Newlogic Digital

BACKGROUND

Please describe your company and position.

I am the Customer Manager of OB Care clinic/OB klinika

Describe what your company does in a single sentence.

My name is Kristýna Halířová and I work as a Customer Manager at OB Klinika, OB Care and Mediczech. We provide bariatric and plastic surgery procedures including comprehensive preoperative and postoperative care.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Newlogic Digital to accomplish?

• We hired Newlogic Digital to manage our PPC campaigns on Google Ads and Meta Ads, create content for social media and other visual content.
• Manage and improve our PPC campaigns.
• Get more relevant leads for our business.
• Develop a campaign strategy for special offers.
• Run Google Ads and Meta campaigns.
• Prepare campaign copy and creative recommendations.
• Create a consistent visual identity for social media posts.
• Publish informative and engaging content on social media.
• Prepare and produce video content for campaigns and organic posts.

SOLUTION

How did you find Newlogic Digital?

Other

Why did you select Newlogic Digital over others?

• Close to my geographic location
• Pricing fit our budget
• Company values aligned

How many teammates from Newlogic Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Google Ads, Meta Ads, Retargeting Lead Generation, Campaign Optimization, Retargeting Campaign Management, PPC Strategy 

Newlogic Digital manages our PPC activities across Google Ads and Meta Ads. The main goal was to generate more relevant leads for our bariatric and plastic surgeries targeting both Czech and international clientele. In addition to regular campaigns, we also collaborated on short-term promotional campaigns. Their work includes campaign planning and setup, budget management, ongoing optimization, conversion tracking, and regular reporting. They manage both brand and non-brand search campaigns, Meta campaigns, and remarketing. They also prepare and test ad copy, monitor campaign performance, and provide recommendations on how to improve results or support offers that need more visibility.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

During our cooperation with Newlogic Digital, we created a comprehensive campaign structure including the launch of Meta Ads and adding this channel to our marketing mix. The year-over-year results included: A 130% increase in the number of form submissions. A 70% increase of all conversions at OB Klinika. A 106% increase of all conversions at OB Care. These results demonstrate that the campaigns became considerably more efficient while generating a substantially higher number of leads.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Newlogic Digital is managing the project reliably and communicating clearly throughout the cooperation. They adjusted campaigns and budgets when needed. We always had a good overview of what was running and what changes were being made. We receive our reports on time and have a chance to go over them during regular calls. Overall, they delivered on time and were flexible when our priorities changed.

What was your primary form of communication with Newlogic Digital?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

What stood out to us the most was Newlogic Digital’s ability to fully understand the specific needs and requirements of our business. They responded flexibly to our changing priorities and were quick to adapt campaigns according to the services and procedures we needed to promote at any given time. Their reports were straightforward and actionable, and through our collaboration, we gained a clearer understanding of which campaigns and channels delivered the best results.

Are there any areas for improvement or something Newlogic Digital could have done differently?

Nothing significant comes to mind. Our cooperation has been consistently professional, well-organized, and transparent throughout the entire engagement. Communication has always been smooth, responses have been timely, and any questions or requests have been handled efficiently.

BACKGROUND

Please describe your company and position.

I am the Manager of Prague Apartments Group

Describe what your company does in a single sentence.

We are an hospitality group - Prague Apartments Group 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Newlogic Digital to accomplish?

• Build a hub website connecting all our hotels, alongside standalone websites for each individual hotel.
• Help guests better understand our accommodation offering and make it easier for them to move toward booking.
• Approach the websites not just visually, but from the perspective of a visitor who wants to quickly verify information, compare options, and take the next step.

SOLUTION

How did you find Newlogic Digital?

Referral

Why did you select Newlogic Digital over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Newlogic Digital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Newlogic Digital designed and built a hub website connecting all our hotels, along with standalone websites for each individual hotel. They approached the project not only from a visual design standpoint, but primarily from the visitor's perspective, someone who wants to quickly verify information, compare accommodation options, and take the next step toward booking.

