Minty Digital

BACKGROUND

Introduce your business and what you do there.

I'm the head of marketing at Salesupply. We provide call center and fulfillment services for e-commerce companies. Our mission is to enable online sellers and merchants to sell their products internationally.

Our founders were e-commerce pioneers and have ventured out on this path. They actually expanded into several countries and encountered several obstacles. At some point, they overcame those obstacles, one of which was communicating with customers in other countries.

At the time, they set up a system for their own online stores and found out among peers that there was a lot of interest in this system. Therefore, they opened up this system and created Salesupply. The rest is history.

Salesupply has been around for 15 years, and we have around 800 employees. We offer our call center services in 36 languages. Moreover, our fulfillment platform includes close to 25 fulfillment centers in three continents.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Minty Digital?

We’re running marketing with a small team. Our website is our most important channel to acquire leads, and one of the most important traffic channels to our website is organic traffic. Therefore, SEO is very important for us. Hence, we opted to hire an external SEO expert to help us out.

SOLUTION

What was the scope of their involvement?

Minty Digital provided us with SEO services. Their work encompassed SEO to the largest extent of the work, including technical SEO and on-site optimization.

What is the team composition?

We worked with 4–5 teammates from Minty Digital, including the SEO manager and the content manager. My main point of contact was the SEO manager. The founder was also involved, but I didn't work with them.

How did you come to work with Minty Digital?

I found them through a Google search, proving they put their expertise into practice. Still, we issued an RFP, talked with 2–3 other companies, and ultimately selected Minty Digital.

How much have you invested with them?

We spent between $25,000–$50,000.

What is the status of this engagement?

We worked together from February 2022–January 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Measuring success in SEO is always difficult. However, I noticed that, for the targeted countries, we performed better organically than we did before.

How did Minty Digital perform from a project management standpoint?

We had some struggles regarding project management in the beginning. I come from an agency background, and although that happened a long time ago, I was used to a more proactive and eager way of working than the one I experienced. However, that background wasn't from an SEO agency.

Initially, we had to get adjusted to each other's expectations and way of working. I learned that SEO agencies work a little bit more in the background and a little less in the forefront. Those differences caused some friction in the beginning, but we ultimately solved that issue, and everything improved from there on.

Minty Digital communicated mostly through Slack. However, as part of that adaption period, we decided to include biweekly calls via Google Meet in our agenda.

What did you find most impressive about them?

I really liked the opportunities Minty Digital found to create additional traffic to our website. Once they really understood our business, they looked for ways to make us capture more traffic. They provided us with different thoughtful ideas to target our services, which was great. For example, one of the industry verticals we're now focusing on is customer service for the fashion industry. Now, we're seeing that that page on our website is creating traction.

Are there any areas they could improve?

I've only worked with one SEO agency thus far, so I can't really judge Minty Digital compared to their peers. However, It would be great if they showed more productivity from the start.

Additionally, there's a thin line between user friendliness and readability for a website and SEO-optimized content. Every now and then, I had to step in and have them edit the content on important conversion pages because, although that content might have been better for rankings, I didn't want our readers to leave the page. Those pages were relevant, and the content wasn't user-friendly. Still, I don't know how other SEO agencies address those instances.

Do you have any advice for future clients of theirs?

For Minty Digital or any other agency you work with, show them that you find their contribution important and keep control of the project to ensure that you plan meetings the way you want them. Moreover, ensure that there's a nice way of working together.

BACKGROUND

Introduce your business and what you do there.

I’m the senior associate and marketing manager of a company that specializes in leadership development through the use of technology. We work with corporations and universities to provide leadership development solutions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Minty Digital?

We hired Minty Digital to assist with our SEO strategy and to drive traffic to our website through PPC campaigns.

