NetBramha Studios

Introduce your business and what you do there.

I’m the sole founder of a company that teaches financial literacy to kids.

What challenge were you trying to address with NetBramha Studios?

I went to them for UI/UX design. I needed someone that could challenge the ideas I had as a founder.

What was the scope of their involvement?

We had a discovery phase, during which NetBramha’s founder and a couple of senior designers broke down my idea into various minute steps and problems. We determined which ones would be part of the first MVP. That added value to the entire process, as my original idea had too many features. NetBramha helped me narrow down the first set of features to take to the market.

Then, we started the first step of UX design. We put together the customer journey and the UX flow of it. NetBramha created an architecture document that gave a high-level overview of my idea. They created UI/UX screens for all of the features we decided on, and we had multiple iterations on those.

They also helped me reach out to a few target groups and get feedback on the features we were building.

What is the team composition?

I worked with Aashish (Founder & Principal Designer), Suyash (UX Designer), and one other designer. They discussed the idea with their entire team of around 30 people, but I just had communication with those three people. I believe 6–7 others were directly involved in the project.

How did you come to work with NetBramha Studios?

I shortlisted two other competitors. I wanted a design house wherein I could approach the founder easily, and I wanted them to be involved in the project. The other design houses I approached didn’t offer this. They were pretty huge, with 1,000+ people, so reaching out to the founder would’ve been difficult.

Aashish was involved from day one, when I started inquiring about a project with NetBramha Studios.

How much have you invested with them?

The project cost was around $20,000.

What is the status of this engagement?

I started working with NetBramha around September 2019, and the project took 4–5 months to complete, ending in early-2020.

What evidence can you share that demonstrates the impact of the engagement?

NetBramha goes through an internal process before showing anything to the customer — they don’t just present everything they design. If I didn’t like anything after that process, they were open to reworking the UI design.

How did NetBramha Studios perform from a project management standpoint?

All communication went through Basecamp. Communication was transparent and clear.

What did you find most impressive about them?

On the second iteration, they brought me something completely new and fresh that is unlike anything else on the market.

Are there any areas they could improve?

I had a pretty good experience. I won’t be looking for any other agencies if I have additional design work to do.

Do you have any advice for future clients of theirs?

The most important thing when hiring a UI/UX agency is the involvement of the client company’s founder. I was involved in the entire journey. We can't rely on the agency completely because, at the end of the day, they’re creating something based on the client’s idea. Unless we communicate effectively, they won’t deliver 100%.

Introduce your business and what you do there.

I’m the founder and CEO of SwitchMe, a B2C company. We’re India’s first online mortgage broker.

What challenge were you trying to address with NetBramha Studios?

We’d done an initial POC, and we’d received a good response from customers, but we found that the customer experience wasn’t up to mark. We realized that the standard for online B2C interactions was far ahead of what we were doing at that time, and we didn’t have any in-house design talent.

What was the scope of their involvement?

NetBramha Studios provided design services, which included the initial wireframes. We underwent a discussion around what our customers wanted, what our brand should stand for, and finally, what our design was about. That helped us think through some of our own marketing strategies. We received a deliverable in the form of HTML and CSS. They handed over a set of artifacts, including our logo.

What is the team composition?

There were at least three people from NetBramha Studios involved, including a project manager.

How did you come to work with NetBramha Studios?

We decided to cast a wide net and see what the best price was. We had phone discussions with seven or eight design agencies to see their budget. We eliminated a couple right away because the budget was ten times what we were looking for.

We shortlisted two or three and then found that NetBramha Studios understood our business the best. They did their homework, and they proposed a holistic solution. We chose NetBrahma Studios because we felt that we were aligned.

How much have you invested with them?

I believe we spent around $15,000.

What is the status of this engagement?

We started working with NetBramha Studios in June or July 2015. They finished in less than six weeks.

What evidence can you share that demonstrates the impact of the engagement?

Overall, I was very satisfied. It’s been five years. NetBramha Studios helped with our bounce rate. Customers were more engaged with our site. I’d definitely hire them again if I were to do something similar.

How did NetBramha Studios perform from a project management standpoint?

Their professional team stuck to our deadlines. We were in Bombay, and they were in Bangalore. We coordinated through Basecamp and phone calls.

What did you find most impressive about them?

Their team put themselves in the mindset of in-house members, thinking about what our customers wanted. We had detailed discussions, looked over data, and made decisions. We appreciated their holistic approach, from their understanding of the business and their determination of the design.

