The Naming Group

BACKGROUND

Please describe your company and your position there.

I am the founder and creative director of Cosma Schema, a global brand strategy, design and experience agency focused exclusively on servicing the new space economy. We help aerospace companies of all sizes reach new audiences to advance the future of spaceflight and further humankind’s movement toward the cosmos.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Naming Group?

We hired The Naming Group to name our agency, assist with brand positioning, and communications.

What were your goals for this project?

As the first (and still the only) agency devoted solely to assisting clients in the space economy, we had a unique opportunity and our name needed to make a serious impact. We needed a brand and name that not only established trust and credibility in a conservative industry, but that helped us stand out creatively.

SOLUTION

How did you select this vendor?

A friend in my network highly recommended The Naming Group. Their comprehensive proposal and clearly defined process set them apart from competitors during the selection process.

Describe the scope of their work in detail.

Thorough from beginning to end, the brand development and naming process involved deep market research with special attention to our business goals and creative leadership vision. Brand positioning was established first, followed by strategic name development and URL selection. They continue to advise us on copywriting and overall brand communication.

What was the team composition?

I worked primarily with Nina Beckhardt (Founder, The Naming Group), but others were involved in the naming process as well.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Not only is our name unique, evocative, and memorable, we have exclusive ownership for all social media handles and even the incredibly rare dot com domain. Creating a name that meets all of those requirements in the startup space is extremely challenging. Far exceeding my initial expectations for this project, The Naming Group has become a trusted partner in helping us shape our brand. We even contract their brand services for our own clients.

How effective was the workflow between your team and theirs?

The workflow was extremely effective and efficient. The Naming Group delivered more than we expected ahead of schedule. What more could we ask for? Feedback was welcome at every step of the process and we were adequately counseled on the new name adoption.

What did you find most impressive about this company?

Among the many things that impressed us was their ability to easily grasp the complexities of the space industry. Drawing on a sound, seamless process and a phenomenal depth of knowledge, they advised us the smallest details of creating an effective verbal brand to appeal to a very specific audience.

Are there any areas for improvement?

None!

BACKGROUND

Please describe your company and position.

I am the Former CEO of The Lasso

Describe what your company does in a single sentence.

The Lasso is a consumer-to-dealer (C2D) marketplace for people to auction their cars directly to a network of dealerships

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Naming Group to accomplish?

• We had to rename the company because of trademark issues and the fact that the name of the existing company was already overused in the automotive space. We were looking for an equally rigorous strategic and creative approach to startup name development, and ensuring that the exact match dot com would be available for whatever name we built.

SOLUTION

How did you find The Naming Group?

Referral

Why did you select The Naming Group over others?

Company values aligned

How many teammates from The Naming Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Naming Group reviewed all of our brand research and positioning, then refined it a bit in order to create naming criteria. Once we aligned on naming criteria, The Naming Group developed a set of name options along with guidance on how to decide, trademark screening and naming best practices. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We measured success in how airtight the strategy felt between myself and my CMO. The Naming Group was able to take our brand as it stood and create objective ways of creating names to drive our business forward. In addition to this, they were able to generate an ownable name from both a trademark and domain perspective which was no small feat. This had enormous business impact for us.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Seamless, personalized and efficient. The Naming Group worked closely with myself and my CMO to establish a clear, detailed roadmap from the start that outlined phases, deliverables, and timing so we always understood what to expect. Because they were clear about how the process would unfold and what participation was expected from us at each juncture, it removed guesswork and kept momentum steady. 

What was your primary form of communication with The Naming Group?

Virtual Meeting

What did you find most impressive or unique about this company?

They took an incredibly complex process and crystallized it into manageable pieces to extract the best components and ultimately help us find the right name for our business. Finding simplicity in a world of complexities was meaningfully helpful for us.

Are there any areas for improvement or something The Naming Group could have done differently?

Wish we could have started sooner with them!

BACKGROUND

Please describe your company and position.

I am the Senior Marketing Communications Manager of an agriculture company

Describe what your company does in a single sentence.

We engage in the development, registration, sales and marketing of integrated technological solutions for crop production and pest management that deliver value for our customers and stakeholders.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Naming Group to accomplish?

• Develop the brand name for a new product

SOLUTION

How did you find The Naming Group?

• Online Search
• Industry Publication (Print)

Why did you select The Naming Group over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from The Naming Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Naming Group collaborated with key stakeholders to assess priorities, completed competitor reviews, linguistic analysis and preliminary trademark research in the process of developing brand name options for a new product.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Name development, competitive assessment

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Naming Group team exceeded expectations in process, communication and execution. They pushed our stakeholders to think critically, be aware of personal bias without excluding individual expertise, and guided us through the considerations for product naming on a large stage.

What was your primary form of communication with The Naming Group?

• Virtual Meeting

What did you find most impressive or unique about this company?

The Naming Group came to the table as true collaborators, building on their skill as facilitators with a strong effort to know our industry, challenges and opportunities. We look forward to working with them again in the future.

Are there any areas for improvement or something The Naming Group could have done differently?

We were very pleased with their process and service.

BACKGROUND

Please describe your company and position.

I am the Senior Advisor of alt+b

Describe what your company does in a single sentence.

A marketing advisory practice helping startups establish and activate their brand.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Naming Group to accomplish?

• Name a Mobile Gaming Ad Platform Business

SOLUTION

How did you find The Naming Group?

• Past Experience

Why did you select The Naming Group over others?

• Great Past Experience

How many teammates from The Naming Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Develop a name for mobile ad platform company, including: the refinement of criteria and strategy, long list of names, evaluation proccess, briefing to design team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The Naming Group delivered at each stage: a clear strategy & criteria which was aligned with all stakeholders, a long list of names of which we were able to select several to take forward to trademark. We were able to align on a name from that short list and move forward with it, with all stakeholders feeling like we have a great name.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

On time, above expectations. Responsive.

What was your primary form of communication with The Naming Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Naming is hard. Many marketers have nightmares about it. I have learned that with The Naming Group it doesn't have to be painful. The Naming Group is both strategic and creative, and I think that is their secret. Figuring out what we are looking for, and then executing against it with flair. They are the best naming agency I have worked with.

Are there any areas for improvement or something The Naming Group could have done differently?

no

BACKGROUND

Please describe your company and your position there.

A Web3 Studio. Owner.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Naming Group, and what were your goals?

We were launching a new project and not only did we want to find the perfect name for the collection -- we wanted to make sure it fit all aspects of our future growth and branding strategy.

SOLUTION

How did you select this vendor?

Extensive research online. Narrowed down to 5 companies to interview, and Nina was the most thoughtful and insightful.

Describe the scope of their work in detail, including any steps and the final deliverables.

Getting to know the exact core of my product; my business plan; my thought processes; and philosophy about the product and company -- then taking that information to craft the perfect name from a consumer branding perspective.

How many people from the vendor's team worked with you, and what were their positions?

One. Owner. Nina.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Nina figured out the heart and soul of what I was trying to create.

Describe their project management style, including communication tools and timeliness.

Very communicative. Very on time. My project was one that had to be handled quickly, and she moved mountains to accommodate.

What did you find most impressive or unique about this company?

Nina's ability to get to the core of what my business needs were.

Are there any areas for improvement or something they could have done differently?

No!