Mighty Fine Production Company

BACKGROUND

Please describe your company and your position there.

I am the founder and we help seniors and their adult children navigate the confusing healthcare system when a loved one is in need, which can be both emotionally and financially taxing. We help our clients make the best, most informed decisions, during some of the most stressful and unexpected times.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Mighty Fine Production Company, and what were your goals?

Eldercare Navigators hired Mighty Fine Production to create explainer animations. We are in the gerontology field, and we needed a way to deliver messages for older people in a way that would be easy to understand.

SOLUTION

How did you select this vendor and what were the deciding factors?

We worked with their sister organization Mighty Fine Design. That wasn't a shoo-in as we looked at other organizations and reviewed portfolios. MFP videos were impressive and could distill complex ideas into easy-to-understand videos.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We had a discovery meeting with MFD to discuss what type of communication we needed. We wanted them to know what's been influential in our communications and some pain points we had. The process was as follows.

• They wrote the scripts for the videos
• They created mood boards to create direction for the graphics
• The created a storyboard for approval
• They auditioned Voice Over Talent to narrate the animations
• They submitted the animations for approval

Who did you work with and what was the feedback process like?

We worked with an account manager and a creative director.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It was successful because our clients could understand our processes through the explainer videos. The videos were excellent because they were conversation starters. The animations work in the background through our marketing campaigns and have boosted engagement with our brand.

Describe their project management style, including communication tools and timeliness.

Having an account manager and one point of contact was superb. Communication was accessible and the timeline for delivery was on target.

What did you find most impressive or unique about this company?

We were impressed with their ability to translate complex ideas in a way that's easy for anyone to understand. Our team was highly impressed with the quality and style of the animations.

Are there any areas for improvement or something they could have done differently?

They are a bit expensive, but you get what you pay for.

BACKGROUND

Please describe your company and your position there.

Veritiv Corporation (NYSE: VRTV), headquartered in Atlanta and a Fortune 500® company, is a full-service provider of packaging, JanSan and hygiene products, services, and solutions. Additionally, Veritiv provides print and publishing products and supply chain management solutions. Serving customers in a wide range of industries, Veritiv has distribution centers throughout North America, and team members around the world helping shape the success of our customers. I am a Designer and Creative Director.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Mighty Fine Production Company, and what were your goals?

Mighty Fine Production Company has helped us with several large and important video projects.

SOLUTION

How did you select this vendor and what were the deciding factors?

I found out from a friend who is in the Tampa area. They were highly recommended and it worked out perfectly. This will definitely be an ongoing business relationship.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

MFPC worked from a detailed shot list and script. They recorded our employees through well-lit interviews to help narrate the messages. They were able to draw our truck drivers out of their shells and be comfortable and vulnerable enough to deliver the perfect narrative.

Who did you work with and what was the feedback process like?

We worked with Frank and Ian. From the very beginning, I was impressed with the professionalism and attention to detail.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

All videos were employee centric but also shareable through our social media. Each project has garnered a tremendously positive response.

Describe their project management style, including communication tools and timeliness.

They took initiative, offered creative solutions, and always met deadlines. They were always right on time for start time.

What did you find most impressive or unique about this company?

Their creative ideas and unique approaches to visual details were commendable.

Are there any areas for improvement or something they could have done differently?

Not that I can think of.

BACKGROUND

Please describe your company and your position there.

I'm the founder of a tech and communication company in the employee benefits space.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Mighty Fine Production Company, and what were your goals?

Our process for communicating with employees is innovative and misunderstood. It takes time to educated consumers on how our products and services work. Our goal was to build a quick explainer video that is used to attract more clients.

SOLUTION

How did you select this vendor and what were the deciding factors?

Frank and his team proved that they are exceptionally different than the standard marketing firms that do all. They're commitment to video production lead us to choose them over other agencies that offer this as a side item.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

Frank and his team helped us dream up the concept, write a script, scale it down to a reasonable time, and pull it all together with graphics. After 2-3 revisions, we were ready to showcase.

Who did you work with and what was the feedback process like?

Frank ran point and helped us every step of the way. He has a great team behind him that helped with script, voice over, graphics, etc. We appreciated the single point of contact throughout.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

One week in, our video has been shared in our network thousands of times. We're stoked!

Describe their project management style, including communication tools and timeliness.

They were timely and followed a very simplified approach. Single point of contact that helped set expectations and meet deadlines along the way.

What did you find most impressive or unique about this company?

Hyper focused on video production and motion design. Other companies seemed to think of video as an afterthought. Might Fine made it clear that this is their bread and butter.

Are there any areas for improvement or something they could have done differently?

Honestly, I can't think of anything I'd change.