Are there any areas they could improve?

Not that I can think of. Through the engagement, we came out smarter about the entire thing. We ended up creating an in-house team. I don’t think we’d have done as well as we did if not for NetBramha Studios.

Please describe your company and your position there.

I was the head of digital technology in a newspaper store and I headed the redesign of the Prajavani website's re-engineering project.

For what projects/services did your company hire NetBramha Studios?

Prajavani, the Kannada news paper along with Deccan Herald is the voice of Karnataka, a South Indian state and we engaged NetBramha to redesign the website/news portal of Prajavani.

What were your goals for this project?

Prajavani is the flagship of regional media here and we had to make sure that the re-engineering of the website rightly reflects the hope, the aspiration, respect and the love the people of Karnataka had for Prajavani and we had to make sure that the design is a right reflection of all these principles. We also of course wanted to make sure all the standard website redesign project goals are achieved, like increasing new users, keeping current users more engaged, increasing the time spent on the site all the while making it a joyous experience.

How did you select this vendor?

We went through a selection process, where multiple design companies came in and presented their thoughts and of course budgets for the re-design project. The criteria we had included: understanding of the brand, the audience (readers), the digital media space, startup culture - though we were a legacy organization, the digital team was a startup within the larger organization and we had to make sure that the design partner moves as fast as we did and is able to accommodate the needs of us. We zeroed in on NetBramha from the first list of 12 vendors.

Describe the project in detail.

NetBramha had to work with us to completely redesign the Prajavani website and make sure that that it continues to serve its core audience and at the same time allows us to expand the customer base. The design had to be novel, stand the test of time at least for next 5 - 7 years, should be responsive (in a way mobile first) and should continue to establish Prajavani as the voice of Karnataka and continue to enable the new generation readers to fulfill their dreams. NetBramha had to take us through t he complete process - namely - Goals, Personas, Facts Vs Myths of current side in terms of user perspective, Visualization, Wireframes, Mock-ups, Proto-typing designs, Process flowcharts, Information Architecture, actual designs and finally CSS and HTML development. 

What was the team composition?

We hired the NetBramha team for the entire design process - from specification requirement and Persona analysts to designers to HTML/CSS developers and we also had a Project Manager and a design lead who held this entire thing together.

Can you share any outcomes from the project that demonstrate progress or success?

We went through couple of change cycles during the project design as we had some changes within the Prajavani team - people as well the goals for the redesign project and the NetBramha team accommodated these changes well and delivered the output on schedule and we integrated the designs into our New CMS with success. Overall we had a good customer feedback and a lot of people wrote in how they found the new website easier to look for what they want and how good it was in their mobiles. We also had all parameters like new users, recurrent users, time spent on time and re-engagement rates were all improved.

How effective was the workflow between your team and theirs?

We had a clear cut process and project outputs delivered with project Management tools and we had periodic review meetings. These meetings were done in Prajavani or NetBramha premises as per needs and the NetBramha team was very flexible to accommodate the schedules of the editorial and cross functional digital team.

What did you find most impressive about this company?

NetBramha knows what they are doing and very clear and concise in their thought process. They delivered more than what we expected in their first cut design and everything about them was professional. All these were the direct result of their passion and commitment to design philosophy and not settling for the ordinary.

Are there any areas for improvement?

As with any development activity, we had some small challenges during HTML CSS development due to the differences with the CMS guidelines and as credit to the team these were resolved very quickly.

Introduce your business and what you do there.

I’m the director of Monest, a real estate tech company.

What challenge were you trying to address with NetBramha Studios?

We needed someone to develop our UI/UX. We wanted to pay a lot of attention to the UI because the real estate region isn’t very tech-friendly and they don’t really understand the tech side. We had to keep the navigation very simple and straight. We also wanted to pay a lot of attention to how the user flows getting from one task to another task without having to jump through many screens.

What was the scope of their involvement?

Working with our clients, NetBramha Studios did their entire UX/UI including wireframing as well as designing both the website and the mobile applications. They used Adobe XD and a collaboration tool where they gave us all the design and layouts to which we could provide our feedback configurations. The files were then delivered to us in PHP formats.

What is the team composition?

Our main point of contact was Elena (Founder, NetBramha Studios). There was a project manager and 7–8 more people involved.

How did you come to work with NetBramha Studios?

