NeoMam Studios

BACKGROUND

Introduce your business and what you do there.

I formerly was the SEO lead at a car loan company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NeoMam?

We hired NeoMam to help generate content to support our outreach efforts. We wanted the new materials to link back to our website and attract a new audience through influencer outreach.

SOLUTION

What was the scope of their involvement?

We gave NeoMam our brief, and they returned with several ideas that we discussed internally. We chose one, and they began to seed new materials to our niche community. They designed and created the public-facing content assets. Along with this, they produced infographics for our site and third-party platforms. Social media buttons were always created to encourage users to share the content.

What is the team composition?

I primarily worked with Danny (Founder, NeoMam Studios), and he had several designers and copywriters involved.

How did you come to work with NeoMam?

We chose them because they followed best practices and were knowledgable on Google’s guidelines about content on third-party sites.  

What is the status of this engagement?

We worked with NeoMam from November 2012–July 2013.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The site has seen an increase in visits, and there are many more quality links connecting to our site. Our organic visibility has extended, and our social media engagement has greatly improved, too. For example, one of the infographics was shared over 5,000 times on Mashable.com.

How did NeoMam perform from a project management standpoint?

They operated smoothly and functioned as an extension of our team. We primarily used email to communicate. They sent us PDF visuals throughout the engagement to keep us involved.  

What did you find most impressive about them?

They had a strong understanding of the best practices for content creation, which makes them unique. They knew how to share materials with third parties effectively. Their team also had great ideas and a collaborative approach.

Are there any areas they could improve?

They made improvements whenever necessary, so there’s nothing else I could have asked them for.

Do you have any advice for future clients of theirs?

Be honest and transparent about your requirements. If your business is receptive to new, creative ideas to attract customers, NeMam can support you well.  

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a metallurgy company. We are a mining consulting and equipment sales firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NeoMam Studios?

I wanted my site to be a hub for anything related to metallurgy. I planned to create content myself but wanted a team to improve my domain authority and searchability through natural means, without the need to spend money on PPC schemes.

SOLUTION

What was the scope of their involvement?

I’ve worked with them since the birth of the site, which I built with another set of subcontractors. They initially started with link bait to encourage more people to link to the site. Then, he made content pages to present to users. I have a relatively hands-off approach. Aside from my research on keywords, I let them propose ideas for me to vet. They create some of my content, which I upload. After it’s posted, they contact news sources and blogs to link to it.

What is the team composition?

I’ve worked with them for about five years now, and the staff has changed a little. The core creative team is about four people.

How did you come to work with NeoMam Studios?

I bought a site from the owner in 2009 before he established NeoMam. When he started his company, he contacted me and offered his services.

How much have you invested with them?

We’ve spent around $100,000 so far.

What is the status of this engagement?

We started working together in December 2013, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I owe all my success to their work; I couldn’t have achieved this level of visibility without them. Thanks to them, any post I write ranks on the first page of Google within five days. My site draws 9,000 visitors a day, and my revenue has exploded.

How did NeoMam Studios perform from a project management standpoint?

Their project management is perfect. I wouldn’t work with anyone else, and they always deliver excellent results. If they’re not satisfied with their own work, they won’t hesitate to redo it. I’m never disappointed. Most of our correspondence is via email, and we rarely speak on the phone.

What did you find most impressive about them?

They’re my secret weapon. Their team does excellent work, and I don’t know of any other agency that compares to their performance capabilities. I’m happy with them and plan to use them for a long time.

Are there any areas they could improve?

No, I can’t think of anything.

Do you have any advice for potential customers?

Let them do their job. I’ve learned to trust their taste and not micromanage their creativity.

BACKGROUND

Introduce your business and what you do there.

I'm the former global head of search for a flight comparison firm. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NeoMam Studios?

That specific problem I was trying to solve was creating content that was most likely to receive organic links.  I was working with a team of 40 people, many of whom had a lot of aspirations for our content. 

We needed a team with the ability to draft properly formatted content for the right audience. We have done similar projects together for other clients.

SOLUTION

What was the scope of their involvement?

I initially employed NeoMam Studios to create pieces of infographics for our website’s blog in many languages for different cultures. For link building purposes, they repurposed information from data-driven studies for the travel landscape. A specific example featured types of greetings to use in sign language.

We went through content fulfillment and editing, a design phase, and then finally a reporting process at the end of the campaign.  The second aspect of their work was coming in to fully train my in-house team.

A predominant part of our strategy was translating content into other languages. Instead of trying to figure out what would perform best in Spain, France, or Germany, we pushed top-performing English language content out to other international markets to see if it gained traction. 

What is the team composition? 

I worked with a few different staff members from NeoMam Studios, including copywriters, editors, and designers. 

How did you come to work with NeoMam Studios?

We met at a conference in Brighton. 

How much have you invested with them?

In total, we spent more than £100,000 (approximately $131,000 USD) over the course of the engagement. 

