NetBramha Studios

BACKGROUND

Please describe your company and your position there.

I was the head of digital technology in a newspaper store and I headed the redesign of the Prajavani website's re-engineering project.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NetBramha Studios?

Prajavani, the Kannada news paper along with Deccan Herald is the voice of Karnataka, a South Indian state and we engaged NetBramha to redesign the website/news portal of Prajavani.

What were your goals for this project?

Prajavani is the flagship of regional media here and we had to make sure that the re-engineering of the website rightly reflects the hope, the aspiration, respect and the love the people of Karnataka had for Prajavani and we had to make sure that the design is a right reflection of all these principles. We also of course wanted to make sure all the standard website redesign project goals are achieved, like increasing new users, keeping current users more engaged, increasing the time spent on the site all the while making it a joyous experience.

SOLUTION

How did you select this vendor?

We went through a selection process, where multiple design companies came in and presented their thoughts and of course budgets for the re-design project. The criteria we had included: understanding of the brand, the audience (readers), the digital media space, startup culture - though we were a legacy organization, the digital team was a startup within the larger organization and we had to make sure that the design partner moves as fast as we did and is able to accommodate the needs of us. We zeroed in on NetBramha from the first list of 12 vendors.

Describe the project in detail.

NetBramha had to work with us to completely redesign the Prajavani website and make sure that that it continues to serve its core audience and at the same time allows us to expand the customer base. The design had to be novel, stand the test of time at least for next 5 - 7 years, should be responsive (in a way mobile first) and should continue to establish Prajavani as the voice of Karnataka and continue to enable the new generation readers to fulfill their dreams. NetBramha had to take us through t he complete process - namely - Goals, Personas, Facts Vs Myths of current side in terms of user perspective, Visualization, Wireframes, Mock-ups, Proto-typing designs, Process flowcharts, Information Architecture, actual designs and finally CSS and HTML development. 

What was the team composition?

We hired the NetBramha team for the entire design process - from specification requirement and Persona analysts to designers to HTML/CSS developers and we also had a Project Manager and a design lead who held this entire thing together.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We went through couple of change cycles during the project design as we had some changes within the Prajavani team - people as well the goals for the redesign project and the NetBramha team accommodated these changes well and delivered the output on schedule and we integrated the designs into our New CMS with success. Overall we had a good customer feedback and a lot of people wrote in how they found the new website easier to look for what they want and how good it was in their mobiles. We also had all parameters like new users, recurrent users, time spent on time and re-engagement rates were all improved.

How effective was the workflow between your team and theirs?

We had a clear cut process and project outputs delivered with project Management tools and we had periodic review meetings. These meetings were done in Prajavani or NetBramha premises as per needs and the NetBramha team was very flexible to accommodate the schedules of the editorial and cross functional digital team.

What did you find most impressive about this company?

NetBramha knows what they are doing and very clear and concise in their thought process. They delivered more than what we expected in their first cut design and everything about them was professional. All these were the direct result of their passion and commitment to design philosophy and not settling for the ordinary.

Are there any areas for improvement?

As with any development activity, we had some small challenges during HTML CSS development due to the differences with the CMS guidelines and as credit to the team these were resolved very quickly.

BACKGROUND

Introduce your business and what you do there.

I’m the director of Monest, a real estate tech company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NetBramha Studios?

We needed someone to develop our UI/UX. We wanted to pay a lot of attention to the UI because the real estate region isn’t very tech-friendly and they don’t really understand the tech side. We had to keep the navigation very simple and straight. We also wanted to pay a lot of attention to how the user flows getting from one task to another task without having to jump through many screens.

SOLUTION

What was the scope of their involvement?

Working with our clients, NetBramha Studios did their entire UX/UI including wireframing as well as designing both the website and the mobile applications. They used Adobe XD and a collaboration tool where they gave us all the design and layouts to which we could provide our feedback configurations. The files were then delivered to us in PHP formats.

What is the team composition?

Our main point of contact was Elena (Founder, NetBramha Studios). There was a project manager and 7–8 more people involved.

How did you come to work with NetBramha Studios?

I found them to be very forthcoming. At the same time, they took input and feedback very carefully.

How much have you invested with them?

We spent 45 lakh rupees (approximately $62,500 USD).

What is the status of this engagement?