I found them to be very forthcoming. At the same time, they took input and feedback very carefully.

How much have you invested with them?

We spent 45 lakh rupees (approximately $62,500 USD).

What is the status of this engagement?

We worked together from March–November 2017.

What evidence can you share that demonstrates the impact of the engagement?

NetBramha Studios made the user navigation very simple and straightforward. After receiving feedback from the market and brokers who used the design to navigate the system they incorporated it into the design.

How did NetBramha Studios perform from a project management standpoint?

They’re very crisp and clear with their communication. Most of our communication was via Skype and Zoom and we’ve visited each other’s offices multiple times. They’re very hands-on and involved with their projects and clients. They keep everyone well informed and make sure we understand the small processes, which is important for this line of work. We also use Trello to communicate and review our feedback with one another.

What did you find most impressive about them?

Their sense of knowledge on what colors to use, what button shape to use, or what kind of font style to use that helped connect us to our audience really stood out for me. 

Are there any areas they could improve?

They could be more hands-on with the documentation process to help the person navigate into what kind of documentation style is needed. That really helps the technical team to develop the product. We didn’t realize there were more things they could have covered that may have helped the development team better.

Do you have any advice for potential customers?

Do a Q&A and R&D before jumping into designs and get your thoughts down. It helps the relationship between the UI/UX team and the development team much better.

Introduce your business and what you do there.

I’m the CEO of Semnox Solutions, a company that works on ticketing products for family entertainment locations, theme parks, and waterparks. We build a single trusted solution that encompasses the entire operation of the location whether it be the traditional ticketing, food vendors, merchandise sales, lockers, online ticketing, agent ticketing.

What challenge were you trying to address with NetBramha Studios?

We needed help with UI/UX design.

What was the scope of their involvement?

We worked on multiple projects with NetBramha Studios. One of the projects was to redesign the UX of self-service kiosks. When the customer purchases the ticket or credits to play a game, a large portion of the sales happens within a self-service kiosk. Subsequently, NetBramha helped us to improve the UX of our web platform to sell the tickets online. Similarly, they worked with us to develop a customer-facing mobile app. Customer can do all their purchases and look at their attractions and location.

The majority of their work was UI/UX design, and all the projects were similarly sized though they were done at different periods of time. The first project was in 2015. The web part happened in 2016. The customer app happened in 2018.

The primary objective for the self-service kiosk, the customer app, and the website was improving usability from the customer’s perspective. The solutions had to have few steps despite the complexity of the service. It needed to provide all its options in a very simple manner because our use cases are diverse since we provide the kiosk to an American company, large waterparks, and theme parks. Additionally, the users themselves come from different backgrounds and age groups. We had to take all of that into consideration.

What is the team composition?

There were three full-time people. Most of the reviews were handled by Aashish (Founder & Principal Designer, NewBramha Studios). He guided the team.

How did you come to work with NetBramha Studios?

I researched UX firms and, we narrowed it down to two options. We’re a very large company, and I didn’t want to work with a large design house because I felt they wouldn’t give us the kind of attention we wanted. I set up criteria in terms of the creativity and size of the company and met the key principals of both.

How much have you invested with them?

We spent around $35,000–$40,000 per project.

What is the status of this engagement?

We worked together from March 2015 until 2018.

What evidence can you share that demonstrates the impact of the engagement?

The easiest one to discuss is the self-service kiosk because there are quite a few metrics around the usability. Prior to the redesign, the ratio of the sales done at the cashier counter to the kiosk was 82%. After the redesign, 28% of the sales happen through the self-service kiosk.

How did NetBramha Studios perform from a project management standpoint?

Their project management was excellent and utilizes Basecamp. They commit to a date and try to push our team towards that date.

What did you find most impressive about them?

The solution is substantially better than what we had before. Their project management disciplines are very good and their promises are realistic. They were also cost-effective compared to the effort and number of people allocated to the project.

Are there any areas they could improve?

They could improve on the continuity of the resources. Since their project management is strong, they’re able to manage it though.

Please describe your company and your position there.

We have a cloud-based low-code offering and I'm the CTO of the company

For what projects/services did your company hire NetBramha Studios, and what were your goals?

NetBrahma was contracted to build the user onboarding and dashboard screens for our data.stack product. From these screens, the user should be able to

• Signup
• Login
• Create apps
• Manage billing and view invoices
• Configure security and notification settings

How did you select this vendor and what were the deciding factors?

