Exceptional UX/UI Design for B2B, B2C, SAAS

** Awarded as India's Best User Experience (UX) Design Studio for the year 2019 **

 

NetBramha, is an award winning  product UI/UX design studios offering STRATEGY + DESIGN. It boasts of having worked with 200+ clients & impacting 250+ million users over the last 11 years. The product design outcomes enable companies to innovate & offer world class user experience to their customers across the world. 

 

Their primary market has been India with a few clients in USA, Germany and the Middle East. Their clients include top MNC’s like Google, McKinsey, Microsoft, Cisco, Shell, Emaar, Petrofac to unicorns & product companies like InMobi, EKA, Flipkart, Mswipe, Qwikcilver etc.

 

The 25+ strong design team has transformed every possible industry & vertical - be it telecom, fintech & banking, consumer, real estate, e-commerce, automobile & mobility, education & e-learning, retail, media & content etc. Our creative focus on user experience (design thinking, user research, UI/UX) across domains like IoT, AR/VR, Mobile experience design for enterprises, MNCs, disruptive startups has delivered ROI multifold. 

 

Download a detailed profile / portfolio - http://netbramha.com/netbramha_strategy_design.pdf

 
$10,000+
 
$50 - $99 / hr
 
10 - 49
 Founded
2008
Show all +
BENGALURU, India
headquarters
  • #743/11, 3rd Floor,18th Main road, 4th T Block East, Jayanagar
    BENGALURU, KA 560041
    India

Portfolio

Key clients: 

Fortune 500 companies and MNC's like Google, McKinsey, Microsoft, Cisco, Shell, Emaar, Schneider Electric, Petrofac, Lufthansa, Huawei, Intel, Tata Consultancy Services, Alcatel-Lucent etc. Product and Services companies include InMobi, ACT, EKA, Flipkart, Luminous, Mswipe, Qwikcilver etc.

Google Youtube Brandcast Image

Google Youtube Brandcast

Platform - AR/VR Web (Responsive)

Domain - Entertainment

Demography - India 

 

An augmented reality coaching experience which showcased the user playing shots depicted on a video. With the use of a camera, the user’s shots translated to ‘virtual’ on-screen and by evaluation, the users were provided with accuracy

scores.

 

Impact

  • State of art AR/VR Experience for cricket fans
  • Huge success during IPL Cricket Matches
  • Consistent experience across devices & platforms
  • Efficient and cost-effective
Emaar One Property Management App  Image

Emaar One Property Management App

Platform - Mobile (iOS)

Domain - Real Estate

Demography - UAE

 

We digitally transformed the platform by providing an end-to-end product design with imbibing the offline and online processes for purchasing, service requests and payments to move-in - a holistic property management application with a premium look and feel. 

 

Impact

  • Single app
for the property owner for the entire lifecycle
  • Enhanced customer satisfaction
  • Cost & process efficiency
  • Faster recovery of due payments
  •  

    View more details - https://netbramha.com/emaar/

    Monest Real Estate Platform Image

    Monest Real Estate Platform

    Platform - Web (Responsive) & Mobile (Hybrid)

    Domain - Real Estate

    Demography - India

     

    Digitally transformed and built a cross-platform ecosystem for Agents, Customers and Developers to share requirements through instant chat, verification & business tools available across devices providing a superior experience.

     

    Impact

    • Digital
    transformation 
  • Omnichannel application - cross platform communication
  • Cost & process efficiency
  • Faster deals closure
  • High engagement of end-customers
  •  

    View more details - https://netbramha.com/monest/

    Jigsaw Online Learning & Training Academy Image

    Jigsaw Online Learning & Training Academy

    Platform - Web (Responsive)

    Domain - Education

    Demography - India & Global

     

    We designed a unified experience for different users increasing the cross-sell, up-sell and Engagement Opportunities. Structured Homepage design led to lead generation and higher conversion and engagement.

     

    Impact

    • 534% jump in leads
    • Faster &
    Smoother checkout
  • Distinct UX & UI language across
  • Raised $4 Million from Manipal Group
  •  

    View more details - https://netbramha.com/jigsaw/

     

     

    Infosys Digital Disruption Research Report Image

    Infosys Digital Disruption Research Report

    Platform - Web (Responsive)

    Domain - Information Technology

    Demography - Global

     

    Transformed the way report survey on digital disruption, is reached out to the CXO & CEOs across the globe, to encourage choosing Infosys as partners. Storytelling through rich illustrations and animations of how digital disruption transforms an

    organisation.

     

    Impact

    • 23% higher number of user engagement
    • 1+ Million outreach and viewers across
    • the globe
    • Higher leads

     

    View more details - https://netbramha.com/infosys/

    Webstack Online Learning Platform Image

    Webstack Online Learning Platform

    Platform - Web (Responsive)

    Domain - Education

    Demography - India & Global

     

    Digitally transformed the online education model by providing an end-to-end product design imbibing the offline learning experiences across onboarding, learning, evaluation and assignments. A seamless online experience for candidates and

    instructors.

     

    Impact

    • Assisted online learning for deep tech
    • Improved user adoption & engagement
    • Positive user experience
    • Growth for instructor led courses.
    ACT Workflow Management Application Image

    ACT Workflow Management Application

    Platform - Web (Responsive) & Mobile App

    Domain - Enterprise

    Demography - India

     

    Transformed the entire service delivery experience across various verticals of the company delivering a superior customer experience. Created an enhanced experience for workflow with high usability that provided an edge to how information was

    consumed

     

    Impact

    • Disruption in service delivery
    • Increased efficiency of service staff
    • 2x faster resolution of tickets
    • 40% reduction in overall cost per service request
    • Scalable service design across territories & departments  
    Banking Application  Image

    Banking Application

    Platform - Mobile App

    Domain - Banking 

    Demography - Global

     

    New age Digital Banking - integrated interfaces with path breaking interactions making mobile banking an exciting experience. A trendy look and feel blended and strategised with the seriousness of a typical banking experience while retaining the information relatioship and

    hierarchy

     

    Impact

    • High user engagement
    • Surge in repeat users
    • Positive user feedback 
    • Overall reduction in support tickets
    TVS Connected Mobility Application Image

    TVS Connected Mobility Application

    Platform - Mobile App

    Domain - IoT

    Demography - India

     

    Designed to provide a premium and cruise bike riding experience. Focussed on accessibility and contrast to provide visibility in all conditions. Designed for enabling user to get insights on bike health status, navigation and sync it with the cluster app.