We worked together from March–November 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

NetBramha Studios made the user navigation very simple and straightforward. After receiving feedback from the market and brokers who used the design to navigate the system they incorporated it into the design.

How did NetBramha Studios perform from a project management standpoint?

They’re very crisp and clear with their communication. Most of our communication was via Skype and Zoom and we’ve visited each other’s offices multiple times. They’re very hands-on and involved with their projects and clients. They keep everyone well informed and make sure we understand the small processes, which is important for this line of work. We also use Trello to communicate and review our feedback with one another.

What did you find most impressive about them?

Their sense of knowledge on what colors to use, what button shape to use, or what kind of font style to use that helped connect us to our audience really stood out for me. 

Are there any areas they could improve?

They could be more hands-on with the documentation process to help the person navigate into what kind of documentation style is needed. That really helps the technical team to develop the product. We didn’t realize there were more things they could have covered that may have helped the development team better.

Do you have any advice for potential customers?

Do a Q&A and R&D before jumping into designs and get your thoughts down. It helps the relationship between the UI/UX team and the development team much better.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Semnox Solutions, a company that works on ticketing products for family entertainment locations, theme parks, and waterparks. We build a single trusted solution that encompasses the entire operation of the location whether it be the traditional ticketing, food vendors, merchandise sales, lockers, online ticketing, agent ticketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NetBramha Studios?

We needed help with UI/UX design.

SOLUTION

What was the scope of their involvement?

We worked on multiple projects with NetBramha Studios. One of the projects was to redesign the UX of self-service kiosks. When the customer purchases the ticket or credits to play a game, a large portion of the sales happens within a self-service kiosk. Subsequently, NetBramha helped us to improve the UX of our web platform to sell the tickets online. Similarly, they worked with us to develop a customer-facing mobile app. Customer can do all their purchases and look at their attractions and location.

The majority of their work was UI/UX design, and all the projects were similarly sized though they were done at different periods of time. The first project was in 2015. The web part happened in 2016. The customer app happened in 2018.

The primary objective for the self-service kiosk, the customer app, and the website was improving usability from the customer’s perspective. The solutions had to have few steps despite the complexity of the service. It needed to provide all its options in a very simple manner because our use cases are diverse since we provide the kiosk to an American company, large waterparks, and theme parks. Additionally, the users themselves come from different backgrounds and age groups. We had to take all of that into consideration.

What is the team composition?

There were three full-time people. Most of the reviews were handled by Aashish (Founder & Principal Designer, NewBramha Studios). He guided the team.

How did you come to work with NetBramha Studios?

I researched UX firms and, we narrowed it down to two options. We’re a very large company, and I didn’t want to work with a large design house because I felt they wouldn’t give us the kind of attention we wanted. I set up criteria in terms of the creativity and size of the company and met the key principals of both.

How much have you invested with them?

We spent around $35,000–$40,000 per project.

What is the status of this engagement?

We worked together from March 2015 until 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The easiest one to discuss is the self-service kiosk because there are quite a few metrics around the usability. Prior to the redesign, the ratio of the sales done at the cashier counter to the kiosk was 82%. After the redesign, 28% of the sales happen through the self-service kiosk.

How did NetBramha Studios perform from a project management standpoint?

Their project management was excellent and utilizes Basecamp. They commit to a date and try to push our team towards that date.

What did you find most impressive about them?

The solution is substantially better than what we had before. Their project management disciplines are very good and their promises are realistic. They were also cost-effective compared to the effort and number of people allocated to the project.

Are there any areas they could improve?

They could improve on the continuity of the resources. Since their project management is strong, they’re able to manage it though.

BACKGROUND

Please describe your company and your position there.

On this Project, i was working as a Project Leader - IoT for my company named Luminous Power Technologies Pvt. Ltd in New Delhi, India. Luminous is a 25+ years old company now owned by Schneider Electric and has 9 factories in India with overall employee strength of 5000+ employees.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NetBramha Studios?

Since the internal drive started to meet digital transformation goals for the company. We launched an IoT project called Smart Home Switch (Basically a mobile controlled electrical peripheral devices in a residential home).

We were looking for someone to solve the consumer problem for us and help us understand the consumer journey , emotions, value propositions to eventually help us build right features in product, market it correctly and most importantly deliver a satisfying and delightful user experience. That how we got to find Netbrahma and had a great time engaging with them from inception of idea to delivery and further.

