Minuttia

BACKGROUND

Please describe your company and position.

I am the SEO Lead of ServiceTitan

Describe what your company does in a single sentence.

ServiceTitan, Aspire, and FieldRoutes provide end-to-end field service management software that helps home and commercial service businesses streamline operations, grow revenue, and deliver exceptional customer experiences.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Minuttia to accomplish?

• Scale high-quality SEO content production across multiple brands (ServiceTitan, Aspire, and FieldRoutes) to drive organic traffic, topical authority, and long-term pipeline growth.
• Develop comprehensive keyword research, pillar strategies, and content frameworks that align with our ICPs and support scalable content roadmaps across three distinct properties.
• Strengthen our internal SEO operations by partnering with a team that brings advanced expertise, flexibility, and thought leadership—far beyond standard “template-driven” SEO agencies.

SOLUTION

How did you find Minuttia?

Webinar

Why did you select Minuttia over others?

• High ratings
• Pricing fit our budget

How many teammates from Minuttia were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work & Key Deliverables
Minuttia partnered with ServiceTitan, Aspire, and FieldRoutes as a full-scale SEO content and strategy extension of our in-house team. Their scope of work covered everything from research and planning to content production, optimization, and ongoing strategic guidance. The engagement included:

1. End-to-End Content Production Across Three Brands
Hundreds of SEO-optimized content assets, including:

Long-form blogs
Industry-specific pages
Templates and downloads
Pillar pages and supporting cluster content
Tactical SEO updates and refreshes for legacy content
Content tailored to the nuances of multiple ICPs, including residential, commercial, and green industries.

2. Comprehensive Keyword Research & Pillar Strategy Development
Deep keyword research across core and expansion industries (HVAC, plumbing, electrical, landscaping, cleaning, etc.).
Pillar frameworks designed to establish topical authority across high-intent themes.
Prioritized keyword sets used to build quarterly content roadmaps for ServiceTitan, Aspire, and FieldRoutes.
Competitive landscape analysis to identify gaps and high-impact opportunities where organic visibility could grow.

3. Strategic Support for SEO, GEO, and “Search Everywhere Optimization”
Guidance on adapting content for changing search behaviors, including AI-driven experiences.
Recommendations on topic prioritization, search intent alignment, and maintaining evergreen rankings.

4. Collaborative Process & Documentation
Clear editorial guidelines, repeatable frameworks, and shared templates to scale content across three brands.
Asynchronous collaboration via shared docs, Slack, and project management tools.
Reference sheets, keyword maps, and content templates used by both internal writers and external contributors.

5. Ongoing Optimization & Quarterly Roadmaps
Monthly and quarterly planning to align content production with business goals.
Recommendations for refreshes, updates, and consolidation to maintain healthy organic performance.
Support for analyzing performance trends and adjusting strategy to ensure continued growth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw clear improvements in organic visibility, strengthened topical authority across priority industries, and consistent growth in qualified traffic to core pages. Minuttia also enabled us to scale content production across three brands without sacrificing quality, accelerate our roadmap, and maintain strong performance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Minuttia’s project management has been consistently reliable and well-structured. They deliver assignments on time, maintain clear communication, and provide proactive updates at every stage of the process. Their team adapts quickly when priorities shift across our three brands—often turning around new requests or revisions faster than expected. They’re highly responsive, receptive to feedback, and always willing to adjust scope, timelines, or content direction to align with our internal goals. Overall, they operate as a true extension of our team rather than a traditional vendor.

What was your primary form of communication with Minuttia?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Minuttia is their combination of adaptability and true depth of expertise in SEO and GEO. Unlike many agencies that rely on cookie-cutter playbooks, Minuttia brings a strategic mindset rooted in real search behavior, technical understanding, and forward-looking frameworks. They’re able to pivot quickly when priorities, algorithms, or industry conditions shift, all while maintaining a high bar for quality and accuracy. Their grasp of SEO, across Google, AI-driven search experiences, and broader “Search Everywhere Optimization”consistently elevates our content strategy and helps us stay ahead of the curve.

Are there any areas for improvement or something Minuttia could have done differently?

My one piece of feedback is that while Minuttia is exceptional in SEO/GEO and traffic-driving search tactics, there’s additional room to expand deeper into CRO and product-led content strategies. They have proactively brought forward CRO ideas, and continuing to innovate in this area will make their offering even stronger. That said, their openness to feedback, willingness to evolve, and commitment to staying ahead of search trends make them an outstanding long-term partner.