Key deliverables:

• A hub website linking all Prague Apartments Group hotels
• Standalone websites for individual hotels, clearly presenting each property's accommodation offering
• Content structure designed around the guest decision-making journey (information, comparison, booking)
• UX/UI design focused on clarity and ease of navigation

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The websites are noticeably clearer, handle content better, and give an overall more professional impression. They feel modern while staying practical. Visitors reach important information more easily, and internally we have a better foundation for ongoing content management and development.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The collaboration with them was organized and easy to follow, with real expert input beyond just execution. We communicated in person, online, and via email throughout the project.

What was your primary form of communication with Newlogic Digital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was that Newlogic looked at the websites not just in terms of appearance, but primarily from the visitor's perspective someone who wants to quickly verify information, compare options, and move to the next step.

Are there any areas for improvement or something Newlogic Digital could have done differently?

Nothing significant comes to mind. The collaboration was professional and well organized from start to finish, and when we needed something prioritized, they accommodated it without issue.

BACKGROUND

Please describe your company and position.

I am the sales manager of CBEU Gastro & hotels s.r.o.

Describe what your company does in a single sentence.

I am Martin Prokeš, sales manager at Hotel Resort Relax, a hotel resort on the shore of Lake Lipno in Dolní Vltavice. We provide accommodation, wellness, gastronomy, sports and marina services, as well as facilities for weddings, company events and private stays

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Newlogic Digital to accomplish?

• Manage and improve our PPC campaigns.
• Bring more qualified visitors to the website, especially people looking for accommodation, wellness stays, seasonal packages and experiences at Lipno.
• Support direct bookings and reduce dependency on third-party booking portals where possible.
• Promote seasonal offers, wellness stays, vouchers and special packages.
• Improve campaign structure, targeting and ad messaging.

SOLUTION

How did you find Newlogic Digital?

Referral

Why did you select Newlogic Digital over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Newlogic Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Newlogic Digital manages our PPC activities across Google Ads, Meta Ads, and Sklik. The main goal is to bring relevant traffic to our website and support direct reservations and inquiries for accommodation, wellness stays, seasonal packages, vouchers, gastronomy, weddings, and corporate events. Their work includes campaign planning and setup, budget management, ongoing optimization, conversion tracking, and regular reporting. Because demand changes throughout the year, they adjust the campaigns based on our current priorities. This can mean promoting summer or family stays, wellness packages, Christmas vouchers, New Year stays, or generating inquiries for weddings and company events. They manage both brand and non-brand search campaigns, seasonal and special-offer campaigns, Meta campaigns, and remarketing. They also prepare and test ad copy, monitor campaign performance, and provide recommendations on how to improve results or support offers that need more visibility.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Newlogic Digital helped us make PPC a more structured, measurable, and controlled part of our marketing. The campaigns became more focused on the services and offers that matter most to the resort, including accommodation, wellness stays, seasonal packages, vouchers, and event inquiries. Their work helped us attract more relevant visitors to the website and generate stronger direct demand, particularly during important seasonal periods. The campaigns are managed across Google Ads, Meta Ads, and Sklik, with an average monthly advertising budget of approximately €2,200. The year-over-year results included: A 147% increase in the number of reservations generated through paid campaigns. An 11.5% increase in the total value of reservations. A 74.4% year-over-year decrease in PNO for Google Ads, meaning that advertising costs represented a significantly smaller share of the revenue generated. These results demonstrate that the campaigns became considerably more efficient while generating a substantially higher number of direct reservations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Newlogic Digital managed the project reliably and communicated clearly throughout the cooperation. Our priorities often change depending on the season, current occupancy, and the offers we need to promote, and their team was able to respond quickly. They adjusted campaigns and budgets when needed, prepared seasonal promotions on time, and reacted well when we wanted to focus more on wellness stays, vouchers, or specific packages. We always had a good overview of what was running and what changes were being made. Overall, they delivered on time and were flexible when our priorities changed.

What was your primary form of communication with Newlogic Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was how well Newlogic Digital understood the seasonal nature of our business. A hotel resort cannot promote the same offer throughout the year, so the campaigns need to shift between accommodation, wellness stays, vouchers, seasonal packages, gastronomy, weddings, and corporate events. They were able to react quickly to our current priorities and adjust the campaigns based on what we needed to sell at a particular time. Their team was especially strong in Google Ads, but we also valued their understanding of hospitality marketing and their proactive recommendations. Their reporting was clear and practical, and the cooperation helped us better understand which offers and campaigns were performing well.

