Neon Shake

BACKGROUND

Please describe your company and position.

I am the COO of Goldenmark

Describe what your company does in a single sentence.

Goldenmark is one of the largest retail gold distributors in Poland. During 13 years of activity on the gold market, Goldenmark have delivered more than 500 thousand ounces of gold.Goldsaver.pl, a part of Goldenmark Group, is a modern online store where you can buy physical gold “piece by piece”. At any time, with just a few clicks, you can purchase any amount of gold. When you buy 1 ounce of gold (31. 1 g), you can collect it in the form of a physical gold bar.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Neon Shake to accomplish?

• to launch Goldsaver brand on the polish market
• to prepare 360 launching campaign including strategy, creation and SoMe and infulencers' campaign as well
• to activate and carry out campaigns according to KPI given

SOLUTION

How did you find Neon Shake?

Referral

Why did you select Neon Shake over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Neon Shake were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Neon Shake's tasks include comprehensive creative service, strategic support, influencer marketing and social media activities. The cooperation with Neon Shake started with our brand launching campaign in Poland - “Stać Cię na złoto” in May 2023 which includes strategy, key visual, creative assets, leaflet, press ad, influencer marketing activities such as podcasts and e-books, social media strategy and ongoing communication till now.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Period reports with measures and KPI records set for this project for analysing and further decisions making have been being provided by the agency.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Neon Shake's projects are on time, even if deadlines are short. Milestones and timing are planned together, so our cooperation is very comfortable and goes smoothly. Project manager is very responsive, open for our needs and comments. We are informed about all works on every step of the project – via e-mail, on calls or during meetings.

What was your primary form of communication with Neon Shake?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The Neon Shake team is composed of professionals in their areas, thanks to which we are provided with comprehensive service in many areas - from creation or strategy to social media or activities with influencers. The commitment of Neon Shake and attention to detail allow us to build trust and develop further projects. Thanks to this approach, we feel that we are working with a partner and not a subcontractor. In addition, everything always takes place in a good atmosphere which leads to creation of interesting new ideas. We highly recommend this team.

Are there any areas for improvement or something Neon Shake could have done differently?

Even if they are, not in our case - we're very happy about our cooperation.

BACKGROUND

Please describe your company and position.

I am the Managing Director of Bookado sp. z o.o.

Describe what your company does in a single sentence.

Bookado is a desks and rooms booking system that requires no additional hardware. A SaaS solution for fast booking of rooms, desks, and other resources.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Neon Shake to accomplish?

• Neon Shake collaborated with Bookado to execute a Google Ads campaign encompassing search and display advertising across multiple markets, including the USA and UK, with a focus on lead generation and cost optimization. Our primary objectives in hiring Neon Shake were twofold. Firstly, we aimed to validate the effectiveness of Google Ads as a lead generation channel. Secondly, we sought to optimize our advertising costs while concurrently improving performance metrics.

SOLUTION

How did you find Neon Shake?

Referral

Why did you select Neon Shake over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• Easy communication

How many teammates from Neon Shake were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included the creation and management of Google Ads campaigns for Bookado, covering both search and display advertising. Key deliverables comprised campaign setup, keyword research, ad creation, performance monitoring, and ongoing optimization to achieve lead generation and cost-efficiency goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project's success was measured through various key performance indicators (KPIs), including increased click-through rates (CTR), reduced cost per click (CPC), and most importantly, a significant rise in lead generation through Google Ads campaigns.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Neon Shake demonstrated excellent project management throughout our collaboration. They consistently delivered items on time and were highly responsive to our needs. Their data-driven approach allowed for quick adjustments and optimizations as required.

What was your primary form of communication with Neon Shake?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive aspect of Neon Shake was their ability to combine data-driven analysis with creative advertising strategies. Their skill in optimizing costs without compromising on performance was particularly commendable.

Are there any areas for improvement or something Neon Shake could have done differently?

No, there are no specific suggestions for improvement as our collaboration with Neon Shake was highly successful. Their performance exceeded our expectations.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing & Corporate Communication of EFL Group

Describe what your company does in a single sentence.

EFL Group (with 5 brands) is a provider of comprehensive financial solutions:

• leasing
• loans
• long-term rental
• factoring
• financial products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Neon Shake to accomplish?

• We hired Neon Shake to develop a new communication platform to refresh our image. The next milestones of our cooperation are the celebration of the company's 30th anniversary on the Polish market and the introduction of a new visual language after changing the logotype

SOLUTION

How did you find Neon Shake?

Tender process

Why did you select Neon Shake over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• Other

Describe the scope of work in detail. Please include a summary of key deliverables.

Neon Shake's tasks include comprehensive creative service, strategic support and social media activities. The agency also supported us during milestones.The scope of work with Neon Shake encompassed the introduction of a new communication platform "To się uda", the celebration of the company's 30th anniversary on the Polish market and the introduction of a new visual language after changing the logotype.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Reaching assumed KPI's, increase of recogniton of our brands, time&materials gain goal

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always on time, always with capacity to react very fast, really flexible partnership with huge knowledge and experience in various topics

What was your primary form of communication with Neon Shake?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Working with Neon Shake, we really appreciate their exceptional commitment, creativity, reliability, and professional approach to tasks. Working with them, we feel that they understand our goals well and help us achieve them

Are there any areas for improvement or something Neon Shake could have done differently?

