Morphic

BACKGROUND

Please describe your company and position.

I am the Founder and CEO of MingleMinds

Describe what your company does in a single sentence.

Dating app for Gen X and Older millennials

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Morphic to accomplish?

• Design the complete MVP from the ground up, including end-to-end user flows, onboarding, and core dating features to prepare the app for launch.

SOLUTION

How did you find Morphic?

Online Search

Why did you select Morphic over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Morphic were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

UX Architecture & Wireframing - Mapped complete user journeys and low-fidelity wireframes for core app flows, including user onboarding, profile creation, discovery/matching mechanics, real-time messaging, and settings. 

Design System & UI Component Library - Built a scalable design system in Figma featuring comprehensive typography, color palettes, iconography, standard micro-interactions, and reusable UI components.

High-Fidelity Screen Designs - Delivered production-ready visual designs for all primary and secondary mobile screens required for launch.

Interactive Prototypes & Handoff - Provided interactive click-through prototypes for stakeholder testing alongside organized asset handoffs and specs for the development team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The design work directly enabled us to successfully launch the MingleMinds MVP on schedule and set a strong foundation for user adoption and ongoing product growth.

On-Time Launch: Delivered all production-ready assets, screens, and design specs on schedule, enabling engineering to build and deploy the app without design-related delays. 

Increased Onboarding & Profile Completion: Early user testing and post-launch data showed an estimated 25% increase in profile completion rates due to the streamlined onboarding flow.

Higher Engagement & Retention: The intuitive matching and messaging UX led to strong initial user retention and higher-than-expected daily active user (DAU) session lengths.

Faster Engineering Velocity: The design system reduced developer implementation time by approximately 30% for new components and subsequent feature updates.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Morphic’s project management was highly organized, transparent, and efficient throughout the entire MVP engagement.

Timeline & Deadlines: They delivered all key project milestones on time, ensuring design handoffs lined up seamlessly with our engineering sprint schedules.

Communication & Collaboration: The team maintained clear, daily communication via Slack and hosted structured weekly syncs to review progress, iterate on wireframes, and align on design priorities.

Responsiveness to Needs: They were extremely adaptable, rapidly incorporating our feedback into updated Figma prototypes and proactively resolving edge cases across complex user flows.

What was your primary form of communication with Morphic?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What sets Morphic apart is their direct founder-led model and deep startup-focused execution: 

Direct Founder Involvement: Every project is led directly by senior design talent without middle management or account manager overhead, ensuring top-tier strategic thinking and zero handoff loss. 

Senior-Only Expertise: They exclusively pair projects with seasoned designers who understand consumer UX, eliminating the learning curve common with junior teams.

Fast Async Execution:They integrate seamlessly into your existing workflow tools with efficient asynchronous updates, keeping momentum high without tedious meetings. 

Product & Systems Thinking: Beyond crafting polished UI screens, they build scalable Figma design systems and seamless product flows tailored to drive real adoption and speed up development.

Are there any areas for improvement or something Morphic could have done differently?

Overall, we were extremely satisfied with the partnership.