Moonpath Digital

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and founder of a marketing agency called SmithCo.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tinted?

We had a client that had a creative branding need.

SOLUTION

What was the scope of their involvement?

Tinted developed the branding of an event for a nonprofit organization. We provided them with the campaign strategy, and they developed creative materials that aligned with our given strategy. They created social media and website assets, as well as images and videos.

What is the team composition?

We worked with Crystal (Founder & Creative Director).

How did you come to work with Tinted?

They were referred to us by someone within my network.

How much have you invested with them?

We invested around $6,000.

What is the status of this engagement?

We worked with them from June–August 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We had around 600–700 attendees for the actual event. We, as well as our clients, enjoyed working with their team — they understood our needs and the main goal from the creative perspective of who we were trying to reach.

How did Tinted perform from a project management standpoint?

The processes they had in place were very organized and streamlined, so we didn’t need to go through a bunch of iterations.

What did you find most impressive about them?

We were impressed with the quality of their work and delivery of services; we had a great experience overall.

Are there any areas they could improve on?

I don’t think they could've done anything differently. We had a very challenging client, and they rose to the occasion by delivering everything that was needed.

Do you have any advice for potential customers?

Make sure to have a general idea of who your audience is.

BACKGROUND

Introduce your business and what you do there.

I'm the executive director of an organization that works with churches to grow food, connect, and support farmers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tinted?

We hired them to spearhead our web redevelopment project.

SOLUTION

What was the scope of their involvement?

Tinted designed and developed a brand new site for us. We had a number of meetings where we shared some of the things we’d like to see on the site such as featuring our programs and providing avenues for people to subscribe to our newsletter. It was also important for us to have a page where people could donate and financially support our organization. In addition, churches could sign up to join our network. The team continues to work with the client.

What is the team composition?

We’re working with Crystal (Founder & Creative Director).

How did you come to work with Tinted?

We found Tinted through a mutual friend.

How much have you invested with them?

We’ve spent more than $5,000.

What is the status of this engagement?

Our ongoing collaboration started in May 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our website just went live last month so it’s still pretty early to measure any metrics. Anecdotally, our funding partners and other program partners told us that they really like the site.

How did Tinted perform from a project management standpoint?

They’re very thorough and quick, which helps us to see all the important steps we need to accomplish.

What did you find most impressive about them?

We appreciate that we can easily access their founder and designer.

Are there any areas they could improve?

Getting a full timeline on the web redevelopment project would’ve helped set a realistic expectation on how long the project would last.

Do you have any advice for potential customers?

Organization as much information as possible and have a clear idea of what you want so that your project can move forward in a timely manner.

BACKGROUND

Introduce your business and what you do there.

I am the owner and clinical director of Sage Wellness and Consulting, a private medical practice that delivers psychological and career consulting services. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tinted?

We hired Tinted to develop a website and branding for my company. 

SOLUTION

What was the scope of their involvement?

My partnership with ​​Tinted began with a discovery process to help lay out the brand. After picking a color palette template and laying out the branding, Tinted provided various site templates. They integrated an email sign-up form into the site to collect emails from users. Tinted then wrote some copy for the site that captured my brand's voice and tone. 

What is the team composition?

I worked with Crystal (Founder and Creative Director) and a copywriter. 

How did you come to work with Tinted?

I was referred to Tinted by someone who'd worked with them on web development. 

How much have you invested with them?

I invested $6,000 with Tinted. 

What is the status of this engagement?

My engagement with Tinted began in February, and it's ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

At the end of the process, not only did I have a website and branding, but Tinted also provided a branding package that I can use as I continue to expand my business. I've collected a lot of emails from the sign-up form they integrated that I've added to my email marketing list. 

How did Tinted perform from a project management standpoint?

Tinted had excellent project management and accommodated my busy schedule. The entire project was very streamlined because they used Asana to manage it. The project went longer than expected because of my busy schedule, but they responded to my messages within 24 hours. Typically, we used Google Docs to trade site copy and communicated via Zoom, email, and phone calls. 

What did you find most impressive about them?

Tinted completely grasped my company's goals and translated them into understandable messaging for my target audience, which is primarily people of color. I never felt like I had to do something because Tinted suggested it — they provided me with many design options and answered all of my questions. I completely trusted their team. 

Are there any areas they could improve?

I have nothing for Tinted to improve, and I'm going to work with them again. 

Do you have any advice for potential customers?

I'd advise customers to be open and honest with Tinted about what they want from the partnership. 

