Minty Digital

BACKGROUND

Please describe your company and position.

I am the Creative Director of Gradient

Describe what your company does in a single sentence.

Gradient Experience is a world-renowned experiential marketing agency.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Minty Digital to accomplish?

• Build Brand Awareness through expert commentary and improve SEO performance

SOLUTION

How did you find Minty Digital?

Online Search

Why did you select Minty Digital over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Minty Digital were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Minty have delivered excellent results during our retainer relationship including.

• Extreme improvement of our SEO.
• Website optmization.
• A very high quantity and quality of press mentions.
• New and innovate tools for measurement and optimzation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in brand awareness, featuring on Forbes and improving Google positioning

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Minty's project management is excellent. They have thorough and organized systems, but are also agile and reactive. They quickly understood our needs and tailored their offering and team. They delivered on promises, on time. But also brought more to the table each month.

What was your primary form of communication with Minty Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Collobaration. Innovation. Organization.

But above all, the people. They are smart, fun and always striving to do better work each week.

Are there any areas for improvement or something Minty Digital could have done differently?

Minty would benefit from hiring some team in the USA so they could serve this market better.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of a credit card company 

Describe what your company does in a single sentence.

Offers credit card.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Minty Digital to accomplish?

• Website structure planning
• Content strategy

SOLUTION

How did you find Minty Digital?

Referral

Why did you select Minty Digital over others?

Referred to me

How many teammates from Minty Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project scope encompassed two main areas: website architecture and content marketing strategy. The website architecture work involved designing a user-friendly structure that adheres to best practices in SEO. This included recommendations for the site structure and page nesting, semantically grouping existing high-priority keywords into clusters, suggesting new landing pages where necessary, and organizing pages by content optimization priority.

On the content marketing side, the focus was on enhancing the website's visibility and engagement. The strategy utilized the keyword research to develop a range of high-quality, SEO-optimized content, scheduled through an editorial calendar. Deliverables included a strategic content plan and ongoing content creation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The website is currently in development.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They sent everything on time and responded in a timely manner. 

What was your primary form of communication with Minty Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

-

Are there any areas for improvement or something Minty Digital could have done differently?

I don't think so. 

BACKGROUND

Please describe your company and position.

I am an executive of Party Houses

Describe what your company does in a single sentence.

Large group accommodation agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Minty Digital to accomplish?

• Increase natural traffic to the website

SOLUTION

How did you find Minty Digital?

Online Search

Why did you select Minty Digital over others?

• Close to my geographic location
• Pricing fit our budget

How many teammates from Minty Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Charlie and his team were tasked with increasing our organic traffic via a mixture of SEO and PR related tasks

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Organic traffic
• PR pieces

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes communication was fast and effective

What was your primary form of communication with Minty Digital?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Minty Digital's clear and constant communication and proactive approach were impressive

Are there any areas for improvement or something Minty Digital could have done differently?

NA

BACKGROUND

Please describe your company and position.

I am an executive at Holded Technologies SL

Describe what your company does in a single sentence.

Holded is a B2B SaaS company that produces business management software (Invoicing, Accounting, ERP) for SMBs in Spain.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Minty Digital to accomplish?

• Generate PR using some survey data we collected internally
• Attract backlinks to the blog content containing the survey data and insights

SOLUTION

How did you find Minty Digital?

• They work in the same building as us

Why did you select Minty Digital over others?

• Great culture fit
• Company values aligned
• Innovative and dynamic approach to combined SEO and PR

How many teammates from Minty Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Minty advised us from the outset on the approach to developing content that would attract PR. We captured the survey data internally ourselves, but Minty helped with highlighting specific insights, and the organisation of the content hosted on our website.

Once the content had been published, Minty pushed it to regional and national news media, and successfully generated many brand mentions, and backlinks, including in some very high domain authority websites (websites that we couldn't have reached using our normal back-link generation efforts).

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Back-links and brand mentions across national and regional media in Spain.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Minty were very organised, and in fact adapted greatly to multiple unforeseen delays on our side. As soon as the content was ready at our end, they quickly took action at disseminating it nationally to the media.

What was your primary form of communication with Minty Digital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their innovative /dynamic approach to combining SEO and PR.

Are there any areas for improvement or something Minty Digital could have done differently?

No, we were happy with our collaboration with Minty Digital.

BACKGROUND

Please describe your company and position.