BACKGROUND

Introduce your business and what you do there.

I'm the SEO and paid advertising manager at MarineTraffic, a maritime analytics provider and vessel tracking platform. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Minuttia?

We brought them on to write content. 

SOLUTION

What was the scope of their involvement?

Minuttia produces five pieces of content per month. At the start of each month, they provide us with a brief, making sure SEO is at the forefront of the discussion. Their team outlines their content strategy, which is the most important aspect of the partnership because it helps drive results and prevent bottlenecking. Their team bases their strategies on the three gigabytes of information we've provided, which includes our go-to and product strategies and internal documentation and rules. 

Their team also provides ad hoc consultation services.  

What is the team composition?

We work with 6–7 teammates from Minuttia, including content writers, editors, a graphic designer, and a strategist. However, our main point of contact is the account manager. 

How did you come to work with Minuttia?

I was building an extensive professional network, interacting with many CEOs and CMOs. I met George (Managing Director) while I was building the network.  

How much have you invested with them?

I've invested around $30,000 so far; we pay them $5,000 a month.

What is the status of this engagement?

We've been collaborating with them since August 2022. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our goal was to start ranking in searches, which Minuttia has 100% been able to do. They always produce content with SEO in mind to help us improve rankings. 

Since it takes about three months to onboard and land customers, and it has taken us about six months to improve our rankings, which is standard, I expect to see the results of the partnership reflected in our bottom line within the next quarter. 

How did Minuttia perform from a project management standpoint?

Their project management is spot-on because Minuttia made sure to set expectations at the very start of the project and set up the proper workflows. They document everything; the project management has been very clear. 

Communication and project management is done through email, Google Meet, and Google Drive folders. We reconvene every other week, but Minuttia is available if there's something urgent. 

What did you find most impressive about them?

Their expertise is great. For example, their LinkedIn strategist pointed out that we were getting erroneous indexing in the search engine, which we were able to fix.  

 Are there any areas they could improve?

No, there is nothing for them to improve. 

Any advice for potential customers?

Trust their process and do your part.

BACKGROUND

Please describe your company and your position there.

I am the marketing director of a SaaS platform, MarkUp.io, that allows people to give contextual feedback on digital content, and streamline their review and feedback loops. The company is a part of a larger organization, Ceros, but functions as a separate entity, with a product-leg go-to-market strategy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Minuttia, and what were your goals?

MarkUp.io started as a spinoff project from our parent company, and other than a few targeted campaigns, it never really had any marketing structure or online visibility. As a preparation to move from a free tool to a freemium model, we needed to increase our online visibility and start attracting the high-intent audience we knew would benefit the most from our product.

The goals were to start ranking for some high-intent low-volume keywords and to do it as quickly as possible. We faced an additional challenge of facing structural issues with the website, but we decided to move forward anyway.

SOLUTION

How did you select this vendor and what were the deciding factors?

I have worked with Minuttia before, we have a great working relationship, and I knew that they have both internal expertise and the ability to deliver. As such, they were really the only company I considered.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The first phase was an in-depth keyword research project where Minuttia returned with a strong case of keywords and suggested approach for each, while also taking into consideration redirects from already ranking blog of a company we absorbed through an acquisition.

After that we agreed on the strategy, which included producing up to 8 SEO articles per month, which took some time to ramp up to, due to our own internal limitations. Within 3 months we already saw some key articles starting to rank, and our traffic just skyrocketed from there. We don't plan to stop any time soon.

How many people from the vendor's team worked with you, and what were their positions?

I might not be the best person to answer, as I also have a delegated team member who took over the relationship due to time constraints. I do know we have two points of contact, and that the response time is always the shorted possible time, which makes the communication extremely smooth.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In just the past 6 months, our organic traffic tripled, and the number of keywords we are ranking for doubled, with all of the positions drastically improving, landing many of them on the first page of search. With all this, the quality of the signups to our platform has increased as well, because the organic traffic aggregated brings the high-quality audience to our website.

Describe their project management style, including communication tools and timeliness.

Very easy communication, bi-weekly meetings, and quarterly overviews. The deliverables are always on time.

What did you find most impressive or unique about this company?

Minuttia is always extremely helpful with catching some things that we missed on our end, which shows they really care about their clients, beyond their scope, which makes me feel like we're in secure hands.

Are there any areas for improvement or something they could have done differently?

Nothing really comes to mind - our relationship is as smooth as they come.

BACKGROUND

Please describe your company and your position there.

