Morshed Group

BACKGROUND

Introduce your business and what you do there.

I’m the director of communications for a regional-owned gas company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MBD?

We needed a PR firm to help us handle our corporate-to-government relations.

SOLUTION

What was the scope of their involvement?

They provide a full scope of PR services, including advice, content, research, and strategy.

What is the team composition?

We work with Anas (PR & Communications Consultant) and two other people regularly, with an occasional extra person as needed.

How did you come to work with MBD?

We started talking at a conference, and it became clear we should hire them.

What is the status of this engagement?

We began working together in November 2018, and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Their content work is fantastic. MBD puts deep and healthy connections into critical areas, and that helps us to reach regulatory and public affairs sectors. There is a sense of needing them and keep them around.

How did MBD perform from a project management standpoint?

They do a lot of advisory services, which are highly valued and require verbal communication. In terms of contact, we use email, Teams, and Zoom. 

What did you find most impressive about them?

They give good strategic advice that has helped us quite a lot.

Are there any areas they could improve?

It would be great if they could add other languages into their work.

Do you have any advice for potential customers?

Have a clear sense of what you need their services for. They aren’t a marketing agency; they’re more like a strategic consultancy that works in public affairs and relations