     

    Impact

    • Quick goto market
    & buzz
  • Ground breaking UX with R&D
  • First of its kind innovation
  • Trend-setting connected bike experience
  • Reviews

    Sort by

    Branding & UI/UX Design for Home Loan Evaluation Firm

    "I don’t think we’d have done as well as we did if not for NetBramha Studios."

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    $10,000 to $49,999
     
    June - Aug. 2015
    Project summary: 

    An online mortgage broker hired NetBramha Studios for their design services. After a brand discussion, the team created wireframes for a website and logo. 

    The Reviewer
     
    11-50 Employees
     
    Mumbai, India
    Aditya Mishra
    Founder & CEO, SwitchMe
     
    Verified
    The Review
    Feedback summary: 

    Bounce rate reduced, and customer engagement increased due to NetBramha Studios' work. Their holistic approach complemented their professional management style. They're professional, detail-oriented, and skilled. 

    A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

    BACKGROUND

    Introduce your business and what you do there.

    I’m the founder and CEO of SwitchMe, a B2C company. We’re India’s first online mortgage broker.

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with NetBramha Studios?

    We’d done an initial POC, and we’d received a good response from customers, but we found that the customer experience wasn’t up to mark. We realized that the standard for online B2C interactions was far ahead of what we were doing at that time, and we didn’t have any in-house design talent.

    SOLUTION

    What was the scope of their involvement?

    NetBramha Studios provided design services, which included the initial wireframes. We underwent a discussion around what our customers wanted, what our brand should stand for, and finally, what our design was about. That helped us think through some of our own marketing strategies. We received a deliverable in the form of HTML and CSS. They handed over a set of artifacts, including our logo.

    What is the team composition?

    There were at least three people from NetBramha Studios involved, including a project manager.

    How did you come to work with NetBramha Studios?

    We decided to cast a wide net and see what the best price was. We had phone discussions with seven or eight design agencies to see their budget. We eliminated a couple right away because the budget was ten times what we were looking for.

    We shortlisted two or three and then found that NetBramha Studios understood our business the best. They did their homework, and they proposed a holistic solution. We chose NetBrahma Studios because we felt that we were aligned.

    How much have you invested with them?

    I believe we spent around $15,000.

    What is the status of this engagement?

    We started working with NetBramha Studios in June or July 2015. They finished in less than six weeks.

    RESULTS & FEEDBACK

    What evidence can you share that demonstrates the impact of the engagement?

    Overall, I was very satisfied. It’s been five years. NetBramha Studios helped with our bounce rate. Customers were more engaged with our site. I’d definitely hire them again if I were to do something similar.

    How did NetBramha Studios perform from a project management standpoint?

    Their professional team stuck to our deadlines. We were in Bombay, and they were in Bangalore. We coordinated through Basecamp and phone calls.

    What did you find most impressive about them?

    Their team put themselves in the mindset of in-house members, thinking about what our customers wanted. We had detailed discussions, looked over data, and made decisions. We appreciated their holistic approach, from their understanding of the business and their determination of the design.

    Are there any areas they could improve?

    Not that I can think of. Through the engagement, we came out smarter about the entire thing. We ended up creating an in-house team. I don’t think we’d have done as well as we did if not for NetBramha Studios.

    5.0
    Overall Score We had passionate people on both sides, which made the difference. I highly recommend NetBramha.
    • 5.0 Scheduling
      ON TIME / DEADLINES
      They were faster than my own people.
    • 5.0 Cost
      Value / within estimates
      I’d rate them higher.
    • 5.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer

    UI/UX Design for Property Management Platform

    “They had a very structured approach, and we were very impressed.”

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    4.0
    Willing to refer: 
    4.5
    The Project
     
    $10,000 to $49,999
     
    Apr. - July 2016
    Project summary: 

    NetBramha Studios completely revamped the UI/UX design for a property management platform. Their team created landing pages, property pages, a client login system, and a property and map-based search function.

    The Reviewer
     
    1-10 Employees
     
    Bangalore, India
    Ankur Agarwal
    Former Founder, Zenify
     
    Verified
    The Review
    Feedback summary: 

    The platform’s bounce rate has decreased whereas organic lead generation, SEO, and user engagement have all exponentially increased. Results have far exceeded the partner’s expectations. NetBramha Studios’ design approach, proactivity, and storyboarding are just a few of their numerous hallmarks.

    The client submitted this review online.

    BACKGROUND

    Please describe your company and your position there.

    I was the founder of Zenify.in, a residential rental management company. We were the 2nd largest residential property management company in India and were acquired by Nestaway (the largest in India) in May 2017.

    OPPORTUNITY / CHALLENGE

    For what projects/services did your company hire NetBramha Studios?

    We hired NetBramha to completely revamp our websites UI / UX from scratch.

    What were your goals for this project?

    We were having many offerings introduced to our customers for the first time in the industry and wanted to have a better communication and experience. So, we hired NetBramha to completely revamp our website.

    SOLUTION

    How did you select this vendor?