Are there any areas for improvement or something Newlogic Digital could have done differently?

Nothing major comes to mind. The cooperation has been professional and practical. If anything, PPC works best when we are able to give the agency enough information in advance about occupancy, upcoming packages and business priorities. The more context they have, the better they can plan budgets and campaigns ahead of time. That is something we would continue to improve on our side as well. 

BACKGROUND

Please describe your company and position.

I am the Executive Secretary of Czech Spa Association

Describe what your company does in a single sentence.

Proffesional association of the Czech Medical Spa of the Czech Republic.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Newlogic Digital to accomplish?

• Build a new website that would better match the needs of our guests while being easy for our internal team to manage.
• Create an intranet for doctors to fill out and securely store medical reports for their patients.
• Build an intranet for individual spa locations, where they can manage their own profile and add news and updates to a shared events calendar.

SOLUTION

How did you find Newlogic Digital?

Referral

Why did you select Newlogic Digital over others?

• High ratings
• Pricing fit our budget
• Referred to me

How many teammates from Newlogic Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Newlogic Digital designed and built a new website suited to spa operations, combining the organizational and content structure, UX, CMS, and a technical setup linked to inquiries and reservations. Beyond the public-facing website, they also built two intranet solutions and handled data migration from our previous system. Key deliverables: Website structure and content architecture designed around guest needs (stay information, services) UX/UI design and custom CMS implementation for easy content management Intranet for doctors, including an extensive custom form for filling out and storing medical reports for their patients Intranet/login area for individual spa locations, allowing them to manage their own profile and add news and events to a shared events calendar Migration of existing members and doctors from our previous solution to the new system  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The new website has made it noticeably easier for guests to find information about their stay and services and move toward making a reservation, and it gives our internal team a much clearer, easier-to-manage foundation for content and future development. The doctors' intranet has simplified and sped up filling out and storing medical reports, and the intranet for individual spa locations has given them a straightforward way to manage their own profile and publish news and events. The migration of members and doctors to the new system was completed without disruption to daily operations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Newlogic Digital's project management was factual, well organized, and professional throughout the project, which ran from July 30, 2025, to launch on March 5, 2026. Training sessions with project manager were held in person, while ongoing design reviews took place online. Their responsiveness stood out when we needed the medical report form prioritized ahead of the rest of the project. Newlogic Digital accommodated this by preparing the form early and delivering it as an iframe embedded into our old website, so doctors could start using it right away, well before the new website itself was ready. 

What was your primary form of communication with Newlogic Digital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What we appreciate most is how well Newlogic Digital combined UX, CMS, and the technical solution into one coherent, practical whole — including a complex custom form for medical reports and a smooth data migration for members and doctors, all precisely fitted to the needs of spa operations. We were also impressed by their flexibility: when we needed the medical report form prioritized, they delivered it early as an iframe on our old website so doctors could start using it right away, without waiting for the full new site to launch. 

Are there any areas for improvement or something Newlogic Digital could have done differently?

Nothing significant comes to mind. The collaboration was professional and well organized from start to finish, and when we needed something prioritized, they accommodated it without issue.

BACKGROUND

Introduce your business and what you do there.

I’m the business development manager of Picas, a family-owned manufacturer of natural clay plasters. We have 20 years of experience and have served more than 8,000 customers across Europe.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Newlogic Digital?

We needed to build a new website with a clear catalog of our products, including clay plasters, pigments, tools, accessories, and samples. We also needed to create a fully functional e-commerce site where customers could browse products, select them, add them to a cart, and complete a purchase.

Additionally, we wanted to present our products in an engaging and interesting way, including an interactive visualization tool. We also wanted to automate our processes by integrating with the Poda accounting system for automatic invoicing and email notifications via API. We also wanted to connect the e-commerce site with shipping carriers so that order delivery was fully automated.

SOLUTION

What was the scope of their involvement?

Newlogic Digital first carried out an analysis of our existing solution, where we addressed a number of shortcomings in the old website. Based on this analysis, Newlogic Digital designed a new website structure and came up with many ideas on how to improve the customer journey and increase the overall performance of our website. They then prepared a complete, modern design for our new website.

