Minty Digital

Please describe your company and your position there.

I am an off-site SEO specialist for a digital privacy software brand known across the globe. I handle outreach to agencies and freelancers in order to find link-building opportunities for our SEO demands.

For what projects/services did your company hire Minty Digital, and what were your goals?

We are rapidly expanding on the web, and our visibility is becoming a lot more global. With that in mind, we started working with Minty Digital to increase the pace and quality of link building for our domain authority growth.

How did you select this vendor and what were the deciding factors?

At that moment we were carrying out a trial period for multiple agencies, one of them being Minty Digital. Over a few calls and trial task completion, it was clear that Minty Digital understood our requirements and showed great performance in meeting them.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

First of all, we had a meeting to let them know what our brand stands for and get a better understanding of our goals. Then we decided what would be the best approach to being with link searching and building process. After that, Minty Digital started giving sample batches of links they could build for us.

Those links were high quality, therefore with that, we began our journey together.

How many people from the vendor's team worked with you, and what were their positions?

At the very beginning, it was an account manager, who handled our requests and his team's objectives. But right after the trial period ended, they gave an introduction to a whole team of 7 people and let us know what their responsibilities are. There are copywrites, and outreach specialists in the team that handles day-to-day tasks for us.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

SEO rankings are difficult to track on a company that has a wide scale, however upon starting to work with Minty Digital, there was definitely an increase in the number of links we could build monthly, and that highly contributed to increasing our DR from 80 to 81 in less than 3 months.

Describe their project management style, including communication tools and timeliness.

Minty is great at updating and reporting tasks and objectives that they are working on. We were able to arrange for them to adapt to use SEO tools that we prefer, and they went out of their way to adjust to our needs. Constant communication, and rapid processes.

What did you find most impressive or unique about this company?

Minty Digital stands out to us for their clarity over our demands and successfully meeting them. With other agencies we worked previously, there was a lag in communication, but Minty ensures to be there as an extension of our team in making sure to serve deliverables.

We highly value effective communication, as that gets tasks done quickly, and Minty perfectly excels in that area.

Are there any areas for improvement or something they could have done differently?

We are still doing an ongoing project with them, and I could say there is not a single area I would ask them to be better at. I wish them to keep on being great at hearing out their clients, and offering to adapt to their criteria.

Introduce your business and what you do there.

I’m the product development manager at Admirals, a financial brokerage. I manage our SEO and digital marketing efforts. 

What challenge were you trying to address with Minty Digital?

We didn’t have outreach capabilities, so we were looking for someone to help us with our link-building efforts. We wanted to partner with someone who had expertise in countries we were interested in, such as the UK, Spain, Germany, and France. 

What was the scope of their involvement?

Minty Digital is helping us with our link-building efforts. They’ve recently started a campaign where we’ll share newsworthy content on our website, and that way, we’ll get links from news organizations. While their team creates content for our campaigns, they use data from our analysts. 

What is the team composition?

I work with their CEO and Kerryn (Digital PR Executive).

How did you come to work with Minty Digital?

Minty Digital stood out from their competitors due to their variety of offers and the quality of work they could deliver. We were also impressed that they were motivated about the project. 

How much have you invested with them?

We pay them £16,000 (approximately $21,000 USD) monthly.

What is the status of this engagement?

Minty Digital has been working with our company since May 2021, and our relationship is ongoing. 

What evidence can you share that demonstrates the impact of the engagement? 

Minty Digital has recently come up with a very interesting topic for an article, and that content has become viral. Major news agencies have been sharing the post and linking back to us, which has been helpful for our SEO performance. Generally, we’ve seen an uptrend in our search engine rankings for our targetted keywords.

How did Minty Digital perform from a project management standpoint?

Minty Digital is extremely good at project management — we’ve had a pleasant working relationship. If something needs to be done, they’ll inform us about our role and discuss its details. We communicate through Skype. 

What did you find most impressive about them?

Minty Digital’s dedication to getting things done and delivering on their promises is impressive. They are passionate about succeeding, and I can see that they do more to achieve positive results for our campaigns. 

Are there any areas they could improve?

We’ve had issues with the time it takes for websites to approve our link-building requests. We’ve told Minty Digital about that, and they’ve already implemented improvements. 