What were your goals for this project?

Our Goals for this Project were :

1. To launch the project within an year of scope finalisation.

2. To qualify as Maid & Grandma Friendly User Experience ( Extremely simple and Intuitive)

3. Overall solution cost (More than 50% cheaper than next best solution in market in same category).

Our offer development team reached out to our Parent company Schneider Electric's design team and they recommended us Netbrahma Studios for their design thinking in consumer brands, flexibility and commitment.

We had a standard comparison with two more vendors on several parameters and found Netbrahma better in most of the parameters and our choice was clear. Project "Smart Home Switch" or SHS was a very big and ambitious project for year 2018-2019 for Luminous.

SOLUTION

How did you select this vendor?

Our offer development team reached out to our Parent company Schneider Electric's design team and they recommended us Netbrahma Studios for their design thinking in consumer brands, flexibility and commitment.

We had a standard comparison with two more vendors on several parameters and found Netbrahma better in most of the parameters and our choice was clear. Project "Smart Home Switch" or SHS was a very big and ambitious project for year 2018-2019 for Luminous.

Describe the project in detail.

Project "Smart Home Switch" or SHS was a very big and ambitious project for year 2018-2019 for Luminous. With this project , we were going to challenge the problem of low penetration of IoT and Home Automation in Indian Market because of several entry barriers.

The Project essentially consist of following : An IoT kit embedded inside Luminous premium category of Wiring devices (Switches) making them Smart Switch.

By SMART, We meant to say they have intelligence now to take decisions of their own based on various use cases to Turn On/Turn Off or Dim and secondly, they can now be monitored and controlled from a mobile device from any part of the world with endless features to add on in future.

Role of Netbrahma : We started with a research lead by Netbrahma researchers and Luminous Project team across india to explore and identify user pain points, frustations to come up with value proposition for our product in its technology and UX-UI design. We identified three main problems and solution to those became defining factors for our solution namely :

1. Maid and Grandma Friendly Design (Existing solutions look like from next century and very too technical complex).

2. Neighborhood Electrician Friendly (Existing solutions were very tough to install, commission and service).

3. Cost (Too high for a residential household to realize the value for money)

What was the team composition?

We had following team composition offered by Netbrahma:

1. Project Manager

2. UX-UI Designers

3. UX-UI Research Lead

4. UX-UI Strategy and Design Thinker

Project was kicked off with UX-UI strategy and Design Thinking workshop to arrive at Preliminary Product definition and its value proposition. Which was then taken to consumers across India along with research team of Netbrahma and were personally interviewed at their respective cities to validate the Proposed Product features and UX-UI and get new ideas to further improve it.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were able to successfully place ourselves ahead of competition with a much better design and a product closer to consumer needs and aspirations. We have got several ideas to include in our product technological developments and design.

Netbrahma made sure the project is delivered to its best and had scope to upgrade as often as needed and even proposed ideas to enhance the Digital Footprint efficiency of Luminous through UX-UI uniformity and intersecting use cases.

How effective was the workflow between your team and theirs?

I myself and my team were communicating almost on daily basis with Project Manager assigned to us to follow up on Project Sprint. Weekly touch point with Netbrahma lead thinker and strategist to review and take intermediate decisions on (on-the-go) design and flow changes.

Monthly (in-person meetings) at Luminous location or Netbrahma Office. Overall, We had a smooth and proactive communication throughout the project. We were using marvelapp for prototypes and Agile methodologies for development.

What did you find most impressive about this company?

What shocked me was, I found them doing exactly what a design company is supposed to do. That's what blew my mind. Because i understood a lot about design thinking and consumer while working with Netbrahma on the project. They had a clear process laid out to address a problem, keeping the consumer in the center of every emotions.

We often had a long debate and discussion on something as simple as placement of an icon on screen. Netbrahma always represented the consumer and was able to challenge the product team and marketing team at Luminous effectively in interest of the project. Last, But not the least they were easy going and embraced the project as their own.

Are there any areas for improvement?

I am sure they are doing it everyday. We all should everyday make a better version of ourselves. Be it speed, exposure to technology and new emerging trends, Consumer behavior trends. Improvement is a never ending process and should be practiced till the time we are in business and beyond.

BACKGROUND

Please describe your company and your position there.