Newlogic Digital also came up with a way to make our website stand out, proposing a very interesting solution for presenting our products through interactive visualization. The website now functions as a fully-fledged e-commerce site where customers can browse products, select them, add them to a cart, and purchase them directly.

The entire order process is fully automated, from invoicing to sending confirmation emails, thanks to an API integration with the Poda accounting system.

What is the team composition?

We worked with 2–5 teammates from Newlogic Digital.

How did you come to work with Newlogic Digital?

We found Newlogic Digital through an online search, Clutch, and a webtop100 competition. We chose them because they had high ratings, their pricing fit our budget, they offered good value for the cost, and they were referred to me.

How much have you invested with them?

We spent around $10,000–$49,999.

What is the status of this engagement?

We worked with Newlogic Digital from August 2024 to March 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Working with Newlogic Digital has brought us several concrete benefits. Thanks to automated invoicing and customer communication through the Poda integration, we no longer handle administration manually and can focus more on our customers.

The new website has brought us more quality customers, and we’re seeing an increase in the number of orders. The website is designed specifically for our target audience, which shows in a more pleasant and intuitive experience for visitors. Automating order processing saves us time that we can now dedicate to customer care instead of manual administrative work.

Although it’s still too early to draw reliable conclusions from specific figures, the most recent months have shown increased website traffic and higher sales, which we see as a very positive sign. We’ve seen a 100% increase in website traffic and a 1–2 day reduction in order processing time.

How did Newlogic Digital perform from a project management standpoint?

We consider Newlogic Digital’s project management to be reliable. Despite the larger scope of the project, including the new website, e-commerce site, and integrations with Poda and shipping carriers, they’ve completed the project within a reasonable timeframe.

Communication takes place on an ongoing basis via email and online meetings, so we always have a clear overview of the current state of development and can address any requests or changes promptly.

What did you find most impressive about them?

What we appreciate most is how Newlogic Digital has managed to make our website stand out from the competition. They’ve come up with the idea of presenting our products through interactive visualization, which we haven’t seen on similar websites.

We’ve also been very pleasantly surprised by the quality of the UX/UI, the modern web design, and the well-thought-out content structure of the whole website and e-commerce site. Their CMS is another big advantage, including a built-in AI agent, which makes managing the entire website simpler, faster, and independent of the vendor.

We also value that the technical solution was built with future growth in mind, so we know we can keep expanding the website going forward.

Are there any areas they could improve?

Nothing major comes to mind. Given the scope of the project, additional requirements have naturally come up on our side during implementation, which has extended the overall project timeline. However, Newlogic Digital has handled this flexibly and implemented all our ideas and adjustments without any issues.

BACKGROUND

Please describe your company and position.

I am the Business Representative of Helicoptre Alliance

Describe what your company does in a single sentence.

Helicopter Alliance specializes in the modernization, delivery and whole lifecycle of UH-60 Black Hawk helicopters for military, government and commercial customers worldwide.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Newlogic Digital to accomplish?

• Developed a complete marketing identity for Helicopter Alliance from the ground up
• Designed a logo reflecting our position as a credible, internationally relevant partner in the defense and aviation sector
• Created a branding book to establish consistent visual and verbal standards across all materials
• Built a professional website tailored to the expectations of military and government stakeholders
• Produced supporting collateral, including brochures and graphics, for industry events and direct partner communication

SOLUTION

How did you find Newlogic Digital?

• Online Search
• Referral

Why did you select Newlogic Digital over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from Newlogic Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work centered on designing and building a professional website for Helicopter Alliance that would reflect our position as a modernized UH-60 Black Hawk provider within the defense and aviation sector. Newlogic Digital was responsible for the full website build, including an advanced, polished design aligned with our broader branding identity, and a level of technical maturity appropriate for a military and government audience. A key deliverable was a reliable, quality content management system that allows our team to manage and update site content independently, without ongoing technical support. The final site was delivered as a trustworthy, internationally relevant business tool, supporting engagement with customers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The website was built entirely from scratch and has since reached 63,096 users, a result well above the norm for the B2G sector. This measurable growth, combined with a modern, cohesive company presentation, reflects the strength of the platform Newlogic Digital delivered and its effectiveness in reaching a highly specialized, international audience.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Newlogic Digital managed the project with a high level of professionalism and reliability. Deliverables were completed on time throughout the engagement, and the team was responsive to our needs at every stage, adjusting quickly when priorities shifted. Their consistency and dependability gave us full confidence in the process, and the collaboration has continued beyond the initial project scope.

