MoreVisibility

BACKGROUND

Please describe your company and position.

I am the Founder of The Kelly Merbler Company

Describe what your company does in a single sentence.

Leadership Development Programs and Keynote Speaking

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MoreVisibility to accomplish?

• Google Analytics

SOLUTION

How did you find MoreVisibility?

Linkedin

Why did you select MoreVisibility over others?

• Pricing fit our budget
• Referred to me

How many teammates from MoreVisibility were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Custom SEO -   
Opportunities to improve and keyword target existing webpages
Recommendations for new pages to add, where to add them, and inter-linking / navigational considerations 
Analysis of existing page templates (layout, etc.) for SEO improvement 
Strategy overall
Custom Analytics - 
Opportunities to improve and keyword target existing webpages
Recommendations for new pages to add, where to add them, and inter-linking / navigational considerations • Analysis of existing page templates (layout, etc.) for SEO improvement
Ideally, be able to review things such as traffic sources, social referrals, session locations, and top-performing content (i.e., pages)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our Google Analytics was effectively set up so we can now understand what is leading people to click on my site and where they are spending the most time on my site.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I had the pleasure of working with the More Visibility team on a custom SEO and analytics project, and I couldn't be happier with their services. The team provided excellent recommendations to improve and target keywords on our existing webpages, offered thoughtful suggestions for new pages to add, and even advised on inter-linking and navigation improvements to enhance our site’s structure. Their in-depth analysis of our existing page templates was incredibly valuable for improving our SEO strategy overall.

On the custom analytics side, More Visibility’s insights have been invaluable. Their recommendations helped us better understand traffic sources, social referrals, session locations, and top-performing content, giving us the clarity needed to optimize our digital presence.

The level of expertise and attention to detail from the team was exceptional. I highly recommend More Visibility for anyone looking to elevate their SEO and analytics strategy.

What was your primary form of communication with MoreVisibility?

Virtual Meeting

What did you find most impressive or unique about this company?

The people I have been working with.  They have been responsive, friendly, and it feels like they value me as a client.  Plus, their knowledge in this space is so helpful for me to understand how to build my marketing strategy.

Are there any areas for improvement or something MoreVisibility could have done differently?

Not at this time that I can think of.

BACKGROUND

Please describe your company and position.

I am the SVP, CRM, Marketing & Content of Data & Marekting Association

Describe what your company does in a single sentence.

The Data & Marketing Association (DMA) champions deeper consumer engagement and business value through the innovative and responsible use of data-driven marketing via a membership of over 1,000 organizations that are today’s innovative tech and data firms, marketers, agencies, service providers, and media companies. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MoreVisibility to accomplish?

• Design and launch paid campaigns for our major trade conferences.
• Increase overall membership via increased participation in major trade conferences.
• Deliver improved analytics to allow us to improve results moving forward

SOLUTION

How did you find MoreVisibility?

• Referral
• DMA Member

Why did you select MoreVisibility over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from MoreVisibility were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work: Paid Campaigns for DMA Conferences
1. Objective
The primary objective of this paid campaign strategy is to extend the reach of DMA’s conferences while maintaining a controlled Customer Acquisition Cost (CAC). The goals are to:

Increase conference registrations.
Grow overall association membership.
Improve analytics capabilities to optimize campaign performance and ROI.
2. Paid Media Strategy
Channel Selection and Planning

Identify high-performing channels and platforms most likely to drive traffic and engagement for DMA conferences, including Google Ads, LinkedIn, Facebook, Twitter, and Instagram.
Develop a media mix strategy that balances brand awareness and direct response goals, with a focus on maximizing reach within targeted industry segments while controlling CAC.
Budget Allocation

Allocate budgets for each platform based on historical performance data, audience demographics, and potential reach to ensure efficient use of resources and optimal ROI.
Regularly review and adjust budget allocations to optimize spend based on channel performance and conversion rates.
Creative Development and Messaging

