New Advantage

BACKGROUND

Please describe your company and position.

I am an executive at Proline Painting Service Inc.

Describe what your company does in a single sentence.

Painting Contractor Serving Massachusetts

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire New Advantage to accomplish?

• New Website Design
• Increase Online Presenece
• Increase Local Leads
• Social Media Marketing
• Google My Business Management

SOLUTION

How did you find New Advantage?

• Online Search
• Clutch Site

Why did you select New Advantage over others?

• Close to my geographic location
• Pricing fit our budget

How many teammates from New Advantage were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

New Advantage is a comprehensive marketing agency that specializes in helping businesses thrive in their local markets. Our local marketing process encompasses a range of strategies and services designed to enhance your online presence, engage with your target audience, and build a stellar reputation. Here's an overview of the key components of our local marketing process: 
Website Design and Optimization: 

• Assessment: We begin by evaluating your existing website (if you have one) to identify areas for improvement. 
• Design and Development: Our expert designers create a visually appealing and user-friendly website tailored to your brand and local market. 
• On-Page SEO: We optimize your website's structure, content, and metadata to ensure it ranks well in local search results. 

Local SEO (Search Engine Optimization): 

• Keyword Research: We conduct extensive research to identify the most relevant local keywords for your industry. 
• On-Page Optimization: We fine-tune your website's content and structure to align with local search algorithms. 
• Local Listings: We ensure your business is accurately listed on various online directories and platforms. 
• Citation Building: We build high-quality citations to boost your local search rankings. 
• Google My Business Optimization: We optimize your Google My Business profile to enhance your local visibility. 

Social Media Marketing: 

• Strategy Development: We create a customized social media strategy that resonates with your target audience. 
• Content Creation: Our team generates engaging and shareable content to promote your business on platforms like Facebook, Instagram, Twitter, and LinkedIn. 
• Community Engagement: We actively engage with your audience, respond to inquiries, and manage your social media reputation. 
• Ad Campaigns: We run targeted paid advertising campaigns to reach local customers. Reputation Management: Online Review Monitoring: We closely monitor online reviews and ratings across various platforms. 
• Review Generation: We implement strategies to encourage satisfied customers to leave positive reviews. 
• Review Response: Our team responds to both positive and negative reviews professionally and constructively. 
• Reputation Repair: In cases of negative reviews, we work to address concerns and improve your online reputation. 

Analytics and Reporting: 

• Regular Reporting: We provide comprehensive reports that detail the performance of your website, SEO efforts, social media campaigns, and reputation management. 
• Data Analysis: We use data-driven insights to make informed adjustments and continuously improve your local marketing strategy. 

At New Advantage, our local marketing process is a holistic approach aimed at helping your business stand out in the local market, attract more customers, and foster a positive online reputation. Whether you're a small local business or a larger enterprise, our tailored strategies will help you achieve your marketing goals and connect with your community effectively.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Website Performance Metrics:
  • Increase in Website Traffic: Measured through analytics tools, indicating more visitors are finding the site.
  • Improved Search Engine Rankings: Movement in the website's position on search engine results pages (SERPs) for targeted local keywords.
  • Lower Bounce Rate: Indicating visitors are finding the website relevant and engaging.
  • Higher Conversion Rates: More visitors taking desired actions (e.g., filling out contact forms, making purchases).
• Local SEO Success Indicators:
  • Improved Local Search Visibility: Higher ranking in local search results.
  • Increased Number of Citations: More citations in local directories, enhancing local SEO.
  • Enhanced Google My Business Insights: More views, clicks, and interactions on the Google My Business profile.
• Social Media Marketing Outcomes:
  • Growth in Social Media Followers: Increased number of followers on platforms like Facebook, Instagram, Twitter, and LinkedIn.
  • Higher Engagement Rates: More likes, shares, and comments on social media posts.
• Successful Ad Campaign Metrics:
  • Higher click-through rates and conversions from paid social media campaigns.
• Reputation Management Metrics:
  • Increased Positive Reviews: Growth in the number of positive reviews across various platforms.
  • Improved Overall Rating Scores: Higher average ratings on review sites.
  • Effective Handling of Negative Reviews: Measured by changes in sentiment or resolution of complaints.
• Analytics and Reporting Insights:
  • Data-Driven Adjustments: Evidence of strategy tweaks leading to improved metrics.
  • ROI Calculation: Assessing the return on investment from various marketing activities.

