NetBramha Studios

How did you select this vendor?

We shortlisted 5 vendors basis a few criteria:

• Should be present in Bangalore
• Should have done work for some other company in my personal network,
• should be open to working with a startup,
• should be a boutique firm and not a very bug team, etc.

Post shortlisting, we had 2-3 meetings with each design team, understood in detail about the work they have done and industries for which they have worked. Post which we shortlisted NetBramha

Describe the project in detail.

It was a complete revamp of the website which included:

1. Landing pages for property owners and tenants
2. property search page
3. map based search
4. individual property page
5. client logins etc,

They worked on complete project starting from understanding various user personas, defining their flow, etc..

What was the team composition?

Project Manager, Designer, Front End Developer, Business Analyst... Even the founder was involved in our project and was frequently available for meetings, etc.

How did you select this vendor?

We went through a selection process, where multiple design companies came in and presented their thoughts and of course budgets for the re-design project. The criteria we had included: understanding of the brand, the audience (readers), the digital media space, startup culture - though we were a legacy organization, the digital team was a startup within the larger organization and we had to make sure that the design partner moves as fast as we did and is able to accommodate the needs of us. We zeroed in on NetBramha from the first list of 12 vendors.

Describe the project in detail.

NetBramha had to work with us to completely redesign the Prajavani website and make sure that that it continues to serve its core audience and at the same time allows us to expand the customer base. The design had to be novel, stand the test of time at least for next 5 - 7 years, should be responsive (in a way mobile first) and should continue to establish Prajavani as the voice of Karnataka and continue to enable the new generation readers to fulfill their dreams. NetBramha had to take us through t he complete process - namely - Goals, Personas, Facts Vs Myths of current side in terms of user perspective, Visualization, Wireframes, Mock-ups, Proto-typing designs, Process flowcharts, Information Architecture, actual designs and finally CSS and HTML development. 

What was the team composition?

We hired the NetBramha team for the entire design process - from specification requirement and Persona analysts to designers to HTML/CSS developers and we also had a Project Manager and a design lead who held this entire thing together.

How did you select this vendor?

I've been clued into some of the companies in this space for the last few years, given the general activity in this market and our interest in products coming out of our neighbourhood. Aashish used to run Design Day in Bangalore and they've been thought leaders for a few years before we brought them in. For this particular project, we invited Netbramha to come in and pitch to our CEO, myself, my CTO and Head of Engineering. It was important that everyone be 200% convinced both from an engineering as well as a sales/revenue angle, given the commitment we knew it involved. Everyone evaluated their approach individually, based on parameters they and their team had. My personal parameters was A. Expertise & Experience B. Ability to understand the depth of our business C. Track Record of operational excellence Once we had a unanimous vote, we went ahead.

Describe the project in detail.

We started off with a series of immersion workshops. This took quite a commitment from us and Netbramha, but it was extremely important that they understood every inch of our product. (Given we had built it over 3 years, it had many layers to it). These workshops challenged assumptions (sometimes there were none), opened up several constructive arguments, and took us into depths of our own thought process. What came out of this, was a comprehensive list of user journeys, use cases for every single action on the product and then (my favourite) the most comprehensive information architecture we had ever built. This set the tone for each page that was then designed, debated, and went through several iterations before started closing feature after feature.

What was the team composition?

We're a small team. It was driven by myself and Jithin, who heads our engineering team and is one of our co-founders, but this project brought our entire team together for feedback, thought process and multiple perspectives.