Minty Digital

BACKGROUND

Introduce your business and what you do there.

I’m the digital marketing manager for Halo Coffee. I work on digital platforms to encourage people on our website to buy our coffee. We’ve created the world’s first biodegradable coffee capsule. I work on digital platforms to encourage people on our website to buy our coffee. Our capsules will degrade within 30 days, while other brands’ will take 500 million years in a landfill.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Minty Digital?

We were using another agency and didn’t feel we were getting value for what we were paying, so we decided to find another provider.

SOLUTION

What was the scope of their involvement?

Although Minty Digital offers services like web development and design, SEO work, and other social media expertise, they specifically provided us with Facebook and Google Ads support. We relied on them for their added insights and their alternative way of thinking. 

Their service allowed me to bounce ideas and discover new ones. For example, for competition, we used a software called ManyHats, which allowed us to see customers that responded to our prize competition on Facebook. We could then retarget them or to add them to our newsletter. 

What is the team composition?

I worked with Charlie (Managing Director & Head of Digital Strategy) and a PPC executive. We also worked with a social media team.

How did you come to work with Minty Digital?

I knew of Minty Digital from a previous role. When my workload became a bit too much and I needed help, Charlie was the first person I called. Knowing him previously and already having that trust with him made the decision to partner with Minty Digital that much easier.

How much have you invested with them?

We spent a little under £17,000 (approximately $21,000 USD). 

What is the status of this engagement?

We began working with Minty Digital in December 2018, and we stopped working with them at the end of April 2020. It had nothing to do with the competency of the agency, but we’ve reduced our marketing spend due to the coronavirus. When the lockdown is lifted, we’re looking to work with them again.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We measure success by number of conversions compared to cost per conversion. In one month, we managed to reduce the cost per conversion significantly, by about 50%. We’re particularly pleased with that. We’ve identified new keywords and improved our quality score by improving our ad relevance. 

Within a month, Charlie had proven that partnering with him was by far the correct decision. The added pieces of knowledge and holistic thinking he provided, along with his caring about our performance and how we were doing, are what made him really valuable.

How did Minty Digital perform from a project management standpoint?

Charlie provided in-depth customer service, quick turnaround in terms of emails and changing things on our AdWords and Facebook accounts. We all corresponded through Slack. I felt it was a good team effort, whereby people could communicate in real-time. We also had weekly calls to catch up.

What did you find most impressive about them?

It’s very easy to build trust with Charlie. He tells it as it is, and building rapport is very important to us as a company. Also, Minty Digital cares deeply about their work. They didn’t just do their job; they continually gave us ways of improving our business, going beyond their scope of work in order to improve our overall performance.

Are there any areas they could improve?

No. There weren’t many things that could’ve been improved on.

Do you have any advice for future clients of theirs?

Know your business, know your objectives, and know what role you want Minty Digital to take. Have a clear strategic plan at the onset.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of  a company that provides state-of-the-art LED photo booth rentals for weddings, parties, and corporate events in the San Francisco Bay Area and nationwide, creating memorable experiences for guests.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Minty Digital?

We needed help improving our SEO and Google Ads.

SOLUTION

What was the scope of their involvement?

Minty Digital has been optimizing our SEO and Google Ads. The team has also worked on our website content, managed our ad campaigns, and provided reports.

What is the team composition?

We’ve worked with 2–5 teammates from Minty Digital.

How did you come to work with Minty Digital?

Minty Digital was referred to me, and I chose them because of their high ratings.

What is the status of this engagement?

We started working with Minty Digital in April 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Minty Digital's work has increased our website rankings and traffic. We've also seen a significant increase in our daily leads, which have gone from 5 to 10 leads per day to 10+ leads per day.

How did Minty Digital perform from a project management standpoint?

Minty Digital's project management has been good. The team delivers on time. Our primary form of communication with Minty Digital is virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Minty Digital's constant communication and good results have been impressive.