I am the co-founder @Mentionlytics. Mentionlytics is a Web & Social Media Monitoring platform that automatically tracks mentions to any keyword from the entire web (News sites, forums, blogs and ANY other website) and Social Media (Twitter, Facebook, Youtube, Instagram, Reddit etc). Our customers can monitor important keywords such as: their brand name and products, key people in the company, hashtags commonly used in their marketing, hashtags or key phrases commonly used in their industry, competitor brands and products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MINUTTIA, and what were your goals?

We were growing our services and wanted to invest in SEO activities. We hired MINUTTIA to provide us full-scale SEO services towards improving our rankings and growing organic traffic to our langing pages, as well as blog posts pages.

SOLUTION

How did you select this vendor and what were the deciding factors?

We followed a referral from another SaaS company. After discussing with them and hearing their proposal, as well as their price ranges, we felt their team was the perfect fit at this current time.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

MINUTTIA team helped us with keyword research and performed a content audit of our existing articles, as well landing pages. Based on this work, they elaborated on content briefs so that we could improve existing content and create new one.

How many people from the vendor's team worked with you, and what were their positions?

They assigned 5 members of their team to work for our project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing the SEO efforts, we improved our ranking in SERPs results for several keywords. Our organic site traffic is steadily growing.

Describe their project management style, including communication tools and timeliness.

They have been great at managing our expectations and meeting deadlines. We mostly use email to communicate, and they are always quick to respond and implement changes. We have several monthly meetings with MINUTTIA team.

What did you find most impressive or unique about this company?

Their level of professionalism and overall knowledge within the industry stands out. They did a lot of due diligence before getting started and ensured we had a smooth project. We really appreciate their follow-through and willingness to deliver.

Are there any areas for improvement or something they could have done differently?

No areas for improvement.

BACKGROUND

Please describe your company and your position there.

I'm a content manager at Digital Olympus, working on developing a website on digital marketing topics. My main goal is to fill the website with high-quality content delivering value to the reader.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MINUTTIA, and what were your goals?

We needed someone who knows every little aspect of search engine optimization and is able to deliver detailed content briefs based on thorough keyword research and competitor analysis for our digital marketing website. MINUTTIA became our SEO partner to tackle this challenge.

SOLUTION

How did you select this vendor and what were the deciding factors?

Following a referral, we scheduled an interview with Georgios, managing partner at MINUTTIA. The final partnership decision was made after a thorough consideration of MINUTTIA's wide range of successful case studies.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our partnership began with a call, where we were asked to provide basic information about the project. After that, I received a questionnaire requesting to provide as many details about the project as possible. Based on this information, MINUTTIA then started to work on keyword research and developed a really state-of-the-art document with all the keywords and content ideas. We are currently working with it, and it's super easy prioritize content topics in it.

After the keyword research was complete, I started receiving content briefs. We're still working with them, the briefs are very detailed, provide all the information the writer needs to write a high-quality article, especially when it comes to the structure. Once the article is complete, it's a must to check it through Clearscope, the link to which the company provides in every brief. This way, we ensure all content is SEO-optimized.

How many people from the vendor's team worked with you, and what were their positions?

Two, a managing partner and a content team lead

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The main goal was also to drive traffic, to our website. If we compare the results in Search Console, in August-September we received only 45 clicks. In the first two months of working with MINUTTIA, the number of clicks rose to 216. Overall, in the period between October 2021 and March 2022, the number of clicks is over 10K.

Describe their project management style, including communication tools and timeliness.

MINUTTIA's management team is very professional interms of communication. None of my emails have been left without attention, I can always get extra help if needed. We had a problem with traffic due to Google updates in the beginning of 2022, and Georgios came up with the list of solutions very quickly.

What did you find most impressive or unique about this company?

Definitely the approach to SEO and creating briefs. There is no fluff in content briefs, everything is well-structured and to-the-point. Besides, the way these guys care about their clients is very professional.

Are there any areas for improvement or something they could have done differently?

No, we've been working with them for over six months, and we're more than satisfied with everything.

BACKGROUND

Please describe your company and your position there.

I am the CMO of an outsource software development company for startups.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MINUTTIA, and what were your goals?

We hired MINUTTIA to help us improve existing SEO and content marketing processes to grow our online presence and generate more inbound leads faster.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were at the top of outsourcing development companies in Ukraine even before we hired this agency. That's why the decisive criterion for me were really expert and actionable advices, which mid-level SEO experts don't even know about.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The scope of work includes rewriting 2 articles in super competitive niches. The guys gave us a report with an analysis of what needs to be fixed, a detailed work plan, as well as verification of the work done. In addition, I must note the high level of customer support.