By tracking these metrics, New Advantage can demonstrate its effectiveness in enhancing its clients' online presence, engaging with target audiences, and building a strong reputation in their local markets. These outcomes not only showcase the progress of their marketing efforts but also provide valuable insights for continuous improvement.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They always delivered on time with kindness.

What was your primary form of communication with New Advantage?

In-Person Meeting

What did you find most impressive or unique about this company?

Talent and responsiveness

Are there any areas for improvement or something New Advantage could have done differently?

Not at this time

BACKGROUND

Please describe your company and position.

I am the President of a Landscaping Company

Describe what your company does in a single sentence.

Landscaping Company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire New Advantage to accomplish?

• Website Design
• Local SEO
• Improve Sales

SOLUTION

How did you find New Advantage?

Clutch Site

Why did you select New Advantage over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from New Advantage were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

When engaging a website design company to develop a new site optimized for local SEO, the scope of work can be comprehensive and multifaceted. Initially, the New Advantage's primary task involves creating a visually appealing and technically sound website that is tailored to enhance visibility in local search results.

This includes integrating specific local SEO strategies such as optimizing site structure and metadata for location-based keywords, embedding maps, and local business schema markup. Key deliverables for this phase include a fully responsive website that performs efficiently across all devices and platforms, thorough keyword research documentation, and a detailed SEO strategy plan focused on boosting local online presence.

In addition to website development, the scope of work also encompasses onsite optimization to ensure that the site not only attracts the right kind of traffic but also adheres to the best SEO practices. This involves optimizing existing content, creating new content that targets local demographics, and enhancing the site's usability to improve user experience and retention.

Deliverables for onsite optimization include a comprehensive site audit report, optimized web content, and regular performance metrics
reports that monitor various aspects like page loading speed, bounce rate, and user engagement.

The company extends its services to social media advertising, specifically through platforms like Facebook and Instagram, which are critical for increasing brand visibility and engagement. This part of the scope involves crafting targeted ad campaigns that resonate with the local audience, scheduling regular posts, and analyzing ad performance to continually refine the strategy.

Key deliverables here include a set of custom-designed ad creatives, detailed campaign performance reports, and a strategic plan that outlines future social media activities based on analytical insights.

Online Reputation Management (ORM) is another crucial component of the scope of work. The company monitors various online channels to safeguard the brand’s reputation, addresses any negative reviews or feedback promptly, and promotes positive content. Deliverables in ORM include monthly reputation reports, a crisis management plan for handling potential negative issues, and a strategy for encouraging positive reviews and testimonials from satisfied customers.

Lastly, managing Google My Business (GMB) is integral to enhancing local SEO and attracting local customers. This task involves regularly updating the GMB listing with accurate and up-to-date business information, posting updates or offers, and optimizing the listing with high-quality images and necessary business details.

Deliverables for GMB management include a well-maintained GMB profile, monthly analytics reports on user interactions from the GMB listings, and a strategy for ongoing optimization and content updates.

Together, these services encapsulate a robust approach to building and maintaining a strong online presence tailored specifically for local markets, ultimately leading to enhanced business performance and customer engagement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project that demonstrate progress and success in creating and optimizing a website for local SEO, along with managing social media advertising, online reputation, and Google My Business (GMB), can be outlined as follows:

• Improved Search Engine Rankings: One of the primary indicators of success in this project is the significant improvement in local search engine rankings. By targeting local SEO strategies, the website began appearing on the first page of search results for key local keywords. This increase in visibility is quantifiable through SEO metrics such as keyword ranking positions and organic traffic volumes.
• Enhanced Website Traffic and User Engagement: With the launch of the new website and the optimization efforts, there was a measurable increase in website traffic, particularly from local visitors. Metrics such as the number of visitors, page views, and the average time spent on the site improved, demonstrating that the site was not only attracting more traffic but also engaging visitors effectively.
• Increased Social Media Interaction: The success of Facebook and Instagram advertising campaigns can be assessed through enhanced engagement rates, including likes, shares, comments, and the growth of followers. These metrics indicate a higher level of interaction and engagement with the brand on social media platforms, contributing to increased brand awareness and customer loyalty.
• Positive Shift in Online Reputation: The effectiveness of the Online Reputation Management (ORM) efforts was evident in the increase in positive online reviews and ratings. Monitoring tools and services likely reported a higher average review score and a reduced number of negative reviews, illustrating an improved public perception of the brand.
• GMB Optimization Results: The management of Google My Business contributed to local SEO success, evidenced by an increase in actions taken from the GMB listing, such as phone calls, direction requests, and website visits. Regular updates and optimizations led to better performance metrics, which are crucial for attracting local customers.

