NameStormers

BACKGROUND

Please describe your company and your position there.

I'm the Co-founder and CEO of a Saas startup in the disability inclusion and compliance space.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NameStormers, and what were your goals?

After raising our financing round this past Fall, we have been working around the clock to launch our new product in the compliance space. Unfortunately, we lost our original name and we were charged with finding a new name for the company in a short period of time.

We hired NameStormers to help us conduct research, draft names and taglines, analyze trademarks, and ultimately test our new name with a broad audience.

SOLUTION

How did you select this vendor?

We first spoke with an agency out of NYC, but decided on NameStormers after researching "best naming agencies in the U.S.". NameStormers was on every single list we read. Their prompt and thorough response was a huge piece in why we chose to work with them.

Describe the scope of their work in detail, including any steps and the final deliverables.

We conducted a naming exercise with NameStormers which included:

1. An overview creative brief for the project
2. Three rounds of names, taglines, and trademark analysis
3. Name testing survey

Throughout the process, we had several 30 min - 1 hour calls with the NameStormers team, as well as email exchanges every week. The final deliverables included a presentation with all previous rounds of names, in addition to a comprehensive overview of the name testing survey responses.

How many people from the vendor's team worked with you, and what were their positions?

We met with 3 of the NameStormers team members. Their positions were Managing Director, Marketing Director, and Research Director.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were very happy with the final outcome of this project. Our chosen name scored incredibly well through the survey process. There were little to no negative associations with the name chosen.

The tag lines also performed very well. We were able to secure this (domain) name for a reasonable price, way under our budget, and the name has no existing trademarks. For us, that is a huge win!

Describe their project management style, including communication tools and timeliness.

The NameStormers team held weekly meetings to review a new set of names, staying in close contact with us via email between each meeting. They never missed a deadline or deliverable, and always sent the materials in advance of our meetings, proving to us how organized they were. We loved the transparency of the org; it was awesome to get the CEO's time each week.

What did you find most impressive or unique about this company?

As a small team, their expertise in the naming space is unmatched. Personally, I was impressed with the research phase of the progress. Their research style and presentation were unique, comprehensive, and conclusive.

Are there any areas for improvement or something they could have done differently?

I think that our team rushed them a bit given our own timelines with investors and publicizing our new business. We would have liked to have seen a few more names that made the final shortlist, but this was really more of an "us" problem due to our short timeline.

BACKGROUND

Please describe your company and your position there.

I am a Senior Insights Analyst with a manufacturing company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NameStormers, and what were your goals?

Our company was seeking to name a new product that was being developed prior to the launch of it going into a pilot market.

SOLUTION

How did you select this vendor?

Namestormers was selected initially based on the proposal and reputation. For this project specifically, we chose them because of positive past experiences.

Describe the scope of their work in detail, including any steps and the final deliverables.

We went through a series of sessions to develop possible product names and then refine the final list. We then used their services to test the top 12 names with consumers to ultimately select the top name.

How many people from the vendor's team worked with you, and what were their positions?

For this project we worked a team of 2 people from Namestormers. We worked directly with the CEO and Director of Client Services.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

As a result of the project, we were able to develop and move forward with name that we will utilize when the product moves to market.

Describe their project management style, including communication tools and timeliness.

We had meetings on a weekly basis. The team was incredibly responsive to emails and all of our questions were answered in a timely manner.

What did you find most impressive or unique about this company?

Their commitment to understanding our business and its specific needs was exceptional. The creativity of the team and their overall turnaround time was quite remarkable.

Are there any areas for improvement or something they could have done differently?

There is not anything I would have changed. They went above and beyond to meet the needs of the project.

BACKGROUND

Please describe your company and your position there.

I lead Global Brand and Product Marketing for a Medical and Dental Healthcare company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NameStormers, and what were your goals?

We engaged with NameStormers to help accelerate the development of a new Brand name for a platform of products.

SOLUTION

How did you select this vendor?

I've worked with Namestormers at a prior company and the project was a success in large part to the their brand name development process and creativity.

