Digital Strategy Other Design Video Production
Confidential
March 2025

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They think like marketers, not just video producers, and build everything around clear messaging."

Apr 28, 2026

Founder, Kodgem Straight

Fatih Durmaz

eCommerce
Turkey
11-50 Employees
Online Review
Verified

Minor Visuals Video Agency produced a Kickstarter campaign video for an AI-powered posture trainer platform. They developed the campaign strategy, wrote the script, and handled all filming and postproduction.

The client successfully raised $150,000 on Kickstarter thanks to Minor Visuals Video Agency's efforts. The team delivered a high-quality video that aligned with the client's vision. They had a structured and efficient workflow and communicated well via email. Overall, the project was a success.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Founder of Kodgem Straight

Describe what your company does in a single sentence.

We build Straight+, an AI-powered posture trainer with a wearable device and mobile app. It gives real-time feedback and simple daily posture scores to help users improve posture effortlessly.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Minor Visuals Video Agency to accomplish?

We hired Minor Visuals to develop our Kickstarter campaign strategy and produce high-converting campaign videos. The goal was to clearly communicate our product’s value, highlight key benefits, and drive conversions during the campaign.

SOLUTION

How did you find Minor Visuals Video Agency?

Network

Why did you select Minor Visuals Video Agency over others?

Great culture fit
Referred to me
Company values aligned

How many teammates from Minor Visuals Video Agency were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Minor Visuals managed the full process from strategy to final delivery. They analyzed the product, market, and competitors to define clear USPs and messaging. Based on this, they developed the script and creative direction for the Kickstarter campaign. Production included all filming and post-production. Deliverables included the main Kickstarter campaign video and shorter ad variations optimized for paid traffic and social media.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We raised $150.000 on Kickstarter.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was structured and efficient.

What was your primary form of communication with Minor Visuals Video Agency?

Email or Messaging App

What did you find most impressive or unique about this company?

Their focus on conversion over aesthetics. They think like marketers, not just video producers, and build everything around clear messaging, USPs, and sales impact.

Are there any areas for improvement or something Minor Visuals Video Agency could have done differently?

More frequent milestone updates during production would help visibility.

RATINGS

5.0

Minor Visuals Video Agency

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