I am a Manager at Optica

Describe what your company does in a single sentence.

Optician

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Minty Digital to accomplish?

• PPC and SEO

SOLUTION

How did you find Minty Digital?

Online Search

Why did you select Minty Digital over others?

• High ratings
• Good value for cost

How many teammates from Minty Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Handling PPC completely from strategy to implementation SEO handling everything except development work

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improvements in traffic and conversion events

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They offered good response times and delivered items as promised

What was your primary form of communication with Minty Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The detail put into the work done and the communication

Are there any areas for improvement or something Minty Digital could have done differently?

Can try provide the development services too

BACKGROUND

Please describe your company and your position there.

CEO of a digital media publishing company with leading comparison brands in the Personal Finance sector.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Minty Digital, and what were your goals?

Competitors' analysis of SERPS

SOLUTION

How did you select this vendor and what were the deciding factors?

Word of mouth

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Strategic review of competitors with benchmarking analysis and recommendations for improvements to key pages

How many people from the vendor's team worked with you, and what were their positions?

Account Director and Head of SEO

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Increased SERPS for main keywords and improved overall SEO visibility

Describe their project management style, including communication tools and timeliness.

Monthly reports, weekly check-ins and Slack updates

What did you find most impressive or unique about this company?

Their quick implementation and good market knowledge were impressive.

Are there any areas for improvement or something they could have done differently?

NA

BACKGROUND

Please describe your company and your position there.

I'm the CMO at Crisp, a leading customer support software for SMBs around the world. We're expanding in key markets such as Spanish speaking market through inbound strategy so we wanted to find an agency that was able to help us build more popularity on our key pages.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Minty Digital, and what were your goals?

SEO outreach and link building for the Spanish version of our website through guest blogging.

SOLUTION

How did you select this vendor and what were the deciding factors?

I've been recommended Minty Digital thanks to friends that were based in Spain.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

1. Strategy definition
2. Content audit
3. Blog outreach
4. Content redaction

How many people from the vendor's team worked with you, and what were their positions?

Charlie the CEO and Javier, SEO outreach specialist joined me from the beginning and work with me every month.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

40% increase in organic trafic YoY

Describe their project management style, including communication tools and timeliness.

We use Slack as the main channel of communication and meet once a month to readjust works and share our feedback

What did you find most impressive or unique about this company?

They are doers, and they are always finding ways to improve.

Are there any areas for improvement or something they could have done differently?

Maybe the reporting is a bit light, they could do better but they've already been able to improve themselves and it'll get better through the time I guess :)

BACKGROUND

Please describe your company and your position there.

I'm the founder of a video marketing agency. We are developing in Spain and the UK.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Minty Digital, and what were your goals?

Our goal was to launch our service in Spain and the UK, we hired Minty Digital to develop our SEA strategy in theses countries.

SOLUTION

How did you select this vendor and what were the deciding factors?

We focused on its expertise, experience and the strong will of its founder.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The first step was to setup our G. Ads account and adjust the biding strategy.

How many people from the vendor's team worked with you, and what were their positions?

2 persons are working on our project, a project manager and the founder.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are very happy with the results of the campaign, thanks to Minty Digital we had our first clients.

Describe their project management style, including communication tools and timeliness.

The Minty Team is very responsive. They deliver clear feedback and summaries.

What did you find most impressive or unique about this company?

The investment of Charlie and the fast results.

Are there any areas for improvement or something they could have done differently?

Everything is going smoothly !

BACKGROUND

Please describe your company and your position there.

I am the co-founder and CCO of an online resume builder and career website.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Minty Digital, and what were your goals?

We needed an SEO agency with expertise with the Spanish language for a technical SEO audit for our Spanish pages.

SOLUTION

How did you select Minty Digital and what were the deciding factors?

On search engines. Did a comparison between multiple ones. Do not remember what were the deciding factors.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We agreed on the pages and the results we wanted to get; received first a "Quick Win" document, and later more documents with the full audit.

How many people from the vendor's team worked with you, and what were their positions?

4 or 5, do not remember 100% exactly.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Do not wish to disclose this at the moment.

Describe their project management style, including communication tools and timelines.

I enjoyed their project handling style. The communication was done over Gmail, Hangouts calls and deliverables on Google Drive.

What did you find most impressive or unique about this company?

We were impressed by their communication, speed, adaptability, and delivered results.

Are there any areas for improvement or something they could have done differently?

No.