    We shortlisted 5 vendors basis a few criteria:

    • Should be present in Bangalore
    • Should have done work for some other company in my personal network,
    • should be open to working with a startup,
    • should be a boutique firm and not a very bug team, etc.

    Post shortlisting, we had 2-3 meetings with each design team, understood in detail about the work they have done and industries for which they have worked. Post which we shortlisted NetBramha

    Describe the project in detail.

    It was a complete revamp of the website which included:

    1. Landing pages for property owners and tenants
    2. property search page
    3. map based search
    4. individual property page
    5. client logins etc,

    They worked on complete project starting from understanding various user personas, defining their flow, etc..

    What was the team composition?

    Project Manager, Designer, Front End Developer, Business Analyst... Even the founder was involved in our project and was frequently available for meetings, etc.

    RESULTS & FEEDBACK

    Can you share any outcomes from the project that demonstrate progress or success?

    Don't exactly remember now... but SEO and the organic lead generation got a major boost. Bounce rate was quite reduced and user engagement was quite enhanced. As far as I recall, the outcome was better than what we expected at the beginning of the project.

    How effective was the workflow between your team and theirs?

    From our end, it was majorly directly from the 3 founders and from their end, a team of 2-3 people....

    What did you find most impressive about this company?

    Their whole design approach. The way they started discussions from scratch, created storyboards, refined them and went onto messaging, content and wireframes... They had a very structured approach, and we were very impressed.

    Are there any areas for improvement?

    Not that I can think of. In my view UI / UX team should be small so that they can focus and work with a few clients, but create a larger impact for whatever they work on...

    4.5
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
    • 4.0 Cost
      Value / within estimates
    • 5.0 Quality
      Service & deliverables
    • 4.5 NPS
      Willing to refer

    Research Report Microsite for IT Services Firm

    "They are flexible and have a can-do attitude and global exposure."

    Quality: 
    4.5
    Schedule: 
    4.5
    Cost: 
    4.0
    Willing to refer: 
    4.0
    The Project
     
    $10,000 to $49,999
     
    June - July 2018
    Project summary: 

    NetBrahma Studios created a microsite that was used as a research report for a brand campaign. They focused on increasing visitor conversion rates, tracking downloads, and UX for mobile and desktop.

    The Reviewer
     
    10,000+ Employees
     
    Bangalore, India
    AVP of Digital Marketing, IT Services Firm
     
    Verified
    The Review
    Feedback summary: 

    The microsite created by NetBrahma Studios and their adaptability led to increased engagement, downloads, and social media visibility. They were a collaborative, organized, and experienced team. 

    The client submitted this review online.

    BACKGROUND

    Please describe your company and your position there.

    I head digital marketing at a global IT Services and Consulting firm, with USD 12 Billion+ revenues, offices across 35+ countries and 200K+ employees

    OPPORTUNITY / CHALLENGE

    For what projects/services did your company hire NetBramha Studios?

    We required a highly interactive and engaging micro site for our Research Report. This thought leadership piece was a critical asset for our Brand Campaign targeted at C Suite working in F500 firms. We wanted an experience which not only engaged and converted visitors into known contacts, but also established our firm as a though leader and differentiated our research piece through the interactive experience. The presence had to be world class and not run of the mill B2B stuff.

    What were your goals for this project?

    Establish association with Digital Transformation and number of downloads from Target Companies visiting the microsite

    SOLUTION

    How did you select this vendor?

    We reviewed multiple agencies. What stood out for NetBrahma was their understanding of our business context, audience behavior, global exposure, flexibility and transparency.

    Describe the project in detail.

    The project involved creating a microsite for our flagship research paper, which was being launched globally. It was a survey done across multiple countries and C suite executives across industries. The interactive and engaging microsite had to not only present the findings, but also convert the visitors into known contacts through downloads. Involved developing a narrative, create accompanying graphic elements, content and overall UX for mobile as well as desktop.

    What was the team composition?

    We had the head of Brand as well as Digital. Netbrahma had a servicing person, CD, illustrator, content person, front end engineer and the founder himself to oversee the project.

    RESULTS & FEEDBACK

    Can you share any outcomes from the project that demonstrate progress or success?

    We had high engagement rates - over 5% on the microsite, over 2K downloads and strong social media visibility.

    How effective was the workflow between your team and theirs?

    It was very well streamlined. The online collaboration platform deployed by Netbrahma helped us keep things on track.

    What did you find most impressive about this company?

    They are flexible and have a can-do attitude and global exposure.

    Are there any areas for improvement?

    Being a boutique firm, scalability for large projects might be a challenge

    4.5
    Overall Score
    • 4.5 Scheduling
      ON TIME / DEADLINES
      No surprises
    • 4.0 Cost
      Value / within estimates
      Value for investment. Slightly high comparing local agencies, however, we were looking for international standards and hence costs were justified
    • 4.5 Quality
      Service & deliverables
      The design and front end engineering, animations and micro interactions were excellent
    • 4.0 NPS
      Willing to refer
      Yes

    Web Portal Redesign for Newspaper Store

    "NetBramha knows what they are doing and very clear and concise in their thought process."

    Quality: 
    4.5
    Schedule: 
    5.0
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    $10,000 to $49,999
     
    Oct. 2017 - Mar. 2018
    Project summary: 

    NetBramha Studios redesigned a news portal and ensured it would be responsive on mobile devices.

    The Reviewer
     
    1,001-5,000 Employees
     
    Bengaluru, India
    Head of Digital Technology, Newspaper Store
     
    Verified
    The Review
    Feedback summary: 

    The vendor successfully achieved project goals, improving the average time spent on the website along with the re-engagement rate per user. The team excelled at accommodating scope and schedule changes. They are a driven, professional team that strives to go above and beyond expectations.

    The client submitted this review online.

    BACKGROUND

    Please describe your company and your position there.