None IMO

BACKGROUND

Introduce your business and what you do there.

I’m a product leader at nexocode, an IT software company. I’m responsible for the development of various products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Neon Shake?

Our company offers AI software development services, which are complex. We needed a marketing company that could understand our business and its technology.

SOLUTION

What was the scope of their involvement?

Neon Shake helps us with marketing and social media strategies. We provide explanations and feedback regarding the technical side of our business, and they handle our marketing strategies and their content. 

They’ve helped us organize an employer branding campaign, for which they produced a video. Their team filmed, edited, and created motion graphics, and we provided art direction and reviewed their work. They also created short clips using material from that video. 

The Neon Shake team also provides copywriting and graphic design services for our social media, website, e-book, and other materials we use internally. They help us run paid social media marketing campaigns on LinkedIn and Facebook. A member of their team reviews those campaigns, provides feedback, and gives us strategic advice on SEO. 

Their developers are also helping us build our company website. Currently, Neon Shake is helping us prepare a Google Ads campaign.

What is the team composition?

We work with two account managers, a graphic designer, a motion designer, and a community manager. There’s also a team member responsible for SEO and Google Ads and another person who handles our paid campaigns. In total, we work with eight people from Neon Shake.

How did you come to work with Neon Shake?

We looked at several recommended companies and chose Neon Shake based on their portfolio.

How much have you invested with them?

So far, we’ve spent just under $100,000.

What is the status of this engagement?

We started working together in December 2019, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve been very happy with Neon Shake’s work. They’ve made our brand identity bolder and different from others in the market, which we’re thrilled to see. We’re also getting more and more recognition. 

Traffic and engagement have increased on our website and social media channels. Additionally, our employer branding campaign resulted in a significant influx of CVs from candidates.

How did Neon Shake perform from a project management standpoint?

They perform well from a project management standpoint. We always have clear deadlines and information about what will happen in the project. Their account managers arrange and prioritize Neon Shake’s tasks. Although there have been delays in some tasks, they’re also on us because we’re responsible for providing data and input. 

We have smooth, transparent communication with all their team members through our dedicated Slack channel. Additionally, we use Jira for tracking tasks and Google Docs to handle some documentation.  

What did you find most impressive about them?

I’m very impressed with Neon Shake’s ability to incorporate our art direction into our brand identity, graphic design, and motion graphics. They help us set ourselves apart from our competitors. 

Are there any areas they could improve?

They could improve their understanding of our business. Many Neon Shake team members understand our core tasks, though. Learning is always underway, especially with a company like ours that offers something as hard to grasp as machine-learning services. 

Do you have any advice for potential customers?

My advice is to make everything transparent on your side so that you can expect the same from Neon Shake. Transparent communication always provides good outcomes down the line.

BACKGROUND

Please describe your company and your position there.

I’m the export manager responsible for Polish market and the sales and brand development of our food brand in the market.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Neon Shake, and what were your goals?

We have launched a food brand in Poland and Neon Shake has been supporting us in digital channels. Also Neon Shake has been creating for us marketing concepts, which enabled our brand to reach our target consumers

SOLUTION

How did you select Neon Shake and what were the deciding factors?

We have picked 3-4 companies for our final review and brand development ideas. Neon Shake sales pitch was the most impressive and that’s why they were chosen.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Neon Shake worked strictly according to set KPIs and have always delivered what has been agreed.

How many resources from the Neon Shake team worked with you, and what were their positions?

We worked with account manager and, if needed, companies top management was always easily reachable.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

This information can’t be shared, but one I can say that our brand is very well presented in the digital channels.

How effective was the workflow between your team and theirs?

We have had constant communication between our companies.

What did you find most impressive or unique about this company?

Whatever support is needed, we could always count on Neon Shake.

Are there any areas for improvement or something they could have done differently?

Maybe some more out-of-box solutions would always be nice to hear. Still, i must say, it is challenging to produce something unique when our companies guidelines are so strict.

BACKGROUND

Please describe your company and position.

I am the Head of brand & communication of Decathlon Poland

Describe what your company does in a single sentence.

Selling sporting goods

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Neon Shake to accomplish?

• Increase engagement in social media

SOLUTION

How did you find Neon Shake?

Online Search, Other

Why did you select Neon Shake over others?

Good value for cost, Company values aligned

What was the size of Neon Shake’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We wanted to gather new users in alpinism category. So we went into collaboration with famous Polish alpinist who told his sport story with our brand via aspirational video and we shared a lot of educational content to improve alpinists knowledge about security. Campaign was successful!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Number of engaged users
• Video views
• Reach

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was on the very good level. We didn't make any delays and the campaign was built with content quality on satisfying level.

What was your primary form of communication with Neon Shake?

Virtual Meeting, Email or Messaging App

What did you find most impressive or unique about this company?

The Neon Shake team was flexible and highly engaged. You can count on the team!

Are there any areas for improvement or something Neon Shake could have done differently?

No :)