Minty Digital

BACKGROUND

Please describe your company and your position there.

Co-founder at Carl Friedrik. A direct to consumer accessories brand with focus on travel and tech products for the modern professional.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Minty Digital, and what were your goals?

SEO Audit and strategy. Our goal was to receive a clear strategy to improve our page rankings and drive organic traffic to site.

SOLUTION

How did you select Minty Digital and what were the deciding factors?

We've ended up with a shortlist of about 5 SEO agencies. We choose Minty Digital because the clarity of their proposal, friendly team and down-to-earth approach.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

From category, product and content structure to product page FAQ’s as well as our content strategy and key-word analysis for our blog, we now feel more confident in our SEO work after completing the audit and receiving their insights. Minty helped to take SEO from something complex we barely understood into a clear and exceptionable strategy for non SEO experts like us.

How many people from the vendor's team worked with you, and what were their positions?

Worked with Sophie and Ben

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since completing the project in January, we’ve restructured our product categories and menus, added written content to our collection pages and launched new blog articles with a clear SEO focus.

Describe their project management style, including communication tools and timelines.

Professional and adaptable when presented with new criterias or demands from our side. Project and key deliverables all on time.

What did you find most impressive or unique about this company?

They provided impressive results and clear guidance throughout the project. We never thought we'd walk away with so many actionable items and see the uptick in organic traffic just after two months.

Are there any areas for improvement or something they could have done differently?

Not what I can think of.

BACKGROUND

Please describe your company and your position there.

I'm the Founder of Glow, a website maintenance app for developers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Minty Digital, and what were your goals?

We hired Minty to run some PPC campaigns and build awareness of our brand on social media. Our goal was to increase traffic to the website and sign ups to our app.

SOLUTION

How did you select Minty Digital and what were the deciding factors?

Minty were recommended to us. Our decision to work with them was made on the strength of the recommendation.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Minty carried out keyword research for the PPC and asked us to verify this before implementing the research into the different campaigns. They clearly spent a lot of time optimising the campaigns and regularly made suggestions as to how they could improve them, such as running ads on YouTube alongside those on Google search. For the social media ads, they built relevant audiences on Facebook and optimised them on an ongoing basis to ensure we received regular downloads of our lead magnet content.

How many people from the vendor's team worked with you, and what were their positions?

2. Charlie, the owner of Minty and Anna, PPC manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since hiring Minty, we've grown our email list by over 150% and that continues to grow. We've also onboarded new customers off the back of the PPC campaigns we're running.

Describe their project management style, including communication tools and timelines.

Great project management, regular catch up calls and reliable communication via Slack.

What did you find most impressive or unique about this company?

Their knowledge of both PPC and social media advertising is outstanding. They clearly know their stuff!

Are there any areas for improvement or something they could have done differently?

Probably working more on strategy prior to implementation.

BACKGROUND

Introduce your business and what you do there.

I’m the CMO of a startup called One Year No Beer and we help people change their relationship with alcohol through an e-commerce product.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Minty Digital?

We wanted to reduce our cost per acquisition and to venture out into additional acquisition channels apart from Facebook ads.

SOLUTION

What was the scope of their involvement?

We worked with them on an analytics audit, and then they helped us set up all of our tracking which involved making sure that our analytics were set up properly, as well as our e-commerce tracking. We focused on getting us set up with Google Ads, both search and display.

 As we reference alcohol, we get blocked a lot by Google, and even though we aren’t an AA or alcoholics platform, we still have to go through the same vetting. They have helped us a lot with working through different strategies, looking at different ways to approach our keywords and things to make sure that we get in front of the right audience, and not people that are searching for rehab and similar things. 

They are on a retainer for any new products that we set up or to help with issues we have with the various parts of our site. 

What is the team composition?

We have worked with three people from Minty Digital.

How did you come to work with Minty Digital?

They were recommended to our financial director through a mutual friend. They are both based in Barcelona. We did a tender of sorts and put it out to a few companies and got responses back. Their scores came out the highest, and after having a conversation with them we found that they were very personable and down to earth. 

How much have you invested in them?

We invested around $15,000–$20,000.

What is the status of this engagement?

We started with them in April or May 2020. We’re on a three-month rolling contract.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

There are so many touchpoints and we don’t know necessarily know exactly what contributes to each thing independently, but I would say from a brand search perspective, they definitely deliver well above a 1.5% return on ad spend. 

How did Minty Digital perform from a project management standpoint?

We use Slack, WhatsApp, and email to communicate. They are always available to us and are very proactive. 