Do you have any advice for potential customers?

Get your priorities in order and understand your business needs. Once they know your goals, they’ll develop a plan and ensure to achieve it. 

Introduce your business and what you do there.

I’m the marketing manager at Seabery, an AR tech company.

What challenge were you trying to address with Minty Digital?

We needed their team to help us get more online traction through marketing.

What was the scope of their involvement?

We've started our engagement with Minty Digital through a brainstorming and scoping phase, wherein we've discussed our proposal and explained our project goals to their team. We have a complex product that requires custom marketing strategies, so Minty Digital's team has analyzed our product, business model, and existing channels prior to kickstarting their marketing work.

Minty Digital's initial deliverables have centered on SEO and keyword research to help us secure boosts in traffic and organic leads through targeted keywords. They've then generated strategies to refine our site content and improve our positioning in main search engines. Upon improving our metrics in those areas, their team has focused on PPC marketing using the same content.

What is the team composition?

We're mainly in contact with Charlie (Founder) and Sophie (Digital Account Manager), while Ben (SEO Manager), a copywriter, a content producer, and an SEM specialist are in charge of our marketing efforts.

How did you come to work with Minty Digital?

We found them online while looking for potential agencies to onboard for this project. We then ended up choosing Minty Digital among their three competitors because their skill set and company size met our needs.

What is the status of this engagement?

We started working together in April 2021, and our engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Our partnership has only started months ago, but we're already seeing an evident boost in organic leads and 66% more site visits, which is our primary goal behind the project. While we can't attribute the entire success to Minty Digital's team, I must say that they've contributed a lot to help us gain that traction.

How did Minty Digital perform from a project management standpoint?

We communicate via email and video calls and rely on Google Suite for project management. Minty Digital is a responsive and proactive team that handles our project well and accommodates our queries despite their high volume of customers — we're pleased to be working with such a collaborative partner.

What did you find most impressive about them?

We're most impressed with their technical expertise and dedicated customer service. We can always count on Minty Digital to deliver what we need and more.

Are there any areas they could improve?

There's nothing constructive I can say at this point — we're truly happy with their work.

Do you have any advice for potential customers?

Choose Minty Digital and make the most of their insightful suggestions.

Introduce your business and what you do there.

I’m the COO of a digital marketing agency that focuses on content creation.

What challenge were you trying to address with Minty Digital?

We were looking for a partner who could support us with SEO and PPC.

What was the scope of their involvement?

We have collaborated with Minty Digital on several SEO, PPC, and web development projects. For each engagement, we provide them with information about our client and their goals.

For PPC projects, they analyze what a company does, manage ads, and provide monthly performance reports. Additionally, they make suggestions on how to improve ads.

When we hire them for technical SEO work, it usually includes an initial audit of the client. They evaluate link structures, site maps, and how a website is set up. After that, they make specific recommendations and execute those in the agreed-upon timeframe.  

Lastly, for web development tasks, Minty Digital provides templates of websites they developed and designed that clients can choose from and customize. They build websites that are search engine optimized already. Their team focuses on the technical side of the website to ensure it is set up in the best way. For example, if the site has multiple languages,  Minty Digital makes sure the site is set up such that Google can understand that. For the most part, we provide content for these websites. 

What is the team composition?

We interact with four people, but Charlie (Founder) is our main point of contact. Minty Digital always has at least one person assigned doing SEO, PPC, and web development.

How did you come to work with Minty Digital?

We found them online and liked that they were strong in SEO, and we also appreciated their proximity to us. We did an initial project together and have continued working ever since.

How much have you invested with them?

We have spent around €50,000–€100,000 (approximately $61,000–$122,000 USD).

What is the status of this engagement?

We began working together around March 2019, and it’s ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

Minty Digital compliments us with their strength in technical SEO and PPC, which is where we are less experienced — it’s a good partnership. 

We once had a client, a startup on a modest budget, and they saw 6,456 active users in a month and 610 installations of the promoted app in two months. 

Minty Digital always comes up with good strategies for getting organic, relevant, and high-quality backlinks. They rely on automation and teach us how to get those backlinks naturally. We’ve seen positive results and are extremely satisfied with their work — Minty Digital exceeds our expectations. 

