Wanting to stay ahead of pet food trends for natural and flavorful ingredients, Tractor Supply Co. tasked The Motion Agency with helping to further develop a brand extension to its premium 4Health line of private label pet food.
Motion hit the ground running with an analysis of the competitive landscape both in-store and on-line. Motion’s efforts validated a need to take advantage of a current market trend, offering…
an exotic protein extension as part of 4Health’s offering. Motion landed on the sub-brand name, Untamed, emotionally connecting to an active animal’s instincts. This led to the exploration and development of 6 unique flavor recipes and package designs that were not only eye-catching but provided a competitive edge within the marketplace.
Untamed is part of a growing family of products for our furry friends. It continues to be one of the most successful SKU’s at Tractor Supply Co.