We spoke to 3 vendors, including NetBrahma. We reviewed their proposal, prior work, and cost. The deciding factors were:

• Design - the feel of the UI, color schemes used, etc should match with our taste and our vision of a minimalist and functional UI
• Cost - we are a startup and at this point in our journey, we are sensitive to price.

NetBrahma aligned well with these. We liked their designs and moreover, they were willing to work within our price constraints. Needless to say, after this work was done, we now have multiple engagements with NetBrahma

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The user onboarding, app management, and billing work involved:

• Design the user experience and visual designs
• Develop the screens using Angular.

API development was not part of the scope and that was developed and integrated by my team.

How many people from the vendor's team worked with you, and what were their positions?

• Project manager
• Lead UX designer
• UX designer
• Visual designer

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The entire journey with NetBrahma during the 4-5 week engagement we did was a really smooth one. Their team did top-notch work with the design and development.

Describe their project management style, including communication tools and timeliness.

• Project kick-off call
• A couple of calls for requirements gathering
• Daily progress updates via mail
• Weekly calls to access progress
• Collaboration via Figma

What did you find most impressive or unique about this company?

• Design - Matches well with our idea of a minimalist, functional and usable design.
• Delivery - I never had to ask them for an update. Every day, I got a progress update and during the weekly calls, I could see huge progress being made
• Communication - Clean, clear, and crisp.

Are there any areas for improvement or something they could have done differently?

None

Please describe your company and your position there.

Goodclap is a Social Good Platform which connects like minded people, to create an impact by working on social causes. I'm the Champion of Digital Initiatives (Design, Tech and Social Media handling)

For what projects/services did your company hire NetBramha Studios?

Goodclap is currently a crowdfunding platform and we have approached NetBrahma with an idea to expand the product and build a mobile app. We wanted help with structuring our various ideas and designing the UI to build a very simple & user-friendly app.

How did you select this vendor?

We have shortlisted a couple of vendors including NetBrahma. From our very first conversation with the Founder, Aashish, we were comfortable with their approach & responsiveness and we decided to partner with them.

Describe the project in detail and walk through the stages of the project.

Once the initial formalities were done, we were introduced to their design team. The team understood all our requirements & thoughts and documented them in a structured manner (this was the Discovery Phase). With the information they have gathered, the design team have created the navigation and Information Architecture. With these two things in place, they have started working on the wireframes and the UI designs. All the designs have come to us only after they have undergone the internal reviews. No major delays in the deliverables.

How many resources from the vendor's team worked with you, and what were their positions?

The founder and a senior from the design team were reviewing the overall design and project. A project manager was coordinating and ensuring that there were no major setbacks. And, a team of 2-3 designers who have directly worked on the designs.

Can you share any outcomes from the project that demonstrate progress or success?

It has been a beautiful experience & extremely professional. We are happy that our product's UI has come up well; it gave us the positivity to proceed with the development and pursue the next steps. We enjoyed the entire approach followed, to build the workflows, it was new to us, but felt very meaningful, thought triggering. Appreciate it!

How effective was the workflow between your team and theirs?

Project Manager always has been the anchor ensuring & tracking the progress, and being a support whenever we had any sort of small apprehensions. That way it was very much comfortable working with their team.

What did you find most impressive or unique about this company?

Their ability to understand the business model and coming up with an excellent framework and architecture is impressive. They are great with their UI skills which brought in a very new and unique look to the project.

Are there any areas for improvement or something they could have done differently?

Not really. We enjoyed their working style and other processes.

Please describe your company and your position there.

I am the founder and Director of HAPLO®. We focus on building SaaS offerings for Real Estate

For what projects/services did your company hire NetBramha Studios?

We hired NetBrahma for UI/UX for our Mobile and Web Apps.

What were your goals for this project?

Intuitive, Simple Design and impactful workflows.

How did you select this vendor?

Even though NetBrahma has good competition around, their team is highly qualified and we needed very little hand-holding even during the initial phases of discussions. This gave confidence that they can deliver what we need.

Describe the project in detail.

We are a SaaS Platform for Managing Real Estate. We needed user mobile apps and administration Web apps for creating, managing and automating workflows for various Business Models.

What was the team composition?

We had a Sales Head, Project Manager and 3 Designers assigned to the project.

Can you share any outcomes from the project that demonstrate progress or success?