Describe the scope of their work in detail, including any steps and the final deliverables.

After a few immersion sessions, the NameStormers team presented back to us a naming brief that was very well written and clearly demonstrated that they knew what we wanted delivered. We then went through two rounds of naming development.

The work NameStormers presented was well thought out, comprehensive, tied directly to the brief and vetted from a legal perspective at a level that other agencies don't support. Based on their work, we've move forward with out legal due diligence on 3 names that we are excited about.

How many people from the vendor's team worked with you, and what were their positions?

We worked with with the Managing Director, Director of Marketing and an intern directly but know from previous experience that they tap into many other creative people to help deliver a successful project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Project is still in development.

Describe their project management style, including communication tools and timeliness.

Excellent communication style, frequent, urgent and organized in their approach to running a project. They met each deadline and their in meeting presentation format and legal screening documents were very well done.

What did you find most impressive or unique about this company?

They have deep experience in creating brand names across a wide variety of industries. That experience, along with their approach and people gives them a unique value proposition.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

At Evonetix we are reimagining biology by developing a radically different approach to gene synthesis – a highly parallel desktop platform to synthesise DNA at unprecedented accuracy, scale and speed. I am the Operations Director

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NameStormers, and what were your goals?

To develop a Platform name.

SOLUTION

How did you select this vendor?

Had initial discussions with 6 possible companies sourced through internet searching and recommendation. Requested quotes from 3. Chose NameStormers through their professionalism, speed of response and open discussion.

Describe the scope of their work in detail, including any steps and the final deliverables.

Initial call to develop the brief. 2 rounds of naming, each with evolution after feedback. Final meeting to work through the favourites followed by cultural and linguistic sreening.

How many people from the vendor's team worked with you, and what were their positions?

Frequent contact with the Managing Director and Director of Client Services. There was a small team in the background developing the names and conducting the background searches.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

21 names created in 1st round, 18 for second round. Each of these was rated in terms of risk of acquiring the domain name. We chose 3 favourites which were then went through cultural and linguistic screening. This led to a lead name, for which we are working through legals.

Describe their project management style, including communication tools and timeliness.

Project delivery was exemplar. Everything was absolutely to schedule, generally inside of their own deadlines which clerly involved weekend working. Mike and Sarah were very clear with the expectations placed on us, including deadlines which would cause NameStormers' process to fall behind.

I loved that they guided, provoked, and listened to us. Summary slides would be presented and then a much larger body of work would be distributed for our digestion and reference. This gave great confidence in the output.

What did you find most impressive or unique about this company?

Efficiency of delivery. No meeting took more than one hour and the whole project was wrapped up within the timescales described.

Are there any areas for improvement or something they could have done differently?

Nothing.

BACKGROUND

Please describe your company and your position there.

We are an an eccomerce health company and I am the operations mananger.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NameStormers, and what were your goals?

We hired Namestormers to help us find a new brand name, and some names for our products that could be trademarked.

SOLUTION

How did you select this vendor?

We were referred to this vendor.

Describe the scope of their work in detail, including any steps and the final deliverables.

We had a great time working with NameStormers. To start we had an initial meeting where Namestormers learned about our brand and business needs. After that, they created a presentation for us based on that feedback with an initial round of names that could be a good fit for us and possible risks associated with those names. We had the opportunity to provide feedback, and then we continued onto a second presentation based on that feedback until we found a name that we were interested in pursing more deeply.

How many people from the vendor's team worked with you, and what were their positions?

We worked with mostly the managing director, and the director of client services, but there was a whole team dedicated to our project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

This project helped us ultimately acquire the branding we were looking for.

Describe their project management style, including communication tools and timeliness.

I was very impressed by the communication technique provided by Namestormers. They are timely in deadlines, and clearly articulate each process, so you know exactly what to expect.

What did you find most impressive or unique about this company?

What really impressed me was how hard they worked to really understand our business. They tailored the experience to our specific needs.

Are there any areas for improvement or something they could have done differently?

I think our project was handled well and I think expectations were set very clearly, however, the legal ambiguity and risk associated with finding a new trademarkable name seemed like the biggest barrier to success.