I am the COO and Head of Product at a (B2B/SaaS) technology company that builds a Revenue Management and Intelligence Solution to media companies, digital publishers, OTT and e-commerce companies. We are a team of about 20 people based in Bangalore and Mumbai, India, and 4 of us founded the company in 2014.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NetBramha Studios?

I'll be honest, here. We had been thinking about bringing the Netbramha team on-board for a couple of years to re-design our product and make it a more delightful experience. Our product is complicated and bulky and, although we're very proud of how we built it from the ground up, we don't have a design background. So, we brought Aashish and the Netbramha team on-board to help re-design our user interface to begin with, but we were able to then re-imagine and re-design the entire experience and workflow.

What were your goals for this project?

Starting out, my goals were quite simple - make our product and interface/workflow easier, sexier and a delight to use. I will say that along every step of the way, especially at the beginning, these goals were challenged from all angles to a point where we went really deep into every inch of our thought process so far. Our users use our product for several hours a day. I did not have any revenue or ROI related goals at the start. We just wanted to bring our product up to a global standard. The fact that we're going to be able to achieve both is just fantastic.

SOLUTION

How did you select this vendor?

I've been clued into some of the companies in this space for the last few years, given the general activity in this market and our interest in products coming out of our neighbourhood. Aashish used to run Design Day in Bangalore and they've been thought leaders for a few years before we brought them in. For this particular project, we invited Netbramha to come in and pitch to our CEO, myself, my CTO and Head of Engineering. It was important that everyone be 200% convinced both from an engineering as well as a sales/revenue angle, given the commitment we knew it involved. Everyone evaluated their approach individually, based on parameters they and their team had. My personal parameters was A. Expertise & Experience B. Ability to understand the depth of our business C. Track Record of operational excellence Once we had a unanimous vote, we went ahead.

Describe the project in detail.

We started off with a series of immersion workshops. This took quite a commitment from us and Netbramha, but it was extremely important that they understood every inch of our product. (Given we had built it over 3 years, it had many layers to it). These workshops challenged assumptions (sometimes there were none), opened up several constructive arguments, and took us into depths of our own thought process. What came out of this, was a comprehensive list of user journeys, use cases for every single action on the product and then (my favourite) the most comprehensive information architecture we had ever built. This set the tone for each page that was then designed, debated, and went through several iterations before started closing feature after feature.

What was the team composition?

We're a small team. It was driven by myself and Jithin, who heads our engineering team and is one of our co-founders, but this project brought our entire team together for feedback, thought process and multiple perspectives.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our sales team is currently driving more conversations bringing in a sharp increase in interest on the back of new product. We are just taking this to market over the coming quarter, but our teasers so far have seen a very positive response.

How effective was the workflow between your team and theirs?

During the immersion workshop, we met every day for about 3 weeks. Every single day. Once we crossed the IA stage, we would receive screens and designs to review and turn our comments around in 24-72 hours. Operationally, things were smooth but there was a lot of work to be done from all sides. We had weekly meetings and check-ins and used Basecamp for all communication

What did you find most impressive about this company?

I'll keep this simple. Their attention to detail, and willingness to do that one extra iteration to get it right was impressive. They read us the right way and were able to balance their expertise with ours. Hard-working, no-nonsense bunch who were willing to roll their sleeves up. I genuinely believe they're one of the best in the business.

Are there any areas for improvement?

I guess everything can always be done faster and hit every deadline and over-communicate. But with long, big projects that tend to go up and down, I don't think I have any complaints.

BACKGROUND

Please describe your company and your position there.

We are a premier training institute in India, We have also been awarded Gold award for ‘Best Higher Vocational Institute for Skill Development’ – four years in a row (2016 – 2019). I am AGM Marketing over here.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NetBramha Studios?

Our online presence and website were out of trend which in turn negatively impacted lead generation and organic footprint/hits on the website. We wanted to upscale these and hence partnered with NetBramha Studios for their UX/UI expertise.

The objectives of this engagement were to have a premium web experience, an increase in lead generation through our website and a decrease in bounce rates.

What were your goals for this project?

We wanted to bring a seamless experience for variant personas to be able to find and sign-up online with easy navigation and an experience paralleled to our offline tutoring experience. Our goal was also to generate a higher number of leads and signups through our website.