Create compelling, platform-specific ads that highlight conference benefits, keynote speakers, exclusive content, and membership incentives.
Develop a consistent messaging framework that aligns with DMA's brand values and appeals to target personas, emphasizing thought leadership and networking opportunities.
3. Paid Social Campaigns
Target Audience Identification

Utilize advanced targeting techniques to reach specific industry professionals, marketers, and decision-makers on social media platforms (LinkedIn, Facebook, Twitter, Instagram).
Leverage lookalike audiences based on existing DMA members and past conference attendees to expand reach while maintaining relevancy.
Campaign Execution

Implement multi-stage paid social campaigns designed to generate awareness, drive traffic, and convert leads into conference registrations.
A/B test different ad formats (carousel, video, sponsored content) and messaging to determine the highest converting creative elements.
Implement retargeting campaigns to engage users who interacted with ads but did not convert initially, guiding them back to the registration page.
4. Pay-Per-Click (PPC) Strategy
Keyword Research and Bid Strategy

Conduct comprehensive keyword research to identify high-value keywords related to marketing conferences, industry events, and DMA's specific areas of expertise.
Develop a bidding strategy that focuses on long-tail keywords and competitor terms to drive qualified traffic at a lower cost-per-click.
Campaign Optimization

Monitor and optimize PPC campaigns continuously to enhance click-through rates (CTR) and conversion rates.
Implement automated rules to pause underperforming ads and increase bids on high-converting keywords.
Create landing pages optimized for conversions with clear calls-to-action (CTAs) for conference registration and DMA membership sign-ups.
5. Pay-Per-Acquisition (PPA) Strategy
Lead Generation and Conversion Optimization

Design and execute PPA campaigns focused on generating high-quality leads for DMA’s conferences, aiming for optimal cost-per-acquisition (CPA).
Develop lead nurturing sequences to engage prospects, guiding them through the decision-making process with personalized content and offers.
Data-Driven Decisions

Utilize predictive analytics and conversion tracking to assess the effectiveness of acquisition efforts and to adjust targeting parameters for improved results.
Integrate CRM tools to track the complete customer journey from ad interaction to final conversion, enabling precise attribution of leads and registrations.
6. Analytics and Performance Measurement
KPI Definition and Tracking

Define key performance indicators (KPIs) to measure success, including CAC, conversion rates, return on ad spend (ROAS), cost-per-click (CPC), and engagement metrics.
Implement robust tracking systems using tools like Google Analytics, social media insights, and PPC platform dashboards to gather real-time data on campaign performance.
Data Reporting and Insights

Provide comprehensive weekly and monthly performance reports detailing progress against KPIs, areas of improvement, and actionable insights.
Utilize data analytics to identify trends, user behavior, and key conversion triggers, refining campaign strategies for enhanced performance.
Continuous Improvement

Conduct post-campaign analysis to identify successful strategies and areas for optimization in future campaigns.
Apply learnings from A/B testing, user engagement data, and conversion metrics to inform future creative development, targeting strategies, and budget allocation.
7. Campaign Coordination and Management
Collaboration with Stakeholders

Maintain open lines of communication with DMA’s internal teams, including content, design, and event management, to ensure alignment with conference goals.
Coordinate with external vendors or partners as needed to maximize campaign reach and effectiveness.
Project Timeline and Deliverables

Establish a detailed timeline for all campaign activities, including planning, execution, optimization, and reporting phases.
Provide timely updates to stakeholders on campaign progress and address any adjustments needed to enhance performance.
Deliverables
Comprehensive media plan with channel-specific strategies.
Creative assets including ad copies, visuals, and landing pages.
Weekly and monthly performance reports with actionable insights.
Data analysis and campaign optimization recommendations.
Final campaign analysis and recommendations for future initiatives.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Analytics improved and were delivered in a more timely manner than past events.

CAC was in line with the plan.

Attendees exceeded expectations.

