MTR Marketing

BACKGROUND

Please describe your company and position.

I am the Founder of Pawformance Gear

Describe what your company does in a single sentence.

Dog Harnesses

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MTR Marketing to accomplish?

• To create a marketing roadmap

SOLUTION

How did you find MTR Marketing?

Online Search

Why did you select MTR Marketing over others?

• High ratings
• Pricing fit our budget
• Company values aligned

How many teammates from MTR Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

MTR compiled a comprehensive marketing roadmap for my startup business. The deliverable was a document that outlines the key stages along my business journey, from pre-launch to be listed in retailers. The scope did not use up my entire budget and MTR then reallocated resource to help me with branding my company as well as conducting additional market research to help with creating an investor profile. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The key deliverable was a roadmap which was created as expected. It included detail and information to help me along my business joruney.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was good. As with most start ups delays occur (from my side mainly) and the team was fantastic and responsive, keeping me updated and most importantly pushing for my input when required. It was a huge help to have them in my corner.

What was your primary form of communication with MTR Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

The team were able to refer me to others for differnet types of work which showed their integrity and authenticity in wanting to see my project succeed. This has been invaluable to me as it is allowing my project get off the ground.

Are there any areas for improvement or something MTR Marketing could have done differently?

The only thing that could be improved is providing examples of deliverables at the sales or early consultation period, just to help prospective clients know a little more of what the outcome will be. That being said, when I requested an example the team was furthcoming right away so I felt well informed.

BACKGROUND

Please describe your company and position.

I am the VP of Marketing & Communications of CULTA

Describe what your company does in a single sentence.

CULTA is a Maryland-based, vertically-integrated, start-up cannabis cultivator and retailer.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MTR Marketing to accomplish?

• Redesign Website
• Improve Ecommerce Experience
• Create Automated Workflows

SOLUTION

How did you find MTR Marketing?

Referral

Why did you select MTR Marketing over others?

• High ratings
• Pricing fits our budget
• Good value for cost
• Company values aligned
• Strategic Marketing Mindset

How many teammates from MTR Marketing were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

CULTA's digital presence was lacking. I hired MTR to modernize our website.  

MTR completely moved my website from WordPress to HubSpot, re-architected my website, redesigned my website's look & feel, created a content strategy, built a CRM process, implemented an ecommerce API, and implemented forms and automated email marketing. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The result?

• 389% Increase
• Organic sessions increased from an average of 26,560 to 128,124 after launch.
• 500% Increase
• Mobile traffic clicks increased from an average of 9,684 to 58,120 after launch.
• SALES Increase
• Blog traffic and ecommerce boosted sales from zero to $5M.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

MTR is completely remote, with team members around the world, which enables MTR to be very quick with their responses and web development. They were communicative throughout the project and hit the timing and budget milestones.

What was your primary form of communication with MTR Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are very resourceful, nimble, fast, affordable and never said "no" to any of my feature requests. They figured out solutions for everything within my budget and timing deadlines.

Are there any areas for improvement or something MTR Marketing could have done differently?

I have zero comments for improvement. They are rock stars, and I will sing their praises every day!

BACKGROUND

Please describe your company and position.

I am the Creative Director of Evolv AI.

Describe what your company does in a single sentence.

Evolv AI provides automated optimization ideas on demand. We identify exactly why your customers aren’t converting, how to fix it, and the potential revenue impact.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MTR Marketing to accomplish?

• Hubspot Optimization
• Copywriting
• Web Design

SOLUTION

How did you find MTR Marketing?

Referral

Why did you select MTR Marketing over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from MTR Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We enlisted MTR to enhance our small in-house team's efforts in various aspects of marketing, from copywriting and research to Hubspot optimization. Their exceptionally skilled team has proven to be an invaluable addition, strengthening our digital presence and providing ongoing support.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

MTR was instrumental in our migration to HubSpot, boosting our site metrics and conversion rates. Their contributions to research and copywriting have expanded our blog readership, leading to better knowledge of our evolving tech space and helping to establish us as thought leaders in AI led optimization.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

MTR is responsive and timely. We've had great experiences with their project management.

What was your primary form of communication with MTR Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

I've been impressed by their rich copywriting that captures our product messaging. This can be a challenge in our tech space! Their vast expertise in HubSpot has been a valuable asset as we fine-tune our flow within the platform.

Are there any areas for improvement or something MTR Marketing could have done differently?

I've been impressed with MTR's deliverables and look forward to building great things together!

BACKGROUND

Introduce your business and what you do there.

I'm the VP of marketing at a consulting firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MTR Marketing?

We needed marketing assistance. Our goal was to transform our website since it was outdated and wasn't mobile responsive. The web content's quality wasn't great and didn't align with our brand, and our SEO was non-existent. The site was developed before I joined the marketing team, so I was looking for support to improve our website's overall SEO and write content to establish the narrative we were looking for. We almost needed to relaunch our brand to the market. 

SOLUTION

What was the scope of their involvement?

MTR Marketing designed and developed a new website for our company and provided maintenance services. The team also helped us draft blog posts, white papers, and press releases. MTR Marketing used Figma to design our site and built it within HubSpot. We created content and production calendars collaboratively.