SOLUTION

What was the scope of their involvement?
Minty Digital provides SEO services and is responsible for researching keywords that help us optimize our search ranking results on Google. Minty Digital informs our content creation agency which keywords are the most impactful for our business. This other agency creates content for our newsletter and social media.
Minty Digital also creates content for our newsletter and writes one monthly article, considering our SEO strategy. Additionally, Minty Digital manages our PPC campaigns on Google Ads. The team manages our campaigns’ budget and target audience, which is Europe.
What is the team composition?
I’m working with Ben (SEO Manager).
How did you come to work with Minty Digital?
Our relationship with Minty Digital was developed before I started my current role, and I was encouraged to continue working with them by my peers.
How much have you invested with them?
We spend around $1,500 monthly with Minty Digital.
What is the status of this engagement?
I’ve been working at my current position for a year, but I believe Minty Digital has been working with our company since June 2019. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?
We measure Minty Digital’s PPC campaigns’ impact on the click-through rates and conversion rates. We monitor that closely and make adjustments accordingly. Regarding SEO, I measure it through the relationship Minty Digital maintains with our content creation agency, which is always to a high standard. I also monitor our search ranking results, which are a combination of our SEO and PPC campaigns.
How did Minty Digital perform from a project management standpoint?
We have monthly meetings with Minty Digital. In addition to that, Minty Digital works very closely with our content creation agency, which meets weekly with me. If I need to schedule an appointment with Minty Digital, I can reach them, and they get back to me within 24 hours. Minty Digital is very responsive and communicates well.
What did you find most impressive about them?
Minty Digital’s professionalism is excellent. I have a limited amount of time and need to work with companies that are responsive and knowledgeable. I have a sense of partnership working with Minty Digital. The team takes our project seriously and is flexible, suggesting improvements whenever possible.
Are there any areas they could improve?
Occasionally, there are resource constraints because Minty Digital’s team is busy, but I don’t consider it a big issue or weakness.
Do you have any advice for potential customers?
I suggest recognizing Minty Digital as an expert and taking their advice when offered.

BACKGROUND

Introduce your business and what you do there.

I'm the marketing manager for a full-service commercial law firm. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Minty Digital?

Last year, we launched our website, but we needed help in getting it discovered on Google. We made some changes to improve the website's structure, which unfortunately caused several issues with Google's search results. We sought assistance from Minty Digital to improve our website's SEO.

SOLUTION

What was the scope of their involvement? 

Minty Digital did an excellent job of going through the website's backend, looking at how we can improve the website in terms of what pages need to be indexed and how to make the search speed quicker. There were many different elements and apps they advised us to use. They put together a proposal for what we were going to do. 

Additionally, we've also used their services for help with Google Ads. They work on keywords and the technical order of the website. 

What is the team composition?

We work with four Minty Digital team members, including Charlie (CEO/Owner). 

Are there any employees from the service provider's team that you would like to shout out to in this review?

I want to highlight Ben (SEO Manager) and Katherina (SEO Executive).

How did you come to work with Minty Digital?

Someone recommended Minty Digital to us. 

What is the status of this engagement?

The engagement with Minty Digital started in March 2023 and is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Minty Digital's team continues to exceed our expectations. We're delighted to see things moving in the right direction.

How did Minty Digital perform from a project management standpoint?

The Minty Digital team sticks to deadlines and budgets. They're very responsive whenever we need assistance. 

We receive regular emails and monthly progress reports from them. They consistently send us new materials for approval and updating, and we're satisfied with the overall process.

What did you find most impressive about them?

The team is reliable and capable of providing top-notch services. I'm looking forward to carrying on the relationship with Minty Digital. 

Are there any areas they could improve?

I have nothing but positive feedback for Minty Digital. 

Do you have any advice for potential customers?

I highly recommend Minty Digital if you need assistance with website issues and SEO.

BACKGROUND

Please describe your company and position.

I am a manager at Nebeus

Describe what your company does in a single sentence.

Nebeus is the banking alternative for Web 3 as it seamlessly connects traditional finance with cryptocurrencies in one app.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Minty Digital to accomplish?

• Optimise our web with SEO

SOLUTION

How did you find Minty Digital?

Online Search

Why did you select Minty Digital over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit

How many teammates from Minty Digital were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project involved the implementation of a comprehensive SEO strategy to improve our website's visibility and organic search ranking. Minty Digital's team conducted a meticulous audit of our website, thoroughly assessing its technical components, content quality, and backlink profile to identify areas for improvement. 

Based on their analysis, they developed a detailed plan of action for each sector and provided ongoing support during the implementation phase. In the subsequent phase of the strategy, their team has been actively working on various aspects, including on-page SEO, link building, content briefs, and the creation of engaging infographics

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have observed overall improvements in our website's positioning and keyword count growing around 50% thanks to optimised content.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their systematic approach allowed for smooth coordination and ensured that tasks were executed efficiently. Whenever we had any requests or concerns, their team was quick to address them and provide solutions. Working with them was g,reat thanks to their attentive and friendly approach.