How did Minty Digital perform from a project management standpoint?

Their project management is smooth — they are communicative, available, responsive, and timely. Additionally, they help us identify things that need attention to improve the bigger picture. We communicate via email for administrative matters, and we use Slack daily. 

What did you find most impressive about them?

Misty Digital sees the big picture. They are able to combine their knowledge and expertise of SEO, PPC, and web development to come up with a comprehensive strategy to achieve higher traffic, conversion rates, and sales. 

Are there any areas they could improve?

The cost could be a little lower, but the quality we see makes their pricing hard to criticize.

Do you have any advice for potential customers?

Explain your business, goals, and audience. The more information you provide, the better they can strategize and help you reach your goals. They will optimize the KPIs given to them.

Introduce your business and what you do there.

I’m the managing director of an educational organization. We provide education and legal services for parents going through the special education needs system in England and Wales.

What challenge were you trying to address with Minty Digital?

We weren’t satisfied with our existing PPC and SEO services company, and we wanted another provider.

What was the scope of their involvement?

Minty Digital was able to transfer our SEO and PPC functions for us, along with structural changes to our website. Currently, they perform both onsite and offsite SEO, Google Ads for our PPC management efforts, and digital work on keyword research.

What is the team composition?

Our main point of contact is Charlie (Founder). Depending on what we need, we also contact Ben (SEO Manager), who deals with web links and SEO.

How did you come to work with Minty Digital?

They were recommended by my business partner, who talks highly of them.

How much have you invested with them?

We spend about £1,500 (approximately $2,100 USD) a month with them.

What is the status of this engagement?

We started working together in June 2020, and the engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Our SEO and PPC functions have grown significantly. We use a series of KPI reporting, and they’ve been reporting through lockdown because we started the engagement when the COVID-19 pandemic started. The market has been distorted due to that, but our website live visitors have gone from 5,100 to 19,300. Also, we’re noticing that thanks to their SEO and PPC services, we’re now targeting and focusing on clients that can pay our services, which is a great metric for us.

How did Minty Digital perform from a project management standpoint?

We generally communicate through email. In my perception, they don’t seem to be big fans of having direct telephone numbers, but I can get a hold of Charlie if I need him. We also get a monthly printout of where we’re going, SEO and PPC wise. They’re more than happy to engage in any discussion about that. We’ve reviewed performance every six months so far, and we’re not worried about that side of things.

What did you find most impressive about them?

They’ve been doing what they said they’d do.

Are there any areas they could improve?

We think it’d be better to have direct telephone numbers so we can get directly to the person rather than going through the general website.

Any advice for potential customers?

Know your business and give some thought to how you’re going to strip out and move the business forward 

Introduce your business and what you do there.

I’m the CMO of a startup called One Year No Beer and we help people change their relationship with alcohol through an e-commerce product.

What challenge were you trying to address with Minty Digital?

We wanted to reduce our cost per acquisition and to venture out into additional acquisition channels apart from Facebook ads.

What was the scope of their involvement?

We worked with them on an analytics audit, and then they helped us set up all of our tracking which involved making sure that our analytics were set up properly, as well as our e-commerce tracking. We focused on getting us set up with Google Ads, both search and display.

 As we reference alcohol, we get blocked a lot by Google, and even though we aren’t an AA or alcoholics platform, we still have to go through the same vetting. They have helped us a lot with working through different strategies, looking at different ways to approach our keywords and things to make sure that we get in front of the right audience, and not people that are searching for rehab and similar things. 

They are on a retainer for any new products that we set up or to help with issues we have with the various parts of our site. 

What is the team composition?

We have worked with three people from Minty Digital.

How did you come to work with Minty Digital?

They were recommended to our financial director through a mutual friend. They are both based in Barcelona. We did a tender of sorts and put it out to a few companies and got responses back. Their scores came out the highest, and after having a conversation with them we found that they were very personable and down to earth. 

How much have you invested in them?

We invested around $15,000–$20,000.

What is the status of this engagement?

We started with them in April or May 2020. We’re on a three-month rolling contract.

What evidence can you share that demonstrates the impact of the engagement?