What is the team composition?

We've worked with several teammates from MTR Marketing for different projects, including Christina (SVP, Strategy) and an account manager. We also worked with three members of the web team, who would show us the site's mock-ups and wireframes. 

How did you come to work with MTR Marketing?

MTR Marketing was referred to us because they're a HubSpot partner, which was the marketing automation tool that we used. We interviewed several agencies and ultimately chose MTR Marketing after speaking to Lital (CEO).
How much have you invested with them?

We have invested about $70,000–$100,000.

What is the status of this engagement?

We worked with MTR Marketing between December 2020–December 2023.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our mobile score before MTR Marketing relaunched our website was 20, and after the relaunch, it went up to 98 — it was a huge leap forward. For a period of seven months, our web traffic increased by 500%. We had several qualified marketing leads that pushed through our funnel and ended up being big sales, and other leads ended up being open opportunities. 

MTR Marketing built a website that exceeded our expectations overall. The team's content sometimes performed really well, and other times, it didn't; it depended on the market conditions. MTR Marketing's SEO work also exceeded our expectations. 

How did MTR Marketing perform from a project management standpoint?

MTR Marketing showcased good project management. We weren't always within budget, but that was due to some revisions on our end based on bringing other executives who wanted to add things to the site later on, so I don't fault the team for being outside of budget. Overall, MTR Marketing communicated very well.
Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Christina was the best partner and a fantastic strategist. She became my right hand in terms of developing content. She took the things we discussed in our conversations and turned them into content. She was responsive and a fantastic partner to work with.

What did you find most impressive about them?

MTR Marketing communicated well and understood our specific needs. The team tried to understand our additional stakeholders rather than only addressing our marketing executives. MTR Marketing was available for our CEO, CRO, and other teammates who didn't have a marketing background but wanted to be involved in the process. 

MTR Marketing brought our executives in and made them feel like an extension of our partnership, and I appreciated that because it's difficult to justify marketing expenses upfront for teams who don't work on marketing daily. MTR Marketing had my back and helped me justify the project's cost to my team, establishing a true partnership with us. 

Are there any areas they could improve?

Our account manager had a turnover because MTR Marketing had an internal turnover; however, we expected that from working with other marketing agencies. We didn't experience a real issue because the team handled the change very well and communicated effectively. Christina was with us the entire engagement. 

Do you have any advice for future clients of theirs?

Be open to MTR Marketing's suggestions because they're a supportive agency and a true partner. They aren't an agency you can hire just to execute a project. I suggest letting MTR Marketing know your goals and how you're trying to establish your company in a crowded marketplace. Give them as much upfront information as possible to have a successful long-term partnership. 

BACKGROUND

Please describe your company and position.

I am the Sales/Marketing of Rex-Cut Abrasives

Describe what your company does in a single sentence.

Rex-Cut makes high performance abrasives that are designed to be faster, safer, and more efficient than any other abrasive tools on the market.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MTR Marketing to accomplish?

• Design a Webstore
• Technical Marketing Support

SOLUTION

How did you find MTR Marketing?

Online Search

Why did you select MTR Marketing over others?

• High ratings
• Great culture fit
• We had worked with MTR before

How many teammates from MTR Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired MTR to build us a new web store that was easy to use, flexible, and engaging for our wide base of customers. MTR delivered on: 

• sourcing a host (Shopify)
• helping us decide on a theme that was suitable for our products
• building a home page and several landing pages
• inputting SKUs with multiple variations
• providing custom programming
• making sure our brand was properly represented
• guiding us through the e-commerce process

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The store is functional, it works and is very easy to use. The store is being received well by our customers, who are already placing orders. Order processing is going smoothly; we have seen more orders since the launch of the new store than we had previously seen in over a month.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had weekly team meetings that represented that week's goals. The MTR team would also send me weekly reports on what they were working on and what they needed from me. We communicated almost daily in Slack, which was helpful for me to communicate with MTR easily and efficiently. They were always very prompt in answering my requests, and if they didn't have an answer, they would get me one quickly.

What was your primary form of communication with MTR Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their personability and ability to deliver on the technical side of marketing. Everyone I have worked with at MTR has been very friendly, understanding, and personable. 
When I first started working with MTR, I was very new to this kind of thing, and they're extremely helpful, patient, and understanding of my situation and have delivered everything I've needed. The technical side of marketing can be difficult to navigate (web development, building workflows, automation, etc.), and MTR is very knowledgeable about this area and provides ample assistance.

Are there any areas for improvement or something MTR Marketing could have done differently?

If I had to choose, I would say briefly educating their clients on certain things that they do. For example, in our situation, we typically hire MTR on a project basis or in 3-month increments, taking breaks in between to meet our budgets, work on other tasks, etc. 
These breaks can be difficult for us if something goes wrong, and we don't know how to fix it or modify things that they had done in the past. Obviously, I know there is a reason why we hire them, but it would be nice to have a little more knowledge on some things so we can serve ourselves in the meantime.