Are there any areas they could improve?

There's nothing Minty Digital could improve on.

BACKGROUND

Please describe your company and position.

I am the Creative Director of Gradient

Describe what your company does in a single sentence.

Gradient Experience is a world-renowned experiential marketing agency.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Minty Digital to accomplish?

• Build Brand Awareness through expert commentary and improve SEO performance

SOLUTION

How did you find Minty Digital?

Online Search

Why did you select Minty Digital over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Minty Digital were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Minty have delivered excellent results during our retainer relationship including.

• Extreme improvement of our SEO.
• Website optmization.
• A very high quantity and quality of press mentions.
• New and innovate tools for measurement and optimzation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in brand awareness, featuring on Forbes and improving Google positioning

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Minty's project management is excellent. They have thorough and organized systems, but are also agile and reactive. They quickly understood our needs and tailored their offering and team. They delivered on promises, on time. But also brought more to the table each month.

What was your primary form of communication with Minty Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Collobaration. Innovation. Organization.

But above all, the people. They are smart, fun and always striving to do better work each week.

Are there any areas for improvement or something Minty Digital could have done differently?

Minty would benefit from hiring some team in the USA so they could serve this market better.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of a credit card company 

Describe what your company does in a single sentence.

Offers credit card.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Minty Digital to accomplish?

• Website structure planning
• Content strategy

SOLUTION

How did you find Minty Digital?

Referral

Why did you select Minty Digital over others?

Referred to me

How many teammates from Minty Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project scope encompassed two main areas: website architecture and content marketing strategy. The website architecture work involved designing a user-friendly structure that adheres to best practices in SEO. This included recommendations for the site structure and page nesting, semantically grouping existing high-priority keywords into clusters, suggesting new landing pages where necessary, and organizing pages by content optimization priority.

On the content marketing side, the focus was on enhancing the website's visibility and engagement. The strategy utilized the keyword research to develop a range of high-quality, SEO-optimized content, scheduled through an editorial calendar. Deliverables included a strategic content plan and ongoing content creation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The website is currently in development.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They sent everything on time and responded in a timely manner. 

What was your primary form of communication with Minty Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

-

Are there any areas for improvement or something Minty Digital could have done differently?

I don't think so. 

BACKGROUND

Please describe your company and position.

I am an executive of Party Houses

Describe what your company does in a single sentence.

Large group accommodation agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Minty Digital to accomplish?

• Increase natural traffic to the website

SOLUTION

How did you find Minty Digital?

Online Search

Why did you select Minty Digital over others?

• Close to my geographic location
• Pricing fit our budget

How many teammates from Minty Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Charlie and his team were tasked with increasing our organic traffic via a mixture of SEO and PR related tasks

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Organic traffic
• PR pieces

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes communication was fast and effective

What was your primary form of communication with Minty Digital?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Minty Digital's clear and constant communication and proactive approach were impressive

Are there any areas for improvement or something Minty Digital could have done differently?

NA

BACKGROUND

Please describe your company and position.

I am an executive at Holded Technologies SL

Describe what your company does in a single sentence.

Holded is a B2B SaaS company that produces business management software (Invoicing, Accounting, ERP) for SMBs in Spain.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Minty Digital to accomplish?

• Generate PR using some survey data we collected internally
• Attract backlinks to the blog content containing the survey data and insights

SOLUTION

How did you find Minty Digital?

• They work in the same building as us

Why did you select Minty Digital over others?

• Great culture fit
• Company values aligned
• Innovative and dynamic approach to combined SEO and PR

How many teammates from Minty Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Minty advised us from the outset on the approach to developing content that would attract PR. We captured the survey data internally ourselves, but Minty helped with highlighting specific insights, and the organisation of the content hosted on our website.

Once the content had been published, Minty pushed it to regional and national news media, and successfully generated many brand mentions, and backlinks, including in some very high domain authority websites (websites that we couldn't have reached using our normal back-link generation efforts).