    I was the head of digital technology in a newspaper store and I headed the redesign of the Prajavani website's re-engineering project.

    OPPORTUNITY / CHALLENGE

    For what projects/services did your company hire NetBramha Studios?

    Prajavani, the Kannada news paper along with Deccan Herald is the voice of Karnataka, a South Indian state and we engaged NetBramha to redesign the website/news portal of Prajavani.

    What were your goals for this project?

    Prajavani is the flagship of regional media here and we had to make sure that the re-engineering of the website rightly reflects the hope, the aspiration, respect and the love the people of Karnataka had for Prajavani and we had to make sure that the design is a right reflection of all these principles. We also of course wanted to make sure all the standard website redesign project goals are achieved, like increasing new users, keeping current users more engaged, increasing the time spent on the site all the while making it a joyous experience.

    SOLUTION

    How did you select this vendor?

    We went through a selection process, where multiple design companies came in and presented their thoughts and of course budgets for the re-design project. The criteria we had included: understanding of the brand, the audience (readers), the digital media space, startup culture - though we were a legacy organization, the digital team was a startup within the larger organization and we had to make sure that the design partner moves as fast as we did and is able to accommodate the needs of us. We zeroed in on NetBramha from the first list of 12 vendors.

    Describe the project in detail.

    NetBramha had to work with us to completely redesign the Prajavani website and make sure that that it continues to serve its core audience and at the same time allows us to expand the customer base. The design had to be novel, stand the test of time at least for next 5 - 7 years, should be responsive (in a way mobile first) and should continue to establish Prajavani as the voice of Karnataka and continue to enable the new generation readers to fulfill their dreams. NetBramha had to take us through t he complete process - namely - Goals, Personas, Facts Vs Myths of current side in terms of user perspective, Visualization, Wireframes, Mock-ups, Proto-typing designs, Process flowcharts, Information Architecture, actual designs and finally CSS and HTML development. 

    What was the team composition?

    We hired the NetBramha team for the entire design process - from specification requirement and Persona analysts to designers to HTML/CSS developers and we also had a Project Manager and a design lead who held this entire thing together.

    RESULTS & FEEDBACK

    Can you share any outcomes from the project that demonstrate progress or success?

    We went through couple of change cycles during the project design as we had some changes within the Prajavani team - people as well the goals for the redesign project and the NetBramha team accommodated these changes well and delivered the output on schedule and we integrated the designs into our New CMS with success. Overall we had a good customer feedback and a lot of people wrote in how they found the new website easier to look for what they want and how good it was in their mobiles. We also had all parameters like new users, recurrent users, time spent on time and re-engagement rates were all improved.

    How effective was the workflow between your team and theirs?

    We had a clear cut process and project outputs delivered with project Management tools and we had periodic review meetings. These meetings were done in Prajavani or NetBramha premises as per needs and the NetBramha team was very flexible to accommodate the schedules of the editorial and cross functional digital team.

    What did you find most impressive about this company?

    NetBramha knows what they are doing and very clear and concise in their thought process. They delivered more than what we expected in their first cut design and everything about them was professional. All these were the direct result of their passion and commitment to design philosophy and not settling for the ordinary.

    Are there any areas for improvement?

    As with any development activity, we had some small challenges during HTML CSS development due to the differences with the CMS guidelines and as credit to the team these were resolved very quickly.

    5.0
    Overall Score As explained above - all answers apply here.
    • 5.0 Scheduling
      ON TIME / DEADLINES
      Everything went as per project plan
    • 5.0 Cost
      Value / within estimates
      Most Value for Money
    • 4.5 Quality
      Service & deliverables
      Always there is scope for improvement when it comes to quality
    • 5.0 NPS
      Willing to refer

    UI/UX Design for Real Estate Tech Company

    "They keep everyone well informed and make sure we understand the small processes."

    Quality: 
    4.5
    Schedule: 
    4.0
    Cost: 
    4.0
    Willing to refer: 
    5.0
    The Project
     
    $50,000 to $199,999
     
    Mar. - Nov. 2017
    Project summary: 

    NetBramha Studios provided UX/UI services using Adobe XD and collaboration tools.

    The Reviewer
     
    11-50 Employees
     
    Kolkata, India
    Mohit Sancheti
    Director, Monest
     
    Verified
    The Review
    Feedback summary: 

    NetBramha Studios received a lot of positive feedback from the completion of the project. They're very hands-on and have great communication skills. Proving to be knowledgeable on the subject, they knew what to use to connect to the audience.

    A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

    BACKGROUND

    Introduce your business and what you do there.

    I’m the director of Monest, a real estate tech company.

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with NetBramha Studios?

    We needed someone to develop our UI/UX. We wanted to pay a lot of attention to the UI because the real estate region isn’t very tech-friendly and they don’t really understand the tech side. We had to keep the navigation very simple and straight. We also wanted to pay a lot of attention to how the user flows getting from one task to another task without having to jump through many screens.

    SOLUTION

    What was the scope of their involvement?

    Working with our clients, NetBramha Studios did their entire UX/UI including wireframing as well as designing both the website and the mobile applications. They used Adobe XD and a collaboration tool where they gave us all the design and layouts to which we could provide our feedback configurations. The files were then delivered to us in PHP formats.

    What is the team composition?

    Our main point of contact was Elena (Founder, NetBramha Studios). There was a project manager and 7–8 more people involved.

    How did you come to work with NetBramha Studios?

    I found them to be very forthcoming. At the same time, they took input and feedback very carefully.

    How much have you invested with them?

    We spent 45 lakh rupees (approximately $62,500 USD).

    What is the status of this engagement?

    We worked together from March–November 2017.

    RESULTS & FEEDBACK

    What evidence can you share that demonstrates the impact of the engagement?

