Moloko Creative Inc

BACKGROUND

Please describe your company and your position there.

We are an Efes Belarus beer company, representatives of the Anadolu Efes company in Belarus. I work as a marketing specialist for this company The company began operating in Turkey in 1969, and now our beer is sold in more than 70 countries around the world. We have been working in the market of Belarus for almost 13 years, our portfolio includes more than 20 different brands from Mexico, Belgium, Germany, Russia, Ukraine and other countries, including Bud, Corona Extra, Leffe, Hoegaarden, Stella Artois, Essa, Redds, Chernigovskoye, Bely Medved, Stary Melnik and others.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Moloko Creative LLC?

We needed to develop an image advertising campaign (idea + implementation mechanics) within the existing brand positioning. Provide wide coverage and strengthen the current position in the Belarusian market.

SOLUTION

How did you select this vendor?

We found Moloko through online research.

Describe the scope of their work in detail.

Initially, the agency team developed a creative concept and mechanics of an advertising campaign for us, bloggers were selected and their participation in the advertising integration with the brand was agreed. After that, we received a forecast of the effectiveness of the campaign and the timeline of the project. Then we jointly agreed on the content created by bloggers, and specialists began setting up targeted advertising for blogger publications. In the final, a drawing of prizes was held and prizes were awarded to the winners.

What was the team composition?

We worked with digital specialists, creator and account manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The campaign was successful, we managed to exceed the planned coverage by more than 300,000!

How effective was the workflow between your team and theirs?

I think it was a very effective collaboration, because we were able to quickly make adjustments and eventually create a really successful advertising campaign.

What did you find most impressive about this company?

I like their approach to work and their ability to build good communication. They are a talented team that made our project turn out exactly the way we needed it.

Is there any area for improvement or anything that could have been done differently?

I think that Moloko Creative LLC is ready for new major projects at the international level to fully realize the abilities of its team.

BACKGROUND

Please describe your company and your position there.

I am the director of Konrad-Adenauer-Stiftung Belarus office. We are a German political foundation with offices worldwide (kas.de)

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Moloko Creative LLC?

We made a "rap battle of history" between Konrad Adenauer and Walter Ulbricht, two important politicians of German 20th century history.

What were your goals for this project?

to create a new format for political education

SOLUTION

How did you select this vendor?

We found Moloko through online research.

Describe the video(s) and the process in detail.

We provided Moloko with the lyrics, a recording and ideas for the script. We then developed the ideas for the script together. They sent us their ideas for the storyboard, animatics and finally the whole product.

What was your vendors' project management or feedback process?

We had a good and steady communication on the project details and the development.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project has not been published yet.

How effective was the workflow between your team and theirs?

Very good!

What did you find most impressive about this company?

They were friendly, flexible, fast and reliable.

Are there any areas for improvement?

Everything was fine.