SOLUTION

How did you select this vendor?

We manually got in touch with 2 to 3 vendors for competitive quotes and most importantly a strong portfolio. We decided on NetBramha Studios from some of the past award-winning web experiences they had designed for their clients which interested us to explore a design partnership with them. Senior stakeholders and I were involved in the selection process.

Describe the project in detail.

They started off with stakeholder discovery and design thinking workshops to identify users & ethnography and the journey of these users go through to learn about the brand, courses offered and finally sign-up/contact.

They then worked on the information architecture that covered all use cases and user journeys for variant user personas.

Strategic and insightful design thinking then led to UX/UI and WordPress development. We availed Design Strategy, Experience Design and Development services from Netbramha.

What was the team composition?

UX/UI Designers, Project Manager, Design Director, Content Strategist and Frontend Developers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

1. Increase in website traffic and conversion

2. Remarkable reduction in bounce rates

3. Improved SEO and online presence

How effective was the workflow between your team and theirs?

They kept up to the timelines that were agreed and delivered on time. They are a proactive team and was ahead of the plan and had a strong communication during the entire course of the project.

The communication and project management was done through multiple tools they use at the studio. While they did challenge our feedback with valid logical reasoning, they handled it very well and accommodating more than we could ask for.

What did you find most impressive about this company?

We liked their reasoning, design thinking, and innovative ideas, dedication to guiding us in the right direction and thought flow. The availability of the design director for any design or managerial related concerns was something that surprised and amused us. The client relationship experience is something that sets them apart.

Are there any areas for improvement?

Nothing as such for my side

BACKGROUND

Please describe your company and your position there.

Nearex is a Small Payments Solutions Provider with cashless payment technology for the emerging markets focussed on digitizing small payments for everyday transactions. I am a Product Manager at Nearex and a key stakeholder/decision maker for all activities relating to the scope of work for this project with NetBramha.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NetBramha Studios?

We had worked in the past with another design firm for our website but weren't very happy with the results.

We wanted to improve our website, in terms of design, performance and SEO and were convinced to partner with NetBramha from some of the key outcomes of their past work. We needed their UX/UI expertise along with development capabilities to rehaul our existing website to achieve our goals.

What were your goals for this project?

"We wanted to 1. Decrease the bounce rates by at least 30% 2. Increase inbound traffic and online visibility by 40-50% 3. Increase lead generation through the website 4. Improve SEO"

SOLUTION

How did you select this vendor?

We approached key players in India for design and shortlisted 3 firms. NetBramha stood out in terms of their strong portfolio and the initial professional interactions. We were convinced with the design ideas they presented during the initial meetings, the approach, cost and timelines which were the deciding factors for us to choose Netbramha over others. One of the Co-Founders and Product Manager were key decision makers to select the vendor.

Describe the project and the services they provided in detail.

Nearex has clients across Asian and African countries, so we started off with stakeholder interviews and design thinking workshops to identify users & ethnography and the journey of these users to learn about Nearex.

We then collaboratively worked on the information architecture that covered all use cases and user journeys. Followed this were the wireframes, visual designs and WordPress development.

We availed Design Strategy, Experience Design and Development services from Netbramha. I was the SPOC and the approving authority for all deliverables.

What was the team composition?

Design Director, Project Manager, UX Designers and Frontend Developers. We were happy with the team and did not need any change in terms of the team size or the team itself, during the course of the project.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

"There was 1. Significant increase in online visibility 2. Higher lead generation & reach out and 3. Markable decrease in bounce rates with the new website experience in place which were the goals of this engagement."

How was project management arranged and how effective was it?

There were challenges and roadblocks during the project but collaboratively was manuevered and handled professionally.

They adhered to the timelines that was agreed and delivered on time. The communication and project management was done through multiple tools they use at the studio. We are impressed with the way they handled feedback and changes.

What did you find most impressive about this company?

Their design knowledge, understanding of user needs, timeliness, and out of the box thinking distinguished them from other vendors we have worked with in the past. Their client relationship management and coordination are what impressed us the most.

Are there any areas for improvement?

None that we can think of.

BACKGROUND

Please describe your company and your position there.

EnCloudEn is a cutting edge technology company disrupting IT environments in organizations, providing Hyper-Converged Private Cloud with VDI solutions to SMEs and MNCs. I am one of the Co-Founders.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NetBramha Studios?