There are so many touchpoints and we don’t know necessarily know exactly what contributes to each thing independently, but I would say from a brand search perspective, they definitely deliver well above a 1.5% return on ad spend. 

How did Minty Digital perform from a project management standpoint?

We use Slack, WhatsApp, and email to communicate. They are always available to us and are very proactive. 

What did you find most impressive about them?

They work as part of your team. They are very open to ideas and conversations, and they are flexible. From a delivery perspective, they deliver well and come with fresh ideas. 

Are there any areas they could improve?

Not at the moment.

Do you have any advice for potential customers?

You should have as much information as possible on the project and the brand, or what they are trying to achieve in advance. The more that they have to work with, the more they can do.

Introduce your business and what you do there.

I’m the founder of Entre Trámites Limited, a financial services company.

What challenge were you trying to address with Minty Digital?

We needed help with digital marketing strategy to generate more leads.

What was the scope of their involvement?

They helped with digital marketing strategy and devised a roadmap that covered a step-by-step method of building the inbound funnels. They helped us with the inbound generation and traffic, starting a YouTube channel from scratch.

What is the team composition?

I worked with Charlie (Founder & Head of Strategy).

How did you come to work with Minty Digital?

I knew Charlie from my run club. I posted my need in our runner’s chat.

How much have you invested with them?

We spent about $10,000.

What is the status of this engagement?

We started working together in January 2019, and the work is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

We’re gradually increasing inbound traffic. The YouTube channel has 205,000 impressions per month. We're seeing high clickthrough rates and conversion rates. We ended up needed to launch accounting services earlier than planned because we're approaching the subscriber limit for monetizing the YouTube channel. We're very happy with the relationship. 

How did Minty Digital perform from a project management standpoint?

We have a touchpoint every couple of weeks, and they’re very responsive. They’re quick to help when we need it.

What did you find most impressive about them?

They are honest about which services I do and don’t need.

Are there any areas they could improve?

It would be great to see their services expand to additional language markets in the future. We deal with the Spanish language quite frequently, so it would be helpful if they were skilled in implementation outside of the English language.

Do you have any advice for potential customers?

Tell them what it is you want. They’re honest about what course of action is best for the project.

Introduce your business and what you do there.

I’m the CEO of Midnight Runners, a global running community that provides free running workouts to over 6,000 runners per year.

What challenge were you trying to address with Minty Digital?

We hired them to focus on our SEO to increase our exposure organically on search engines.

What was the scope of their involvement?

We started off with a scoping call to walk through exactly what we wanted to achieve as a business. We came up with this joint list of goals and aims, including reaching the top 10 results for online searches for running clubs in our cities. We started by working out quick wins we could get within each week.

They share their progress and show us areas to improve what we’re doing. They’ve also helped redesign aspects of our website to allow us to improve our SEO for free. 

What is the team composition?

Charlie (Director & Head of Strategy) is our account manager and his colleague Ben (SEO Manager) works with us.

How did you come to work with Minty Digital?

We got a good recommendation from a friend. Even though we’re in different locations, they were fantastic throughout the COVID-19 period and we continue to use them.
How much have you invested with them?

We’ve spent around $8,000. 

What is the status of this engagement?

We started working together in February 2020 and our engagement is ongoing. 

What evidence can you share that demonstrates the impact of the engagement? 

We’ve achieved a lot of our goals. Working with them has helped us achieve our goal of showing in the top 10 search results for our cities. They have also been great in giving valuable feedback to our web design team on how to organically improve the platform.

How did Minty Digital perform from a project management standpoint?

They are easy to communicate with and hit all of our deadlines. We mostly communicate through Slack and we have calls once a fortnight. 

What did you find most impressive about them?

They’re a friendly, positive team willing to go the extra mile to make sure we’re happy. They’ve gone above and beyond. They’ve been reliable and effective, so I’d recommend them to anyone looking to improve their SEO. 

Are there any areas they could improve?

No, they’ve been fantastic. 

Do you have any advice for potential customers?

Start as early as you can because SEO takes a bit of time. Have patience with the results and know you’ve got a good team that is keen to support you. 

Please describe your company and your position there.

We are a learning and development consultancy delivering experiential learning programs for the top Fortune 500 companies. I am the Digital Marketing Manager.