    NetBramha Studios made the user navigation very simple and straightforward. After receiving feedback from the market and brokers who used the design to navigate the system they incorporated it into the design.

    How did NetBramha Studios perform from a project management standpoint?

    They’re very crisp and clear with their communication. Most of our communication was via Skype and Zoom and we’ve visited each other’s offices multiple times. They’re very hands-on and involved with their projects and clients. They keep everyone well informed and make sure we understand the small processes, which is important for this line of work. We also use Trello to communicate and review our feedback with one another.

    What did you find most impressive about them?

    Their sense of knowledge on what colors to use, what button shape to use, or what kind of font style to use that helped connect us to our audience really stood out for me. 

    Are there any areas they could improve?

    They could be more hands-on with the documentation process to help the person navigate into what kind of documentation style is needed. That really helps the technical team to develop the product. We didn’t realize there were more things they could have covered that may have helped the development team better.

    Do you have any advice for potential customers?

    Do a Q&A and R&D before jumping into designs and get your thoughts down. It helps the relationship between the UI/UX team and the development team much better.

    4.5
    Overall Score
    • 4.0 Scheduling
      ON TIME / DEADLINES
    • 4.0 Cost
      Value / within estimates
    • 4.5 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer

    UI/UX Design for Ticketing Services Company

    "They commit to a date and try to push our team towards that date."

    Quality: 
    4.5
    Schedule: 
    4.5
    Cost: 
    4.5
    Willing to refer: 
    5.0
    The Project
     
    $50,000 to $199,999
     
    Mar. 2015 - 2018
    Project summary: 

    NetBramha Studios redesigned a UX for a self-service kiosk system. Focusing on boosting usability, they considered the needs of diverse use cases and users. They also provided web and app design.

    The Reviewer
     
    51-200 Employees
     
    Mangalore, India
    Kiran Karanki
    CEO, Semnox Solutions
     
    Verified
    The Review
    Feedback summary: 

    Internal stakeholders were pleased with the increased usage of the self-service kiosks after the new design launched. NetBramha was dedicated to deadlines and communicated proactively to ensure they had everything they needed. Customers can expect an organized, self-aware partner.

    A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

    BACKGROUND

    Introduce your business and what you do there.

    I’m the CEO of Semnox Solutions, a company that works on ticketing products for family entertainment locations, theme parks, and waterparks. We build a single trusted solution that encompasses the entire operation of the location whether it be the traditional ticketing, food vendors, merchandise sales, lockers, online ticketing, agent ticketing.

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with NetBramha Studios?

    We needed help with UI/UX design.

    SOLUTION

    What was the scope of their involvement?

    We worked on multiple projects with NetBramha Studios. One of the projects was to redesign the UX of self-service kiosks. When the customer purchases the ticket or credits to play a game, a large portion of the sales happens within a self-service kiosk. Subsequently, NetBramha helped us to improve the UX of our web platform to sell the tickets online. Similarly, they worked with us to develop a customer-facing mobile app. Customer can do all their purchases and look at their attractions and location.

    The majority of their work was UI/UX design, and all the projects were similarly sized though they were done at different periods of time. The first project was in 2015. The web part happened in 2016. The customer app happened in 2018.

    The primary objective for the self-service kiosk, the customer app, and the website was improving usability from the customer’s perspective. The solutions had to have few steps despite the complexity of the service. It needed to provide all its options in a very simple manner because our use cases are diverse since we provide the kiosk to an American company, large waterparks, and theme parks. Additionally, the users themselves come from different backgrounds and age groups. We had to take all of that into consideration.

    What is the team composition?

    There were three full-time people. Most of the reviews were handled by Aashish (Founder & Principal Designer, NewBramha Studios). He guided the team.

    How did you come to work with NetBramha Studios?

    I researched UX firms and, we narrowed it down to two options. We’re a very large company, and I didn’t want to work with a large design house because I felt they wouldn’t give us the kind of attention we wanted. I set up criteria in terms of the creativity and size of the company and met the key principals of both.

    How much have you invested with them?

    We spent around $35,000–$40,000 per project.

    What is the status of this engagement?

    We worked together from March 2015 until 2018.

    RESULTS & FEEDBACK

    What evidence can you share that demonstrates the impact of the engagement?

    The easiest one to discuss is the self-service kiosk because there are quite a few metrics around the usability. Prior to the redesign, the ratio of the sales done at the cashier counter to the kiosk was 82%. After the redesign, 28% of the sales happen through the self-service kiosk.

    How did NetBramha Studios perform from a project management standpoint?

    Their project management was excellent and utilizes Basecamp. They commit to a date and try to push our team towards that date.

    What did you find most impressive about them?

    The solution is substantially better than what we had before. Their project management disciplines are very good and their promises are realistic. They were also cost-effective compared to the effort and number of people allocated to the project.

    Are there any areas they could improve?

    They could improve on the continuity of the resources. Since their project management is strong, they’re able to manage it though.

    4.5
    Overall Score
    • 4.5 Scheduling
      ON TIME / DEADLINES
    • 4.5 Cost
      Value / within estimates
      It’s possible to find a company who will do it for less, but the cost is worth the effort they put into it.
    • 4.5 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer

    UX/UI Design for IoT Product Line

    "They had a clear process laid out to address a problem, keeping the consumer in the center..."

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    Less than $10,000
     
    June 2018 - Jan. 2020
    Project summary: 

    NetBramha Studios was responsible for delineating the consumer journey for an IoT company's new line of products. Their team of UX/UI researchers identified user pain points and clarified value propositions.

    The Reviewer
     
    5,001-10,000 Employees
     
    New Delhi, India
    Nitin Gaur
    Former Project Leader (IoT Deployment), Luminous
     
    Verified
    The Review
    Feedback summary: 

    Thanks to NetbBramha Studios, the client was able to distinguish themselves from competitors. Their product offering now has an improved design that adheres more closely to consumer aspirations. The team ensured a successful output and smooth workflow. They laid out a clear process before executing.