What was your primary form of communication with Minty Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What truly impressed us about Minty Digital was their exceptional blend of expertise and adaptability. When we encountered challenges during the implementation of certain recommendations and needed to temporarily pause the process, they didn't let it hinder their progress. Instead, they swiftly provided alternative solutions and seamlessly shifted their focus to other aspects of the project, ensuring continuous advancement.

Are there any areas for improvement or something Minty Digital could have done differently?

Not at the moment.

BACKGROUND

Please describe your company and your position there.

I am the Head of Content at iVisa and oversee our content strategy, SEO, and social media efforts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Minty Digital?

We hired Minty Digital to do a digital PR campaign for us. The purpose of this campaign was to drive brand awareness, media mentions, and backlinks.

SOLUTION

How did you select this vendor and what were the deciding factors?

I actually joined iVisa after Minty was brought onboard. Based on my observations though, they are very great to work with proven knowledge and experience in the areas we were looking for.

Describe the project in detail and walk through the stages of the project.

We wanted to do a content piece that went deep on quality and had a unique engagement angle. We decided on ranking the happiest cities in the world; however, rather than do an opinion piece, we created 5 ranking criteria:

• Cities with the most sunshine
• Cities with the best work-life balance (average working hours) 
• Friendly locals 
• Life expectancy
• Cost of living

Minty did extensive research on these topics and created a point system that allowed us to rank 40 cities across the world. This took "opinion" out of it and used data instead to give an unbiased index. They created the content in both English and Spanish as well as visual assets like an inforgraphic. They carried out extensive outreach to media sites and other websites which generated a lot of buzz about the article. We were mentioned by and linked to from several very reputable websites.

How many resources from the vendor's team worked with you, and what were their positions?

3. We had our account manager, a creative strategist, and an outreach strategist. I imagine there were many more behind the scenes working but these were the only 3 I interacted with.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have received over 100 referring domains with several 80 & 90+ domain ratings with many more media mentions as well. These have resulted in millions of impressions and views as well as tens of thousands of engagements.

How effective was the workflow between your team and theirs?

Really effective. Our account manager was our primary point of contact and very responsive to our questions and feedback.

What did you find most impressive or unique about this company?

From start to finish their approach to every digital marketing strategy was top-notch. There wasn't any cutting corners or trying to game the search algorithms. They focused on the users and made interesting, compelling, and thought-provoking content.

Are there any areas for improvement or something they could have done differently?

There were a couple of times where a deliverable was promised by a specific date and not delivered. Most of the time we were notified in advance of when this was going to happen; however, one time I had to follow up with them.

BACKGROUND

Please describe your company and your position there.

I am an off-site SEO specialist for a digital privacy software brand known across the globe. I handle outreach to agencies and freelancers in order to find link-building opportunities for our SEO demands.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Minty Digital, and what were your goals?

We are rapidly expanding on the web, and our visibility is becoming a lot more global. With that in mind, we started working with Minty Digital to increase the pace and quality of link building for our domain authority growth.

SOLUTION

How did you select this vendor and what were the deciding factors?

At that moment we were carrying out a trial period for multiple agencies, one of them being Minty Digital. Over a few calls and trial task completion, it was clear that Minty Digital understood our requirements and showed great performance in meeting them.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

First of all, we had a meeting to let them know what our brand stands for and get a better understanding of our goals. Then we decided what would be the best approach to being with link searching and building process. After that, Minty Digital started giving sample batches of links they could build for us.

Those links were high quality, therefore with that, we began our journey together.

How many people from the vendor's team worked with you, and what were their positions?

At the very beginning, it was an account manager, who handled our requests and his team's objectives. But right after the trial period ended, they gave an introduction to a whole team of 7 people and let us know what their responsibilities are. There are copywrites, and outreach specialists in the team that handles day-to-day tasks for us.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

SEO rankings are difficult to track on a company that has a wide scale, however upon starting to work with Minty Digital, there was definitely an increase in the number of links we could build monthly, and that highly contributed to increasing our DR from 80 to 81 in less than 3 months.

Describe their project management style, including communication tools and timeliness.

Minty is great at updating and reporting tasks and objectives that they are working on. We were able to arrange for them to adapt to use SEO tools that we prefer, and they went out of their way to adjust to our needs. Constant communication, and rapid processes.

What did you find most impressive or unique about this company?

Minty Digital stands out to us for their clarity over our demands and successfully meeting them. With other agencies we worked previously, there was a lag in communication, but Minty ensures to be there as an extension of our team in making sure to serve deliverables.

We highly value effective communication, as that gets tasks done quickly, and Minty perfectly excels in that area.