The IA was the stepping stone to success. The team spent quality time understanding the problem and how we wanted to deliver them to the end-user. We reviewed the designs with our clients and they were very impressed. Overall, it has been a very highly satisfied work from NetBrahma

How effective was the workflow between your team and theirs?

Absolutely fantastic. We have no complaints or concerns with regard to this.

What did you find most impressive about this company?

Their knowledge of UI/UX and professionalism were impressive.

Are there any areas for improvement?

Nothing that needs to be highlighted. They are open for feedback and as and when we needed a few things, they have been open to accept and work on them.

Please describe your company and your position there.

I was the founder of Zenify.in, a residential rental management company. We were the 2nd largest residential property management company in India and were acquired by Nestaway (the largest in India) in May 2017.

For what projects/services did your company hire NetBramha Studios?

We hired NetBramha to completely revamp our websites UI / UX from scratch.

What were your goals for this project?

We were having many offerings introduced to our customers for the first time in the industry and wanted to have a better communication and experience. So, we hired NetBramha to completely revamp our website.

How did you select this vendor?

We shortlisted 5 vendors basis a few criteria:

• Should be present in Bangalore
• Should have done work for some other company in my personal network,
• should be open to working with a startup,
• should be a boutique firm and not a very bug team, etc.

Post shortlisting, we had 2-3 meetings with each design team, understood in detail about the work they have done and industries for which they have worked. Post which we shortlisted NetBramha

Describe the project in detail.

It was a complete revamp of the website which included:

1. Landing pages for property owners and tenants
2. property search page
3. map based search
4. individual property page
5. client logins etc,

They worked on complete project starting from understanding various user personas, defining their flow, etc..

What was the team composition?

Project Manager, Designer, Front End Developer, Business Analyst... Even the founder was involved in our project and was frequently available for meetings, etc.

Can you share any outcomes from the project that demonstrate progress or success?

Don't exactly remember now... but SEO and the organic lead generation got a major boost. Bounce rate was quite reduced and user engagement was quite enhanced. As far as I recall, the outcome was better than what we expected at the beginning of the project.

How effective was the workflow between your team and theirs?

From our end, it was majorly directly from the 3 founders and from their end, a team of 2-3 people....

What did you find most impressive about this company?

Their whole design approach. The way they started discussions from scratch, created storyboards, refined them and went onto messaging, content and wireframes... They had a very structured approach, and we were very impressed.

Are there any areas for improvement?

Not that I can think of. In my view UI / UX team should be small so that they can focus and work with a few clients, but create a larger impact for whatever they work on...

Please describe your company and your position there.

I head digital marketing at a global IT Services and Consulting firm, with USD 12 Billion+ revenues, offices across 35+ countries and 200K+ employees

For what projects/services did your company hire NetBramha Studios?

We required a highly interactive and engaging micro site for our Research Report. This thought leadership piece was a critical asset for our Brand Campaign targeted at C Suite working in F500 firms. We wanted an experience which not only engaged and converted visitors into known contacts, but also established our firm as a though leader and differentiated our research piece through the interactive experience. The presence had to be world class and not run of the mill B2B stuff.

What were your goals for this project?

Establish association with Digital Transformation and number of downloads from Target Companies visiting the microsite

How did you select this vendor?

We reviewed multiple agencies. What stood out for NetBrahma was their understanding of our business context, audience behavior, global exposure, flexibility and transparency.

Describe the project in detail.

The project involved creating a microsite for our flagship research paper, which was being launched globally. It was a survey done across multiple countries and C suite executives across industries. The interactive and engaging microsite had to not only present the findings, but also convert the visitors into known contacts through downloads. Involved developing a narrative, create accompanying graphic elements, content and overall UX for mobile as well as desktop.

What was the team composition?

We had the head of Brand as well as Digital. Netbrahma had a servicing person, CD, illustrator, content person, front end engineer and the founder himself to oversee the project.

Can you share any outcomes from the project that demonstrate progress or success?

We had high engagement rates - over 5% on the microsite, over 2K downloads and strong social media visibility.

How effective was the workflow between your team and theirs?

It was very well streamlined. The online collaboration platform deployed by Netbrahma helped us keep things on track.

What did you find most impressive about this company?

They are flexible and have a can-do attitude and global exposure.

Are there any areas for improvement?

Being a boutique firm, scalability for large projects might be a challenge