BACKGROUND

Please describe your company and your position there.

Former Marketing and Communication Director at the Tampa Bay History Center.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Mighty Fine Production Company, and what were your goals?

Over the course of two years, Mighty Fine created several "explainer" and promotional videos for the History Center, specifically focused on our new gallery expansion. First, we needed to create something visual to explain the new gallery and what would be in it. This was designed to tease the project and explain it to the public and community stakeholders.

This was a particular challenge since the new space did not yet exist. The Mighty Fine team solved this by creating clever animation and motion graphics to illustrate what our new museum gallery would look like in the future. After the gallery was open we continued to work with them to promote the opening of the new gallery and the museum in general.

SOLUTION

How did you select this vendor and what were the deciding factors?

Frank is a fixture in the local community with a solid track record. His company's knowledge of animation and motion graphics made him the best choice.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

For each production, I met with Frank's team, provided a storyline, toured the museum and came up with a game plan. The explainer video, as I mentioned, was a particular challenge. Frank was working with some artist renderings of the gallery space and photos of artifacts that were to be put on display. Using these limited resources, the Might Fine team was able to create custom animations and motion graphics that helped the viewer understand what the soon-to-be-built gallery space would look like, building excitement and curiosity for our effort.

Who did you work with and what was the feedback process like?

I worked directly with Frank and his lead designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our gallery launch was a success, and overall visitation to the museum increased by about 20% compared to previous years and has remained at that level ever since.

Describe their project management style, including communication tools and timeliness.

Frank and his team were nimble and easy to work with, paid close attention to detail and hit agreed-upon deadlines.

What did you find most impressive or unique about this company?

Their animations and motion graphics are second to none.

Are there any areas for improvement or something they could have done differently?

Not really

BACKGROUND

Please describe your company and your position there.

I am the global head of corporate communications for Sims Limited, a global leader in metal recycling and electronics recovery, and an emerging leader in the municipal recycling and the renewable energy industries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ES Creative Studio?

We hired ES Creative Studio to create a fun, informative animation to highlight some of the branding changes that were recently made for the corporate and divisional brands. We wanted a "video" to accompany a number of static materials that were being developed to ensure saturation and broader engagement.

What were your goals for this project?

To creatively inform employees of, and engage employees in the new branding changes that occurred at Sims Limited.

SOLUTION

How did you select ES Creative Studio?

Our internal graphic designer did a search, consulted colleagues in the industry and followed up with ES Creative Studio based on a recommendation. He and I spoke with ES Creative Studio, an independent animator and another creative/design company. After a round of initial conversations, a review of their previous work, we selected ES Creative Studio because their aesthetic closely aligned with ours and the price was within our budget.

Describe the project in detail.

Once we selected ES Creative Studio, we met with Frank to formally discuss what we wanted to accomplish, what we were looking to achieve, and the level of detail and aesthetics we were interested in. He made a number of recommendations, showed us a static story board, and we provided feedback. Once he had our feedback, Frank and his team started the animation process.

Once complete, they share the initial animation with us; we provided feedback and they incorporated it. Along the way, we had a last minute branding change, which Frank and his team willingly incorporated, as well as changes to the v/o script and v/o talent.

What was the team composition?

Our project team consisted of a project manager, an animator and a voice-over actor.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are just getting ready to release the video to all employees, but the small group we shared it with so far was blown away.

How effective was the workflow between your team and theirs?

It worked very well. Our team is a little resource constrained, so sometimes we were slow to respond, but ES Creative Studio was always very responsive.

What did you find most impressive about this company?

Their patience and professionalism.

Are there any areas for improvement?

No! Kudos all around.

BACKGROUND

Please describe your company and your position there.

Full service Architectural design firm specializing in educational, commercial, residential and cultural worship facilites.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ES Creative Studio?

Producing a video that introduced people to my brand in under 2 minutes.

What were your goals for this project?

To gain more internet traffic to my firm.

SOLUTION

How did you select ES Creative Studio?

Refferal

Describe the project in detail.

Creation of website including video production and monitoring.

What was the team composition?

The team comprised of (3) professionals with experience in photography, graphics and editing. They weren't kidding when they said there would be a lot of equipment. They had a crew of four, and I met with a project coordinator and a producer before the big day.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've increased conversion with new clients. The video is a good way to introduce ourselves before we physically meet.

How effective was the workflow between your team and theirs?

There were no compliants as they instructed us as to the process so all members in my company were informed.

What did you find most impressive about this company?

They produced everything and prepared us for what to expect the day of filming. Their video crew was professional and efficient. Their attention to detail and delivering a video that was beyond our expectations.

Are there any areas for improvement?

Nothing that I can think of.