What evidence can you share that demonstrates the impact of the engagement?
NeoMam Studios achieved exactly what we needed at the time. They sent us a link report at the end of the campaign with all the references that picked up the infographics. It included both organic pickups and ones due to the outreach NeoMam conducted on our behalf.
We saw an impressive pickup rate, especially since the infographics related to niche topics. The deliverables performed in line with my expectations.
They helped us considerably with amplification and building trust. They positioned our brand in front of the right consumers as more than just a meta site. We want to be known as an information and destination portal for inspiration, and they helped us achieve that presentation.
How did NeoMam Studios perform from a project management standpoint?
I’d give them top marks for project management. We mainly spoke over email and used Google Drive for collaboration. As an experienced team, the process was very clear to us. It worked quite well and easily. There was minimal back and forth. We understood their iteration process, and they understood our approval process.
After we specified the languages and number of infographics we needed, NeoMam Studios went through a process of topic investigation to see what was on theme. Once we gave our approval, they drafted content. After a mockup and another iteration, we sent out the content.
What did you find most impressive about them?
NeoMam Studios’ most important ability was in training my team. Rather than just paying them to do a service, we were more interested in learning and developing ourselves further. During the first phase, they proved that what they do works.
Phase two was for transferring that knowledge to our in-house team so we could start expanding and creating infographics ourselves that matched their style.
Are there any areas they could improve?
They could lower their costs a little. Other than that, to be fair, I can't think of much else.
Do you have any advice for potential customers?
Understand exactly what you need. NeoMam Studios' nature of work touches on organic social outreach through content creation. There are so many different styles to choose from that it's important to know what the team should create for you.
Manage your expectations for what success looks like. As an experienced team, we had unambiguous requirements for link placement preferences. Traffic was a secondary KPI, although it's always nice to see coming through. We found a formula we could continuously repeat.