Each of these outcomes contributes to a comprehensive view of the project’s success, showcasing not only the immediate benefits but also setting the stage for sustained growth and engagement in the local market.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management approach adopted by New Advantage was highly effective and professional, marked by timely delivery and responsive communication. The team demonstrated a structured and methodical process in managing the project from inception through to completion, which ensured that all deliverables were met within the agreed timelines.

• Timely Delivery: 
  • New Advantage adhered strictly to the project schedule, delivering all key components such as the website launch, SEO optimizations, social media campaigns, and Google My Business updates on time.
  • They utilized project management tools and regular updates to keep the project on track and transparent to all stakeholders.
  • This punctuality in delivery was crucial in ensuring that marketing and engagement strategies could be executed as planned, without any delays impacting the overall timelines.
• Communication and Responsiveness:
  • New Advantage maintained open and continuous lines of communication throughout the project. 
  • They were quick to respond to any queries or concerns, providing detailed explanations and prompt resolutions.
  • Regular meetings and progress reports were part of their routine, which helped in maintaining clarity and alignment between the client’s expectations and the project’s progress.
• Adaptability and Client Engagement:
  • In response to the evolving needs of the project, New Advantage showcased flexibility by adapting strategies and plans as required.
  • Their client-centric approach meant they were keen on gathering feedback and incorporating it into their work to better meet the client's needs.
  • This adaptability was particularly important in the dynamic landscape of digital marketing and SEO, where staying responsive to the latest trends and algorithm updates is key.
• Problem Solving and Initiative:
  • Whenever challenges or unexpected issues arose, New Advantage demonstrated excellent problem-solving skills.
  • They proactively addressed issues before they could escalate and always presented solutions that aligned with the project’s goals.
  • Their proactive approach in managing potential setbacks ensured that the project remained on course and met its objectives without compromise.
• Collaboration and Expertise:
  • The project team at New Advantage consisted of experts in various fields—web design, SEO, social media, reputation management, and local marketing—who collaborated effectively.
  • This multidisciplinary expertise ensured that all aspects of the project were handled with professional acumen and technical proficiency, resulting in a high-quality outcome.

Overall, the project management executed by New Advantage was exemplary, marked by effective planning, execution, and client interaction. This not only resulted in the timely completion of the project but also in a product that was well-aligned with the client’s strategic goals and market needs.

What was your primary form of communication with New Advantage?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stands out most impressively about New Advantage is their holistic and integrated approach to digital solutions, particularly their adeptness at weaving together various components of digital marketing to create a cohesive and effective strategy. 

This approach not only covers a broad spectrum of services—from website design optimized for local SEO to robust online reputation management and dynamic social media advertising—but also demonstrates a deep understanding of how these elements can synergistically work to enhance a business's digital footprint.

• Innovative Local SEO Strategies: New Advantage's focus on local SEO is particularly noteworthy. Unlike many firms that apply a one-size-fits-all strategy, they tailor their SEO practices to the specifics of the local business landscape, which significantly boosts local visibility and customer engagement. This customization allows businesses to stand out in their specific markets and niches.
• Proactive Online Reputation Management (ORM): Their proactive approach to ORM is unique in that it not only addresses issues as they arise but also anticipates potential challenges. This forward-thinking strategy helps in maintaining a positive and proactive brand image, which is crucial in the digital age where online perceptions can rapidly shift.
• Comprehensive Data Utilization: The way New Advantage leverages data analytics to inform and refine their strategies is also impressive. By using data-driven insights, they ensure that all marketing efforts are targeted and efficient, maximizing ROI for their clients. This meticulous attention to analytics supports continuous improvement and personalization of strategies.
• Responsive and Adaptive Project Management: The adaptive project management style of New Advantage, which focuses on responsive and client-centered communication, ensures that they remain flexible and responsive to changes in the project scope or market conditions. This agility is vital for staying relevant and effective in the fast-paced world of digital marketing.
• Integration of Advanced Technologies: Finally, New Advantage's integration of advanced technologies and tools into their workflows enhances their service delivery. Whether it’s sophisticated SEO tools, cutting-edge web design platforms, or the latest in social media analytics, they utilize technology to provide superior service and results.

Overall, New Advantage impresses with their comprehensive, integrated approach, their commitment to leveraging local advantages, and their use of technology to deliver tailored, effective digital marketing solutions. These attributes not only set them apart but also make them a valuable partner for businesses looking to enhance their online presence.

Are there any areas for improvement or something New Advantage could have done differently?

Nope!