Neujuice Design

BACKGROUND

Please describe your company and position.

I am the Company Director of Peripatus Web Design Ltd

Describe what your company does in a single sentence.

Web design

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Neujuice Design to accomplish?

• Redefining the brand of one of the oldest sailing clubs in the UK for a new generation.

SOLUTION

How did you find Neujuice Design?

Referral

Why did you select Neujuice Design over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Neujuice Design were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The website was updated with a fresh look, improved management, simplified membership signup, and a system for events and restaurant bookings. Workshops were conducted for user-centric design and integration was developed with the Harbour Assist marina management system via a bespoke WordPress plugin.

Branding: Sussex Yacht Club club desired a vibrant transformation of their burgee design to attract a younger audience and ensure future growth. We underwent a comprehensive brand repositioning workshop, confirming brand values, personality, and Tone of Voice. The unveiling showcased the approved ‘spinnaker motif’ identity, accompanied by the strapline ‘Share the Passion,’ perfectly encapsulating their vision and receiving unanimous member approval.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Sussex Yacht Club briefed us to bring their brand identity and website into the 21st Century to compliment their recently built, award-winning clubhouse located in Shoreham-by-Sea.

Working through key partners, Peripatus the brief from the SYC team was to ‘be dynamic, bring the flag to life, build engagement and attract a younger audience to help ensure the clubs future growth and sustainability’.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Exemplary project management covering qualitative oversight of the entire project.  Clear and decisive communication.  Effective leadership in client meetings relating to their contribution. Work delivered on time capturing exactly what was required. 

What was your primary form of communication with Neujuice Design?

In-Person Meeting

What did you find most impressive or unique about this company?

They had the ability to pitch their designs perfectly to both the clients' stated and unstated requirements. With their guidance clients' brands surpass their competition every time.

Are there any areas for improvement or something Neujuice Design could have done differently?

None that I can think of.