National Strategies Public Relations

BACKGROUND

Introduce your business and what you do there.

We are a healthcare network.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with National Strategies Public Relations?

We hired them to provide information regarding healthcare services in the greater Tampa Bay area.

SOLUTION

What was the scope of their involvement?

We were focusing on building relationships with LTCs, cardiologists, as well as PCPs.

National Strategies Public Relations provided opportunities to discuss our services with those different providers.

What is the team composition?

We worked closely with three teammates and Jennifer (Senior Account Executive) was our program manager.

How did you come to work with National Strategies Public Relations?

We found out about them because our marketing department had used them in the past. We also interviewed other PR firms as well as independent PR consultants within the Hillsborough market. 

National Strategies Public Relations seemed to have a better team and a better understanding of what we wanted to accomplish.

What is the status of this engagement?

Our engagement lasted from August–November 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

NSPR quickly identified the key stakeholders. The team was responsive to receiving feedback. For example, initially, there were a couple of concerns that we shared with them because we felt like they weren’t going in the direction we wanted. 

They were really open to what changes we needed to make. The team listened to our feedback and then realigned their outreach to meet our needs.

How did National Strategies Public Relations perform from a project management standpoint?

We had weekly phone calls with all three teammates. This provided an opportunity to meet and follow up with them each week. This allowed us to provide real-time feedback throughout the course of the project.

What did you find most impressive about them?

I was impressed with their open communication. The team was very intentional about communicating and being responsive. Many times when you send an email to someone, it may take them 1–2 days to respond. However, National Strategies Public Relations always responded in a timely manner.

When we needed clarification on something they had sent, they always responded quickly and helped us. That’s what set them apart. Communicating with three different people can sometimes be cumbersome, but, with National Strategies Public Relations, it was very seamless. Additionally, we had access to everyone who was working on our project.

Are there any areas they could improve?

No, I have no suggestions. Whenever we brought up a concern, they course-corrected.

Do you have any advice for potential customers?

Be upfront right from the start about your goals, stating them clearly and concisely. This will ensure that everyone on the team who has been assigned to the project is aware of the goals and timelines. That way, you won’t waste time going back and redirecting your work. 

BACKGROUND

Please describe your company and your position there.

I am the Director of Revenue Cycle and Marketing. I oversee both departments and am responsible for hiring our outside consultants.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire National Strategies Public Relations?

We hired NSPR to bring us to the media and procure opportunities to increase our exposure in the communities where we have Cancer facilities as well as bring us to the forefront in communities we would like to capture in our market.

What were your goals for this project?

Our goal is to increase our patient population and referral base.

SOLUTION

How did you select this vendor?

I was familiar with the company from work I had done with them several years ago. They were fabulous then and are continuing to produce the results we hope for.

Describe the scope of their work in detail.

They increase our exposure via all types of media. TV, print, online magazines, websites etc. They have created a blog for us, they market us to various TV stations, websites etc and have our Physicians appear as guests on the TV shows and the opportunity for bylines on internet articles etc.

What was the team composition?

I work closely with the owner and managers of the company. We are assigned our own PR specialist and they all interact with our other marketing company as a cohesive team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

NSPR has secured several opportunities for our Physicians to be interviewed on various, TV shows, radio and to write articles for various internet magazine sites.

How effective was the workflow between your team and theirs?

Their project Manager is very personable and easy to work with. I am very pleased with their interaction with our marketing firm as well.

What did you find most impressive about this company?

They got right to work and were providing media opportunities within the first week.

Are there any areas for improvement?

I don't see a whole lot of room for improvement,. They are awesome!