For what projects/services did your company hire Minty Digital?

I initially hired Minty Digital to do an SEO audit of our website. I was very happy with their work, their expertise and the relationship management that we then hired them on a regular basis to provide an SEO strategy and monthly outputs and to manage our PPC ads in order to drive more highly qualified leads for our campaigns.

What were your goals for this project?

Grow SEO traffic Rank on first page for more relevant keywords A more optimized website Reduce cost per click for PPC ads and increase conversions

How did you select this vendor?

I spoke to various vendors, offering slightly different solutions, and found Minty Digital's expertise and offering to be the most flexible and best suited to our needs at the current time. I decided to go with Minty Digital just to provide an initial audit but then created new contracts with them after they delivered great work.

Describe the project in detail.

SEO work is defined by a strategy that includes producing onsite written content as well as creating guest blogs for relevant high authority sites in the industry.

They also provide and implement a back-link strategy as well as finding optimization opportunities to improve ranking for specific keywords. PPC work includes keyword research, ad copy, implementing the ads, testing different approaches to bring cost per click down and analysis of results including recommendations.

What was the team composition?

Monthly tasks are managed through our designated project managers however I have regular contact with the owner to go through overarching results and vision.

Can you share any outcomes from the project that demonstrate progress or success?

Moved ranking from second or third page to the top of the first page for notable keywords. High-quality backlinks in place, as well as quality content on authoritative sites. Increasing PPC conversion rates by 10% month on month.

How effective was the workflow between your team and theirs?

They provide monthly reports with recommendations and we schedule in meetings when necessary. The team, including the owner, is very responsive and flexible to our needs. They are also very proactive and provide recommendations based on current performance and new opportunities, which is incredibly helpful to the team.

What did you find most impressive about this company?

The ability for the team to understand complex topics very quickly and produce quality content. But more importantly the trust I hold with the team. The team is very responsive, flexible to our needs and makes proactive suggestions based on immediate performance and opportunities.

They also demonstrate extensive expert knowledge in the areas of SEO and PPC. Overall, our contract with Minty Digital brings in great value for our digital marketing activities, they have transformed our PPC campaigns and are building excellent traction with SEO.

Are there any areas for improvement?

Whenever we have needed more information or a change to the activities, Minty Digital has taken it on board immediately and been very adaptable.

Please describe your company and your position there.

We are a supplier of hard-landscaping materials across the whole of the UK. I am one of the owners.

For what projects/services did your company hire Minty Digital?

Ongoing SEO work. Content marketing was introduced at a later date.

What were your goals for this project?

We wanted to improve our search rankings and domain authority before beginning to create extra content in the form of blog posts.

How did you select this vendor?

I cant remember who it was, but we were introduced via a third party as they were not able to help us. Minty had done work for construction/real estate companies in the past so seemed like a good fit to begin with.

Describe the scope of their work in detail.

In depth keyword research, technical/on-site improvements. Everything pointing towards improving our search rankings for specific key-words and pages. Once everything was optimised, they worked on a content strategy and identified search topics that would produce good results.

What was the team composition?

Charlie headed up the strategy. Scott dealt with the technical elements. Ben was introduced at a later date to handle content marketing.

Can you share any outcomes from the project that demonstrate progress or success?

Our search volumes have exploded to the best that they have ever been. We saw a slow change in results over the first 12 months while small tweaks and improvements were made.

Then in the last 3 months, all search volumes have seen a huge increase, but the work Minty did meant we were able to capitalise on these volumes as our visibility is much greater than it was. No one could have anticipated the huge increases in overall search volumes, but the work Minty did meant we were well placed to capitalise in this..

How effective was the workflow between your team and theirs?

It ebbed-and-flowed in the early stages. We felt we needed a bit more transparency in what was happening. As a result, minty introduced monthly reports where we can see the breakdown of jobs completed. Additionally, in the last 3 months we have created a slack channel for instant communication which has helped a lot.

What did you find most impressive about this company?

Flexibility of the service and willingness to solve one-off problems as they pop up with very little quibble.

Are there any areas for improvement?

All agencies could do with improving their transparency of works. It's not always clear what has or hasn't been done. It's difficult without creating a manual log of everything, but it would