EnCloudEn was a young company and we were relatively new into the industry. The requirement was to build a brand with strategy and digital experience so the business would get the attention that was rightfully deserved. This was a challenge since we did not have in-house web design capabilities at EnCloudEn and had to reach out to NetBramha Studios.

What were your goals for this project?

From a brand and identity perspective, we wanted our identity to stand out from the rest of our competitors. The goals of the digital experience was to bring in 1. A professional and trustable touch to our brand 2. Lead generation 3. Performance and SEO

SOLUTION

How did you select this vendor?

We shortlisted top firms in and around Bangalore through personnel references and online recommendations. We considered 2 firms out of the lot. We chose NetBramha because of the breadth of their technical and design knowledge, the dynamic team, reasonable and transparent costing and ethics. All 3 Co-Founders at EnCloudEn made the decision in choosing NetBramha as our Design Partners.

Describe the project in detail.

NetBramha provided Brand Strategy, Brand communication & Identity Design and end-to-end strategy and design solutions to transform our digital experience and online presence through strong visual communication, covering a wide range of user personas and user journeys through detailed information architectures, wireframes and visual design prototypes, custom isometric illustrations & animations and iconography

What was the team composition?

Design Director, Project Manager, UX Designers, Brand Strategist, Illustrator and Graphic Designers

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

1. There was significant Increase in traffic and conversion 2. Remarkable reduction in bounce rates 3. Improved SEO and online presence

How effective was the workflow between your team and theirs?

They were really great at communication and maintaining timelines which were promised during the beginning of the projects. The project management tools used by them were very easy to use and helpful for us in tracking the progress of the project without having to follow up with any team member at NetBramha. They were very cooporative when it came to feedback implementation and delivered stellar work.

What did you find most impressive about this company?

We liked their openness and dedication to pushing us in new directions and thoughtflow. The dynamic young team of designers made us enjoy working with them throughout the project. They treated this engagement as if it were their own project and took pride in it.

Are there any areas for improvement?

There were few hiccups and coordination issues during the beginning of the project but that did not in any way hinder the overall timelines and cost of the project. They made up for it and we were very happy with the outcome at the end.

BACKGROUND

Introduce your business and what you do there.

I am one of the directors and a co-owner of a business in the educational space. We're based out of Bangalore.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NetBramha Studios?

As a part of the further expansion of our business, we wanted to provide more online education.

SOLUTION

What was the scope of their involvement?

We partnered with NetBramha to design our website and the UI/UX for our whole online learning platform. In order to give our customers a fresh feeling, it’s not under our existing business name. We didn’t want to launch it as a mobile app, but we wanted it to be mobile-friendly.

The scope of the work centered around envisioning our online learning platform. The online learning platform includes an e-commerce portal. After they make a purchase, users will learn various courses and technologies. The NetBramha team came up with various user flows and developed the user experience. Working with our products and what type of information we’re sharing, the team took us through the entire process. They built the information architecture, wireframe design, UX, and UI.

What is the team composition?

We had two dedicated project leads that we directly interact with who worked on various steps and took us through the complete process. We also worked with two UX leads as well as 5–6 designers that converted the wireframes and UX into more visual design.

How did you come to work with NetBramha Studios?

I came across NetBramha in a previous role where I used to write blogs about different start-ups. At that time, they were quite small. They were dominating a niche in the Indian market; there wasn’t anyone else who could do full-fledged UI and UX design at that point in time. I remembered to potentially use their services in the future. When we looked for a partner who could design our UI and UX, we evaluated many companies in Bangalore. A key differentiating factor that NetBramha brought to the table was their quality of work, which was the reason we chose them as our partner.

What is the status of this engagement?

The project scope was quite large—we worked with them on this project from October 2016–December 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We haven’t officially launched the platform to customers yet due to some of our internal priorities. Currently, the platform is in development and our goal is to go live in the first quarter of 2020. The work they did for us was very systematic, thorough, and detail-oriented. When we looked at their output, it had good quality. The comments we had were relatively minimal.

How did NetBramha Studios perform from a project management standpoint?

We used a combination of tools and mechanisms. They set up Basecamp for us. If the designers had queries, they would send them to us via Basecamp. That also gave us clarity on the progress of the project and the to-do list. For other demonstrations, we used Skype as well as regular face-to-face meetings in their office.