What was your primary form of communication with Newlogic Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most was the team's dynamism and creativity. Newlogic Digital consistently brought fresh, well-considered ideas to the table rather than defaulting to generic solutions, and combined that creative approach with the speed and flexibility to adapt as our needs evolved.

Are there any areas for improvement or something Newlogic Digital could have done differently?

The only area for improvement would be the onboarding training on the CMS. Since it's Newlogic Digital's own proprietary system rather than an off the shelf platform, a more comprehensive walkthrough at handover would have made the transition to managing content independently even smoother.

BACKGROUND

Introduce your business and what you do there.

I am a Marketing Specialist at Alukov, a leading global manufacturer of telescopic enclosures for swimming pools, terraces, and spas/hot tubs. Our company is headquartered in Chrudim, Czech Republic, and operates in the construction industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Newlogic Digital?

We needed to replace our outdated website with a modern solution that would present our products clearly and effectively to customers. Our goals included improving the website structure, making it easier for visitors to find products, and supporting our international markets with multiple language versions.

We hired Newlogic Digital to accomplish several specific goals:

• • Build a completely new website from scratch, replacing our outdated site and giving customers a modern way to view our products
• • Design a clear, logical website structure that makes it easy for visitors to find the products they're interested in
• • Implement full-text search so customers can quickly find specific pool, terrace, or hot tub enclosures
• • Create a clear product catalog with the option to click through to a detail page for each product, including technical information and references
• • Build a filterable product gallery so visitors can browse photos and quickly find the exact design or style they're looking for
• • Add a simple, well-arranged inquiry form so potential customers can easily get in touch with us
• • Launch the website in 12 language versions so we could present our product portfolio to customers across all our international markets

SOLUTION

What was the scope of their involvement?

Newlogic Digital conducted a complete analysis of our existing website, identified shortcomings, and designed a new structure and information architecture. They delivered a modern graphic design, implemented a clear product catalog with detailed pages, full-text search, and a filterable product gallery. They also created a simple inquiry form, launched the website in 12 language versions, integrated it with their CMS for easy content management, and provided hosting with ongoing performance monitoring. They handled both the design and the development/coding of the website.

Based on this analysis, they designed a completely new website structure and came up with numerous ideas for improving both the graphic design and the customer journey, thereby increasing the site's overall performance. They then prepared a complete, modern design for the new website.

Part of the solution was also smart filtering of our products, with the option to click through to the detail page of a specific product, where visitors can read all the information about it. The website now works as a full-fledged showcase of our products. Visitors can view the individual enclosure models, see how they look in real installations, and contact us directly with an inquiry.

Key deliverables:

• • Analysis of the existing website and design of a new structure and information architecture
• • Complete, modern graphic design of the website
• • Clear product catalog with click-throughs to individual product details
• • Full-text search across the website
• • Filterable product gallery for quickly finding a specific design
• • Clear and simple inquiry form
• • Website presentation in 12 language versions
• • Integration of the website with Newlogic's CMS for easy, independent content management
• • Hosting and ongoing monitoring of website performance
• Our cooperation also includes hosting, which Newlogic provides and through which they continuously monitor the website's performance and suggest solutions to help us stay ahead of the competition.

How did you find Newlogic Digital?

We found Newlogic Digital through an online search and the Clutch site.

Why did you select Newlogic Digital over others?

We chose Newlogic Digital because of their high ratings, proximity to our geographic location, and the good value for cost they offered.

What is the status of this engagement?

The project started in October 2024 and ended in April 2025.

How many teammates from Newlogic Digital were assigned to your project?

There were 2-5 teammates from Newlogic Digital assigned to our project.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

After launching the new website, we saw a noticeable improvement in website traffic and the number of product inquiries. Inquiries increased especially during the summer months, although this is also influenced by seasonality in our industry. Within the first three months, traffic and inquiries increased by approximately 30–40% compared to the previous period. We also received more relevant leads through the contact forms, which helped us generate more business opportunities.

What was your primary form of communication with Newlogic Digital?

We primarily communicated through virtual meetings and email or messaging apps.