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Back-links and brand mentions across national and regional media in Spain.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Minty were very organised, and in fact adapted greatly to multiple unforeseen delays on our side. As soon as the content was ready at our end, they quickly took action at disseminating it nationally to the media.

What was your primary form of communication with Minty Digital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their innovative /dynamic approach to combining SEO and PR.

Are there any areas for improvement or something Minty Digital could have done differently?

No, we were happy with our collaboration with Minty Digital.

BACKGROUND

Please describe your company and position.

I am a Manager at Optica

Describe what your company does in a single sentence.

Optician

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Minty Digital to accomplish?

• PPC and SEO

SOLUTION

How did you find Minty Digital?

Online Search

Why did you select Minty Digital over others?

• High ratings
• Good value for cost

How many teammates from Minty Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Handling PPC completely from strategy to implementation SEO handling everything except development work

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improvements in traffic and conversion events

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They offered good response times and delivered items as promised

What was your primary form of communication with Minty Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The detail put into the work done and the communication

Are there any areas for improvement or something Minty Digital could have done differently?

Can try provide the development services too

BACKGROUND

Please describe your company and your position there.

CEO of a digital media publishing company with leading comparison brands in the Personal Finance sector.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Minty Digital, and what were your goals?

Competitors' analysis of SERPS

SOLUTION

How did you select this vendor and what were the deciding factors?

Word of mouth

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Strategic review of competitors with benchmarking analysis and recommendations for improvements to key pages

How many people from the vendor's team worked with you, and what were their positions?

Account Director and Head of SEO

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Increased SERPS for main keywords and improved overall SEO visibility

Describe their project management style, including communication tools and timeliness.

Monthly reports, weekly check-ins and Slack updates

What did you find most impressive or unique about this company?

Their quick implementation and good market knowledge were impressive.

Are there any areas for improvement or something they could have done differently?

NA

BACKGROUND

Please describe your company and your position there.

I'm the CMO at Crisp, a leading customer support software for SMBs around the world. We're expanding in key markets such as Spanish speaking market through inbound strategy so we wanted to find an agency that was able to help us build more popularity on our key pages.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Minty Digital, and what were your goals?

SEO outreach and link building for the Spanish version of our website through guest blogging.

SOLUTION

How did you select this vendor and what were the deciding factors?

I've been recommended Minty Digital thanks to friends that were based in Spain.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

1. Strategy definition
2. Content audit
3. Blog outreach
4. Content redaction

How many people from the vendor's team worked with you, and what were their positions?

Charlie the CEO and Javier, SEO outreach specialist joined me from the beginning and work with me every month.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

40% increase in organic trafic YoY

Describe their project management style, including communication tools and timeliness.

We use Slack as the main channel of communication and meet once a month to readjust works and share our feedback

What did you find most impressive or unique about this company?

They are doers, and they are always finding ways to improve.

Are there any areas for improvement or something they could have done differently?

Maybe the reporting is a bit light, they could do better but they've already been able to improve themselves and it'll get better through the time I guess :)

BACKGROUND

Please describe your company and your position there.

I'm the founder of a video marketing agency. We are developing in Spain and the UK.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Minty Digital, and what were your goals?

Our goal was to launch our service in Spain and the UK, we hired Minty Digital to develop our SEA strategy in theses countries.

SOLUTION

How did you select this vendor and what were the deciding factors?

We focused on its expertise, experience and the strong will of its founder.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The first step was to setup our G. Ads account and adjust the biding strategy.

How many people from the vendor's team worked with you, and what were their positions?

2 persons are working on our project, a project manager and the founder.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are very happy with the results of the campaign, thanks to Minty Digital we had our first clients.

Describe their project management style, including communication tools and timeliness.

The Minty Team is very responsive. They deliver clear feedback and summaries.

What did you find most impressive or unique about this company?

The investment of Charlie and the fast results.

Are there any areas for improvement or something they could have done differently?

Everything is going smoothly !