They had a very good project management process in place. When we gave them input, they had a very good process to capture what we told them. They had a very strong internal review process in place.

On a couple of the use cases, we gave them some negative feedback because the code didn’t meet our expectations. However, they were open to our input and quickly worked on it. They also gave us recommendations about the pros and cons of implementing the design. Even now, if we have any doubts or need clarification, we can reach out to them and they are always available to help us.

What did you find most impressive about them?

The quality of work sets them apart. Many people will promise but won’t deliver, but NetBramha delivered everything according to our expectations.

Are there any areas they could improve?

Whenever we gave them feedback, they took it. They’re quite open-minded, and I haven’t seen a situation where they weren’t open to feedback. As long as they follow the latest design trends, maintain their team, and keep doing what they’re doing, it will be great.

Do you have any advice for potential customers?

I think having more communication would definitely help because there is a lot of creative work involved. Have a tight communication loop with them through bi-weekly reviews or regular Skype demos. Using Basecamp allowed us to share information and stay in the loop. If you have good communication with them, I think the team will do a good job.

BACKGROUND

Please describe your company and your position there.

I am the Founder of WeddingBox and have been running the organisation for the past 7 years. I am the decision maker for all services from my organisation. WeddingBox services include unique wedding branding and customised event experiences to its customers. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NetBramha Studios?

WeddingBox was a new company needing end-to-end business and brand strategy and online presence. While WeddingBox had the capabilities inhouse to create experiences for events, we faced challenges with identifying a niche market and how to stand out from the other organisations providing similar services. We had to approach an outside vendor who were capable of of strategizing our brand and online presence.

What were your goals for this project?

WeddingBox is unique to the services and experiences it provides to customers and we wanted to create a dynamic brand which could adapt and cater to different kinds of events. Our expectation was to create an online experience that resonated our offline experience and translate that into actual business by attracting customers via online and offline presence.

SOLUTION

How did you select this vendor?

We were in talks with multiple agencies. We came across NetBramha through one of their project case studies on Behance (Storeking). We shortlisted two vendors of which we chose NetBramha for their deep understanding of design and their strong portfolio. Another outstanding factor for us to choose NetBramha was the amazing experience as a client and how they impressed us with ideas in the first few meetings even before the engagement started.

Describe the scope of their work in detail.

Overall Process: They began with a week plus sessions of Discovery Workshops to understand the challenges, our business goals and strategize on how we could stand out as a niche business. 

Branding: They initially strategized on identity design and approach that dynamically spoke and represented how we operate. Once the approach was frozen, we were provided with different options of identity and collaterals from which we finalised on the one we were extremely happy with.

Digital Experience: They began with identifying different User Personas for our business through which we were then able to define User Journeys and Information Architecture for our web experience. They then designed detailed wireframes and visual designs with trendy illustrations that spoke our brand.

Deliverables: Identity design and branding stationery & collaterals along with branding guidelines, Website with scalable visual language guidelines.

What was the team composition?

We worked with a young yet dynamic team consisting of a Project Manager, Brand Strategist and UX Designers. Something that also really impressed us was the involvement of the Founder/Design Director who was accessible to us throughout the project. 

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

WeddingBox gained a high traction from both online and offline and the brand/identity was much appreciated amongst our customers and resulted in building trust and long partnership engagements with our customers. We have got a significant jump in the number of views and our dynamic identity speaks volumes about our company now. 

How effective was the workflow between your team and theirs?

NetBramha was organised and structured right from the start. We were scheduled for daily and weekly meetings - a mix of both online and offline to oversee the progress of the project. They were flexible and strong at using the project management tools that we insisted which our team was accustomed to. They were always welcome to challenges and feedback that we gave and they iterated until the outcome was more than we expected.

What did you find most impressive about this company?

Their culture of "hunger for design" and "honesty" is what impressed us the most - they agreed to disagree and disagreed to agree with references, design values and principles backing their design thoughts. The final deliverables and outcome was a fantastic job done. They are a studio that exercises a high level of professionalism and design expertise. 

Are there any areas for improvement?

They anticipated and course corrected any deviations during the project and there was no necessity of our involvement to do anything differently. There were a few challenges which we resolved together. We felt like they were a part of our team than the feel of an external vendor.