the new information and the channels they used to distribute the content.

Describe their project management style, including communication tools and timeliness.

The reporting was done with Google Documents. This was easy to manage and we both had access to it so it was easy to make any changes. Most of the communication was done through email and Zoom.

What did you find most impressive or unique about this company?

They located unique ways to gain new media attention. We were looking for a company with an established rolodex and some contacts. They were honest with the contacts they currently had and were confident they would be able to make new contacts in our specific industry. I was delighted they found some influential outlets. Overall I think they made this process a lot easier to be able to outsource this project and still keep track of everything that was being done.

Are there any areas for improvement or something they could have done differently?

I would have liked to have met in person as it was difficult to get everyone on the call and it often dropped. I also wish the results would have been quicker.

Please describe your company and your position there.

I am the lead data analyst at a customer survey software company. I am responsible for analyzing the customer satisfaction and reporting industry. This entails creating, distributing, and analyzing customer satisfaction surveys for hotels, restaurants, casinos, and other hospitality establishments.

For what projects/services did your company hire NewReputation, and what were your goals?

Our company has hired several new employees and we are attempting to grow into an established brand. We hired NewReputation to build and develop our online presence and help us reach more people.

How did you select this vendor?

We reviewed several companies in the reputation management industry. After we conducted our interviews it was apparent that NewReputation understood the goals that we expected to reach and did a better job at explaining how they planned to achieve their results.

Describe the scope of their work in detail, including any steps and the final deliverables.

They began with a competitive analysis and exactly what we needed to focus on improving. They developed our social media presence and created content to attract new people. The redesigned our website and conducted a SEO audit to repair the health of our domain. They set up monitoring on online review sites, social media, and Google. They created and distributed content on our website and local media.

Each month, we received a detailed analysis of our overall online reputation on review sites, social media sentiment, SEO, and let us know where we needed to focus more attention. The final deliverable was to launch our website on a number of media channels and get new product reviews.

How many people from the vendor's team worked with you, and what were their positions?

I worked with their campaign manager, customer service, and social media team members.

Can you share any outcomes from the project that demonstrate progress or success?

We saw an increase in organic traffic, social media engagement, and an increase in monthly users.

Describe their project management style, including communication tools and timeliness.

We had weekly virtual meetings to discuss the progress and upcoming actions. We had shared documents where they would upload new content to be approved as well as published content after approval. My advisor was available through text message during business hours for questions.

What did you find most impressive or unique about this company?

Their research about our company, industry, and competitors to discover new opportunities to grow our brand. My advisor was invested in our success and I felt like he was a part of our team. They have an extensive knowledge of SEO and how search engines work. They were able to show visible results relatively quickly.

Are there any areas for improvement or something they could have done differently?

I would have liked to meet in person to have them meet our entire internal team.

Please describe your company and your position there.

I work for a renewable energy company focusing on Solar Energy Installation, Maintenance, and Repair. I am overseeing vendor and customer accounts.

For what projects/services did your company hire NewReputation?

As a new company, we had minimal exposure online. We did traditional advertising (direct mail) with little success. We hired NewReputation to increase our online presence and help us reach a larger audience.

What were your goals for this project?

Build social media profiles, website design, and media outreach. Establishing a presence on our social media platforms was a priority for us as well.

How did you select NewReputation?

We hired NewReputation from a referral. They assisted us on a previous campaign and did a great job. We knew they would be perfect for helping us build this company.

Describe the scope of their work in detail.

We had a generic static page generating little to no traffic so NewReputation built a website for us. They then established our social media accounts and linked everything together. Then they submitted a series of blog articles and press releases. As well as interacted in social media groups.

What was the team composition?

I worked closely with the campaign manager. We speak monthly (more often through email) and they provide an update on strategy, media opportunities, and campaign success. I have access to an online portal that I can review my content, profiles, and make any changes before publication.

Can you share any outcomes from the project that demonstrate progress or success?

As a new company, we were generating little to no traffic to our website. Since starting our campaign with NewReputation, we have grown our social media following to over 2000 followers in the first few months. Our blog is starting to gain significant traffic as we are getting new leads daily.

How effective was the workflow between your team and theirs?

Excellent communication between the campaign manager and our executives.

What did you find most impressive about this company?

The ability to see our overall mission statement and execute it effectively. With a 30 minute conversation, NewReputation was able to generate an effective campaign that was extremely creative and well-targeted.

Are there any areas for improvement?

Nothing that I can see at this time. They are a small team but extremely effective.

Please describe your company and your position there.

I am the managing partner of an independent third party research and analytics company.

For what projects/services did your company hire NewReputation?

We wanted to increase our online reputation in order to gain more customers and grow our business. We also required a social media listening strategy in order to get involved in topics and conversation that were relevant to our company and improve our service.

How did you select this vendor and what were the deciding factors?

We reached out to several companies in this space and received a few proposals. Ultimately we decided that we wanted to hire a manager for the project opposed to the software that most companies were offering. We had our initial consultation with them and decided that they were right for the project.

Describe the project in detail and walk through the stages of the project.

We had an onboarding call which we discussed all of our current websites and social media profiles. We then decided which we wanted to focus the most attention on and they developed an outline of exactly how they would reach those goals. Once the project began there were weekly meeting that we discussed progress and strategy.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with the campaign manager who we met with on a regular basis by phone and video meeting. We received the monthly reporting from the service manager.

Can you share any outcomes from the project that demonstrate progress or success?

They were able to increase our social media followers and we immediate started to notice there were more mentions of our company and people sharing our resources and analysis. The results were apparent from our search results which displayed several new profiles that really looked impressive to anyone researching us.

How effective was the workflow between your team and theirs?

The monthly reporting was very detailed and discussed everything for our keywords to local listing score. It gave a much better idea of what we should be focusing on improving. Our campaign manager was very accessible and worked well with our team.

What did you find most impressive or unique about this company?

They did a substantial amount of research before the project began. Competitor analysis and industry research that gave us a better understanding of exactly where we needed to be in order to be competitive. Their knowledge of SEO and product tools that would be helpful is impressive.

Are there any areas for improvement or something they could have done differently?

They used alot of marketing terminology in our initial emails that was confusing but once we had our call and they knew our audience that was cleared up pretty quickly.