Motion Agency

BACKGROUND

Please describe your company and your position there.

I am the chief of staff at the Chicago Federation of Labor, which represents nearly 300 union and labor organizations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Motion Agency?

I have hired Motion Agency for several projects—including website development, advertising, and public relations. My most recent experience with them involved organizing a PR plan ahead of our Labor Day luncheon for nearly 1,000 people.

What were your goals for this project?

Through this partnership, we hoped to create more brand awareness and build some hype leading into Labor Day weekend.

SOLUTION

How did you select this vendor?

I have known Kimberly (Owner, Motion Agency) for many years, and I am very confident in her work.

Describe the scope of their work in detail.

We relied on Motion Agency to write an editorial piece and create an advertisement to run in the local newspaper. Motion Agency also coordinated a social media campaign based on information gleaned from promotional videos about the luncheon.  

What was the team composition?

I worked closely with all levels of staff at Motion Agency—from the owner to the website and graphic designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The advertisement that Motion Agency created for Labor Day became the theme for our advertising for the next calendar year. It is visually stunning and a great representation of the brand. The posts on social media throughout the weekend resonated with our followers and received some of the highest engagement numbers for posts on our page.

How effective was the workflow between your team and theirs?

Motion Agency is straightforward and accessible. They were easy to work with and receptive of my comments and feedback. We quickly agreed to deadlines, and Motion Agency had little trouble meeting them. If there was ever a delay, it was likely caused by my team.

What did you find most impressive about this company?

Out industry is unique and specialized, so I was pleasantly surprised when Motion Agency quickly understood what the goal of our project was. They are unafraid to ask questions or test their ideas. Their openness to feedback and the ability to change directions based on that feedback kept the project moving forward and prevented any significant issues from cropping up at the end.

Are there any areas for improvement?

No, Motion Agency worked wonderfully. I only wish I had engaged them sooner for this project. They did a great job with the limited time they had.