How many people from the vendor's team worked with you, and what were their positions?

2 people. They're both partners.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Yeah, we grew to feature snippet place in 1 article, and for another, we grow to the top 5 from 67.

Describe their project management style, including communication tools and timeliness.

They are really great team. Communication and deadlines were good.

What did you find most impressive or unique about this company?

They were professional, supportive, and communicative.

Are there any areas for improvement or something they could have done differently?

I think, they work pretty good.

BACKGROUND

Please describe your company and your position there.

I am the marketing director of an established SaaS business. We are a referral marketing platform. My main focus is to bring more leads, mainly through content marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MINUTTIA, and what were your goals?

We were already doing a good job with SEO (our primary channel for bringing new clients), and we wanted to scale our efforts while keeping our in-house team small. We were looking for a team to help us expand our keyword coverage, improve our rankings for our targeting terms, and overall dominate the search engine results related to our business.

SOLUTION

How did you select this vendor and what were the deciding factors?

After being introduced by a referral, we contacted Minuttia to express our interest in their services. They listened to our needs carefully, answered our questions, and quickly came up with a rough plan as to how we should move towards completing our goals. We based our hiring decision on our conversation with them; their answers were great, they seemed to understand our needs immediately, and their professionalism was impeccable.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We started by providing access to our tracking properties (Google Analytics, Google Search Console), data from our PPC campaigns, and our customer use cases. The information helped them understand our company's SEO efforts up to this point and build a proper SEO strategy. Based on that, Minuttia completed the keyword research and started creating briefs based on the keyword opportunities identified.

At this point, we decided that we could also try to outsource our content production for the established parts of our business to Minuttia. We started with a few pieces of content per month, but we've since increased the amount due to the quality of the deliverables and their impact on our business.

How many people from the vendor's team worked with you, and what were their positions?

Minuttia assigned us a project manager with whom we're in open communication, along with a Content Lead. Apart from these two people, we also get in touch with their Director for strategy meetings.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After a few months working with Minuttia, we started seeing improvements to our rankings, an increase in our organic traffic, and our keyword coverage expanded. Also, their content creation services allowed us to focus on other aspects of the business which had a big impact on the way we do things.

Describe their project management style, including communication tools and timeliness.

Communicating with Minuttia was always a simple task. We keep our touchpoints asynchronous, so we use only email. Once in a while, we do strategy calls to agree on our next steps together.

What did you find most impressive or unique about this company?

Their level of professionalism, deliverables, and organizational skills are outstanding.

Are there any areas for improvement or something they could have done differently?

Not that I can think of. We're always improving and expanding our cooperation.

BACKGROUND

Please describe your company and your position there.

I'm the SEO team lead at a Washington-DC-based SaaS company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MINUTTIA, and what were your goals?

As the company was growing, we had an ever-growing need for more quality search-focused content. So we started working with Minuttia on scaling our content production.

SOLUTION

How did you select MINUTTIA and what were the deciding factors?

I was referred to Minuttia by a good friend of mine. We hopped on a call, and after an intro call, it was clear that they were a great fit for us and our content needs.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We started the project with an onboarding. We discussed the company's needs and goals, as well as our audience, and product. After that we jumped right into the work. We onboarded Minuttia's team into our project management tool, and they started working on the content.

How many people from the MINUTTIA team worked with you, and what were their positions?

2 people. One project manager as well as the agency director.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since working with Minuttia, we've been able to drastically increase content production bandwidth. Allowing us to target more KWs and reach our target audience.

Describe their project management style, including communication tools and timeliness.

Most of the communication is through emails and our project management tool. I love the communication, it's concise and to the point. We also have bimonthly catch-up calls where we touch base and talk about content and SEO.

What did you find most impressive or unique about this company?

I love how much love and care both Georgios and Odysseas put into every piece of content and deliverable. They do their own research, they are proactive, and they share helpful tips and suggestions, even when it's outside the scope of their work.

Are there any areas for improvement or something they could have done differently?

Nothing comes to mind really. They've been open to feedback and quick to implement changes.

BACKGROUND

Please describe your company and your position there.

I am the CEO of an organic herbal tea company based in Thessaloniki, Greece. With respect to our principles of fair trade, ethical and organic food production, we have developed a network of certified organic smallholder family farms all over Greece which supply us with raw dried herbs. Each of our products is produced and packed by hand with honesty and integrity in our certified facilities in Thessaloniki.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MINUTTIA?