Are there any areas for improvement or something they could have done differently?

We are still doing an ongoing project with them, and I could say there is not a single area I would ask them to be better at. I wish them to keep on being great at hearing out their clients, and offering to adapt to their criteria.

BACKGROUND

Introduce your business and what you do there.

I’m the product development manager at Admirals, a financial brokerage. I manage our SEO and digital marketing efforts. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Minty Digital?

We didn’t have outreach capabilities, so we were looking for someone to help us with our link-building efforts. We wanted to partner with someone who had expertise in countries we were interested in, such as the UK, Spain, Germany, and France. 

SOLUTION

What was the scope of their involvement?

Minty Digital is helping us with our link-building efforts. They’ve recently started a campaign where we’ll share newsworthy content on our website, and that way, we’ll get links from news organizations. While their team creates content for our campaigns, they use data from our analysts. 

What is the team composition?

I work with their CEO and Kerryn (Digital PR Executive).

How did you come to work with Minty Digital?

Minty Digital stood out from their competitors due to their variety of offers and the quality of work they could deliver. We were also impressed that they were motivated about the project. 

How much have you invested with them?

We pay them £16,000 (approximately $21,000 USD) monthly.

What is the status of this engagement?

Minty Digital has been working with our company since May 2021, and our relationship is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Minty Digital has recently come up with a very interesting topic for an article, and that content has become viral. Major news agencies have been sharing the post and linking back to us, which has been helpful for our SEO performance. Generally, we’ve seen an uptrend in our search engine rankings for our targetted keywords.

How did Minty Digital perform from a project management standpoint?

Minty Digital is extremely good at project management — we’ve had a pleasant working relationship. If something needs to be done, they’ll inform us about our role and discuss its details. We communicate through Skype. 

What did you find most impressive about them?

Minty Digital’s dedication to getting things done and delivering on their promises is impressive. They are passionate about succeeding, and I can see that they do more to achieve positive results for our campaigns. 

Are there any areas they could improve?

We’ve had issues with the time it takes for websites to approve our link-building requests. We’ve told Minty Digital about that, and they’ve already implemented improvements. 

Do you have any advice for potential customers?

Get your priorities in order and understand your business needs. Once they know your goals, they’ll develop a plan and ensure to achieve it. 

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager at Seabery, an AR tech company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Minty Digital?

We needed their team to help us get more online traction through marketing.

SOLUTION

What was the scope of their involvement?

We've started our engagement with Minty Digital through a brainstorming and scoping phase, wherein we've discussed our proposal and explained our project goals to their team. We have a complex product that requires custom marketing strategies, so Minty Digital's team has analyzed our product, business model, and existing channels prior to kickstarting their marketing work.

Minty Digital's initial deliverables have centered on SEO and keyword research to help us secure boosts in traffic and organic leads through targeted keywords. They've then generated strategies to refine our site content and improve our positioning in main search engines. Upon improving our metrics in those areas, their team has focused on PPC marketing using the same content.

What is the team composition?

We're mainly in contact with Charlie (Founder) and Sophie (Digital Account Manager), while Ben (SEO Manager), a copywriter, a content producer, and an SEM specialist are in charge of our marketing efforts.

How did you come to work with Minty Digital?

We found them online while looking for potential agencies to onboard for this project. We then ended up choosing Minty Digital among their three competitors because their skill set and company size met our needs.

What is the status of this engagement?

We started working together in April 2021, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our partnership has only started months ago, but we're already seeing an evident boost in organic leads and 66% more site visits, which is our primary goal behind the project. While we can't attribute the entire success to Minty Digital's team, I must say that they've contributed a lot to help us gain that traction.

How did Minty Digital perform from a project management standpoint?

We communicate via email and video calls and rely on Google Suite for project management. Minty Digital is a responsive and proactive team that handles our project well and accommodates our queries despite their high volume of customers — we're pleased to be working with such a collaborative partner.

What did you find most impressive about them?

We're most impressed with their technical expertise and dedicated customer service. We can always count on Minty Digital to deliver what we need and more.

Are there any areas they could improve?

There's nothing constructive I can say at this point — we're truly happy with their work.

Do you have any advice for potential customers?

Choose Minty Digital and make the most of their insightful suggestions.

BACKGROUND

Introduce your business and what you do there.

I’m the COO of a digital marketing agency that focuses on content creation.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Minty Digital?

We were looking for a partner who could support us with SEO and PPC.