How did Newlogic Digital perform from a project management standpoint?

Newlogic Digital's project management was professional and reliable. At the start, we received a clear plan with specific deadlines for each development phase, and the agreed schedule was met without unnecessary delays. We were in regular contact through phone, email, and online meetings, and the project manager kept us continuously informed about progress and next steps. This gave us a clear overview of the development process. Occasionally, it took a bit longer to schedule smaller, lower-priority adjustments due to high demand for their team, but these were minor issues that did not affect the main deliverables or timeline. Newlogic was always open to discussion and implemented requested changes without problems.

What did you find most impressive about them?

We were impressed by Newlogic Digital's ability to deliver a modern website in 12 language versions, which allowed us to better showcase our products globally. The team worked professionally and reliably, completing the project on the agreed schedule. We also value having full control over our website content through their CMS.

Are there any areas they could improve?

Everything was fine. If anything, scheduling minor, lower-priority adjustments sometimes took a bit longer, but these were minor issues and did not affect the main project outcomes.

BACKGROUND

Please describe your company and position.

I am the CEO of Bookolo system s.r.o.

Describe what your company does in a single sentence.

Bookolo System is a Prague-based hospitality technology company providing a complete online ecosystem for hotels. Our core products include the Bookolo Booking Engine, a Channel Manager distributing rates and availability to OTAs like Booking.com, Expedia, and Airbnb, a Voucher Shop, Wellness & Spa reservation module, Online Check-in, and CRM tools for offers, emailing, and analytics. The platform integrates with 50+ third-party systems, including PMS solutions and payment gateways. Beyond software, we provide hotel websites, digital marketing, and branding services all focused on one goal: maximizing direct bookings and reducing hotels' dependence on OTA commissions. Today, more than 970 hotels across Europe run on Bookolo, including major groups such as CZECH INN HOTELS and CPI Hotels, and the platform continues to grow.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Newlogic Digital to accomplish?

• Build a complete hotel booking platform from scratch — develop a proprietary Booking Engine and Channel Manager with an intuitive administration interface that hotel staff can use daily without training overhead.
• Create long-term scalable architecture — a system capable of growing from zero to hundreds of properties, with 50+ integrations to OTAs (Booking.com, Expedia, Airbnb), PMS solutions (Protel, HotelTime, Hores), and payment gateways.
• Extend the platform into a full guest ecosystem — including a mobile app for guests, online check-in, voucher shop, wellness reservations, and CRM modules for offers, emailing, and analytics.
• Establish the Bookolo brand and drive market growth — build our visual identity from the ground up and run digital marketing campaigns to generate leads and support our sales team.

SOLUTION

How did you find Newlogic Digital?

• Online Search
• Referral

Why did you select Newlogic Digital over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Newlogic Digital were assigned to this project?

Other

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work covers the full lifecycle of the Bookolo platform – from initial concept in 2012 to ongoing development and operations today. Newlogic Digital acts as our complete technology and creative partner: they designed the architecture, developed every component of the system, and continue to maintain, redesign, and extend it based on our product roadmap and client feedback. In recent years, the scope has expanded to include AI adoption – automating internal and hotel-facing processes and deploying AI agents within the platform. Work is delivered by a dedicated team covering development, UX/UI design, branding, and marketing, with over $8 million invested across 14 years of continuous cooperation.

Key deliverables:

Bookolo Booking Engine – a fully responsive reservation system for accommodation facilities of any type and size, with tools for maximizing direct bookings (packages, promo codes, pop-ups, last-room availability)

Channel Manager – automated distribution of rates, availability, and restrictions to OTAs (Booking.com, Expedia, Airbnb) with reservations synced back to hotel PMS

Administration system – an intuitive back office used daily by hotel staff, redesigned several times over the partnership

AI & process automation – implementation of AI-driven automation across the platform and deployment of AI agents that streamline routine workflows for both our team and hotel staff, reducing manual work in reservation handling and support

Guest mobile app (iOS & Android) – reservation management, online check-in, and mobile key access; 10,000+ downloads on Google Play

Additional modules – Voucher Shop, Wellness & Spa reservations, Online Check-in, price comparison, and CRM tools (offers, emailing, advanced statistics)