BACKGROUND

Please describe your company and your position there.

I work on the innovation team and was leading several innovation projects.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NameStormers, and what were your goals?

We worked with Namestormers on helping us with the naming process for two different new products with the objective of communicating distinct functional and emotional benefits.

SOLUTION

How did you select this vendor?

Our insights lead suggested Namestormers as relatively quick and agile company

Describe the scope of their work in detail, including any steps and the final deliverables.

We briefed for sprints on both projects averaging about 3-4 weeks from start to finish delivering on 3-4 final naming ideas for us to test as packcepts.

How many people from the vendor's team worked with you, and what were their positions?

Mike and Sarah worked with us and were a pleasure to work with. The are both great listeners with a ton of experience in creating new names.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

For each project they were able to deliver on 3-4 names that we were excited about placing into testing.

Describe their project management style, including communication tools and timeliness.

They were very flexible with adjusting to your schedule and delivering on your feedback. Great listeners and able to adjust to what you are saying and build up to the final reccomendations.

What did you find most impressive or unique about this company?

They save you a lot of time by pre-vetting names with their own trademark issue elimination process and their expertise shined when it came to being creative with naming. They also include a survey to get a read on the names that are resonating the most with you target audience.

Are there any areas for improvement or something they could have done differently?

No suggestions for improvement given the nature of the projects.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing at Ozery Bakery.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NameStormers?

We needed a name for the snack line that we’re launching.

SOLUTION

What was the scope of their involvement?

We kicked off the project by generating a brief, which we presented to NameStormers’ team. They then conducted thorough research to get to know our brand history and the products we came up with over the years, making sure they’d come up with a list of names that best represented those. Once they collated those findings, NameStormers provided us with 50 prospective names that underwent different rounds of auctioning and selection.

What is the team composition?

We worked with three resources in total, including NameStormers’ president.

How did you come to work with NameStormers?

NameStormers was highly recommended to us by one of our board members who worked with their team in the past. We went with them because we were convinced that they could provide the same quality of work for us.

How much have you invested with them?

We spent between $25,000–$30,000.

What is the status of this engagement?

Our project ran from May–July 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

NameStormers impressed us with on-point naming solutions. We conducted quantitative research to gauge the success of their work, and it showed that our consumers were pleased with our product line name. In the end, we were able to select a name that represented our brand well because NameStormers gave us a list full of potential.

How did NameStormers perform from a project management standpoint?

We mainly communicated via email and had regular check-ins through video conference calls. NameStormers delivered prompt results without compromising creativity. We didn’t find the need to follow up on anything because their team always kept each phase organized and transparent.

What did you find most impressive about them?

Their creativity definitely stood out — they came up with innovative names that represented our brand and new product line well.

Are there any areas they could improve?

We’re pleased with everything they delivered, and they never did anything detrimental to the process.

Do you have any advice for potential customers?

NameStormers will deliver exactly what you need, so you only have to ensure that your goals and expectations are aligned with those of everyone in your team. 

BACKGROUND

Introduce your business and what you do there.

I’m the marketing project manager for the product marketing team of a premium paint manufacturer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NameStormers?

We needed a new name for one of our brands.

SOLUTION

What was the scope of their involvement?

We hired NameStormers for a rebranding project that involved one of our sub-brands that underwent a product portfolio optimization project. We specifically needed the brand’s key product specification to resonate with customers more effectively than its existing name.

We had a kickoff meeting wherein our team discussed the brand specifics along with what it represented. We then went through multiple rounds of figuring out which names would best suit our brand, considering names, and verifying these according to legal searches and requirements. 

We’re still in the process of communicating with our legal team and vetting all the potential names that NameStormers came up with, so we haven’t officially changed our brand name yet.

What is the team composition?

We worked with Mike (Managing Director), Sarah (Director of Client Services), and another account executive that oversaw the project.

How did you come to work with NameStormers?

This isn’t the first project we’ve had with NameStormers. I was confident to contact their team and onboard them for this project again since our company is satisfied with their agency’s work. 

