mrge Marketing

BACKGROUND

I am the CEO of QCrypt Canada

We provide post-quantum solutions and services to help companies prepare for the quantum threat. 

OPPORTUNITY / CHALLENGE

• Grow QCrypt's social presence and engagement to build brand awareness in the post-quantum security space and position the company as a credible, go-to voice on quantum readiness.
• Drive increased interest in working with QCrypt by strengthening its website and sales enablement materials, turning growing visibility into qualified inbound conversations.

SOLUTION

They found me on LikedIn

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

2-5 Employees

To improve brand awareness on LinkedIn and enhance web site to increase web visitors. THey have delivered better SEO and better brand imaging. 

RESULTS & FEEDBACK

Achieved 385% growth in social followers and 214.7% growth in impressions within 90 days, alongside an 85% month-over-month increase in website traffic — reflecting a measurable rise in brand visibility and inbound interest.

Always attentive to my needs. They made sure all ideas and/or changes were approved prior to execution. 

Virtual Meeting

Personal care and attention.

Needs to better understand the quantum threat and why it is important

BACKGROUND

Introduce your business and what you do there.

I’m the SVP of operations and business development for ESGTree, a global technology platform helping financial institutions and corporations on sustainability data management. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with mrge Marketing?

We were expanding into a new market and looking for really targeted input on our marketing for large financial institutions and corporations. The ideal person we were looking to work with needed to have expertise with SaaS, financial institutions, and opening up new markets.

SOLUTION

What was the scope of their involvement?

We’ve gotten help from mrge Marketing in getting an external eye on our positioning for the new market and creating targeted communications across all channels, including email, LinkedIn, and virtual events. They’ve also created a follow-up strategy after the campaign finishes. Their deliverables include email templates, social media posts, and design suggestions. They’ve also helped set up our LinkedIn ads and provided insights on how our campaigns did on social media, email, and virtual events.

What is the team composition?

We work with Melissa from mrge Marketing.

How did you come to work with mrge Marketing?

They were referred to me through an incubator panel, and their company values aligned with ours.

What is the status of this engagement?

We started working with them in May 2026, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

mrge Marketing has helped us set up the systems for marketing strategy for a new country. We’ve seen positive results in our webinar attendees and leads from other channels, including emails and LinkedIn.

How did mrge Marketing perform from a project management standpoint?

They’ve been phenomenal and always very proactive in communicating. It feels like they’re a part of our team. We communicate via email and messaging apps.

What did you find most impressive about them?

We’re impressed with their willingness to pivot so our organization can achieve its objectives.

Are there any areas they could improve?

There’s nothing they need to improve.

BACKGROUND

Please describe your company and position.

I am the CEO of QCrypt Canada

Describe what your company does in a single sentence.

We provide post quantum services and solutions. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire mrge Marketing to accomplish?

• Grow QCrypt's social presence and engagement to build brand awareness in the post-quantum security space and position the company as a credible, go-to voice on quantum readiness.
• Drive increased interest in working with QCrypt by strengthening its website and sales enablement materials, turning growing visibility into qualified inbound conversations.
• Drive inbound leads through website and/or LinkedIn

SOLUTION

How did you find mrge Marketing?

Mrge approached me via LinkedIn

Why did you select mrge Marketing over others?

• Great culture fit
• Good value for cost

How many teammates from mrge Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Review existing content and optimize website for increased website performance. Enhanced social presence on LinkedIn. Designed new look for posts and created weekly content. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Achieved 385% growth in social followers and 214.7% growth in impressions within 90 days, alongside an 85% month-over-month increase in website traffic — reflecting a measurable rise in brand visibility and inbound interest.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was incredible to work with. Always being flexible to approach. Listened to the trends and information provided to deliver great content. Very timely in their responses. 

What was your primary form of communication with mrge Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

Knew our market really helped to better understand our niche. 

Are there any areas for improvement or something mrge Marketing could have done differently?

Need meetings to be more than 30 minutes. We are always having to rush the end.