What did you find most impressive about them?

They work as part of your team. They are very open to ideas and conversations, and they are flexible. From a delivery perspective, they deliver well and come with fresh ideas. 

Are there any areas they could improve?

Not at the moment.

Do you have any advice for potential customers?

You should have as much information as possible on the project and the brand, or what they are trying to achieve in advance. The more that they have to work with, the more they can do.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Entre Trámites Limited, a financial services company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Minty Digital?

We needed help with digital marketing strategy to generate more leads.

SOLUTION

What was the scope of their involvement?

They helped with digital marketing strategy and devised a roadmap that covered a step-by-step method of building the inbound funnels. They helped us with the inbound generation and traffic, starting a YouTube channel from scratch.

What is the team composition?

I worked with Charlie (Founder & Head of Strategy).

How did you come to work with Minty Digital?

I knew Charlie from my run club. I posted my need in our runner’s chat.

How much have you invested with them?

We spent about $10,000.

What is the status of this engagement?

We started working together in January 2019, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re gradually increasing inbound traffic. The YouTube channel has 205,000 impressions per month. We're seeing high clickthrough rates and conversion rates. We ended up needed to launch accounting services earlier than planned because we're approaching the subscriber limit for monetizing the YouTube channel. We're very happy with the relationship. 

How did Minty Digital perform from a project management standpoint?

We have a touchpoint every couple of weeks, and they’re very responsive. They’re quick to help when we need it.

What did you find most impressive about them?

They are honest about which services I do and don’t need.

Are there any areas they could improve?

It would be great to see their services expand to additional language markets in the future. We deal with the Spanish language quite frequently, so it would be helpful if they were skilled in implementation outside of the English language.

Do you have any advice for potential customers?

Tell them what it is you want. They’re honest about what course of action is best for the project.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Midnight Runners, a global running community that provides free running workouts to over 6,000 runners per year.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Minty Digital?

We hired them to focus on our SEO to increase our exposure organically on search engines.

SOLUTION

What was the scope of their involvement?

We started off with a scoping call to walk through exactly what we wanted to achieve as a business. We came up with this joint list of goals and aims, including reaching the top 10 results for online searches for running clubs in our cities. We started by working out quick wins we could get within each week.

They share their progress and show us areas to improve what we’re doing. They’ve also helped redesign aspects of our website to allow us to improve our SEO for free. 

What is the team composition?

Charlie (Director & Head of Strategy) is our account manager and his colleague Ben (SEO Manager) works with us.

How did you come to work with Minty Digital?

We got a good recommendation from a friend. Even though we’re in different locations, they were fantastic throughout the COVID-19 period and we continue to use them.
How much have you invested with them?

We’ve spent around $8,000. 

What is the status of this engagement?

We started working together in February 2020 and our engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve achieved a lot of our goals. Working with them has helped us achieve our goal of showing in the top 10 search results for our cities. They have also been great in giving valuable feedback to our web design team on how to organically improve the platform.

How did Minty Digital perform from a project management standpoint?

They are easy to communicate with and hit all of our deadlines. We mostly communicate through Slack and we have calls once a fortnight. 

What did you find most impressive about them?

They’re a friendly, positive team willing to go the extra mile to make sure we’re happy. They’ve gone above and beyond. They’ve been reliable and effective, so I’d recommend them to anyone looking to improve their SEO. 

Are there any areas they could improve?

No, they’ve been fantastic. 

Do you have any advice for potential customers?

Start as early as you can because SEO takes a bit of time. Have patience with the results and know you’ve got a good team that is keen to support you. 

BACKGROUND

Please describe your company and your position there.

We are a learning and development consultancy delivering experiential learning programs for the top Fortune 500 companies. I am the Digital Marketing Manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Minty Digital?

I initially hired Minty Digital to do an SEO audit of our website. I was very happy with their work, their expertise and the relationship management that we then hired them on a regular basis to provide an SEO strategy and monthly outputs and to manage our PPC ads in order to drive more highly qualified leads for our campaigns.

What were your goals for this project?

Grow SEO traffic Rank on first page for more relevant keywords A more optimized website Reduce cost per click for PPC ads and increase conversions

SOLUTION

How did you select this vendor?

I spoke to various vendors, offering slightly different solutions, and found Minty Digital's expertise and offering to be the most flexible and best suited to our needs at the current time. I decided to go with Minty Digital just to provide an initial audit but then created new contracts with them after they delivered great work.

Describe the project in detail.

SEO work is defined by a strategy that includes producing onsite written content as well as creating guest blogs for relevant high authority sites in the industry.