New members, as a result of the conference, exceeded expectations. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

What sets MoreVisibility apart is its ability to create tailored marketing strategies that align perfectly with business objectives. They consistently demonstrated a knack for translating complex data into actionable insights, allowing us to make informed decisions that drove measurable growth. Their expertise in developing and executing marketing plans that adapt to evolving industry trends ensured that we stayed ahead of the curve.

What was your primary form of communication with MoreVisibility?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

MoreVisibility's team is proactive, highly responsive, and invested in delivering results. Their collaborative approach made them an integral part of our strategic planning, working seamlessly with our internal teams to maximize impact. They were always ready with innovative solutions and demonstrated a commitment to refining strategies based on analytics and real-time feedback.

Are there any areas for improvement or something MoreVisibility could have done differently?

I highly recommend MoreVisibility for any organization seeking a strategic partner that combines deep marketing expertise with a results-oriented mindset. As a partner, they brought a deep understanding of digital marketing, SEO, and data-driven strategies, all of which played a pivotal role in enhancing our campaigns' effectiveness. Their ability to blend creativity with data-driven decision-making significantly elevated our marketing efforts and set a new standard for strategic excellence.

BACKGROUND

Please describe your company and position.

I am the former President of a manufacturing company 

Describe what your company does in a single sentence.

Manufactures specialty rubber products with a focus on inflatable seals

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MoreVisibility to accomplish?

• Develop New Web Site
• Optimize Web Site to improve user experience

SOLUTION

How did you find MoreVisibility?

Direct contact

Why did you select MoreVisibility over others?

• Great culture fit
• Company values aligned
• Excellent client services

How many teammates from MoreVisibility were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Improve existing web-site to make it more user friendly. Improve and enhance SEO approach.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Completion of web-site modifications. Review of SEO marketing programs (bi-monthly). Analysis of user generated data.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very responsive, organized, and thorough. Employed a team approach and pulled in expertise as needed. SEO team very knowledgeable.

What was your primary form of communication with MoreVisibility?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Customer service was the most impressive. They really worked closely with me to understand what we needed, especially in a highly niche market segment. 

Are there any areas for improvement or something MoreVisibility could have done differently?

No areas of improvement come to mind.

BACKGROUND

Please describe your company and position.

I am the CEO of Art of Rock

Describe what your company does in a single sentence.

Online Art Gallery of Memorabilia

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MoreVisibility to accomplish?

• Increase online sales
• Increase average order value
• Establish new profitable marketing channels

SOLUTION

How did you find MoreVisibility?

Referral

Why did you select MoreVisibility over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from MoreVisibility were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

More Visibility created a digital marketing strategy, implemented the strategy across multiple channels and created custom analytic dashboards so we could track performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Significant increases in organic visibility, paid media performance, improved ROI and customer base.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Clear expectations were created, and weekly virtual calls keep us updated, and everything is very organized and on time. They are also very responsive in dealing with any questions or issues that arise in between our weekly calls.

What was your primary form of communication with MoreVisibility?

Virtual Meeting

What did you find most impressive or unique about this company?

There are tons of digital marketing companies. These guys have been around forever, are real experts, and truly care about my business and growing it. They are very professional, organized and most importantly deliver what they promise.

Are there any areas for improvement or something MoreVisibility could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of a construction company 

Describe what your company does in a single sentence.

We design-fabricate-build custom log and timber homes.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MoreVisibility to accomplish?

• Increase website traffic
• Generate sales leads
• Increase brand awareness

SOLUTION

How did you find MoreVisibility?

Referral

Why did you select MoreVisibility over others?

• Referred to me
• Company values aligned

How many teammates from MoreVisibility were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Strategy and execution of PPC and SEO marketing

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website traffic and incoming sales leads

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Good project management and convenient single point of contact for all projects.

What was your primary form of communication with MoreVisibility?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We're impressed with their ability to deliver great results.

Are there any areas for improvement or something MoreVisibility could have done differently?

more frequent check-ins