We were spending around £10,000 (approximately $13,000 USD) a month. Sometimes the cost was slightly lower or higher depending on the volume of infographics we were working on at any one time. 

There were two types of prices. Content creation from scratch was more expensive, while translation alone had a lower cost. 

What is the status of this engagement?

Our work began around April 2013 had wrapped up in 2015. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

NeoMam Studios achieved exactly what we needed at the time. They sent us a link report at the end of the campaign with all the references that picked up the infographics. It included both organic pickups and ones due to the outreach NeoMam conducted on our behalf. 

We saw an impressive pickup rate, especially since the infographics related to niche topics. The deliverables performed in line with my expectations.

They helped us considerably with amplification and building trust. They positioned our brand in front of the right consumers as more than just a meta site. We want to be known as an information and destination portal for inspiration, and they helped us achieve that presentation.

How did NeoMam Studios perform from a project management standpoint?

I’d give them top marks for project management. We mainly spoke over email and used Google Drive for collaboration. As an experienced team, the process was very clear to us. It worked quite well and easily. There was minimal back and forth. We understood their iteration process, and they understood our approval process. 

After we specified the languages and number of infographics we needed, NeoMam Studios went through a process of topic investigation to see what was on theme. Once we gave our approval, they drafted content. After a mockup and another iteration, we sent out the content.

What did you find most impressive about them?

NeoMam Studios’ most important ability was in training my team. Rather than just paying them to do a service, we were more interested in learning and developing ourselves further. During the first phase, they proved that what they do works. 

Phase two was for transferring that knowledge to our in-house team so we could start expanding and creating infographics ourselves that matched their style. 

Are there any areas they could improve?

They could lower their costs a little. Other than that, to be fair, I can't think of much else. 

Do you have any advice for potential customers?

Understand exactly what you need. NeoMam Studios' nature of work touches on organic social outreach through content creation. There are so many different styles to choose from that it's important to know what the team should create for you.  

Manage your expectations for what success looks like. As an experienced team, we had unambiguous requirements for link placement preferences. Traffic was a secondary KPI, although it's always nice to see coming through. We found a formula we could continuously repeat. 

BACKGROUND

Introduce your business and what you do there.

We create individualized, completely custom trips for customers, typically multiday tours in specific countries. We’re an online business, and I’m the head of SEO and content for the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NeoMan Studios?

We needed creative, design, and outreach services. One of the reasons for going to NeoMan was that creating campaigns is time-consuming.

SOLUTION

What was the scope of their involvement?

I’ve worked with them at many different companies. For this travel site, NeoMan provided us a full package. They came up with an idea, designed the infographic, and then performed outreach with it.

I’m not working with them for my current company yet as I’m still building up the team. I’ve spoken with Danny (Founder, NeoMan Studios), and we have plans for the future. They will be my go-to agency on a long-term basis.

What is the team composition?

I’ve been in contact with Danny on a daily basis, and they always had a project manager in place, who handled all the communication. There was also someone in charge of the PR outreach work, whom I was in contact with from time to time. There had to be a coordination between their activity and our internal activity to prevent overlap.

How did you come to work with NeoMan Studios?

I found them through a recommendation from someone in my industry. I’ve always preferred this approach, rather than having multiple interviews with candidates. They’re a creative team, and they always find the right angle, no matter what the industry is.

How much have you invested with them?

We had a contract with them for a year, which was one of our highest budgets with a contractor.

What is the status of this engagement?

We worked with them November 2015– January 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It’s been a great service for us—they’ve created catchy content that drives leads to the website. It can be hard to acquire links and placements, but they always delivered. As a result, we saw an increase in our rankings and performance. It was a big part of the success of my work, as the head of SEO.

When conducting a campaign, I appreciate that it’s hard to come up with new ideas every month, but they’ve done it most of the time. There have been campaigns that performed less well, but even those drove quite a number of links and visitors to our website. The exceptional ones drove over 200 links to our site.

How did NeoMan Studios perform from a project management standpoint?

They didn’t just do whatever we asked of them as the client. Some requests aren’t realistic, and the internal processes at both places have to match. If one of our requests didn’t make sense, they always stuck to the process they had, with some flexibility. That worked well and was efficient. With these projects, there’s a timeline that has to be met. They maintained a good balance between keeping on track and doing what needed to be done.

We didn’t use project management tools, but we had daily communication, and I always knew where we were at. We used email, which they answered very quickly. We also used spreadsheets to oversee the work.

What did you find most impressive about them?

I like that they have their way of doing things, which has always worked well. They set up two rounds for revision at every stage. It allowed us to send them feedback every time they delivered a visual.

Are there any areas they could improve?

Much of the focus was on creating infographics and content diversification. Recently, I’ve been looking at their portfolio, and have seen that they also do more interactive campaigns now. I would've wanted more diversification in our content at the time, but they’ve innovated a lot since then.

Do you have any advice for future clients of theirs?

Trust their suggestions—they know what works with what publishers, in what markets.