    The client submitted this review online.

    BACKGROUND

    Please describe your company and your position there.

    On this Project, i was working as a Project Leader - IoT for my company named Luminous Power Technologies Pvt. Ltd in New Delhi, India. Luminous is a 25+ years old company now owned by Schneider Electric and has 9 factories in India with overall employee strength of 5000+ employees.

    OPPORTUNITY / CHALLENGE

    For what projects/services did your company hire NetBramha Studios?

    Since the internal drive started to meet digital transformation goals for the company. We launched an IoT project called Smart Home Switch (Basically a mobile controlled electrical peripheral devices in a residential home).

    We were looking for someone to solve the consumer problem for us and help us understand the consumer journey , emotions, value propositions to eventually help us build right features in product, market it correctly and most importantly deliver a satisfying and delightful user experience. That how we got to find Netbrahma and had a great time engaging with them from inception of idea to delivery and further.

    What were your goals for this project?

    Our Goals for this Project were :

    1. To launch the project within an year of scope finalisation.

    2. To qualify as Maid & Grandma Friendly User Experience ( Extremely simple and Intuitive)

    3. Overall solution cost (More than 50% cheaper than next best solution in market in same category).

    Our offer development team reached out to our Parent company Schneider Electric's design team and they recommended us Netbrahma Studios for their design thinking in consumer brands, flexibility and commitment.

    We had a standard comparison with two more vendors on several parameters and found Netbrahma better in most of the parameters and our choice was clear. Project "Smart Home Switch" or SHS was a very big and ambitious project for year 2018-2019 for Luminous.

    SOLUTION

    How did you select this vendor?

    Our offer development team reached out to our Parent company Schneider Electric's design team and they recommended us Netbrahma Studios for their design thinking in consumer brands, flexibility and commitment.

    We had a standard comparison with two more vendors on several parameters and found Netbrahma better in most of the parameters and our choice was clear. Project "Smart Home Switch" or SHS was a very big and ambitious project for year 2018-2019 for Luminous.

    Describe the project in detail.

    Project "Smart Home Switch" or SHS was a very big and ambitious project for year 2018-2019 for Luminous. With this project , we were going to challenge the problem of low penetration of IoT and Home Automation in Indian Market because of several entry barriers.

    The Project essentially consist of following : An IoT kit embedded inside Luminous premium category of Wiring devices (Switches) making them Smart Switch.

    By SMART, We meant to say they have intelligence now to take decisions of their own based on various use cases to Turn On/Turn Off or Dim and secondly, they can now be monitored and controlled from a mobile device from any part of the world with endless features to add on in future.

    Role of Netbrahma : We started with a research lead by Netbrahma researchers and Luminous Project team across india to explore and identify user pain points, frustations to come up with value proposition for our product in its technology and UX-UI design. We identified three main problems and solution to those became defining factors for our solution namely :

    1. Maid and Grandma Friendly Design (Existing solutions look like from next century and very too technical complex).

    2. Neighborhood Electrician Friendly (Existing solutions were very tough to install, commission and service).

    3. Cost (Too high for a residential household to realize the value for money)

    What was the team composition?

    We had following team composition offered by Netbrahma:

    1. Project Manager

    2. UX-UI Designers

    3. UX-UI Research Lead

    4. UX-UI Strategy and Design Thinker

    Project was kicked off with UX-UI strategy and Design Thinking workshop to arrive at Preliminary Product definition and its value proposition. Which was then taken to consumers across India along with research team of Netbrahma and were personally interviewed at their respective cities to validate the Proposed Product features and UX-UI and get new ideas to further improve it.

    RESULTS & FEEDBACK

    Can you share any outcomes from the project that demonstrate progress or success?

    We were able to successfully place ourselves ahead of competition with a much better design and a product closer to consumer needs and aspirations. We have got several ideas to include in our product technological developments and design.

    Netbrahma made sure the project is delivered to its best and had scope to upgrade as often as needed and even proposed ideas to enhance the Digital Footprint efficiency of Luminous through UX-UI uniformity and intersecting use cases.

    How effective was the workflow between your team and theirs?

    I myself and my team were communicating almost on daily basis with Project Manager assigned to us to follow up on Project Sprint. Weekly touch point with Netbrahma lead thinker and strategist to review and take intermediate decisions on (on-the-go) design and flow changes.

    Monthly (in-person meetings) at Luminous location or Netbrahma Office. Overall, We had a smooth and proactive communication throughout the project. We were using marvelapp for prototypes and Agile methodologies for development.

    What did you find most impressive about this company?

    What shocked me was, I found them doing exactly what a design company is supposed to do. That's what blew my mind. Because i understood a lot about design thinking and consumer while working with Netbrahma on the project. They had a clear process laid out to address a problem, keeping the consumer in the center of every emotions.

    We often had a long debate and discussion on something as simple as placement of an icon on screen. Netbrahma always represented the consumer and was able to challenge the product team and marketing team at Luminous effectively in interest of the project. Last, But not the least they were easy going and embraced the project as their own.

    Are there any areas for improvement?

    I am sure they are doing it everyday. We all should everyday make a better version of ourselves. Be it speed, exposure to technology and new emerging trends, Consumer behavior trends. Improvement is a never ending process and should be practiced till the time we are in business and beyond.

    5.0
    Overall Score Totally Loved it !
    • 5.0 Scheduling
      ON TIME / DEADLINES
      Smart and Realistic Mostly
    • 5.0 Cost
      Value / within estimates
      Competitive and Transparent
    • 5.0 Quality
      Service & deliverables
      Up to the Mark
    • 5.0 NPS
      Willing to refer
      Go for it.