They also provide and implement a back-link strategy as well as finding optimization opportunities to improve ranking for specific keywords. PPC work includes keyword research, ad copy, implementing the ads, testing different approaches to bring cost per click down and analysis of results including recommendations.

What was the team composition?

Monthly tasks are managed through our designated project managers however I have regular contact with the owner to go through overarching results and vision.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Moved ranking from second or third page to the top of the first page for notable keywords. High-quality backlinks in place, as well as quality content on authoritative sites. Increasing PPC conversion rates by 10% month on month.

How effective was the workflow between your team and theirs?

They provide monthly reports with recommendations and we schedule in meetings when necessary. The team, including the owner, is very responsive and flexible to our needs. They are also very proactive and provide recommendations based on current performance and new opportunities, which is incredibly helpful to the team.

What did you find most impressive about this company?

The ability for the team to understand complex topics very quickly and produce quality content. But more importantly the trust I hold with the team. The team is very responsive, flexible to our needs and makes proactive suggestions based on immediate performance and opportunities.

They also demonstrate extensive expert knowledge in the areas of SEO and PPC. Overall, our contract with Minty Digital brings in great value for our digital marketing activities, they have transformed our PPC campaigns and are building excellent traction with SEO.

Are there any areas for improvement?

Whenever we have needed more information or a change to the activities, Minty Digital has taken it on board immediately and been very adaptable.

BACKGROUND

Please describe your company and your position there.

We are a supplier of hard-landscaping materials across the whole of the UK. I am one of the owners.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Minty Digital?

Ongoing SEO work. Content marketing was introduced at a later date.

What were your goals for this project?

We wanted to improve our search rankings and domain authority before beginning to create extra content in the form of blog posts.

SOLUTION

How did you select this vendor?

I cant remember who it was, but we were introduced via a third party as they were not able to help us. Minty had done work for construction/real estate companies in the past so seemed like a good fit to begin with.

Describe the scope of their work in detail.

In depth keyword research, technical/on-site improvements. Everything pointing towards improving our search rankings for specific key-words and pages. Once everything was optimised, they worked on a content strategy and identified search topics that would produce good results.

What was the team composition?

Charlie headed up the strategy. Scott dealt with the technical elements. Ben was introduced at a later date to handle content marketing.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our search volumes have exploded to the best that they have ever been. We saw a slow change in results over the first 12 months while small tweaks and improvements were made.

Then in the last 3 months, all search volumes have seen a huge increase, but the work Minty did meant we were able to capitalise on these volumes as our visibility is much greater than it was. No one could have anticipated the huge increases in overall search volumes, but the work Minty did meant we were well placed to capitalise in this..

How effective was the workflow between your team and theirs?

It ebbed-and-flowed in the early stages. We felt we needed a bit more transparency in what was happening. As a result, minty introduced monthly reports where we can see the breakdown of jobs completed. Additionally, in the last 3 months we have created a slack channel for instant communication which has helped a lot.

What did you find most impressive about this company?

Flexibility of the service and willingness to solve one-off problems as they pop up with very little quibble.

Are there any areas for improvement?

All agencies could do with improving their transparency of works. It's not always clear what has or hasn't been done. It's difficult without creating a manual log of everything, but it would

BACKGROUND

Introduce your business and what you do there.

I’m a marketing manager for Westgate IT. My role is to boost brand awareness, including running SEO and PPC campaigns.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Minty Digital?

The previous company handling SEO and PPC had quit responding and their analytics were incorrect; they had basically abandoned the account. We needed a new company to get a strong presence for us in SEO and PPC.

SOLUTION

What was the scope of their involvement?

We sent them our goals and objectives for PPC, such as campaigns for certain cities. They immediately began work on that, compiling keywords and handling campaigns, quickly sorting out PPC. They are working on SEO, as it takes a bit longer.

What is the team composition?

Charlie (Founder) is my main point of contact. We also interact with Ben (SEO Manager), Ivan (PPC Manager), and Chris (Marketing Junior).

How did you come to work with Minty Digital?

I had worked with them previously at a different company.

How much have you invested with them?

We’ve invested £4,500 (approximately $5,600 USD).

What is the status of this engagement?

We began working together in March 2020, and our engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have seen natural growth from their PPC work already, with several new, and returning, clients. They’ve managed to send some great features on guest blogs, as well, which helps boost PPC and SEO. We have seen higher ratings, pages moved up on Google Search.

How did Minty Digital perform from a project management standpoint?

