Mizu

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Altın Oto Detailing, a company that specializes in premium auto detailing, ceramic coating, paint protection film (PPF), window tinting, and vehicle protection solutions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mizu?

We wanted to attract more local customers searching for premium auto detailing services, generate more calls and inquiries, and understand exactly which marketing efforts were producing results. We also needed a scalable Google Ads strategy to support the growth of our second location.

SOLUTION

What was the scope of their involvement?

Mizu manages our Google Ads campaigns from end to end. Their work includes campaign setup, ongoing optimization, GA4, Google Tag Manager, Search Console, phone call and lead tracking, reporting, and continuous improvements to maximize qualified leads for both of our locations.

Mizu also provides ad copy and strategic recommendations for a completely new website, including landing page structure, user experience, and conversion optimization. Although they don’t build the site, their guidance helps shape a website designed to perform better with Google Ads and generate more qualified leads.

What is the team composition?

We work with 2–5 teammates from Mizu.

How did you come to work with Mizu?

We found them through an email.

How much have you invested with them?

So far, we’ve spent $10,000–$49,999 with them.

What is the status of this engagement?

We started working with them in June 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen a significant increase in qualified leads while gaining complete visibility into our marketing performance. Mizu has implemented reliable conversion tracking and helped us generate over 245,000 clicks, 21,000+ tracked conversions, and nearly 14 million impressions across our Google Ads campaigns, allowing us to make data-driven business decisions.
Mizu has implemented tracking for phone calls, contact form submissions, website call button clicks, store visits, and other lead actions from our Google Ads campaigns. They’ve also set up Google Analytics 4 and Google Tag Manager, giving us accurate data to understand which campaigns and keywords are generating qualified customer inquiries.
Moreover, we’ve experienced a noticeable increase in qualified inquiries and gained much better visibility into our marketing performance. Mizu’s ongoing optimization has helped improve the efficiency of our advertising budget while providing reliable tracking for calls, form submissions, and other lead actions. This has given us the confidence to continue investing in Google Ads and support the expansion of our second location.
In fact, we’ve seen our campaigns become more efficient over time as Mizu continuously optimizes keywords, bidding strategies, and ad performance. We also have reliable conversion tracking, allowing us to understand our cost per lead and make smarter decisions about where to invest our advertising budget.

How did Mizu perform from a project management standpoint?

Mizu’s project management has been excellent throughout the engagement. They deliver work on time, keep us informed with regular updates, and respond quickly whenever we have questions or requests. Their communication via virtual meetings, email, and messages is clear and proactive, and they consistently explain campaign performance and recommendations in a way that’s easy to understand. We always feel that our project is being actively monitored and continuously improved.

What did you find most impressive about them?

Mizu stands out because of their proactive approach and attention to detail. They combine strong Google Ads expertise with clear communication and a genuine interest in helping our business grow. We appreciate that every recommendation is backed by data and focused on achieving measurable results.

Are there any areas they could improve?

Overall, we’re very satisfied with Mizu’s work. If we have one suggestion, it’s to provide even more proactive ideas for expanding into new markets and testing additional growth opportunities as our business continues to grow.