We hired MINUTTIA to help us with content and SEO strategy for our website's blog in order to increase organic traffic to our website.

What were your goals for this project?

Our goals were the in-depth keyword research, content ideation, creating an editorial calendar, general SEO consultation and to increase organic traffic to our website.

SOLUTION

How did you select MINUTTIA?

We chose MINUTTIA due to the company's track record when it comes to content and SEO. We knew that MINUTTIA works with clients from all over the world targeting English-speaking countries, and since these are the same countries we're interested in targeting, we thought that bringing them onboard would make sense for us.

In the selection process, we talked with five other agencies. MINUTTIA was the only one that added value upfront by presenting us a realistic view on what we can expect from them, as well as setting out the right expectations from the very beginning. Their pitching process is out of this world and has the sole purpose of educating and helping you make a well-informed decision.

Describe the scope of their work in detail.

The project started with the onboarding, where the company asked for business-related information, as well as for information that would form their strategy. After the onboarding was completed, we waited three weeks for MINUTTIA to prepare all the deliverables we'd agreed upon before we started working together. In the meantime, the team was proactively informing us about what they were working on and were always there if we had any questions or concerns.

When MINUTTIA had all the deliverables prepared, we set up a call where they presented us our findings - which were above and beyond our expectations - as well as giving us access to training material about how to create content and how to deal with several SEO elements, such as title tags and meta descriptions.

All deliverables were kept in a Google Drive folder (MINUTTIA calls it a "Private Client Folder") and we had access to it at any time.

What was the team composition?

Two people worked with us. The company's managing director and the account manager, who managed the onboarding process and the delivery of everything that was prepared.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since the scope of the project wasn't to drive performance but to get help with our content and SEO strategy, we don't have any measurable outcomes to illustrate. We can say this though: these guys operate at an unreal level. We felt that they were there every step of the way.

Having heard stories about agencies taking over marketing programs, missing deadlines, and failing to deliver on their promises, we were really happy that we found and worked with MINUTTIA.

How effective was the workflow between your team and theirs?

All the deliverables exist in Google Drive. The team is extremely communicative and very responsive. Throughout the whole project, we felt that they had the lead and that they knew what they were doing. Our calls, e.g. the onboarding call, were all made in Google Meet and everything ran smoothly each time.

What did you find most impressive about this company?

They really care about you as the client and they're fully transparent with everything that they're doing. They're also very proactive when it comes to communicating the value of their work. Last but not least, they'll help you understand content and SEO in simple terms, without the fluff and marketing jargon. If you have a chance to work with these guys, take it.

Are there any areas for improvement?

From the one project we had together, there wasn't really anything they could be improved. We loved how they work and we'll be working with them again on implementing parts of the strategy they built for us.

BACKGROUND

Please describe your company and your position there.

President and founder of Promotion Resource Group

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MINUTTIA, and what were your goals?

Keyword Research, Building and Managing Editorial Calendar, general SEO consultation.

SOLUTION

How did you select MINUTTIA and what were the deciding factors?

We went through a process of evaluating local vendors, proposals on Upwork and a proposal received directly from MINUTTIA.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Keyword research and building a list of focused content over a 6 month period to improve SEO visibility.

Our implemented strategies include website content landing pages, internal linking strategy, blog content building and thought leadership, backlink building, Google PPC, guest posts, infographic creation, FAQ's and on page SEO optimization.

How many people from the vendor's team worked with you, and what were their positions?

Three contacts - Day To Day Management , Content Creation, Account management.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

It's a challenging time, especially being in the middle of the Pandemic. We know that achieving many of these objectives take time and are more of a marathon than a sprint. That said, very have been very pleased with our progress and had some unexpected wins along the way to our overall objectives.

Describe their project management style, including communication tools and timelines.

Their project management style is very collaborative and they take the time to explain, help and support with whatever our needs are. We communicate regularly with email, Loom videos and bi-monthly Zoom calls.

What did you find most impressive or unique about this company?

Their level of transparency is very high. Many parts of SEO can appear as a dark art, smoke and mirrors, you never know what you are going to get or if you are being taken for a ride.

From day one, they thoroughly explained everything, answered any question, even shared all of their tools, templates and screens. They immediately established a trust and confidence and have continued since the beginning of the engagement.

Are there any areas for improvement or something they could have done differently?

I took some time with this question and honestly couldn't think of anything. Wish we started working together years ago.