    UX/UI Redesign for Revenue Management Studio

    "Their attention to detail and willingness to do that one extra iteration to get it right was impressive."

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    $50,000 to $199,999
     
    June - Dec. 2019
    Project summary: 

    NetBramha Studios refreshed a website's design. This involved reimagining the UX and workflow.

    The Reviewer
     
    11-50 Employees
     
    Bangalore, India
    Anand Gopal
    COO and Head of Product, Voiro
     
    Verified
    The Review
    Feedback summary: 

    Now, the sales team has received more inquiries from potential customers, marking an increase in interest. The vendor maintained a well-structured method of task management, and they quickly responded to feedback. The team's straightforward, invested working style was a strength.

    The client submitted this review online.

    BACKGROUND

    Please describe your company and your position there.

    I am the COO and Head of Product at a (B2B/SaaS) technology company that builds a Revenue Management and Intelligence Solution to media companies, digital publishers, OTT and e-commerce companies. We are a team of about 20 people based in Bangalore and Mumbai, India, and 4 of us founded the company in 2014.

    OPPORTUNITY / CHALLENGE

    For what projects/services did your company hire NetBramha Studios?

    I'll be honest, here. We had been thinking about bringing the Netbramha team on-board for a couple of years to re-design our product and make it a more delightful experience. Our product is complicated and bulky and, although we're very proud of how we built it from the ground up, we don't have a design background. So, we brought Aashish and the Netbramha team on-board to help re-design our user interface to begin with, but we were able to then re-imagine and re-design the entire experience and workflow.

    What were your goals for this project?

    Starting out, my goals were quite simple - make our product and interface/workflow easier, sexier and a delight to use. I will say that along every step of the way, especially at the beginning, these goals were challenged from all angles to a point where we went really deep into every inch of our thought process so far. Our users use our product for several hours a day. I did not have any revenue or ROI related goals at the start. We just wanted to bring our product up to a global standard. The fact that we're going to be able to achieve both is just fantastic.

    SOLUTION

    How did you select this vendor?

    I've been clued into some of the companies in this space for the last few years, given the general activity in this market and our interest in products coming out of our neighbourhood. Aashish used to run Design Day in Bangalore and they've been thought leaders for a few years before we brought them in. For this particular project, we invited Netbramha to come in and pitch to our CEO, myself, my CTO and Head of Engineering. It was important that everyone be 200% convinced both from an engineering as well as a sales/revenue angle, given the commitment we knew it involved. Everyone evaluated their approach individually, based on parameters they and their team had. My personal parameters was A. Expertise & Experience B. Ability to understand the depth of our business C. Track Record of operational excellence Once we had a unanimous vote, we went ahead.

    Describe the project in detail.

    We started off with a series of immersion workshops. This took quite a commitment from us and Netbramha, but it was extremely important that they understood every inch of our product. (Given we had built it over 3 years, it had many layers to it). These workshops challenged assumptions (sometimes there were none), opened up several constructive arguments, and took us into depths of our own thought process. What came out of this, was a comprehensive list of user journeys, use cases for every single action on the product and then (my favourite) the most comprehensive information architecture we had ever built. This set the tone for each page that was then designed, debated, and went through several iterations before started closing feature after feature.

    What was the team composition?

    We're a small team. It was driven by myself and Jithin, who heads our engineering team and is one of our co-founders, but this project brought our entire team together for feedback, thought process and multiple perspectives.

    RESULTS & FEEDBACK

    Can you share any outcomes from the project that demonstrate progress or success?

    Our sales team is currently driving more conversations bringing in a sharp increase in interest on the back of new product. We are just taking this to market over the coming quarter, but our teasers so far have seen a very positive response.

    How effective was the workflow between your team and theirs?

    During the immersion workshop, we met every day for about 3 weeks. Every single day. Once we crossed the IA stage, we would receive screens and designs to review and turn our comments around in 24-72 hours. Operationally, things were smooth but there was a lot of work to be done from all sides. We had weekly meetings and check-ins and used Basecamp for all communication

    What did you find most impressive about this company?

    I'll keep this simple. Their attention to detail, and willingness to do that one extra iteration to get it right was impressive. They read us the right way and were able to balance their expertise with ours. Hard-working, no-nonsense bunch who were willing to roll their sleeves up. I genuinely believe they're one of the best in the business.

    Are there any areas for improvement?

    I guess everything can always be done faster and hit every deadline and over-communicate. But with long, big projects that tend to go up and down, I don't think I have any complaints.

    5.0
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
    • 5.0 Cost
      Value / within estimates
    • 5.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer

    UX/UI & Web Strategy for Vocational Institute

    "The client relationship experience is something that sets them apart."

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    $10,000 to $49,999
     
    Feb. - Oct. 2018
    Project summary: 

    The team at NetBramha Studios worked on the UX/UI of a web platform in an effort to improve online presence and lead generation. They also provided strategic consulting. 

    The Reviewer
     
    501-1,000 Employees
     
    India
    Sachin Yadav
    AGM, Frankfinn Aviation Services Pvt. Ltd.
     
    Verified
    The Review
    Feedback summary: 

    Web traffic and conversions increased due to NetBramha Studios' expertise. Their knowledge of UX/UI led to SEO improvements for the client. Their team's innovative ideas set them apart from competitors. 

    The client submitted this review online.

    BACKGROUND

    Please describe your company and your position there.

    We are a premier training institute in India, We have also been awarded Gold award for ‘Best Higher Vocational Institute for Skill Development’ – four years in a row (2016 – 2019). I am AGM Marketing over here.

    OPPORTUNITY / CHALLENGE

    For what projects/services did your company hire NetBramha Studios?