Integrations – 50+ connections to PMS solutions (Protel, HotelTime, Hores) and payment gateways including Global Payments

Brand identity – logo, visual style, communication pillars, and content strategy built from scratch

Corporate website and hotel web solutions – including custom hotel websites and templates delivered to our clients

Ongoing digital marketing – Google Ads and social media campaigns generating leads for our sales team 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Growth from zero to 970+ active hotels – the platform Newlogic Digital built and continues to develop now serves more than 970 properties across Europe, more than doubling from 473 hotels in 2020, and keeps growing

Multiplied direct bookings for our clients – hotels switching to the Bookolo Booking Engine report several-fold increases in reservations made through their own websites, which is the core value proposition of our product

Low distribution costs – hotels on Bookolo achieve direct booking costs below 7.5% of revenue, compared to 18%+ commissions typically paid to OTAs +36% conversion rate – the redesigned corporate website delivered a 36% increase in conversion rate

+41% new leads and +26% new installations – results of the digital marketing campaigns managed by Newlogic Digital supporting our sales team

10,000+ downloads of the guest mobile app on Google Play

50+ live integrations with OTAs, PMS solutions, and payment gateways, maintained and extended continuously 14 years of uninterrupted cooperation – the partnership itself is a measurable outcome; we have never had a reason to switch technology partners since 2012
The platform runs reliably for 970+ hotels, few issues ever reach production, and the brand identity built a decade ago still feels timeless. Smaller, lower-priority requests occasionally take longer to schedule due to high demand for their senior team – a natural consequence of their growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Over 14 years, Newlogic Digital's project management has been consistently structured and reliable. Work is organized around a shared product roadmap – larger features and redesigns are planned as defined projects with clear timelines, while continuous development, maintenance, and integrations run as an ongoing agile process. We work with a dedicated team that knows our platform deeply, which eliminates the onboarding overhead you would normally face with an external vendor. 

Delivery has been on time and predictable. When priorities shift – which in the hospitality market happens often – they re-plan transparently and communicate the impact on timelines rather than letting deadlines slip silently. 

Their responsiveness is one of the main reasons the partnership has lasted this long. Critical issues affecting hotel operations are treated with real urgency, and feature requests coming from our clients are evaluated and often incorporated into the roadmap. Communication is direct and honest – they push back with arguments when they disagree with a proposed direction, which we value far more than a vendor that simply says yes to everything.

What was your primary form of communication with Newlogic Digital?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Three things stand out after 14 years of cooperation.

First, the combination of depth and breadth under one roof. Newlogic Digital covers custom software development, UX/UI design, branding, and performance marketing at a genuinely high level in each discipline – we have never needed a second agency. Very few companies can build a complex booking platform with 50+ integrations and design a brand identity that still feels timeless a decade later.

Second, they think like partners, not suppliers. They understand the hospitality business, challenge our ideas when they see a better path, and proactively bring new technology to the table – most recently AI automation and AI agents, which they proposed and implemented before we even asked for it.

Third, the stability of the team. The people who know our platform have stayed, and the accumulated knowledge of 14 years shows in how fast they deliver and how few mistakes reach production. In an industry where agencies rotate staff constantly, this is rare – and it is the main reason a company of our size has trusted them with over $8 million of investment. Their efficiency and deep knowledge of our system mean we get far more value per dollar than we would starting over with anyone else.Newlogic Digital has been a true long-term partner, not just a vendor.

Are there any areas for improvement or something Newlogic Digital could have done differently?

Honestly, very little – after 14 years, most friction points have long been worked out. If we had to name something: as Newlogic Digital has grown and taken on more large clients, demand for their senior people has increased, so smaller, lower-priority requests occasionally take longer to schedule than in the early years. This is a natural consequence of their growth, and priority items have never been affected, but it is something to plan around.

In the very early years of the cooperation, documentation of the system was weaker – but once the partnership settled in, this was fully resolved, and today everything is properly documented for both maintenance and further development.

BACKGROUND

Please describe your company and position.

I am the CEO of Flash Partners s.r.o.

Describe what your company does in a single sentence.

Flash Partners Development provides professional construction and project management services for residential and commercial projects. Their expertise includes reinforced concrete structures, foundation construction, demolitions, renovations, construction supervision, and turnkey project delivery. The company is known for technical excellence, quality workmanship, and a detail-oriented approach.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Newlogic Digital to accomplish?