Charlie and I speak a few times each day, as well as hold a weekly meeting for reporting. We use Asana, allowing me to see everything they’re working on, due dates, completed tasks, and add in my own comments. They make clear monthly targets and have always achieved them.

What did you find most impressive about them?

They clearly listen to our goals and objectives and are very focused on meeting them. They prepare unique proposals and excite their clients. They make the process easy to understand.

Are there any areas they could improve?

No, nothing comes to mind.

Do you have any advice for potential customers?

My advice is to be very transparent and honest about your expectations, including how much contact and meetings you need. They work hard to make you happy.

BACKGROUND

Introduce your business and what you do there.

I’m the digital marketing manager for Halo Coffee. I work on digital platforms to encourage people on our website to buy our coffee. We’ve created the world’s first biodegradable coffee capsule. I work on digital platforms to encourage people on our website to buy our coffee. Our capsules will degrade within 30 days, while other brands’ will take 500 million years in a landfill.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Minty Digital?

We were using another agency and didn’t feel we were getting value for what we were paying, so we decided to find another provider.

SOLUTION

What was the scope of their involvement?

Although Minty Digital offers services like web development and design, SEO work, and other social media expertise, they specifically provided us with Facebook and Google Ads support. We relied on them for their added insights and their alternative way of thinking. 

Their service allowed me to bounce ideas and discover new ones. For example, for competition, we used a software called ManyHats, which allowed us to see customers that responded to our prize competition on Facebook. We could then retarget them or to add them to our newsletter. 

What is the team composition?

I worked with Charlie (Managing Director & Head of Digital Strategy) and a PPC executive. We also worked with a social media team.

How did you come to work with Minty Digital?

I knew of Minty Digital from a previous role. When my workload became a bit too much and I needed help, Charlie was the first person I called. Knowing him previously and already having that trust with him made the decision to partner with Minty Digital that much easier.

How much have you invested with them?

We spent a little under £17,000 (approximately $21,000 USD). 

What is the status of this engagement?

We began working with Minty Digital in December 2018, and we stopped working with them at the end of April 2020. It had nothing to do with the competency of the agency, but we’ve reduced our marketing spend due to the coronavirus. When the lockdown is lifted, we’re looking to work with them again.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We measure success by number of conversions compared to cost per conversion. In one month, we managed to reduce the cost per conversion significantly, by about 50%. We’re particularly pleased with that. We’ve identified new keywords and improved our quality score by improving our ad relevance. 

Within a month, Charlie had proven that partnering with him was by far the correct decision. The added pieces of knowledge and holistic thinking he provided, along with his caring about our performance and how we were doing, are what made him really valuable.

How did Minty Digital perform from a project management standpoint?

Charlie provided in-depth customer service, quick turnaround in terms of emails and changing things on our AdWords and Facebook accounts. We all corresponded through Slack. I felt it was a good team effort, whereby people could communicate in real-time. We also had weekly calls to catch up.

What did you find most impressive about them?

It’s very easy to build trust with Charlie. He tells it as it is, and building rapport is very important to us as a company. Also, Minty Digital cares deeply about their work. They didn’t just do their job; they continually gave us ways of improving our business, going beyond their scope of work in order to improve our overall performance.

Are there any areas they could improve?

No. There weren’t many things that could’ve been improved on.

Do you have any advice for future clients of theirs?

Know your business, know your objectives, and know what role you want Minty Digital to take. Have a clear strategic plan at the onset.

BACKGROUND

Please describe your company and position.

I am the Creative Director of Gradient

Describe what your company does in a single sentence.

Gradient Experience is a world-renowned experiential marketing agency.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Minty Digital to accomplish?

• Build Brand Awareness through expert commentary and improve SEO performance

SOLUTION

How did you find Minty Digital?

Online Search

Why did you select Minty Digital over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Minty Digital were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Minty have delivered excellent results during our retainer relationship including.

• Extreme improvement of our SEO.
• Website optmization.
• A very high quantity and quality of press mentions.
• New and innovate tools for measurement and optimzation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in brand awareness, featuring on Forbes and improving Google positioning

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Minty's project management is excellent. They have thorough and organized systems, but are also agile and reactive. They quickly understood our needs and tailored their offering and team. They delivered on promises, on time. But also brought more to the table each month.

What was your primary form of communication with Minty Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Collobaration. Innovation. Organization.

But above all, the people. They are smart, fun and always striving to do better work each week.

Are there any areas for improvement or something Minty Digital could have done differently?

Minty would benefit from hiring some team in the USA so they could serve this market better.