    Our online presence and website were out of trend which in turn negatively impacted lead generation and organic footprint/hits on the website. We wanted to upscale these and hence partnered with NetBramha Studios for their UX/UI expertise.

    The objectives of this engagement were to have a premium web experience, an increase in lead generation through our website and a decrease in bounce rates.

    What were your goals for this project?

    We wanted to bring a seamless experience for variant personas to be able to find and sign-up online with easy navigation and an experience paralleled to our offline tutoring experience. Our goal was also to generate a higher number of leads and signups through our website.

    SOLUTION

    How did you select this vendor?

    We manually got in touch with 2 to 3 vendors for competitive quotes and most importantly a strong portfolio. We decided on NetBramha Studios from some of the past award-winning web experiences they had designed for their clients which interested us to explore a design partnership with them. Senior stakeholders and I were involved in the selection process.

    Describe the project in detail.

    They started off with stakeholder discovery and design thinking workshops to identify users & ethnography and the journey of these users go through to learn about the brand, courses offered and finally sign-up/contact.

    They then worked on the information architecture that covered all use cases and user journeys for variant user personas.

    Strategic and insightful design thinking then led to UX/UI and WordPress development. We availed Design Strategy, Experience Design and Development services from Netbramha.

    What was the team composition?

    UX/UI Designers, Project Manager, Design Director, Content Strategist and Frontend Developers.

    RESULTS & FEEDBACK

    Can you share any outcomes from the project that demonstrate progress or success?

    1. Increase in website traffic and conversion

    2. Remarkable reduction in bounce rates

    3. Improved SEO and online presence

    How effective was the workflow between your team and theirs?

    They kept up to the timelines that were agreed and delivered on time. They are a proactive team and was ahead of the plan and had a strong communication during the entire course of the project.

    The communication and project management was done through multiple tools they use at the studio. While they did challenge our feedback with valid logical reasoning, they handled it very well and accommodating more than we could ask for.

    What did you find most impressive about this company?

    We liked their reasoning, design thinking, and innovative ideas, dedication to guiding us in the right direction and thought flow. The availability of the design director for any design or managerial related concerns was something that surprised and amused us. The client relationship experience is something that sets them apart.

    Are there any areas for improvement?

    Nothing as such for my side

    5.0
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
    • 5.0 Cost
      Value / within estimates
    • 5.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer

    UX/UI for Fintech Company

    "Their client relationship management and coordination are what impressed us the most."

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    $10,000 to $49,999
     
    Mar. - July 2018
    Project summary: 

    NetBramha Studios provided WordPress website design, development, and strategy assistance. This involved user research.

    The Reviewer
     
    11-50 Employees
     
    Bangalore, India
    Shriyash Jichkar
    Product Manager, Nearex
     
    Verified
    The Review
    Feedback summary: 

    The online presence enhanced due to an increase in lead generation and decrease in bounce rate. The team expertly handled obstacles, collaborating with stakeholders to solve problems. Their accessibility, responsiveness, and creative thinking stood out.  

    The client submitted this review online.

    BACKGROUND

    Please describe your company and your position there.

    Nearex is a Small Payments Solutions Provider with cashless payment technology for the emerging markets focussed on digitizing small payments for everyday transactions. I am a Product Manager at Nearex and a key stakeholder/decision maker for all activities relating to the scope of work for this project with NetBramha.

    OPPORTUNITY / CHALLENGE

    For what projects/services did your company hire NetBramha Studios?

    We had worked in the past with another design firm for our website but weren't very happy with the results.

    We wanted to improve our website, in terms of design, performance and SEO and were convinced to partner with NetBramha from some of the key outcomes of their past work. We needed their UX/UI expertise along with development capabilities to rehaul our existing website to achieve our goals.

    What were your goals for this project?

    "We wanted to 1. Decrease the bounce rates by at least 30% 2. Increase inbound traffic and online visibility by 40-50% 3. Increase lead generation through the website 4. Improve SEO"

    SOLUTION

    How did you select this vendor?

    We approached key players in India for design and shortlisted 3 firms. NetBramha stood out in terms of their strong portfolio and the initial professional interactions. We were convinced with the design ideas they presented during the initial meetings, the approach, cost and timelines which were the deciding factors for us to choose Netbramha over others. One of the Co-Founders and Product Manager were key decision makers to select the vendor.

    Describe the project and the services they provided in detail.

    Nearex has clients across Asian and African countries, so we started off with stakeholder interviews and design thinking workshops to identify users & ethnography and the journey of these users to learn about Nearex.

    We then collaboratively worked on the information architecture that covered all use cases and user journeys. Followed this were the wireframes, visual designs and WordPress development.

    We availed Design Strategy, Experience Design and Development services from Netbramha. I was the SPOC and the approving authority for all deliverables.

    What was the team composition?

    Design Director, Project Manager, UX Designers and Frontend Developers. We were happy with the team and did not need any change in terms of the team size or the team itself, during the course of the project.

    RESULTS & FEEDBACK

    Can you share any information that demonstrates the impact that this project has had on your business?

    "There was 1. Significant increase in online visibility 2. Higher lead generation & reach out and 3. Markable decrease in bounce rates with the new website experience in place which were the goals of this engagement."

    How was project management arranged and how effective was it?

    There were challenges and roadblocks during the project but collaboratively was manuevered and handled professionally.

    They adhered to the timelines that was agreed and delivered on time. The communication and project management was done through multiple tools they use at the studio. We are impressed with the way they handled feedback and changes.

    What did you find most impressive about this company?

    Their design knowledge, understanding of user needs, timeliness, and out of the box thinking distinguished them from other vendors we have worked with in the past. Their client relationship management and coordination are what impressed us the most.

    Are there any areas for improvement?

    None that we can think of.

    5.0
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
    • 5.0 Cost
      Value / within estimates
    • 5.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer