Middle Table

BACKGROUND

Please describe your company and position.

I am an executive at of Roslin Technologies

Describe what your company does in a single sentence.

Development of stem cells for the production of cultivated meat.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Middle Table to accomplish?

• Fundraiser film for investors to learn more about the company and brains behind the cutting edge science. The film introduces the problem that cultivated meat aims to solve, the seasoned team, the process behind cell creation and the business opportunity that is presented in the industry.

SOLUTION

How did you find Middle Table?

Referral

Why did you select Middle Table over others?

• High ratings
• Pricing fit our budget
• Referred to me

How many teammates from Middle Table were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The aim of this fundraiser film was to highlight Roslin Technologies’s business potential to prospective investors. Through interviews with the CEO and CSO the viewer learns what makes Roslin Technologies stand out from its competitors. The film informs the audience about the superiority of Roslin Technologied stem cell technology and shines a spotlight on the team of experts dedicated to this science, thereby instilling confidence in investors.

Video duration: 3 mins

Target audience: Potential investors

Tone/direction: Informative, passion-led

Key messages:

(1) Team’s passion

(2) Superiority of Roslin Technologies stem cells

(3) Strength of business model

(4) Call-to-action

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The film has been used routinely in 50+ early discussion with investors during our ongoing fundraise. By highlighting the passion and expertise behind the company, the film has helped progress 25%+ of these early discussions to the next stage of the fundraising process.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Middle Table team were highly professional, organised and reliable. The project was managed superbly to our (short) timescale.

What was your primary form of communication with Middle Table?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The combination of creativety, experience and professionalism was impressive.

Are there any areas for improvement or something Middle Table could have done differently?

Honestly, nothing. This was a great piece of work, executed superbly.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager Creative & Media of Penfolds

Describe what your company does in a single sentence.

Produce world-class wines.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Middle Table to accomplish?

• To build excitement around the latest releases
• Beautiful brand storytelling

SOLUTION

How did you find Middle Table?

Referral

Why did you select Middle Table over others?

• High ratings
• Great culture fit
• Referred to me

How many teammates from Middle Table were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Key deliverables were a hero storytelling film primarily for use at large-scale events, plus social media cut downs.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The feedback has been so positive from each video project we've worked with Middle Table on.  They create theatre so brilliantly and are really easy to work with. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Exceptional project management is one of the key reasons I like working with Middle Table and keep coming back. From larger, longer timeframe projects to urgent quick turnaround, they've never let us down and that has probably required moving mountains and project management wizardry to fit it all in on their side, but they've made it work and I'm incredibly appreciative. 

What was your primary form of communication with Middle Table?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team built an emotive response with the audience through their editing style.

Are there any areas for improvement or something Middle Table could have done differently?

Middle Table do event storytelling videos among the best in the business.  Their social cut downs are strong, but that is probably the area where the editing style could be pushed in a more playful direction.