BACKGROUND

Introduce your business and what you do there.

I am an executive coach and consultant at a leadership coaching service. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tinted?

I was looking to do a rebranding when I decided to change my company’s name. I wanted to keep the same general logo concept Tinted had developed previously, but wanted a quick update to convey the evolved brand. 

SOLUTION

What was the scope of their involvement?

Tinted updated my company’s branding, including visual and website assets. We discussed what aspects of the existing brand we wanted to keep, the concept of the new brand, and how everything would be reflected in new graphics. She then updated our branding and colors. Once the branding and colors were delivered and finalized, Crystal revamped our website to fit the new branding guidelines.  

What is the team composition?

I only work with Crystal (Founder and Creative Director) 

How did you come to work with Tinted?

I’d worked with Tinted a year prior on a graphic and web design project after being connected to Crystal by my previous branding partner. So, when I was looking to do a rebranding, I reached out to Tinted and engaged with them directly. I loved the initial deliverables Tinted created during the first branding session — their designs were professional and sharp. 

How much have you invested with them?

I invested around $1,500–$1,600 with Tinted on the rebranding project. 

What is the status of this engagement?

My engagement with Tinted began in October 2019, and it’s ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Tinted pretty much nailed our new branding on the first try — everything they’ve delivered coveys our company’s background well. I’ve received a lot of positive feedback after the rebranding about how beautiful the site is. 

How did Tinted perform from a project management standpoint?

I typically converse with Tinted via email, and we share relevant assets on Google Drive. I also have occasional Zoom meetings with Crystal. 

What did you find most impressive about them?

Crystal is very conversational and relational; she is excellent at picking out aspects of our discussions that define our brand and guidelines. She brings in her expertise to provide feedback and clarity on branding assets. Overall, Crystal is great to work with — she’s in tune with our needs while being very personable and relaxed. 

Are there any areas they could improve?

I haven’t reached out to Crystal yet, but I’ve had issues with some of the technology that Tinted uses. I’d appreciate a little more hand-holding when implementing the final product. 

BACKGROUND

Introduce your business and what you do there.

I’m an executive at a nonprofit organization.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tinted?

We wanted to create online awareness of our organization.

SOLUTION

What was the scope of their involvement?

Tinted has been doing brand development for us; they created our unique story and personas to get a clear identity around our voice, audience, and customers. After that, they’ve built our online social media strategy, which leads to our annual event campaign where we have 24 hours to raise money for black-led organizations in Baltimore. The social media platforms they manage include Instagram, Facebook, and Twitter.

In addition to that, they’ve also done content marketing and advertising; they develop a copy for the campaign and start to reach out throughout the platforms to advertise our events.

What is the team composition?

We’ve been working with two members of their team, including the founder and a copywriter.

How did you come to work with Tinted?

I was looking for a Baltimore-based organization that could understand social change, mission-driven work, and our community’s voice.

How much have you invested with them?

We’ve invested around $50,000 with them so far.

What is the status of this engagement?

We started working together in March 2020, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We often get a lot of feedback about how great our social media and brand are, so I think that’s thanks to the work they’ve done for us. Additionally, the number of followers and people participating in our event has grown.

How did Tinted perform from a project management standpoint?

They’re excellent with project management and delivering on time; their team does a great job laying out our monthly work calendar. In terms of tools, we use Airtable and Hootsuite.

What did you find most impressive about them? 

They have a great keen eye on mission-driven social impact organizations.

Are there any areas they could improve?

I don’t think there’s anything they can improve on — I’m delighted with their work so far. 

Any advice for potential customers?

The more you know about your organization and the audience you’re trying to reach, the easier it will be to set them up for success.

BACKGROUND

Please describe your company and position.

I am the Partner of Fulcrum Education Solutions

Describe what your company does in a single sentence.

Customized and adaptable organizational change management, leadership and team development, and strategic planning consulting in the K-12 and adjacent spaces.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tinted to accomplish?

• Redesign of Website
• Clarity of messaging

SOLUTION

How did you find Tinted?

Referral

Why did you select Tinted over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

What was the size of Tinted’s team?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Complete redesign of our website and related branding/messaging.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Timeline for website launch

What was your primary form of communication with Tinted?

Virtual Meeting

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was outstanding and clear from the start. Crystal was extremely responsive and communicative.

What did you find most impressive or unique about this company?

Their intentionality, thoughtfulness, and responsiveness were impressive.

Are there any areas for improvement or something Tinted could have done differently?

No