SOLUTION

What was the scope of their involvement?

We have collaborated with Minty Digital on several SEO, PPC, and web development projects. For each engagement, we provide them with information about our client and their goals.

For PPC projects, they analyze what a company does, manage ads, and provide monthly performance reports. Additionally, they make suggestions on how to improve ads.

When we hire them for technical SEO work, it usually includes an initial audit of the client. They evaluate link structures, site maps, and how a website is set up. After that, they make specific recommendations and execute those in the agreed-upon timeframe.  

Lastly, for web development tasks, Minty Digital provides templates of websites they developed and designed that clients can choose from and customize. They build websites that are search engine optimized already. Their team focuses on the technical side of the website to ensure it is set up in the best way. For example, if the site has multiple languages,  Minty Digital makes sure the site is set up such that Google can understand that. For the most part, we provide content for these websites. 

What is the team composition?

We interact with four people, but Charlie (Founder) is our main point of contact. Minty Digital always has at least one person assigned doing SEO, PPC, and web development.

How did you come to work with Minty Digital?

We found them online and liked that they were strong in SEO, and we also appreciated their proximity to us. We did an initial project together and have continued working ever since.

How much have you invested with them?

We have spent around €50,000–€100,000 (approximately $61,000–$122,000 USD).

What is the status of this engagement?

We began working together around March 2019, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Minty Digital compliments us with their strength in technical SEO and PPC, which is where we are less experienced — it’s a good partnership. 

We once had a client, a startup on a modest budget, and they saw 6,456 active users in a month and 610 installations of the promoted app in two months. 

Minty Digital always comes up with good strategies for getting organic, relevant, and high-quality backlinks. They rely on automation and teach us how to get those backlinks naturally. We’ve seen positive results and are extremely satisfied with their work — Minty Digital exceeds our expectations. 

How did Minty Digital perform from a project management standpoint?

Their project management is smooth — they are communicative, available, responsive, and timely. Additionally, they help us identify things that need attention to improve the bigger picture. We communicate via email for administrative matters, and we use Slack daily. 

What did you find most impressive about them?

Misty Digital sees the big picture. They are able to combine their knowledge and expertise of SEO, PPC, and web development to come up with a comprehensive strategy to achieve higher traffic, conversion rates, and sales. 

Are there any areas they could improve?

The cost could be a little lower, but the quality we see makes their pricing hard to criticize.

Do you have any advice for potential customers?

Explain your business, goals, and audience. The more information you provide, the better they can strategize and help you reach your goals. They will optimize the KPIs given to them.

BACKGROUND

Introduce your business and what you do there.

I’m the managing director of an educational organization. We provide education and legal services for parents going through the special education needs system in England and Wales.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Minty Digital?

We weren’t satisfied with our existing PPC and SEO services company, and we wanted another provider.

SOLUTION

What was the scope of their involvement?

Minty Digital was able to transfer our SEO and PPC functions for us, along with structural changes to our website. Currently, they perform both onsite and offsite SEO, Google Ads for our PPC management efforts, and digital work on keyword research.

What is the team composition?

Our main point of contact is Charlie (Founder). Depending on what we need, we also contact Ben (SEO Manager), who deals with web links and SEO.

How did you come to work with Minty Digital?

They were recommended by my business partner, who talks highly of them.

How much have you invested with them?

We spend about £1,500 (approximately $2,100 USD) a month with them.

What is the status of this engagement?

We started working together in June 2020, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our SEO and PPC functions have grown significantly. We use a series of KPI reporting, and they’ve been reporting through lockdown because we started the engagement when the COVID-19 pandemic started. The market has been distorted due to that, but our website live visitors have gone from 5,100 to 19,300. Also, we’re noticing that thanks to their SEO and PPC services, we’re now targeting and focusing on clients that can pay our services, which is a great metric for us.

How did Minty Digital perform from a project management standpoint?

We generally communicate through email. In my perception, they don’t seem to be big fans of having direct telephone numbers, but I can get a hold of Charlie if I need him. We also get a monthly printout of where we’re going, SEO and PPC wise. They’re more than happy to engage in any discussion about that. We’ve reviewed performance every six months so far, and we’re not worried about that side of things.

What did you find most impressive about them?

They’ve been doing what they said they’d do.

Are there any areas they could improve?

We think it’d be better to have direct telephone numbers so we can get directly to the person rather than going through the general website.

Any advice for potential customers?

Know your business and give some thought to how you’re going to strip out and move the business forward