How much have you invested with them?

We spent about $22,000.

What is the status of this engagement?

The project ran from April–May 2021. It was a quick engagement that needed a quick turnaround time.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We don’t have any quantitative metrics to share yet as we haven’t chosen an official name out of the curated list yet. However, I could confidently speak of NameStormers’ excellent customer service and organized structure. They went above and beyond to satisfy our needs, and we didn’t have any complaints about their service.

How did NameStormers perform from a project management standpoint?

We mainly communicated via email. NameStormers professionally met all our timelines from the get-go. We were happy to have worked with a team that delivered what we wanted at the right time.

What did you find most impressive about them?

NameStormers’ team was a force to be reckoned with — they came up with creative names and took our brand strategies into full consideration. They simply came prepared with a thorough understanding of what we were looking for.

Are there any areas they could improve?

They were a communicative team that met our needs and expectations — I honestly didn’t see anything that needed improvement.

Do you have any advice for potential customers?

Provide as much information as you can about the project and your goals during your kickoff meeting with NameStormers. A structured and definite briefing will ultimately set them up for success.

BACKGROUND

Please describe your company and your position there.

I run my own small growth foundry -- I bring in experts as partners to make my work happen. Open partnership relationships are the best for generating compelling ideas.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NameStormers, and what were your goals?

I needed two sets of names effectively. A master brand for a to-be product, as well as a series of potential product brands that could EITHER live under the master – or potentially be their own brands themselves. We were doing consumer research and opportunity identification in parallel so we needed a partner that was creative, rigorous, and flexible all at the same time.

SOLUTION

How did you select this vendor?

We looked at three options -- two options were single-person shops with former creative heads doing their own generation. Namestormers was more established and I had used them in the past when I was a Brand Manager.

Describe the scope of their work in detail, including any steps and the final deliverables.

They partnered with me on a thoughtful naming brief, first and foremost for proper expectations. We then went through multiple rounds of naming – master brand and product brands – but eventually merged it into one holistic list and exercise. They also gave us risk assessments of names as it pertains to availabilities and such – not legal advice but MUCH MORE holistic than other services that I am familiar with.

How many people from the vendor's team worked with you, and what were their positions?

4 – CEO, head of services, and 2 team members.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Highly confidential -- but the brand work was phenomenal. Launching this year.

Describe their project management style, including communication tools and timeliness.

They had a perfect process -- rigorous but no onerous.

What did you find most impressive or unique about this company?

Much more creative than I expected -- I initially was concerned that the rigor would get in the way of creativity -- but they knocked it out of the park.

Are there any areas for improvement or something they could have done differently?

Nothing -- they were phenomenal.

BACKGROUND

Please describe your company and your position there.

I am the communications lead. We convert organic waste into a degradable bioplastic.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NameStormers, and what were your goals?

Objective: create name for our PHA resin (the bioplastic)

SOLUTION

How did you select this vendor?

They were quoted in the New York Times Sunday business section in an article related to TV+ branding. I liked what they had to say so I reached out.

Describe the scope of their work in detail, including any steps and the final deliverables.

They prepared and presented three rounds of names.

How many people from the vendor's team worked with you, and what were their positions?

6 total: 2 co-founders and co-ceos 1-head of growth 2-project managers 1-program manager

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

After each round my team was more than satisfied with the selection of names. The attention to detail and suggestion of names highlighted NameStormers creativity and understanding of our industry. They gave us a wide variety of names to choose from--silly but memorable, on the nose and meaningful, serious & impactful. By the end of the process, we felt confident that our finalists were the best names out there.

Describe their project management style, including communication tools and timeliness.

Thorough communication, with much attention to detail and empathy. Genuinely interested and curious about our company and industry. Authentically passionate about the process.

What did you find most impressive or unique about this company?

The Namestormer team's camaraderie, symbiotic workflow, and presentation were impressive. I felt like Lee Garner Jr. in Mad Men (in the earlier seasons!)

Are there any areas for improvement or something they could have done differently?

Not that I can think of