• Modernize our online presence and better reflect the quality and professionalism of our construction and development projects.
• Create a fast, technically robust, and future-proof website that follows current web standards and AI-driven search trends.
• mprove visibility in search engines and strengthen our digital marketing performance to generate more qualified leads.
• Automated CMS with AI agent and MCP, with connectivity to our internal system.

SOLUTION

How did you find Newlogic Digital?

• Online Search
• Referral

Why did you select Newlogic Digital over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from Newlogic Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project involved a complete redesign and redevelopment of our corporate website. The main objective was to create a modern, high-performance platform that accurately reflects our brand, services, and project portfolio while improving online visibility and lead generation.

Key deliverables included:
-  UX and UI design tailored to our target audience and industry. 
- Custom website development with a strong focus on performance, usability, and scalability. - - Creation of a clear information architecture and content structure for our services and project references. 
- Technical SEO implementation and optimization for search engine visibility. 
- Mobile-responsive design ensuring an excellent user experience across all devices. - - 
- Performance optimization to improve loading speed and Core Web Vitals. 
- CMS implementation allowing our team to easily manage and update content. 
- Strategic consulting related to digital visibility, future growth, and AI-driven search trends. 

The final result was a professional, fast, and easy-to-manage website that significantly improved the presentation of our company and created a strong foundation for future digital marketing activities. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project successfully delivered a modern, high-performance website that significantly improved our online presence and the way we present our services and completed projects.

Key measurable outcomes included: 
- Faster page load times and improved overall website performance. Better mobile usability and user experience across all devices. 
- Improved technical SEO foundation, resulting in stronger search visibility and indexing. - - 
- Increased engagement with project references and service pages. 
- Higher quality inbound inquiries generated through the website. 
- Much easier content management, allowing our team to update and publish content more efficiently. 
- A future-ready platform prepared for ongoing digital marketing activities and AI-driven search environments.

Beyond the measurable improvements, the new website better reflects the quality of our work and has become an important tool for building credibility with prospective clients.

The website was delivered to a high technical and design standard, with strong attention to detail, performance, usability, and long-term maintainability.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Newlogic Digital managed the project in a highly professional and structured manner. They used Teamwork app. Communication was clear throughout the entire process, and we always had visibility into the project's progress, milestones, and next steps. 
All key deliverables were completed on time and according to the agreed schedule. Whenever feedback or changes were required, the team responded quickly and proactively, providing practical solutions and expert recommendations. 

What stood out most was their ability to understand our business, translate our requirements into effective digital solutions, and guide us through important decisions related to user experience, SEO, website performance, and long-term digital strategy. 

The collaboration was smooth, transparent, and efficient from the initial planning phase through design, development, testing, and final launch.

The team managed the project efficiently, communicated progress clearly, and consistently met agreed deadlines. They delivered a high-quality website on time, communicated clearly throughout the process, and provided valuable strategic guidance beyond the technical implementation. We highly recommend them as a reliable and professional digital partner.

What was your primary form of communication with Newlogic Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most was that Newlogic Digital went far beyond simply building a website. They combined strong technical expertise with a deep understanding of digital marketing, SEO, user experience, and emerging AI-driven search trends. 

Their team was proactive in identifying opportunities for improvement and consistently provided valuable recommendations that helped us make better long-term decisions. Rather than focusing only on design, they approached the project from a business perspective and ensured the website would support our visibility, credibility, and future growth. 

We also appreciated their responsiveness, attention to detail, and ability to explain complex technical topics in a clear and practical way. It felt like working with a strategic digital partner rather than just a web development agency.

Their professionalism, technical expertise, and business-oriented approach made the collaboration highly successful. The quality of the work, strategic expertise, responsiveness, and long-term business value delivered through the project fully justified the investment.

Are there any areas for improvement or something Newlogic Digital could have done differently?

We did not identify any significant areas for improvement. The project was delivered on time, communication was excellent, and the team consistently met or exceeded our expectations.

As with any complex digital project, there are always opportunities for additional features or future enhancements, but these were more related to evolving business needs than to Newlogic Digital's performance. 
Overall, we were highly satisfied with the collaboration and the final outcome.