Middle Table

BACKGROUND

I am the Chief Narrative Officer of Windfall Trust

Windfall Trust is a nonprofit focused on guardrails against AI-led economic disruption.

OPPORTUNITY / CHALLENGE

• Create a compelling hero film that raises awareness of Windfall Trust, clearly communicates its mission and the importance of its work, and positions the organisation as a leading voice on the economic impact of AI.
• Engage key audiences, including policymakers, potential funders and partners.

SOLUTION

Referral

Referred to me

2-5 Employees

Middle Table put together a sizzle reel to explain Windfall Trust's work, mission, scope and global stakes within a 2 month window.

RESULTS & FEEDBACK

A versatile, high-quality film that effectively communicates Windfall Trust's purpose, strengthens its credibility with key stakeholders and supports engagement with funders, policymakers and partners across its website, presentations, events and social channels.

They consistently met deadlines, gave good suggestions and intuitively understood what I was aiming for and delivered in a quick span of time at the budget I suggested. Highly professional

Virtual Meeting

They were quick, professional, on target, and didn't require too much explanation on what I needed, especially useful when it related to explaining economic concepts, AI technicalities.

I can't think of anything

BACKGROUND

Introduce your business and what you do there.

I’m an editorial producer at Google, an IT company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Middle Table to accomplish?

We brought Middle Table on board to lead the video production for an event, with the main goal of creating punchy, upbeat introduction videos that really captured the energy and magic of the event. We wanted brilliant, high-quality videos to show our C-suite and high-profile guests during the event, while also having a polished promotional trailer we could use to pitch and secure exciting new speakers later in the year.

SOLUTION

What was the scope of their involvement?

Middle Table handled the end-to-end production of introduction videos for speaker sessions, event filming, and the production of the post-event sizzle reel. The team took care of all aspects of the video production, including scripting, filming, editing, and postproduction.

What is the team composition?

We worked with 6–10 teammates from Middle Table.

How did you come to work with Middle Table?

Someone referred Middle Table to us. We chose them over other options because they had high ratings, a great culture fit, and good value for cost.

What is the status of this engagement?

We worked together from March–May 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The biggest win was Middle Table's incredible turnaround, delivering a flawless final sizzle reel in under 24 hours so we could get it to our VIP guests while the buzz was still high. The video perfectly captured the event's atmosphere and has since become our go-to speaker sourcing tool. It's already helping us successfully pitch and secure fantastic new speakers for the program.

How did Middle Table perform from a project management standpoint?

Middle Table delivered everything on time and reacted proactively to feedback, allowing more time to review and secure further feedback from senior stakeholders. Their communication was timely and effective, keeping us in the loop at every stage and flagging any risks as they occurred. We communicated via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

It was impressive how collaborative Middle Table was and how they really leaned into the project.

Are there any areas they could improve?

I can't think of anything for Middle Table to improve.

BACKGROUND

Please describe your company and position.

I am an executive at of Roslin Technologies

Describe what your company does in a single sentence.

Development of stem cells for the production of cultivated meat.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Middle Table to accomplish?

• Fundraiser film for investors to learn more about the company and brains behind the cutting edge science. The film introduces the problem that cultivated meat aims to solve, the seasoned team, the process behind cell creation and the business opportunity that is presented in the industry.

SOLUTION

How did you find Middle Table?

Referral

Why did you select Middle Table over others?

• High ratings
• Pricing fit our budget
• Referred to me

How many teammates from Middle Table were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The aim of this fundraiser film was to highlight Roslin Technologies’s business potential to prospective investors. Through interviews with the CEO and CSO the viewer learns what makes Roslin Technologies stand out from its competitors. The film informs the audience about the superiority of Roslin Technologied stem cell technology and shines a spotlight on the team of experts dedicated to this science, thereby instilling confidence in investors.

Video duration: 3 mins

Target audience: Potential investors

Tone/direction: Informative, passion-led

Key messages:

(1) Team’s passion

(2) Superiority of Roslin Technologies stem cells

(3) Strength of business model

(4) Call-to-action

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The film has been used routinely in 50+ early discussion with investors during our ongoing fundraise. By highlighting the passion and expertise behind the company, the film has helped progress 25%+ of these early discussions to the next stage of the fundraising process.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Middle Table team were highly professional, organised and reliable. The project was managed superbly to our (short) timescale.

What was your primary form of communication with Middle Table?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The combination of creativety, experience and professionalism was impressive.

Are there any areas for improvement or something Middle Table could have done differently?

Honestly, nothing. This was a great piece of work, executed superbly.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager Creative & Media of Penfolds

Describe what your company does in a single sentence.

Produce world-class wines.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Middle Table to accomplish?

• To build excitement around the latest releases
• Beautiful brand storytelling

SOLUTION

How did you find Middle Table?

Referral

Why did you select Middle Table over others?

• High ratings
• Great culture fit
• Referred to me

How many teammates from Middle Table were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Key deliverables were a hero storytelling film primarily for use at large-scale events, plus social media cut downs.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The feedback has been so positive from each video project we've worked with Middle Table on.  They create theatre so brilliantly and are really easy to work with. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Exceptional project management is one of the key reasons I like working with Middle Table and keep coming back. From larger, longer timeframe projects to urgent quick turnaround, they've never let us down and that has probably required moving mountains and project management wizardry to fit it all in on their side, but they've made it work and I'm incredibly appreciative. 

What was your primary form of communication with Middle Table?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team built an emotive response with the audience through their editing style.

Are there any areas for improvement or something Middle Table could have done differently?

Middle Table do event storytelling videos among the best in the business.  Their social cut downs are strong, but that is probably the area where the editing style could be pushed in a more playful direction. 

BACKGROUND

Please describe your company and position.

I am the Global Brand & Creative Director of an SaaS company.
Describe what your company does in a single sentence.

Provides B2B Saas in IT support 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Middle Table to accomplish?

• Increase brand awareness
• Promote the new suite

SOLUTION

How did you find Middle Table?

Referral

Why did you select Middle Table over others?

Referred to me

How many teammates from Middle Table were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Pitching ideas and storyboards. Full production including casting etc and filming in Australia. Post production.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased brand awareness through sky commercials. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team were very responsive including Friday nights and Saturday morning. Deliverables came on time and we were very happy with the final result. 

What was your primary form of communication with Middle Table?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They really worked hand in hand with us during the project.

Are there any areas for improvement or something Middle Table could have done differently?

No, very happy.